Five reasons PR has an edge in content creation

gorkana-squarelogo-1456218870088 February 23rd, 2017

Five PR agencies, which took part in a recent Content Marketing Association (CMA) round-table, explain why having PR at the core of their business has helped them become successful in content. The PR industry is showing an increased interest in content. Just last year, three PR agencies won awards at CMA’s International Content Marketing Awards, showing an increasing step … Continue reading “Five reasons PR has an edge in content creation”

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International Content Marketing Awards – the winners

inpublishing November 24th, 2016

On Tuesday night, at a ceremony at The Roundhouse in Camden, London, the Content Marketing Association announced the winners of the International Content Marketing Awards 2016. Clare Hill, managing director of the Content Marketing Association, said: “Yet again a huge diversity of winning agencies from across four continents. Our CMA awards represent the very best … Continue reading “International Content Marketing Awards – the winners”

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Finding the best measure of success for content marketing

marketing-week November 24th, 2016

The importance of content marketing continues to rise for many brands but knowing how to measure effectiveness remains an issue. Content marketing has evolved into a fully-fledged marketing function but as with many newer communications channels finding the best measure of success remains a challenge. Only half of marketers believe it is possible to accurately measure content marketing’s return … Continue reading “Finding the best measure of success for content marketing”

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Havas Media CEO Matt Adams becomes CMA chairperson

campaign-magazine November 22nd, 2016

Matt Adams, the chief executive of Havas Media UK, is the new chairperson of the Content Marketing Association. He replaces Andrew Hirsch, chief executive of John Brown Media, who has held the position for the past three years. Adams, the former UK managing director of iProspect who became Havas Media UK chief executive in September, … Continue reading “Havas Media CEO Matt Adams becomes CMA chairperson”

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My Media Week: Clare Hill, Content Marketing Association

campaign-magazine November 2nd, 2016

Clare Hill, managing director at the CMA, launches a report focused on effectiveness, spreads good pitch news and readies the International Content Marketing Awards, including the gruelling task of sampling menu options. Monday I get up at 7am and head for the hills – quite literally up and down across the fields to Chesham station. … Continue reading “My Media Week: Clare Hill, Content Marketing Association”

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WE’RE AGREED THAT MEASUREMENT IS IMPORTANT, BUT WE’RE NOT GETTING IT RIGHT YET

ipa effectiveness week October 31st, 2016

Clare Hill is the managing director of the Content Marketing Association. The organisation has just released its report: Measuring Effectiveness. Clare argues for a greater focus on developing the marketers measurement toolbox. Key findings from our report suggest that as an industry, we haven’t got this measurement thing wrapped up yet – there’s still work … Continue reading “WE’RE AGREED THAT MEASUREMENT IS IMPORTANT, BUT WE’RE NOT GETTING IT RIGHT YET”

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ONLY HALF OF CONTENT MARKETERS BELIEVE ACCURATE ROI MEASUREMENT IS ACHIEVABLE

rl October 31st, 2016

UK — A new report from the Content Marketing Association (CMA) has revealed that while marketers see measurement as very important to strategy, many don’t believe that ROI can be accurately measured. The Measuring Effectiveness Report gathered views from senior level marketers among the CMA membership, including both brands and agencies. The study found that 73% of respondents … Continue reading “ONLY HALF OF CONTENT MARKETERS BELIEVE ACCURATE ROI MEASUREMENT IS ACHIEVABLE”

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The changing nature of content marketing metrics – Clare Hill, MD at The CMA explains…

warc_logo October 27th, 2016

Do clicks, likes and shares tell the whole story? In this guest blog, Clare Hill, managing director of the CMA, looks at the challenges facing brands and agencies as they seek to prove ROI for their content marketing output. For the latest in our series of content marketing reports we have chosen to explore one … Continue reading “The changing nature of content marketing metrics – Clare Hill, MD at The CMA explains…”

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The big debate: Is content marketing really nonsense?

mw October 19th, 2016

After Marketing Week columnist Mark Ritson called into question the validity of content marketing as a discipline, a range of senior marketers have their say. Marketing Week columnist Mark Ritson has once again stirred up an intriguing – and at times heated – debate about the fundamentals of marketing strategy. His column last week, ‘Is … Continue reading “The big debate: Is content marketing really nonsense?”

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Is PR slow to take advantage of content opportunities?

gorkana-logoblog October 18th, 2016

While branded content is growing in popularity among marketers, there are few PR agencies on the shortlists for this year’s International Content Marketing Awards. Gorkana asks agency experts if the sector is slow to take advantage of branded content and why it might be falling behind.  Some 73 agencies of different disciplines are shortlisted in the International Content … Continue reading “Is PR slow to take advantage of content opportunities?”

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