Cedar’s Clare Broadbent speaks to The Drum on content strategies for the Super Bowl

February 3rd, 2015

Using the Super Bowl as her starting point for an exploration of how brands are approaching content, Cedar’s CEO Clare Broadbent comments on the need for a long-term content strategy rather than a flash in the pan advert to really to cut through the half-time din. With 15 advertisers competing for 30 seconds of undivided … Continue reading “Cedar’s Clare Broadbent speaks to The Drum on content strategies for the Super Bowl”

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Cedar receives five nominations for the annual PPA Awards

February 3rd, 2015

Cedar has received five nominations for the upcoming PPA New Talent Awards 2015 across four categories, scooping more award nominations than any other content marketing agency. Spanning 16 categories, ranging from New Designer of the Year to New Content Strategist of the Year, the awards celebrate the best upcoming talent in magazine and business media. … Continue reading “Cedar receives five nominations for the annual PPA Awards”

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Winchester Earthquake – the facts, from the survivors!

January 28th, 2015

Following Winchester’s earthquake on Tuesday evening, the cathedral-city based communications agency, Remarkable Group, has been quick off the mark with an informative video pulling together the facts of the evening’s disturbance. The video has gone viral, been picked up by national papers and can be seen on YouTube and Vimeo. OK, so it only measured … Continue reading “Winchester Earthquake – the facts, from the survivors!”

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Cedar’s Robin Thomas comments on virtual reality in The Drum

January 28th, 2015

As Facebook moves Oculus Rift into the world of movie-making, Cedar’s digital strategist Robin Thomas talks to The Drum about what this means for for brands within virtual reality worlds. ‘Setting aside the technical, operational and budgetary considerations, the opportunities for brands within VR worlds are vast. For those with strong narratives and relevant stories … Continue reading “Cedar’s Robin Thomas comments on virtual reality in The Drum”

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Innovation, collaboration, expertise

January 22nd, 2015

White Light Media produces a one-of-a-kind publication for Maersk Oil UK. White Light Media recently extended its client portfolio to include Maersk Oil UK, after being commissioned to produce a journal focusing on the big issues affecting its stakeholders in the oil and gas industry. Maersk Oil UK wanted Shelf to look at industry-wide issues … Continue reading “Innovation, collaboration, expertise”

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Breaking Bad Creative Brief

January 21st, 2015

Love Breaking bad? Content Marketing Association (CMA) member, TCOLondon is giving you the chance to win a Ralph Steadman designed Blu-ray set. Channel your inner Heisenberg and reimagine the world’s most captivating drug drama in an imaginative new way. To celebrate the release of the Breaking Bad Limited Edition Blu-ray Steelbooks, featuring exclusive artwork by … Continue reading “Breaking Bad Creative Brief”

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A marketing strategy, tons of marketing content, and a new responsive website – all in eight weeks

January 15th, 2015

The end of a year is traditionally the time to wind down activity before the festive break, but when exciting projects knock on your door – even those with short deadlines – you don’t turn them away. The last weeks of 2014 saw CMA member CPL tasked with the challenge of building a corporate marketing … Continue reading “A marketing strategy, tons of marketing content, and a new responsive website – all in eight weeks”

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Progressive’s Foodservice Consultant scoops award at Folio Awards

January 15th, 2015

Foodservice Consultant, published by Progressive Customer Publishing for their client FCSI, won an ‘Eddie’ award in recognition of achieving editorial excellence at the 2014 Folio Awards, held at the Yale Club in New York City in December 2014. The award was given to Foodservice Consultant in the Association/Non-Profit (B2B) category. Folio’s ‘Eddie and Ozzies’ awards … Continue reading “Progressive’s Foodservice Consultant scoops award at Folio Awards”

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EnVeritas named a Top Social Media Marketing Agency in 2015

January 15th, 2015

EnVeritas Group have been identified as one of the top social media marketing agencies by research firm “Clutch”. They published this report that EnVeritas were named one of the leaders. Clutch published its first report on leading social media marketing agencies. This new research identifies firms with a large focus on social media marketing, among … Continue reading “EnVeritas named a Top Social Media Marketing Agency in 2015”

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25% discount for all members to The Drum Digital Convergence

January 15th, 2015

We know all consumers are moving towards an increasingly connected, digital lifestyle – a life where the digital and physical worlds are converging. Are you moving with them? We have spent hours listening to the marketplace finding out what is keeping them awake at night and have used this detail to put together the agenda … Continue reading “25% discount for all members to The Drum Digital Convergence”

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