Key issues facing sports brands

April 16th, 2018

It is fairly likely that within a couple of years the Arsene Wenger era at Arsenal will be over. The Frenchman, who has served the club for over two decades and presided over arguably the most consistent team of the Premiership era in ‘The Invincibles,’ will make way for a younger manager. When he does … Continue reading “Key issues facing sports brands”

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Four brands who are producing great B2B content

April 3rd, 2018

On April 17th the CMA will be hosting its first ever ‘Future of B2B Summit’ where speakers from both established brands and startups will be dissecting some of the challenges B2B marketers face. The agenda looks at everything from creating stand out B2B content, through to how to use technology to distribute that content. There … Continue reading “Four brands who are producing great B2B content”

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Do you need to start thinking about Blockchain?

March 23rd, 2018

It’s a word that you have heard many times before. You are also probably aware that it is being billed as technology that could be transformative for many industries. But chances are you don’t know too much about Blockchain, or understand that it could have a profound impact on content creation and distribution. This week … Continue reading “Do you need to start thinking about Blockchain?”

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Canon Europe appoints Dialogue for content creation

March 20th, 2018

Archant Dialogue joins Canon Europe’s agency roster after a competitive ‘speed pitch’ event at Stamford Bridge in London last year. The rather unorthodox business gathering saw Dialogue compete against several agencies with only 15 minutes granted to present and build chemistry with the Canon Europe team. After scoring highly at the event, Dialogue’s content team was then … Continue reading “Canon Europe appoints Dialogue for content creation”

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GDPR and trust issues put the focus on content

March 8th, 2018

As GDPR looms and advertiser concerns about trust – not just brand safety, but privacy and media context too – mount, so the role of branded content rises up the agenda. CMA consultant editor Dominic Mills looks at the bigger picture. The old saying ‘it’s an ill wind that blows nobody any good’ has its … Continue reading “GDPR and trust issues put the focus on content”

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Is Vero a place for brands?

March 2nd, 2018

I met the team behind Vero a few years ago. They showed me a demo version and I was impressed by the way the app intuitively enabled people to share things like films they have watched and books they’ve read. Yet at the back of my mind I couldn’t help but think that stealing audience … Continue reading “Is Vero a place for brands?”

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Future Content Sessions – How technology will change content creation

February 26th, 2018

Want to take a quick trip into the future? The CMA’s second Future Content Sessions (April 4th), our informal evening networking event, takes a look at how various technologies are going to have a profound impact on the way we create and consume content. From Artificial Intelligence through to Blockchain and Augmented Reality our team … Continue reading “Future Content Sessions – How technology will change content creation”

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Google AMP Stories – an exciting new platform for brands?

February 21st, 2018

One of the most interesting and innovative developments in platform publishing in recent years has been the introduction of Snapchat Discover. The company created a unique and exclusive publishing platform which showcased interactive, immersive content – including video, audio and GIFs in addition to words and images – which was then easily accessible via Snapchat’s … Continue reading “Google AMP Stories – an exciting new platform for brands?”

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Five ways Artificial Intelligence could power content marketing

February 15th, 2018

Last week I went to an event hosted by StoryStream, which bills itself as as a ‘next generation content marketing platform for brands.’ To help launch its new Aura platform, more on which in a moment, the company assembled a trio of AI experts to discuss how the technology might impact on marketing in the … Continue reading “Five ways Artificial Intelligence could power content marketing”

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Purpose, pride and content: TSB’s holy trinity

February 6th, 2018

TSB has set out its stall as a challenger bank, differentiating itself from its high-street rivals and former parent Lloyds Banking Group. It sees content as a critical way to bring its brand to life. Bian Salins, TSB’s Head of Social, and colleague Enrique Rodriguez talk about the bank’s use of content — and why … Continue reading “Purpose, pride and content: TSB’s holy trinity”

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