Future plc Redefines the Real Homes Magazine

August 7th, 2018

Global specialist media platform, Future plc, has unveiled the new-look Real Homes magazine, set to disrupt the homes publishing industry. By tapping into new audiences and demographics largely uncatered for by current media providers, Real Homes intends to make interior design accessible to people of all ages and incomes. Leaning on the emotional connections consumers … Continue reading “Future plc Redefines the Real Homes Magazine”

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Director Ben Holman joins ITN Productions directors roster

August 1st, 2018

Award-winning documentary filmmaker Ben Holman has joined the directors roster of ITN Productions Advertising division. Ben takes a cinematic approach to his filming while playing with documentary-style subjects and has commercial credits that include Sol, Red Bull and Havana Club; his work for these clients ranged from branded content to full feature documentaries. His documentary … Continue reading “Director Ben Holman joins ITN Productions directors roster”

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Richard Branson’s daughter Holly sings the praises of magazine published by John Brown

July 26th, 2018

Holly Branson, member of the leadership team at Virgin Management UK, and the daughter of Sir Richard Branson, gave a big thumbs up to The Roger Collective, the internal communications magazine published by John Brown on behalf of the Virgin Group. And she even gives Roger a name check in her new book WEconomy. Holly, who … Continue reading “Richard Branson’s daughter Holly sings the praises of magazine published by John Brown”

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Why being funny is so important: 3 examples of hilarious employer branding

July 24th, 2018

Everyone has that one friend who has the power to make you laugh until you collapse into a crying heap on the floor. We’re talking the kind of friend you can’t wait to wheel out at any given opportunity – the comedic genius with a knack for irony and a talent for a well-timed punchline. So why is it that, when hilarious people abound in real life, employer brands find it so difficult to make us laugh?    Part of it’s a fear of polarising the audience and delivering the killer punchline, only … Continue reading “Why being funny is so important: 3 examples of hilarious employer branding”

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Cedar relaunches BA High Life on the magazine’s 45th anniversary

July 6th, 2018

This month, the new-look British Airways’ High Life magazine is taking flight with a point of view designed to inspire and entertain the 21st century traveller. Bold, bright and unashamedly British, the new High Life brings an optimistic and open-minded attitude to exploring the world, as a deliberate antidote to the pessimism, uncertainty and negativity that … Continue reading “Cedar relaunches BA High Life on the magazine’s 45th anniversary”

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Award Winning Agencies: Cedar Communications

July 3rd, 2018

For Cedar Communications, one of the longest established content marketing companies in the UK, the CMA awards are a highlight of the year. They’re when time and money is invested to showcase the work of many different sectors of the company, and the company’s diligence is often rewarded with a string of awards. In 2017 the person spearheading the … Continue reading “Award Winning Agencies: Cedar Communications”

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Hearst Made wins O2 content account

July 2nd, 2018

  There was a major win for Hearst Made, the publisher’s in-house content agency, in early summer. The company won the contract to relaunch the in-store magazine as O2 Alive, a lifestyle brand highlighting O2’s music and entertainment connections and drawing on the publisher’s consumer lifestyle editorial expertise and audience insight. According to Hearst “The … Continue reading “Hearst Made wins O2 content account”

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Award Winners: Rising Star, Tom Cornish

June 28th, 2018

In addition to the awards for campaigns and media, the CMA Awards also offers individuals the chance to shine. Editor of the year and Designer are up for grabs alongside an award introduced for the first time last year for ‘Rising Star’ – the person under the age of 30 who have demonstrated they have … Continue reading “Award Winners: Rising Star, Tom Cornish”

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Award Winning Agencies: Mediaplanet

June 25th, 2018

“Reputation and credibility are very important to us. Previously, it could be said we were a bit of a ‘churn and burn’ supplement company. Now, we’re winning gold awards for content marketing. It was a long journey, and we put the work in to get where we are now. Awards like this are credit to … Continue reading “Award Winning Agencies: Mediaplanet”

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Cannes Lions appoints Cedar as its content partner

June 12th, 2018

Cedar are pleased to announce that Cannes Lions has appointed Cedar as its content partner for this year’s festival. The digital brief will see Cedar creating a new content proposition that will communicate to brand leaders the benefits of attending the world-famous international event. The ‘Cannes advantage’ content programme will showcase why Cannes Lions makes … Continue reading “Cannes Lions appoints Cedar as its content partner”

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