Audio trends report preview

October 22nd, 2018

Do you listen to podcasts? Chances are that you do. Recent figures highlight that as many as 48 million Americans listen to podcasts on a weekly basis. The numbers in the UK are lower as a percentage, but are still high and growing with 23% of Brits surveyed in early 2018 claiming to have listened … Continue reading “Audio trends report preview”

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6 things we learned from October’s Digital Breakfast

October 17th, 2018

For October’s Digital Breakfast our panel of experts looked at the potential of content-driven commerce, presenting case studies featuring brands who are doing it effectively and marketing predictions as to how content and commerce might evolve in the future. The line-up included Nic McCarthy, Global Editorial Director, Wavemaker, Howard Wilmot, Content Strategist, Dialogue and Lisa … Continue reading “6 things we learned from October’s Digital Breakfast”

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CMA announces four new awards – open for entry from today

October 8th, 2018

In addition to announcing the nominations of this year’s CMA awards, we are also really excited to unveil four new awards, which are open for entry from today. The details of the categories are below, but in short, they seek to recognise the work of those individual brands and agencies who have been nominated for … Continue reading “CMA announces four new awards – open for entry from today”

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Awards deadline extension

September 10th, 2018

Last week was one of the busiest weeks in the CMA offices in a very long time – thanks to the Content Marketing Association (CMA) awards. We had initially planned the deadline for entries to be Friday 7th, and not surprisingly in the last week literally, hundreds of entries have rolled in. In the end, … Continue reading “Awards deadline extension”

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Introducing the B2B social media award

August 29th, 2018

One of our new awards for 2018 recognises how social media has become pivotal for many B2B brands. Here’s why we introduced it, and why you should consider entering it. B2B brands developing social media strategies is not a new phenomenon. Companies have used LinkedIn for sharing key messages, cultivating networks and creating new business … Continue reading “Introducing the B2B social media award”

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How to maximise your awards entries

August 23rd, 2018

I am sure that the date is constantly at the forefront of your mind, but if you do need reminding – the deadline for the CMA awards is Friday, September 14th. We have already received a significant number of entries, but traditionally the last few weeks before the deadline are when they come in thick … Continue reading “How to maximise your awards entries”

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Influencers are getting content fatigue, so are news organisations

August 16th, 2018

The Content Marketing Association (CMA) held their third future content series event earlier this week. Simply titled, ‘What’s the future of social platforms?’, talented practitioners from across the industry provided very different perspectives on where content marketing is heading. Against a backdrop of Snapchat’s mixed results, the ongoing trust issues of Facebook and its users, and … Continue reading “Influencers are getting content fatigue, so are news organisations”

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How voice will impact on search and social media

August 16th, 2018

When Amazon debuted its Echo smart speaker in the US back in 2014 very few of the initial reviewers had any inkling of the potential of the device. Many described it as gimmicky and felt that the public wouldn’t warm to it. Four years on and it is now clear that the Echo, along with … Continue reading “How voice will impact on search and social media”

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Future Content Sessions – What’s the future for social media?

August 6th, 2018

Can you imagine a world without Facebook? Will Gen Z keep their Snapchat habit when they hit their 30s? What new platforms should content creators be keeping an eye on? The CMA’s third Future Content Sessions (August 14th), our informal evening networking event, takes a look at how social media is likely to develop in … Continue reading “Future Content Sessions – What’s the future for social media?”

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How well do you know social media? Take our quiz to find out

August 2nd, 2018

Keeping up with social media trends is hard. New platforms launch, existing ones tweak algorithms and brands are constantly evolving their strategies. One surefire way to find out what might happen is to come along to the ‘Future Content Sessions’ on August 14th where we will unpack where social platforms might be going in the … Continue reading “How well do you know social media? Take our quiz to find out”

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