The CMO Focus Summit

July 31st, 2018

The CMO Focus Summit will be bringing together 80 + Marketing Practitioners and the leading marketing technology and digital agencies for an interactive day of workshops, panel discussions, Round Tables and high level-networking discussing the latest technology trends and key marketing challenges including the content marketing challenges for Brands, Multi Channel Marketing, Social Media Marketing … Continue reading “The CMO Focus Summit”

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Here’s how three tech trends will influence the future of social media

July 27th, 2018

You can’t really begin to think about the future of social media without acknowledging the problems and issues it currently faces. We live in a world where large numbers of start-up companies identify a problem and then use to technology to fix it. I think the same process might happen to social media in the … Continue reading “Here’s how three tech trends will influence the future of social media”

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Four reasons to enter the CMA awards

July 23rd, 2018

The 2019 International Content Marketing Awards are open for entry, the deadline for these is the 6th September 2019. If you (or your boss) needs convincing on whether you should enter the awards, we have written 4 points that will help influence the decision. We should start by stating the obvious that winning any of … Continue reading “Four reasons to enter the CMA awards”

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New Content Marketing Association (CMA) award acknowledges intersection of content and PR

July 11th, 2018

Over the last couple of years, we have noticed a growing interest in content marketing from the ​PR departments of brands and dedicated PR agencies. “More and more members with a PR background are joining the Content Marketing Association (CMA) and attending our events, while we are increasingly receiving requests to address audiences of PR … Continue reading “New Content Marketing Association (CMA) award acknowledges intersection of content and PR”

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Content marketing thoughts inspired by the World Cup

July 6th, 2018

In many ways it didn’t look as if Russia 2018 was going to be much of a World Cup. Dogged by the corruption scandal that engulfed FIFA in 2015, missing key teams in Italy, Holland and the USA, and held in a country ruled by a leader who some feared would use the event for … Continue reading “Content marketing thoughts inspired by the World Cup”

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Award Winning Agencies: Made by Sonder

June 29th, 2018

“The return on investment generated by the work is the most important thing. That’s ultimately what we focus on to validate our business for clients. I still say there is a huge part of our business which is about the crafting of content too. It is about marrying those two things. If they combine then … Continue reading “Award Winning Agencies: Made by Sonder”

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Award Winners: Rising Star, Tom Cornish

June 28th, 2018

In addition to the awards for campaigns and media, the CMA Awards also offers individuals the chance to shine. Editor of the year and Designer are up for grabs alongside an award introduced for the first time last year for ‘Rising Star’ – the person under the age of 30 who have demonstrated they have … Continue reading “Award Winners: Rising Star, Tom Cornish”

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The importance of retention metrics

June 15th, 2018

Nearly a month ago the long awaited GDPR legislation was finally enacted in Europe with the threat that brands who transgress it could face what some have suggested are astronomical fines. A month on and some of the noise about GDPR has abated, though marketers are still dealing with the fallout of the changes, which … Continue reading “The importance of retention metrics”

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Key Content Marketing Trends in 2018

June 13th, 2018

Earlier in the year, we published an article which highlighted the key trends it believes will shape content marketing in 2018. We suggested that brands would diversify the type of content they produce, and would also invest in developing multidisciplinary content teams. We predicted that GDPR would have a significant impact on the shape of … Continue reading “Key Content Marketing Trends in 2018”

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Twitch – the future of interactive video?

May 23rd, 2018

“We’re building content for the interactivity of live video — that’s the future, engaging with viewers in ways that are not possible on live TV.” That’s the ambition of Buzzfeed outlined by Andrew Kimmel, who is head of live video at the channel. Yet the platform that Kimmel is harnessing to build that future might … Continue reading “Twitch – the future of interactive video?”

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