Factory Media launches its biggest and most ambitious research project to date: Mindsets.

May 11th, 2016

Factory Media launches its biggest and most ambitious research project to date: Mindsets. Making the abstract concrete: using emotion for a data- informed content strategy. In conjunction with leading research agency YouGov, Factory Media has built a unique tool for understanding the emotional mindsets of British consumers. Tapping into YouGov’s Profiles dataset of over 250,000 … Continue reading “Factory Media launches its biggest and most ambitious research project to date: Mindsets.”

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Content marketing case studies from across the globe

May 11th, 2016

Every now and then we round up some best of breed examples of content marketing concepts from across the globe. The five we have featured below all feature brands using content in innovative and highly effective ways. Electronic Beats If you want to know more about German youth culture, and in particular the electronic music … Continue reading “Content marketing case studies from across the globe”

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Media giant MEC makes a global bet on content

May 6th, 2016

Media agency MEC has launched a global content division, bringing together a host of different specialisations. It’s yet another move by non-traditional agencies into the content market. Dominic Mills, consultant to the Content Marketing Association, gets the lowdown on its thinking from its UK bosses. Of course, MEC is not the first media agency to … Continue reading “Media giant MEC makes a global bet on content”

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Ben Wood lands agencies chief role at Facebook

May 6th, 2016

Facebook has poached Ben Wood, the global president of iProspect, for the newly created role of director of agencies for Europe, the Middle East and Africa. Wood will report to Patrick Harris, Facebook’s global director of agency development, and will be a part of the EMEA vice-president Nicola Mendelsohn’s leadership team. He is expected to … Continue reading “Ben Wood lands agencies chief role at Facebook”

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CONTENT MARKETING ASSOCIATION EXPANDS AWARDS IN LINE WITH INDUSTRY ACCELERATION

May 5th, 2016

Ten new categories introduced to the 2016 International Content Marketing Awards New line up of 26 award categories reflects industry growth Changes made following extensive audit and CMA industry research LONDON, May 05, 2016: Today The Content Marketing Association has announced the expansion of its International Content Marketing Awards to reflect continued industry growth and … Continue reading “CONTENT MARKETING ASSOCIATION EXPANDS AWARDS IN LINE WITH INDUSTRY ACCELERATION”

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CMA expands awards with 10 new categories

May 5th, 2016

The Content Marketing Association has announced the expansion of its International Content Marketing Awards to reflect continued industry growth and trends. Taking place on November 22, The CMA International Content Marketing Awards will now honour ten brand new categories: Best Use of Social, Best Real-Time Activation, Best FMCG, Best Distribution Strategy, Best Use of Data … Continue reading “CMA expands awards with 10 new categories”

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Month in Content Marketing – April 2016

May 3rd, 2016

EY to focus on renewable energy content, Ladbrokes is ready for Euro 2016 and Doctors of the Future is launched. EY to focus on renewable energy content – EY, the global accounting and financial advisory organisation formerly known as Ernst & Young, is to launch a content initiative in energy corporate finance. The content, which … Continue reading “Month in Content Marketing – April 2016”

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Bloomberg Media launches custom content division Kinection

May 3rd, 2016

Bloomberg Media has expanded its content offering with the launch of Kinection, a new division producing custom content for its commercial partners. The division will be led by Amy Marks, the global head of marketing at Bloomberg Media. Marks’ team will be made up of Allan Wai, the global creative director, Michael Corcoran, the custom … Continue reading “Bloomberg Media launches custom content division Kinection”

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Stats, facts and future trends – April 2016

Stats, Facts & Future Trends May 3rd, 2016

This month, we reveal the huge increase in UK content marketing spend, the appeal of video for content marketers, and whether to go short or long with mobile video. Content marketing powers ahead in UK marketing spend UK digital adspend grew 16.4% on a like-for-like basis in 2015, the fastest rate of increase in seven … Continue reading “Stats, facts and future trends – April 2016”

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CMA MD Clare Hill talks to Advertising Week Europe

April 29th, 2016

After The CMA’s sold out panel at Advertising Week Europe last week, Clare Hill spoke to Andy Johnson about the rise of the content marketing industry. Watch the video of the interview below:

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