2016 – The year live video streaming became a must for brands?

March 24th, 2016

SXSW, held annually in Austin, Texas, has become something of key launchpad for new apps and services. Last year the conference was dominated by a pair of digital video streaming apps, Meerkat and Periscope, which enable users to broadcast live from their mobile phone. The former, a venture-backed startup, was for a day or two … Continue reading “2016 – The year live video streaming became a must for brands?”

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How are media owners working with agencies and brands? – a view from the Digital Media Strategies event

March 14th, 2016

This year’s Digital Media Strategies Europe in London delivered many fascinating insights into how the British media is shaping up. On the last day, Wednesday 9th March, the speakers included Guardian CEO David Pemsel, who talked about how the company was refining its membership model, and key execs from both Trinity Mirror and News Corp … Continue reading “How are media owners working with agencies and brands? – a view from the Digital Media Strategies event”

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Content marketing lessons from the New York Times

March 3rd, 2016

Mark Thompson is one of the most admired, and arguably controversial figures in world media. For eight years he presided over the BBC, as its Director General, piloting its online renaissance, which pushed the corporation into many new online areas. Rupert Murdoch’s son James, then European Chief Executive of News Corporation, was once moved to … Continue reading “Content marketing lessons from the New York Times”

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Marrying brands to fans – how Copa 90 is pioneering a new form of content marketing

February 26th, 2016

YouTube has a history of giving a virtual leg up to interesting video makers. Through its TV ads back in 2014 it introduced millions of viewers to the phenomenon that is Zoella, the influential British vlogger. Then in 2015 its TV ad highlighted a new football based fan’s channel – Copa 90 – which was … Continue reading “Marrying brands to fans – how Copa 90 is pioneering a new form of content marketing”

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CMA Members nominated for British Media Awards 2016

February 23rd, 2016

Congratulations to the four CMA members, Cedar Communications, Immediate Media, Factory Media and Time Inc. who have been shortlisted for the Britsh Media Awards 2016. Taking place at the London Hilton, Park Lane on the 4th of May 2016 the British Media Awards highlight the best in business across the entire media industry. The awards … Continue reading “CMA Members nominated for British Media Awards 2016”

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Month in Content Marketing: February 2016

February 22nd, 2016

British Airways ramps up social media, Suzuki’s deal with ITV and how to measure content marketing success. British Airways to work with Cedar on social media – BA has moved its social media account to Cedar. Underlining the ever closer relationship between content and social media – Cedar publishes High Life magazine for BA – … Continue reading “Month in Content Marketing: February 2016”

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Stats, facts and future trends – February 2016

Stats, Facts & Future Trends February 22nd, 2016

This month, discover the positive impact content marketing has on brands, why short-form video delivers more engagement than long-form, and how marketers measure engagement. Content marketing pays dividends Content-led marketing can significantly improve consumers’ positivity towards advertising brands, according to a study by the BBC. BBC Storyworks, the content marketing arm of BBC Advertising, used … Continue reading “Stats, facts and future trends – February 2016”

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CMA Digital Breakfast February – measuring content marketing success

February 18th, 2016

How do you define and measure success in content marketing? It is an issue that ought to be at the top of every marketer’s agenda. However gauging the worth of content and social media is not always straightforward, and some brands and agencies have been slow to develop metrics to measure effectiveness. So not surprisingly … Continue reading “CMA Digital Breakfast February – measuring content marketing success”

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What could the Twitter changes mean for brands?

February 11th, 2016

It has been a busy week for Twitter. The beleaguered – or so the markets would have you believe – social network finally responded to its slumping share price, and sluggish user growth by unveiling two new features which will shape its immediate future. Earlier in the week it announced the imminent arrival of First … Continue reading “What could the Twitter changes mean for brands?”

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Bitesize Content and Native Disclosure Guidelines

February 8th, 2016

The basic principles for advertisers to successfully engage with people haven’t really changed since the first days of print advertorials. It’s all about good content that adds value – meaning content that is informative, interesting and relevant. This is more important than ever with so many things competing for our attention in a 24/7 connected … Continue reading “Bitesize Content and Native Disclosure Guidelines”

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