Key media trends for 2019

November 19th, 2018

On Tuesday this week, the CMA team attended an event hosted by ad technology company Sovrn and What’s New In Publishing, which looked at the state of the media in 2018. Among some very good presentations was an excellent round up of ‘state of the nation’ stats delivered by the team behind the Media Voices … Continue reading “Key media trends for 2019”

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Three key challenges for content marketers

November 14th, 2018

At some point in the future, when a fortunate scribe gets to write the history of content marketing, I wonder if they will point to 2018/2019 and suggest that this was a significant crossroads for the discipline. In many ways, content marketing has travelled a long way since the customer publishing magazine boom of the … Continue reading “Three key challenges for content marketers”

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Five things we learned about the state of content marketing from judging the CMA awards

November 5th, 2018

If you have an entry, or possibly a few, in the CMA awards then you’ll know that Thursday, November 1st was one of the key dates in the process. That was the day when we convened all our judges at the Century Club in London and spent the hours discussing who was going to win … Continue reading “Five things we learned about the state of content marketing from judging the CMA awards”

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Why brands are joining the CMA

October 30th, 2018

One of the misconceptions that some people have about the CMA is that we are an organisation that exists mainly for the benefit of agencies. Yet one of the fastest growing sections in the CMA at the moment is brand membership. In many ways, this isn’t that surprising, for a long time many companies relied … Continue reading “Why brands are joining the CMA”

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Audio trends report preview

October 22nd, 2018

Do you listen to podcasts? Chances are that you do. Recent figures highlight that as many as 48 million Americans listen to podcasts on a weekly basis. The numbers in the UK are lower as a percentage, but are still high and growing with 23% of Brits surveyed in early 2018 claiming to have listened … Continue reading “Audio trends report preview”

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6 things we learned from October’s Digital Breakfast

October 17th, 2018

For October’s Digital Breakfast our panel of experts looked at the potential of content-driven commerce, presenting case studies featuring brands who are doing it effectively and marketing predictions as to how content and commerce might evolve in the future. The line-up included Nic McCarthy, Global Editorial Director, Wavemaker, Howard Wilmot, Content Strategist, Dialogue and Lisa … Continue reading “6 things we learned from October’s Digital Breakfast”

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CMA announces four new awards – open for entry from today

October 8th, 2018

In addition to announcing the nominations of this year’s CMA awards, we are also really excited to unveil four new awards, which are open for entry from today. The details of the categories are below, but in short, they seek to recognise the work of those individual brands and agencies who have been nominated for … Continue reading “CMA announces four new awards – open for entry from today”

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Awards deadline extension

September 10th, 2018

Last week was one of the busiest weeks in the CMA offices in a very long time – thanks to the Content Marketing Association (CMA) awards. We had initially planned the deadline for entries to be Friday 7th, and not surprisingly in the last week literally, hundreds of entries have rolled in. In the end, … Continue reading “Awards deadline extension”

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Introducing the B2B social media award

August 29th, 2018

One of our new awards for 2018 recognises how social media has become pivotal for many B2B brands. Here’s why we introduced it, and why you should consider entering it. B2B brands developing social media strategies is not a new phenomenon. Companies have used LinkedIn for sharing key messages, cultivating networks and creating new business … Continue reading “Introducing the B2B social media award”

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How to maximise your awards entries

August 23rd, 2018

I am sure that the date is constantly at the forefront of your mind, but if you do need reminding – the deadline for the CMA awards is Friday, September 14th. We have already received a significant number of entries, but traditionally the last few weeks before the deadline are when they come in thick … Continue reading “How to maximise your awards entries”

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