How content marketing, and the CMA has evolved

March 25th, 2019

A decade or so ago, sparked by the explosion of web content, a whole new vocabulary entered the English language. People began to talk about social media, about mobile first and also about content marketing. Content marketing as a phenomenon, however, has a rich and varied history based initially on print. Some would even argue … Continue reading “How content marketing, and the CMA has evolved”

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Five key learnings from the CMA Summit

March 5th, 2019

Several of the panellists spoke about how agencies need to adapt. In the past they were often siloed into different sections  – SEO, content advertising etc. Now there are opportunities for agencies to offer a multitude of services to brands, but the different wings need to work in a more integrated way. The CMA Summit … Continue reading “Five key learnings from the CMA Summit”

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How female-focused media has evolved

February 26th, 2019

The last ten years has witnessed a seismic shift in female-focused media. Impacted, and in many ways energised by changes in both society and technology we now have a media which is the preserve not only of established media companies but also of innovative startups and increasingly far sighted brands. Digital only brands A decade … Continue reading “How female-focused media has evolved”

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CMA Hot Topics

January 29th, 2019

CMA Hot topics is a brand new series of articles written by ourselves at the CMA. Each month we will be individually covering a separate topic we are either passionate about or is highly relevant in the world of content. This is to be the first of many, we hope you enjoy it. Driving positive … Continue reading “CMA Hot Topics”

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New Year’s resolutions for content marketers

January 14th, 2019

It is now the middle of January. So how are you getting on with your New Year’s resolutions? Are you still vegan, teetotal, popping down the gym every night? Also, did you make any professional resolutions? Planning to get ahead by reading more articles or listening to more podcasts? Quite often the resolutions we make … Continue reading “New Year’s resolutions for content marketers”

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Key media trends for 2019

November 19th, 2018

On Tuesday this week, the CMA team attended an event hosted by ad technology company Sovrn and What’s New In Publishing, which looked at the state of the media in 2018. Among some very good presentations was an excellent round up of ‘state of the nation’ stats delivered by the team behind the Media Voices … Continue reading “Key media trends for 2019”

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Three key challenges for content marketers

November 14th, 2018

At some point in the future, when a fortunate scribe gets to write the history of content marketing, I wonder if they will point to 2018/2019 and suggest that this was a significant crossroads for the discipline. In many ways, content marketing has travelled a long way since the customer publishing magazine boom of the … Continue reading “Three key challenges for content marketers”

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Five things we learned about the state of content marketing from judging the CMA awards

November 5th, 2018

If you have an entry, or possibly a few, in the CMA awards then you’ll know that Thursday, November 1st was one of the key dates in the process. That was the day when we convened all our judges at the Century Club in London and spent the hours discussing who was going to win … Continue reading “Five things we learned about the state of content marketing from judging the CMA awards”

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Why brands are joining the CMA

October 30th, 2018

One of the misconceptions that some people have about the CMA is that we are an organisation that exists mainly for the benefit of agencies. Yet one of the fastest growing sections in the CMA at the moment is brand membership. In many ways, this isn’t that surprising, for a long time many companies relied … Continue reading “Why brands are joining the CMA”

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Audio trends report preview

October 22nd, 2018

Do you listen to podcasts? Chances are that you do. Recent figures highlight that as many as 48 million Americans listen to podcasts on a weekly basis. The numbers in the UK are lower as a percentage, but are still high and growing with 23% of Brits surveyed in early 2018 claiming to have listened … Continue reading “Audio trends report preview”

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