Amid all the fading titles in the women’s lifestyle sector one magazine stands out with its spectacular ABC uplift. Sainsbury’s magazine, the only 100% paid-for customer magazine in the UK, has seen a 12.3% YoY increase in sales bringing its total copy sales to 230,298 (June-Dec 2014) – an incredible achievement as the magazine is … Continue reading “Sainsbury’s magazine circulation continues its growth”
John Brown has been thinking about you a lot as Valentine’s Day approaches, and we thought the attached infographic might raise a smile… and provide some food for thought too. Anytime you’re free, we’d LOVE to talk more.
We’re hiring the best and brightest new talent to make us smarter, faster and even more creative. We’re on the hunt for 7 dynamic, clever, dazzling (yes, dazzling) people to join our team on a 7-week paid programme. Creatives, analysts, producers, digital wizards – everyone is welcome. You will discover everything there is to know … Continue reading “The Magnificent Seven: do you have what it takes?”
So goes the latest expert foody advice from Waitrose Kitchen magazine, published by John Brown and in stores now. It’s not easy persuading time-strapped friends – or indeed selves – of the merits of baking bread. For many, the mere act of slicing it can be a task too far. But bread-making should not just … Continue reading “When it comes to love, use your loaf”
White Light Media’s quarterly magazine Hot Rum Cow is now available free online at issuu.
Using the Super Bowl as her starting point for an exploration of how brands are approaching content, Cedar’s CEO Clare Broadbent comments on the need for a long-term content strategy rather than a flash in the pan advert to really to cut through the half-time din. With 15 advertisers competing for 30 seconds of undivided … Continue reading “Cedar’s Clare Broadbent speaks to The Drum on content strategies for the Super Bowl”
Cedar has received five nominations for the upcoming PPA New Talent Awards 2015 across four categories, scooping more award nominations than any other content marketing agency. Spanning 16 categories, ranging from New Designer of the Year to New Content Strategist of the Year, the awards celebrate the best upcoming talent in magazine and business media. … Continue reading “Cedar receives five nominations for the annual PPA Awards”
Following Winchester’s earthquake on Tuesday evening, the cathedral-city based communications agency, Remarkable Group, has been quick off the mark with an informative video pulling together the facts of the evening’s disturbance. The video has gone viral, been picked up by national papers and can be seen on YouTube and Vimeo. OK, so it only measured … Continue reading “Winchester Earthquake – the facts, from the survivors!”
As Facebook moves Oculus Rift into the world of movie-making, Cedar’s digital strategist Robin Thomas talks to The Drum about what this means for for brands within virtual reality worlds. ‘Setting aside the technical, operational and budgetary considerations, the opportunities for brands within VR worlds are vast. For those with strong narratives and relevant stories … Continue reading “Cedar’s Robin Thomas comments on virtual reality in The Drum”
White Light Media produces a one-of-a-kind publication for Maersk Oil UK. White Light Media recently extended its client portfolio to include Maersk Oil UK, after being commissioned to produce a journal focusing on the big issues affecting its stakeholders in the oil and gas industry. Maersk Oil UK wanted Shelf to look at industry-wide issues … Continue reading “Innovation, collaboration, expertise”