Advertising Week Europe – Real World Content Marketing

aw-europe March 24th, 2017

On Thursday 23rd March 2017 The CMA’s Consultant Editor Dominic Mills hosted the “Real World Content Marketing” panel debate at Advertising Week Europe. The panel proved to be very popular as there was standing room only at The Picturehouse Central. Topic: Real World Content Marketing. We’ve seen consumers increasingly attracted by the ‘real’ world, as … Continue reading “Advertising Week Europe – Real World Content Marketing”

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B2B Marketing Expo 2017 – 2020: The future of B2B Content Marketing

Square Logo March 20th, 2017

The B2B Marketing Expo is back and with more expert speakers, masterclasses, suppliers and networking than ever before! Over 10,000 senior B2B marketing professionals are heading to ExCeL, London on March 28th & 29th (it’s the fastest growing Marketing Exhibition in Europe). The show offers the perfect platform to find out about latest trends, tools, … Continue reading “B2B Marketing Expo 2017 – 2020: The future of B2B Content Marketing”

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Distributing Content Through Paid, Owned and Earned Media

cma-digital-breakfasts March 14th, 2017

Our next Digital Breakfast is being held on Wednesday 5th April 2017 on the exicting topic of Distributing Content Through Paid, Owned and Earned Media. The speakers for this breakfast will be discussing the smart ways to get your content to the right audience, driving organic traffic growth and amplification through paid channels. SPEAKERS Tasnim … Continue reading “Distributing Content Through Paid, Owned and Earned Media”

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2020 – The Future of Content Marketing

March 10th, 2017

On Wednesday 8th March, The CMA hosted a panel at Marketing Week Live called “2020 – The Future of Content Marketing”. The panel covered issues such as the explosion in Fake News and how brands can optimise trust through content marketing, while also looking ahead to 2020 and the impact of measurement, personalisation and AI. The … Continue reading “2020 – The Future of Content Marketing”

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The CMA Has Moved!

March 1st, 2017

The CMA has moved! We’re excited to be moving into our new office today at the WeWorks space just off Leather Lane market. The new office is just around the corner from where we used to be based. We look forward to welcoming you all to our new space! New Address The Content Marketing Association, … Continue reading “The CMA Has Moved!”

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Youth Marketing Strategy 21st-22nd March

yms17-twitter-poster February 21st, 2017

We’ve joined forces with Voxburner to be part of the 7th annual Youth Marketing Strategy event (YMS). So put the 21st – 22nd March in your diary for the biggest festival of youth marketing in Europe, bringing together over 1,500 top brands, agencies, universities and youth organisations in the industry. *** You can win a … Continue reading “Youth Marketing Strategy 21st-22nd March”

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Content marketing success factors for 2017

cma-digital-breakfasts February 7th, 2017

At the start of the year it is always a good to think about the coming twelve months and the challenges they might bring. So it was highly appropriate that the changing nature of content marketing was the theme of the first CMA Digital breakfast of 2017. First to present was Gina Balarin, Founder and … Continue reading “Content marketing success factors for 2017”

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Digital Media Strategies 2017

February 3rd, 2017

20-23 February 2017 Kings Place, 90 York Way, London, Greater London, N1 9AG Digital Media Strategies is four day conference for media companies and publishers who want to stay ahead of industry trends in digital transformation. You will learn from influential media leaders about how to create sustainable commercial strategies for audience revenue, brand partnerships … Continue reading “Digital Media Strategies 2017”

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Social highlights from February’s Digital Breakfast on Content Marketing Success Factors for 2017

cma-digital-breakfasts February 3rd, 2017

There was a fantastic turnout at our first breakfast of the year, thanks to everyone that came! We had attendees from companies such as Adhoc PR, British Heart Foundation, Hearst, Kameleon, Ecover, Navigate Video, OTM Create, Progressive Content, REED, Remarkable, Shortlist, Stackla, TotallyMoney and Wardour to name but a few. The next breakfast in on … Continue reading “Social highlights from February’s Digital Breakfast on Content Marketing Success Factors for 2017”

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The B2B Marketing Expo

Square Logo January 25th, 2017

The B2B Marketing Expo is back and with more expert speakers, masterclasses, suppliers and networking than ever before! Over 10,000 senior B2B marketing professionals are heading to ExCeL, London on March 28th & 29th (it’s the fastest growing Marketing Exhibition in Europe). The show offers the perfect platform to find out about latest trends, tools, … Continue reading “The B2B Marketing Expo”

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