Our ambition for 2016: make content part of every CMO’s checklist

January 27th, 2016

The Content Marketing Association’s Clare Hill explains how, by putting content at the forefront of every industry conversation about the future of marketing strategy, she aims to make it part of the CMO’s checklist. Here at the Content Marketing Association (CMA) we don’t really do things by halves. By every measure, we had a fantastic … Continue reading “Our ambition for 2016: make content part of every CMO’s checklist”

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Stats, facts and future trends – January 2016

Stats, Facts & Future Trends January 22nd, 2016

This month, we look at why brands need better quality content to engage consumers, why brands still aren’t good users of social media, and which platforms UK marketers are distributing their content on. Brands must improve content experience Distracted, multi-screening consumers have little patience for a poor content experience, with most choosing to abandon it … Continue reading “Stats, facts and future trends – January 2016”

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Four very clever uses of content from US brands

January 21st, 2016

A few years ago we attempted to round up innovative examples of content marketing from the US. There were some interesting experiments from brands, but very few were especially original or engaging. So it is a measure of how much content marketing has matured that there are now many great examples of companies delivering blogs, … Continue reading “Four very clever uses of content from US brands”

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How and why are tech companies using content marketing?

January 14th, 2016

Tech companies have often lead the way in experimenting with new marketing concepts. Businesses built on change and innovation will arguably feel more comfortable exploring new directions than those that operate in more traditional sectors. So it is not surprising that many tech companies have pioneered the use of content marketing, especially in the United … Continue reading “How and why are tech companies using content marketing?”

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Content marketing predictions for 2016

January 7th, 2016

Big Ben’s New Year’s Eve chimes are history, and the holidays are already a distant memory, as content marketers across the country grapple with all that email they have ignored for the last few weeks. January is however, still a good time to reflect, particularly on what happened in the previous year, and what might … Continue reading “Content marketing predictions for 2016”

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The biggest media trends of 2015

January 4th, 2016

2015 saw unprecedented change in media and advertising, with a surge in media pitches, revamped social media platforms, and a rise in programmatic trading. Since ad blocking has taken the world by storm, brands and advertisers have ramped up their game to develop more engaging ads to halt its mass adoption. Marketers from the likes … Continue reading “The biggest media trends of 2015”

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Asda magazine to relaunch under new name

January 4th, 2016

Asda’s in-store magazine has rebranded to Good Living, as it looks to become a “multi-platform content hub” spanning print, online, mobile, social media and events. The changes come six months after the account was taken over by publisher Hearst and will see the free monthly mag served to 2.1 million customers in January. Changes have … Continue reading “Asda magazine to relaunch under new name”

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Stats, facts and future trends – December 2015

Stats, Facts & Future Trends December 14th, 2015

This month, we discover which social network will be dominant for marketers in 2017, the key marketing trends over the next 12 months, and which age group are more obsessed with technology. Marketers turn to Instagram Facebook and Twitter are the top social networks currently used by US marketers but Instagram will replace Twitter in … Continue reading “Stats, facts and future trends – December 2015”

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Stats, facts and future trends November 2015

Stats, Facts & Future Trends November 24th, 2015

This month, discover the importance of engagement in social media marketing, why sponsored social messages are particularly effective, and why ad avoidance is preferred to ad blocking. Increasing audience engagement key objective in social media marketing Marketers are constantly ramping up their social media marketing skills to not only drive brand awareness, but also increase … Continue reading “Stats, facts and future trends November 2015”

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Stats, facts and future trends – October 2015

Stats, Facts & Future Trends October 27th, 2015

This month, the CMA release their highly anticipated research into the use of social media in content marketing, and we discover how email is still the digital activity of choice for UK consumers and which technologies are the most important for content marketers. Social budgets grow for content The latest CMA research has found that … Continue reading “Stats, facts and future trends – October 2015”

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