Future Content Sessions – How technology will change content creation

February 26th, 2018

Want to take a quick trip into the future? The CMA’s second Future Content Sessions (April 4th), our informal evening networking event, takes a look at how various technologies are going to have a profound impact on the way we create and consume content. From Artificial Intelligence through to Blockchain and Augmented Reality our team … Continue reading “Future Content Sessions – How technology will change content creation”

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Google AMP Stories – an exciting new platform for brands?

February 21st, 2018

One of the most interesting and innovative developments in platform publishing in recent years has been the introduction of Snapchat Discover. The company created a unique and exclusive publishing platform which showcased interactive, immersive content – including video, audio and GIFs in addition to words and images – which was then easily accessible via Snapchat’s … Continue reading “Google AMP Stories – an exciting new platform for brands?”

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Five ways Artificial Intelligence could power content marketing

February 15th, 2018

Last week I went to an event hosted by StoryStream, which bills itself as as a ‘next generation content marketing platform for brands.’ To help launch its new Aura platform, more on which in a moment, the company assembled a trio of AI experts to discuss how the technology might impact on marketing in the … Continue reading “Five ways Artificial Intelligence could power content marketing”

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Purpose, pride and content: TSB’s holy trinity

February 6th, 2018

TSB has set out its stall as a challenger bank, differentiating itself from its high-street rivals and former parent Lloyds Banking Group. It sees content as a critical way to bring its brand to life. Bian Salins, TSB’s Head of Social, and colleague Enrique Rodriguez talk about the bank’s use of content — and why … Continue reading “Purpose, pride and content: TSB’s holy trinity”

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Is it time to look again at your Facebook strategy?

January 30th, 2018

At first it seemed like some odd kind of experiment. Stung by accusations that its algorithm had been manipulated by political groups and countries to influence elections Facebook began to make plans. In late 2017 it chose to alter people’s news feeds so that they favoured family and friends’ stories over everything else. Though bizarrely … Continue reading “Is it time to look again at your Facebook strategy?”

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Predictions for Content Marketing in 2018 Infographic

January 25th, 2018

At the start of January, The CMA posted an article for our content marketing predictions in 2018. New CMA member infogr8 created the following infographic based on the article.

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Why CES 2018 will be remembered for all the wrong reasons

January 23rd, 2018

It seems likely that the 2018 CES, held in Las Vegas, will go down in history for all the wrong reasons. Rather than innovative products or key breakthroughs it is likely to be recalled as the CES where the electronics went down. Yes, for several hours on the Tuesday large areas of the main conference … Continue reading “Why CES 2018 will be remembered for all the wrong reasons”

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Native Advertising – Key Trends for 2018

January 22nd, 2018

If 2016 was the year in which native advertising broke into the mainstream, then 2017 was a year of consolidation. More and more brands experimented with the format, and high profile media sites found ever more ingenious ways of incorporating branded content into their offerings. Much of the momentum was fueled by predictions like this … Continue reading “Native Advertising – Key Trends for 2018”

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Predictions for content marketing in 2018

January 8th, 2018

So we are into the second week of January 2018, and while your New Year’s Eve hangover ought to be a distant memory the resolutions you probably now regret making should just about still be intact. Now then is as good a time as any to look forward to what 2018 is likely to bring … Continue reading “Predictions for content marketing in 2018”

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‘Alexa…get me some content, please’

January 8th, 2018

Voice Activation is sure to be one of the big issues of 2018. But what else? CMA consultant editor Dominic Mills looks at trends in the wider world of marketing communications and tech through the lens of content marketing. How many families took ownership of an Amazon Echo, Google Home or other voice device this … Continue reading “‘Alexa…get me some content, please’”

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