Management Essentials Training Day

May 22nd, 2017

The course will look at how to delegate, motivate & get the best from your team

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Brands as Broadcasters

May 10th, 2017

The speakers will be discussing how big brands are building audiences online as well as digital video and the brand newsroom.

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Incoming CMA MD Catherine Maskell: ‘My views on content and my vision for the CMA’

April 28th, 2017

Catherine Maskell, who joins the CMA as managing director this month from Reed Global, tells consultant editor Dominic Mills about her Damascene conversion to the power of content and her plans to keep the CMA moving forward Catherine Maskell, the former head of global marketing for Reed who takes over as managing director of the … Continue reading “Incoming CMA MD Catherine Maskell: ‘My views on content and my vision for the CMA’”

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CMA picks global Reed marketer for MD as Hill departs

April 26th, 2017

The Content Marketing Association has appointed Reed’s head of Global Marketing Catherine Maskell as the industry body’s new Managing Director. Maskell, who starts the role on 8 May, replaces Clare Hill who is leaving to join Cannes Lions as director of Marketing and Brand. Having worked at Reed for nine years, Maskell was promoted from … Continue reading “CMA picks global Reed marketer for MD as Hill departs”

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Advertising Week Europe – Real World Content Marketing

March 24th, 2017

On Thursday 23rd March 2017 The CMA’s Consultant Editor Dominic Mills hosted the “Real World Content Marketing” panel debate at Advertising Week Europe. The panel proved to be very popular as there was standing room only at The Picturehouse Central. Topic: Real World Content Marketing. We’ve seen consumers increasingly attracted by the ‘real’ world, as … Continue reading “Advertising Week Europe – Real World Content Marketing”

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B2B Marketing Expo 2017 – 2020: The future of B2B Content Marketing

March 20th, 2017

The B2B Marketing Expo is back and with more expert speakers, masterclasses, suppliers and networking than ever before! Over 10,000 senior B2B marketing professionals are heading to ExCeL, London on March 28th & 29th (it’s the fastest growing Marketing Exhibition in Europe). The show offers the perfect platform to find out about latest trends, tools, … Continue reading “B2B Marketing Expo 2017 – 2020: The future of B2B Content Marketing”

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Distributing Content Through Paid, Owned and Earned Media

March 14th, 2017

Our next Digital Breakfast is being held on Wednesday 5th April 2017 on the exicting topic of Distributing Content Through Paid, Owned and Earned Media. The speakers for this breakfast will be discussing the smart ways to get your content to the right audience, driving organic traffic growth and amplification through paid channels. SPEAKERS Alec … Continue reading “Distributing Content Through Paid, Owned and Earned Media”

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2020 – The Future of Content Marketing

March 10th, 2017

On Wednesday 8th March, The CMA hosted a panel at Marketing Week Live called “2020 – The Future of Content Marketing”. The panel covered issues such as the explosion in Fake News and how brands can optimise trust through content marketing, while also looking ahead to 2020 and the impact of measurement, personalisation and AI. The … Continue reading “2020 – The Future of Content Marketing”

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The CMA Has Moved!

March 1st, 2017

The CMA has moved! We’re excited to be moving into our new office today at the WeWorks space just off Leather Lane market. The new office is just around the corner from where we used to be based. We look forward to welcoming you all to our new space! New Address The Content Marketing Association, … Continue reading “The CMA Has Moved!”

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Youth Marketing Strategy 21st-22nd March

February 21st, 2017

We’ve joined forces with Voxburner to be part of the 7th annual Youth Marketing Strategy event (YMS). So put the 21st – 22nd March in your diary for the biggest festival of youth marketing in Europe, bringing together over 1,500 top brands, agencies, universities and youth organisations in the industry. *** You can win a … Continue reading “Youth Marketing Strategy 21st-22nd March”

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