Video Content – why are we still searching for effective measurement tools?

video marketing1 April 20th, 2017

Last year the CMA produced a report that looked at the issues surrounding measurement of content marketing. Key execs from leading CMA member companies offered their opinions on how brands should track the performance of their content, while a large number of CMA members took part in a survey. The end result highlighted that we … Continue reading “Video Content – why are we still searching for effective measurement tools?”

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Mastodon – Another Social Network For You to Worry About?

mastodon April 13th, 2017

It has a tanking share price, falling advertising revenues, a reputation for giving a voice to trolls and abusers and is losing some of its highest profile celebrity uses. Yes Twitter’s board has plenty to worry about at the moment. So they could quite probably do without the recent rush of press articles about a … Continue reading “Mastodon – Another Social Network For You to Worry About?”

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Using Interactive Content to Create Higher Engagement

breakfastyellow-space April 13th, 2017

  We are delighted to announce that the next Digital Breakfast of 2017 will be held on Wednesday 3rd of May. The topic will be: Using Interactive Content to Create Higher Engagement The speakers for this breakfast will be showcasing best practise for interactive content and discussing the advances in dynamic content, content apps, live … Continue reading “Using Interactive Content to Create Higher Engagement”

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Distributing Content Through Paid, Owned and Earned Media

20170405_103224 April 11th, 2017

Creating content is one thing, but how do you ensure that the content gets read? That was the theme of the April CMA Digital Breakfast which was titled ‘Distributing Content Through Paid, Owned and Earned Media.’ Watch video highlights of the breakfast at the bottom of the page. First to speak was Neilson Hall, CEO … Continue reading “Distributing Content Through Paid, Owned and Earned Media”

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Guardian Changing Media Summit and AdWeek Europe 2017

round-illustration-19 April 1st, 2017

The CMA and its members have been busy panelling away at two major set-piece events in late March, the Guardian’s Changing Media Summit and AdWeek Europe. Consultant editor Dominic Mills, who moderated content panels at both, reports back If there’s one theme currently dominating the media and advertising worlds, it’s that of trust. This plays … Continue reading “Guardian Changing Media Summit and AdWeek Europe 2017”

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Month in Content Marketing: March 2017

month-in-content-marketing March 31st, 2017

The Gadget Show revamps content output, Grant Thornton tackles Cyber-Crime and the power of influencers The Gadget Show revamps content – The Channel 5 TV programme, The Gadget Show, returned in March with a new series (its 25th) and an enhanced approach to publishing content. CMA member Archant announced a multi-platform partnership with the TV … Continue reading “Month in Content Marketing: March 2017”

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B2B Marketing Expo – The Future of B2B Content Marketing

b2b-marketing-expo-2017 March 30th, 2017

  A lot of businesses are now waking up to the potential of content in the B2B arena. For many companies, it now plays a pivotal role in lead generation, brand awareness and customer retention. Earlier this week at the B2B Marketing Expo, four leading B2B content marketers shared their views on how they feel … Continue reading “B2B Marketing Expo – The Future of B2B Content Marketing”

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PWA’s – The Future of Apps?

what-is-pwa-img March 24th, 2017

Seven years ago Wired Magazine famously declared that the web was dead. In an extended feature it looked at the reasons for its demise and outlined where it thought digital content would go in the future – namely apps. Looking back on that issue it now seems not just rather premature but actually highly inaccurate … Continue reading “PWA’s – The Future of Apps?”

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How Conversational Interfaces Can be Brilliant for Content

conversational_interfaces_1248 March 16th, 2017

One of the most talked about apps last year in the publishing world came from US media company Quartz. The company tasked its development team to come up with an app that would get millennials accessing news in an innovative and interactive way. What they eventually delivered to the company, which debuted on the appstore … Continue reading “How Conversational Interfaces Can be Brilliant for Content”

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Is Trolling an Online Audience Ever a Good Tactic for Branded Content?

KFC's clean-eating burger March 9th, 2017

A couple of weeks ago a colleague alerted me to a recently launched Twitter account by a person called Figgy Poppleton Rice. I clicked on the page and met Figgy who looks every inch the archetype of a late 20something food/parent blogger. However, it struck me that something was a little amiss when I read … Continue reading “Is Trolling an Online Audience Ever a Good Tactic for Branded Content?”

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