Influencers are getting content fatigue, so are news organisations

August 16th, 2018

The Content Marketing Association (CMA) held their third future content series event earlier this week. Simply titled, ‘What’s the future of social platforms?’, talented practitioners from across the industry provided very different perspectives on where content marketing is heading. Against a backdrop of Snapchat’s mixed results, the ongoing trust issues of Facebook and its users, and … Continue reading “Influencers are getting content fatigue, so are news organisations”

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How voice will impact on search and social media

August 16th, 2018

When Amazon debuted its Echo smart speaker in the US back in 2014 very few of the initial reviewers had any inkling of the potential of the device. Many described it as gimmicky and felt that the public wouldn’t warm to it. Four years on and it is now clear that the Echo, along with … Continue reading “How voice will impact on search and social media”

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Future Content Sessions – What’s the future for social media?

August 6th, 2018

Can you imagine a world without Facebook? Will Gen Z keep their Snapchat habit when they hit their 30s? What new platforms should content creators be keeping an eye on? The CMA’s third Future Content Sessions (August 14th), our informal evening networking event, takes a look at how social media is likely to develop in … Continue reading “Future Content Sessions – What’s the future for social media?”

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How well do you know social media? Take our quiz to find out

August 2nd, 2018

Keeping up with social media trends is hard. New platforms launch, existing ones tweak algorithms and brands are constantly evolving their strategies. One surefire way to find out what might happen is to come along to the ‘Future Content Sessions’ on August 14th where we will unpack where social platforms might be going in the … Continue reading “How well do you know social media? Take our quiz to find out”

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International Content Marketing Awards 2018

July 19th, 2018

  The International Content Marketing Awards are the biggest night in the content marketing calendar. Agencies from across the world offer up their greatest work from the past 12 months for judgement by some of the biggest names in marketing. We are excited to announce that there are 24 categories available to enter this year, … Continue reading “International Content Marketing Awards 2018”

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How Instagram’s IGTV innovation will change content marketing

July 12th, 2018

A couple of weeks ago Instagram made what might turn out to be one of the most significant social media announcements of 2018. It unveiled IGTV, its new longform, vertical video, full screen platform that is available in the Instagram app as well as a standalone IGTV app. Individuals and brands have been able to … Continue reading “How Instagram’s IGTV innovation will change content marketing”

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TCO LONDON PRODUCE STAY WIDER OF THE RIDER CAMPAIGN FOR CONTINENTAL TYRES

July 12th, 2018

Continental Tyres and London Cycling Campaign (LCC) has launched a ‘Stay Wider of the Rider’ campaign with this video of the Brownlee brothers produced by TCO London. ‘Not everyone should be this close’ runs the tagline as the charity seeks to raise public awareness of the dangers of motorists passing cyclists too closely. Alistair Brownlee said: … Continue reading “TCO LONDON PRODUCE STAY WIDER OF THE RIDER CAMPAIGN FOR CONTINENTAL TYRES”

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Award Winning Agencies: Cedar Communications

July 3rd, 2018

For Cedar Communications, one of the longest established content marketing companies in the UK, the CMA awards are a highlight of the year. They’re when time and money is invested to showcase the work of many different sectors of the company, and the company’s diligence is often rewarded with a string of awards. In 2017 the person spearheading the … Continue reading “Award Winning Agencies: Cedar Communications”

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Measurement Survey

June 21st, 2018

Measurement has been identified by our CMA members as one of the major issues facing the content marketing industry. So we have a set up a CMA Special Interest group specifically to assess and develop a “best practice” approach that can be used to promote and use in the future. Now, more than ever, content … Continue reading “Measurement Survey”

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Millennial media company co-founder named new Content Marketing Association chairman

May 30th, 2018

Vince Medeiros, co-founder and publisher of TCO London, has been named chairman of the Content Marketing Association (CMA). Medeiros, a member of CMA’s management team, takes over from Matt Adams, the chief executive of Havas Media UK, who has held the position for the past year. TCO is parent company of award-winning media brands Huck … Continue reading “Millennial media company co-founder named new Content Marketing Association chairman”

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