Destination Canada ‘Explore Canada with Fred’ by TCO London

October 17th, 2017

TCO London‘s 2017 campaign for Destination Canada, the Canadian Tourist Board, launched this month. The campaign comprises a series of films in which Channel 4′ ‘First Dates’ host Fred Sirieix explores Canada’s cosmopolitan cities and stunning nature first hand. In addition to having a prime minister who the world swoons over, Canada was named destination of … Continue reading “Destination Canada ‘Explore Canada with Fred’ by TCO London”

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Charlotte Moore Expands Her Role Across Time Inc. UK Digital Fashion & Beauty Portfolio

October 16th, 2017

Charlotte Moore, editor-in-chief of InStyle UK, is expanding her role to become digital content director across Time Inc. UK’s fashion and beauty portfolio, including look.co.uk and marieclaire.co.uk.  Since its relaunch in March this year, InStyle has seen impressive growth, up by 48% to reach 950k unique users. This performance is driven by the social-first, content-led … Continue reading “Charlotte Moore Expands Her Role Across Time Inc. UK Digital Fashion & Beauty Portfolio”

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John Brown’s work on NatWest MoneySense wins PPA Digital Award

October 16th, 2017

John Brown‘s work on MoneySense, NatWest’s flagship financial education programme, has been recognised by the Professional Publishers Association (PPA) in their annual digital awards. John Brown’s brief was to transform MoneySense for a digital age, providing engaging and interactive digital content that supports teachers and parents. The team has created innovative resources to equip young … Continue reading “John Brown’s work on NatWest MoneySense wins PPA Digital Award”

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ITN Productions appoints first ever Director Rep to boost talent offer

October 16th, 2017

ITN Productions’ advertising business has appointed Flavia Blajfelder as its first dedicated Directors Rep to boost its talent offer. Flavia joins from Pulse Films where she was leading new business and will build ITN Productions’ advertising director roster as New Business/Directors Rep. ITN Productions Head of Advertising Adam Barnett said: “We recognise that talent is … Continue reading “ITN Productions appoints first ever Director Rep to boost talent offer”

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SevenC3 hires fomer JWT global creative director Fernando Barbella

October 10th, 2017

SevenC3 announces the appointment of new executive creative director (ECD) Fernando Barbella. Barbella, an award-winning digital creative, has joined SevenC3 as its new ECD. He brings 20 years of experience in fully integrated communications, having worked on local, regional and global projects for a diverse clientele that includes Nike, Audi, Pepsi, Volkswagen, Microsoft, Coca-Cola, American … Continue reading “SevenC3 hires fomer JWT global creative director Fernando Barbella”

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John Brown Media shortlisted for 10 BSME Awards 2017

October 6th, 2017

John Brown Media is delighted to announce that it has 10 shortlisted nominations for the 2017 BSME Awards. Rosie Mellor who edits Harveys, Vanessa Thompson, editor of John Lewis Edition, and Tessa Pearson, editor of John Lewis Home, are all up for Editor of the Year Branded Content. While William Sitwell is up for Editor of … Continue reading “John Brown Media shortlisted for 10 BSME Awards 2017”

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Living The Brand

October 2nd, 2017

In a departure from our usual A Day in the Life column, we’ve invited Zoë Francis-Cox, Director at content agency Dialogue, to tell us how she is living the brand every day with key client Harley-Davidson. In the context of my work, I’m often met with surprise when I say I didn’t ride a motorcycle … Continue reading “Living The Brand”

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Voice search on track to Drive Business Performance

iProspect September 26th, 2017

Research study by leading performance marketing agency iProspect finds that voice search adoption is set to grow in importance Global performance marketing agency iProspect unveils a new study exploring the rise of voice search adoption among UK customers. Findings deliver new insight into the factors shaping the adoption of voice activated technology and the future impact it … Continue reading “Voice search on track to Drive Business Performance”

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JD Williams launches new-look brand

September 25th, 2017

Online retailer JD Williams unveiled its new-look brand with a multi-million pound advertising campaign launched last week, Thursday, 21 September 2017. The multi-channel campaign includes a 60 second and 30 second TV advert featuring an extensive range of autumn fashion, accessories, home ware and beauty products. The ad campaign is part of a wider rebrand … Continue reading “JD Williams launches new-look brand”

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Vitality launches influencer campaign with a difference

September 18th, 2017

Spearheading a new way of working with influencers, the UK’s leading content marketing agency SevenC3 has delivered stunning results for Vitality with a new type of influencer marketing programme to launch Jessica Ennis-Hill’s running festival VitalityMove. SevenC3 used a combination of audience insight and intuition, identifying 11 emerging influencers whose audiences showed strong affinities with … Continue reading “Vitality launches influencer campaign with a difference”

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