Content marketing predictions for 2016

January 7th, 2016

Big Ben’s New Year’s Eve chimes are history, and the holidays are already a distant memory, as content marketers across the country grapple with all that email they have ignored for the last few weeks. January is however, still a good time to reflect, particularly on what happened in the previous year, and what might … Continue reading “Content marketing predictions for 2016”

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The biggest media trends of 2015

January 4th, 2016

2015 saw unprecedented change in media and advertising, with a surge in media pitches, revamped social media platforms, and a rise in programmatic trading. Since ad blocking has taken the world by storm, brands and advertisers have ramped up their game to develop more engaging ads to halt its mass adoption. Marketers from the likes … Continue reading “The biggest media trends of 2015”

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Asda magazine to relaunch under new name

January 4th, 2016

Asda’s in-store magazine has rebranded to Good Living, as it looks to become a “multi-platform content hub” spanning print, online, mobile, social media and events. The changes come six months after the account was taken over by publisher Hearst and will see the free monthly mag served to 2.1 million customers in January. Changes have … Continue reading “Asda magazine to relaunch under new name”

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Stats, facts and future trends – December 2015

Stats, Facts & Future Trends December 14th, 2015

This month, we discover which social network will be dominant for marketers in 2017, the key marketing trends over the next 12 months, and which age group are more obsessed with technology. Marketers turn to Instagram Facebook and Twitter are the top social networks currently used by US marketers but Instagram will replace Twitter in … Continue reading “Stats, facts and future trends – December 2015”

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Stats, facts and future trends November 2015

Stats, Facts & Future Trends November 24th, 2015

This month, discover the importance of engagement in social media marketing, why sponsored social messages are particularly effective, and why ad avoidance is preferred to ad blocking. Increasing audience engagement key objective in social media marketing Marketers are constantly ramping up their social media marketing skills to not only drive brand awareness, but also increase … Continue reading “Stats, facts and future trends November 2015”

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Stats, facts and future trends – October 2015

Stats, Facts & Future Trends October 27th, 2015

This month, the CMA release their highly anticipated research into the use of social media in content marketing, and we discover how email is still the digital activity of choice for UK consumers and which technologies are the most important for content marketers. Social budgets grow for content The latest CMA research has found that … Continue reading “Stats, facts and future trends – October 2015”

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Stats, facts and future trends – September 2015

Stats, Facts & Future Trends September 25th, 2015

This month, why marketers are living in “la-la land”, the rise of video effectiveness, and why publishers are missing out by not being on Instagram. Marketers use ‘shocking’ metrics The majority of marketers wrongly assume that awareness and engagement are ways of proving effectiveness and many even mistake engagement for conversion, according to a new … Continue reading “Stats, facts and future trends – September 2015”

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Stats, facts and future trends – August 2015

Stats, Facts & Future Trends August 25th, 2015

This month, discover just how often young people use their smartphones, the role of visual content in marketing, and the positive effect music can have on brand image. Young people use smartphones every other minute Young people in the UK use their smartphones an average of 387 times each day, according to new research. Data … Continue reading “Stats, facts and future trends – August 2015”

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Stats, facts and future trends – July 2015

Stats, Facts & Future Trends July 27th, 2015

This month, discover whether people prefer laptops or mobiles to access the internet, the importance of trust, and why brands must tell better stories Laptop screens remaind more popular than mobiles Laptops are the most popular screens used to access the internet, according to new data from Mediatel’s Connected Screens report. The results suggest that … Continue reading “Stats, facts and future trends – July 2015”

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