CMA Winners 2017: Real Stories, Real Emotions & Lots of Tech

December 6th, 2017

As the winners of the CMA awards enjoy their time in the spotlight, consultant editor (and judge) Dominic Mills looks over them and finds plenty of common themes. At first glance, there might not seem to be much that binds together the 2017 gold winners. They are a mix of the long-established blue-chip content marketers … Continue reading “CMA Winners 2017: Real Stories, Real Emotions & Lots of Tech”

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Topics that will be dominating content marketing conversations in 2018

November 27th, 2017

So that’s Black Friday done and dusted. The CMA awards are a day away and our last digital breakfast is next week. Yes, we have almost called time on 2017. It has however, as is reflected in the standard of entries in our awards, been a fascinating and innovative year for content marketing. It is … Continue reading “Topics that will be dominating content marketing conversations in 2018”

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2017 – The Year in Content Marketing Quiz

November 20th, 2017

On Wednesday 6th December the CMA’s Digital Breakfast will be taking a long hard look at 2017. Our panel of experts will showcase what they think have been the major innovations of the last twelve months while offering some predictions for 2018. In the meantime though you can discover how much you have been paying … Continue reading “2017 – The Year in Content Marketing Quiz”

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How can your content stand out?

November 13th, 2017

There is now so much content being generated by publishers, brands and consumers that getting your work to stand out is becoming increasingly difficult. How you achieve excellence and virality for branded content was the key topic of the digital breakfast held in the first week of November. The first of the four presenters was … Continue reading “How can your content stand out?”

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Is Personalised Content Getting Smarter?

November 6th, 2017

Technology can be transformative, making lives easier and less stressful. However, if there’s one topic that seems to always raise the blood pressure of marketers it is tech-driven personalisation of content. Content marketers not only have to think about ROI on the content they produce for their own platforms, but also invariably optimise it for … Continue reading “Is Personalised Content Getting Smarter?”

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The Sweet Spot Where Content, Influencers and Social Meet

November 6th, 2017

There’s a growing industry consensus that the point where content, influencers and social platforms interact is a sweet spot for brands, says consultant editor Dominic Mills. The trick is how to take advantage of it, manage it and maximise the return It’s one of the jobs of a consultant editor to roam the landscape, gathering … Continue reading “The Sweet Spot Where Content, Influencers and Social Meet”

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Month In Content Marketing: October 2017

November 6th, 2017

size? wins photography award, the rise of voice search and JD Williams’ debuts new campaign. Footwear brand size? project wins photography award –  TCO’s Dirt Track commission for the foot and leisure wear brand size? has won ‘Best Project’ in this year’s prestigious Association of Photographers Awards. The winner was Benedict Redgrove’s series on the … Continue reading “Month In Content Marketing: October 2017”

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Sustaining Super Engagement Through Content Marketing – 8th November 2017

October 31st, 2017

The CMA Digital Breakfasts are monthly thought leadership events focused on the Content Marketing community in the UK. Each breakfast features three to four individual speakers who present on a specific theme, along with a panel debate to discuss thoughts and questions from the audience. You’ll learn and discuss successful content marketing strategies, winning tactics, … Continue reading “Sustaining Super Engagement Through Content Marketing – 8th November 2017”

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The Future Content Sessions Debut

October 24th, 2017

On Thursday the CMA debuted its new event to a packed house. Held in the early evening – it kicked off at 4pm and was a tad more informal than the Digital Breakfasts – the sessions aim to highlight the people who are innovating in content creation and distribution. As the series continues it will … Continue reading “The Future Content Sessions Debut”

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How Artificial Intelligence could change branded content

October 16th, 2017

There is a huge debate in the media at the moment about the implications of Artificial Intelligence (AI), Machine Learning and robots and whether their widespread use in the industry will destroy or create human jobs. The optimists argue that technological change always does consign some occupations to history, but ushers in new ones too. … Continue reading “How Artificial Intelligence could change branded content”

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