Video: the future of content marketing?

April 21st, 2016

You hardly need to me to tell you that in the past five years there has been an explosion of online video. Cisco even predicts that within three years 90% of the world’s online traffic will be video-based. Major media players have responded to our apparently insatiable demand for video. So, for example, The Huffington … Continue reading “Video: the future of content marketing?”

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Video content key to marketing strategies, ITV considering bid for Entertainment One and Sling TV trail multi-stream service : DTG Daily News 15th April

April 15th, 2016

Video content key to marketing strategies The recently published ‘Video Content for Engagement’ study proves that video has become a key element within content marketing strategies, with budgets expected to increase. The survey by the Content Marketing Association says that 71% of marketers believe that brands should invest more in video. The Content Marketing Association’s … Continue reading “Video content key to marketing strategies, ITV considering bid for Entertainment One and Sling TV trail multi-stream service : DTG Daily News 15th April”

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Is it time for brands to start podcasting?

April 7th, 2016

It might sound unlikely, but figures from Edison Research in early 2016 show that as many as one in five Americans have listened to a podcast in the last month. It is an astonishing resurgence of a format that grew significantly seven or eight years ago, then almost disappeared. There is now real momentum about … Continue reading “Is it time for brands to start podcasting?”

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Social platforms – an opportunity for content marketers?

April 3rd, 2016

There is fascinating discussion currently being played out in the mainstream publishing world as companies from BuzzFeed through to The New York Times try to figure out how they should work with social platforms. What once was just Facebook Instant Articles and Snapchat Discover, now also includes Google’s new AMP approach, Apple News and Twitter’s … Continue reading “Social platforms – an opportunity for content marketers?”

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Month In Content Marketing: March 2016

April 1st, 2016

Time Inc. and ITN expand content output, new partners for The National Trust and the state of content marketing in 2016 is revealed. Time Inc. unveils content marketing agency – In a move that underlines how important content marketing is to its future Time Inc. UK Advertising this month announced the launch of The Foundry, … Continue reading “Month In Content Marketing: March 2016”

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Stats, facts and future trends: March 2016

Stats, Facts & Future Trends April 1st, 2016

This month, we discover why social content is an iceberg, why jazz fans stay in nicer hotels, and which social media channel women wake up to. Branded content sways purchase intent Mobile consumers who view quality branded content are more likely to go on to buy from a brand than desktop users, according to a … Continue reading “Stats, facts and future trends: March 2016”

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2016 – The year live video streaming became a must for brands?

March 24th, 2016

SXSW, held annually in Austin, Texas, has become something of key launchpad for new apps and services. Last year the conference was dominated by a pair of digital video streaming apps, Meerkat and Periscope, which enable users to broadcast live from their mobile phone. The former, a venture-backed startup, was for a day or two … Continue reading “2016 – The year live video streaming became a must for brands?”

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How are media owners working with agencies and brands? – a view from the Digital Media Strategies event

March 14th, 2016

This year’s Digital Media Strategies Europe in London delivered many fascinating insights into how the British media is shaping up. On the last day, Wednesday 9th March, the speakers included Guardian CEO David Pemsel, who talked about how the company was refining its membership model, and key execs from both Trinity Mirror and News Corp … Continue reading “How are media owners working with agencies and brands? – a view from the Digital Media Strategies event”

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Content marketing lessons from the New York Times

March 3rd, 2016

Mark Thompson is one of the most admired, and arguably controversial figures in world media. For eight years he presided over the BBC, as its Director General, piloting its online renaissance, which pushed the corporation into many new online areas. Rupert Murdoch’s son James, then European Chief Executive of News Corporation, was once moved to … Continue reading “Content marketing lessons from the New York Times”

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Marrying brands to fans – how Copa 90 is pioneering a new form of content marketing

February 26th, 2016

YouTube has a history of giving a virtual leg up to interesting video makers. Through its TV ads back in 2014 it introduced millions of viewers to the phenomenon that is Zoella, the influential British vlogger. Then in 2015 its TV ad highlighted a new football based fan’s channel – Copa 90 – which was … Continue reading “Marrying brands to fans – how Copa 90 is pioneering a new form of content marketing”

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