Four reasons to enter the CMA awards

July 23rd, 2018

Swapping your desks for a sun lounger? With the unprecedented summer climate distracting and disrupting everyone’s work and sleep patterns, if you must focus on one thing before you swap your desk for a sun lounger it is your CMA award entry. You can read the main details here, but with a deadline of September … Continue reading “Four reasons to enter the CMA awards”

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New Content Marketing Association (CMA) award acknowledges intersection of content and PR

July 11th, 2018

Over the last couple of years, we have noticed a growing interest in content marketing from the ​PR departments of brands and dedicated PR agencies. “More and more members with a PR background are joining the Content Marketing Association (CMA) and attending our events, while we are increasingly receiving requests to address audiences of PR … Continue reading “New Content Marketing Association (CMA) award acknowledges intersection of content and PR”

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Content marketing thoughts inspired by the World Cup

July 6th, 2018

In many ways it didn’t look as if Russia 2018 was going to be much of a World Cup. Dogged by the corruption scandal that engulfed FIFA in 2015, missing key teams in Italy, Holland and the USA, and held in a country ruled by a leader who some feared would use the event for … Continue reading “Content marketing thoughts inspired by the World Cup”

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Award Winning Agencies: Made by Sonder

June 29th, 2018

“The return on investment generated by the work is the most important thing. That’s ultimately what we focus on to validate our business for clients. I still say there is a huge part of our business which is about the crafting of content too. It is about marrying those two things. If they combine then … Continue reading “Award Winning Agencies: Made by Sonder”

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Award Winners: Rising Star, Tom Cornish

June 28th, 2018

In addition to the awards for campaigns and media, the CMA Awards also offers individuals the chance to shine. Editor of the year and Designer are up for grabs alongside an award introduced for the first time last year for ‘Rising Star’ – the person under the age of 30 who have demonstrated they have … Continue reading “Award Winners: Rising Star, Tom Cornish”

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The importance of retention metrics

June 15th, 2018

Nearly a month ago the long awaited GDPR legislation was finally enacted in Europe with the threat that brands who transgress it could face what some have suggested are astronomical fines. A month on and some of the noise about GDPR has abated, though marketers are still dealing with the fallout of the changes, which … Continue reading “The importance of retention metrics”

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Key Content Marketing Trends in 2018

June 13th, 2018

Earlier in the year, we published an article which highlighted the key trends it believes will shape content marketing in 2018. We suggested that brands would diversify the type of content they produce, and would also invest in developing multidisciplinary content teams. We predicted that GDPR would have a significant impact on the shape of … Continue reading “Key Content Marketing Trends in 2018”

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Twitch – the future of interactive video?

May 23rd, 2018

“We’re building content for the interactivity of live video — that’s the future, engaging with viewers in ways that are not possible on live TV.” That’s the ambition of Buzzfeed outlined by Andrew Kimmel, who is head of live video at the channel. Yet the platform that Kimmel is harnessing to build that future might … Continue reading “Twitch – the future of interactive video?”

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The future of sports marketing

May 8th, 2018

Sports marketing is in something of a transitional period. The shift to social and digital is ongoing, but the evolution has thrown up as many questions as it has answers. Significant changes in American sports are sure to impact on marketers in Europe, while at the same time new technologies like Augmented Reality might soon … Continue reading “The future of sports marketing”

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Key issues facing sports brands

April 16th, 2018

It is fairly likely that within a couple of years the Arsene Wenger era at Arsenal will be over. The Frenchman, who has served the club for over two decades and presided over arguably the most consistent team of the Premiership era in ‘The Invincibles,’ will make way for a younger manager. When he does … Continue reading “Key issues facing sports brands”

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