Stats, facts and future trends – February 2016

Stats, Facts & Future Trends February 22nd, 2016

This month, discover the positive impact content marketing has on brands, why short-form video delivers more engagement than long-form, and how marketers measure engagement. Content marketing pays dividends Content-led marketing can significantly improve consumers’ positivity towards advertising brands, according to a study by the BBC. BBC Storyworks, the content marketing arm of BBC Advertising, used … Continue reading “Stats, facts and future trends – February 2016”

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Month in Content Marketing: February 2016

February 22nd, 2016

British Airways ramps up social media, Suzuki’s deal with ITV and how to measure content marketing success. British Airways to work with Cedar on social media – BA has moved its social media account to Cedar. Underlining the ever closer relationship between content and social media – Cedar publishes High Life magazine for BA – … Continue reading “Month in Content Marketing: February 2016”

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CMA Digital Breakfast February – measuring content marketing success

February 18th, 2016

How do you define and measure success in content marketing? It is an issue that ought to be at the top of every marketer’s agenda. However gauging the worth of content and social media is not always straightforward, and some brands and agencies have been slow to develop metrics to measure effectiveness. So not surprisingly … Continue reading “CMA Digital Breakfast February – measuring content marketing success”

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What could the Twitter changes mean for brands?

February 11th, 2016

It has been a busy week for Twitter. The beleaguered – or so the markets would have you believe – social network finally responded to its slumping share price, and sluggish user growth by unveiling two new features which will shape its immediate future. Earlier in the week it announced the imminent arrival of First … Continue reading “What could the Twitter changes mean for brands?”

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Bitesize Content and Native Disclosure Guidelines

February 8th, 2016

The basic principles for advertisers to successfully engage with people haven’t really changed since the first days of print advertorials. It’s all about good content that adds value – meaning content that is informative, interesting and relevant. This is more important than ever with so many things competing for our attention in a 24/7 connected … Continue reading “Bitesize Content and Native Disclosure Guidelines”

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Niche blogging makes a comeback thanks to brands

February 4th, 2016

It may be hard to believe, but the technological roots of the social networks that we so take for granted, are only around fifteen years old. Back at the turn of the century, platforms like Blogger and Livejournal launched and gave users the opportunity to share their lives, keep online diaries or post an opinion … Continue reading “Niche blogging makes a comeback thanks to brands”

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GMB awards Member Magazine to Vivid Content Marketing

February 2nd, 2016

GMB trade union has appointed Vivid – the fast-growing content marketing agency startup, to create its regionally segmented magazine for GMB’s national membership. GMB was founded more than 126 years ago and is now one of the UK’s most powerful and influential trade unions, with more than 630,000 members working in all areas of Britain’s … Continue reading “GMB awards Member Magazine to Vivid Content Marketing”

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Month In Content Marketing: January 2016

January 27th, 2016

Asda Magazine relaunch, English Heritage ramps up content output and the joy of flying. Seven and C3 in strategic alliance – Leading London content marketing agency Seven has announced it is combining its creative and social media skills with the digital capabilities and big-business might of Germany’s C3 (Creative, Code & Content). The deal creates … Continue reading “Month In Content Marketing: January 2016”

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Our ambition for 2016: make content part of every CMO’s checklist

January 27th, 2016

The Content Marketing Association’s Clare Hill explains how, by putting content at the forefront of every industry conversation about the future of marketing strategy, she aims to make it part of the CMO’s checklist. Here at the Content Marketing Association (CMA) we don’t really do things by halves. By every measure, we had a fantastic … Continue reading “Our ambition for 2016: make content part of every CMO’s checklist”

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Stats, facts and future trends – January 2016

Stats, Facts & Future Trends January 22nd, 2016

This month, we look at why brands need better quality content to engage consumers, why brands still aren’t good users of social media, and which platforms UK marketers are distributing their content on. Brands must improve content experience Distracted, multi-screening consumers have little patience for a poor content experience, with most choosing to abandon it … Continue reading “Stats, facts and future trends – January 2016”

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