Is it time to look again at your Facebook strategy?

January 30th, 2018

At first it seemed like some odd kind of experiment. Stung by accusations that its algorithm had been manipulated by political groups and countries to influence elections Facebook began to make plans. In late 2017 it chose to alter people’s news feeds so that they favoured family and friends’ stories over everything else. Though bizarrely … Continue reading “Is it time to look again at your Facebook strategy?”

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Predictions for Content Marketing in 2018 Infographic

January 25th, 2018

At the start of January, The CMA posted an article for our content marketing predictions in 2018. New CMA member infogr8 created the following infographic based on the article.

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Why CES 2018 will be remembered for all the wrong reasons

January 23rd, 2018

It seems likely that the 2018 CES, held in Las Vegas, will go down in history for all the wrong reasons. Rather than innovative products or key breakthroughs it is likely to be recalled as the CES where the electronics went down. Yes, for several hours on the Tuesday large areas of the main conference … Continue reading “Why CES 2018 will be remembered for all the wrong reasons”

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Native Advertising – Key Trends for 2018

January 22nd, 2018

If 2016 was the year in which native advertising broke into the mainstream, then 2017 was a year of consolidation. More and more brands experimented with the format, and high profile media sites found ever more ingenious ways of incorporating branded content into their offerings. Much of the momentum was fueled by predictions like this … Continue reading “Native Advertising – Key Trends for 2018”

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Predictions for content marketing in 2018

January 8th, 2018

So we are into the second week of January 2018, and while your New Year’s Eve hangover ought to be a distant memory the resolutions you probably now regret making should just about still be intact. Now then is as good a time as any to look forward to what 2018 is likely to bring … Continue reading “Predictions for content marketing in 2018”

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‘Alexa…get me some content, please’

January 8th, 2018

Voice Activation is sure to be one of the big issues of 2018. But what else? CMA consultant editor Dominic Mills looks at trends in the wider world of marketing communications and tech through the lens of content marketing. How many families took ownership of an Amazon Echo, Google Home or other voice device this … Continue reading “‘Alexa…get me some content, please’”

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Everything you wanted to know about our Grand Prix winner

December 20th, 2017

A film made to highlight driving regulations for foreign truck drivers entering Norway doesn’t especially sound like the raw material of a content marketing award winner. Yet at this year’s CMA awards the judges were unanimous that the Grand Prix winner would be the Norwegian Labour Inspection Authority (NLIA) for its film, The Truck Driver’s … Continue reading “Everything you wanted to know about our Grand Prix winner”

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CMA Winners 2017: Real Stories, Real Emotions & Lots of Tech

December 6th, 2017

As the winners of the CMA awards enjoy their time in the spotlight, consultant editor (and judge) Dominic Mills looks over them and finds plenty of common themes. At first glance, there might not seem to be much that binds together the 2017 gold winners. They are a mix of the long-established blue-chip content marketers … Continue reading “CMA Winners 2017: Real Stories, Real Emotions & Lots of Tech”

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Topics that will be dominating content marketing conversations in 2018

November 27th, 2017

So that’s Black Friday done and dusted. The CMA awards are a day away and our last digital breakfast is next week. Yes, we have almost called time on 2017. It has however, as is reflected in the standard of entries in our awards, been a fascinating and innovative year for content marketing. It is … Continue reading “Topics that will be dominating content marketing conversations in 2018”

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2017 – The Year in Content Marketing Quiz

November 20th, 2017

On Wednesday 6th December the CMA’s Digital Breakfast will be taking a long hard look at 2017. Our panel of experts will showcase what they think have been the major innovations of the last twelve months while offering some predictions for 2018. In the meantime though you can discover how much you have been paying … Continue reading “2017 – The Year in Content Marketing Quiz”

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