How to run a content audit (and what to do next)

February 18th, 2019

It might not always feel this way, but we are living through a golden age of content creation. The combination of the internet, blogging and social media means that more content is being produced than ever before. Of course not all of it is great, or indeed useful, which is why a lot of companies … Continue reading “How to run a content audit (and what to do next)”

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THE CMA SUMMIT SPEAKERS SHARE THEIR VIEWS ON DATA & MEASUREMENT

February 11th, 2019

Want to find out more about the future of content? Hear some expert opinion from leading influencers in the media, marketing and beyond? Well the CMA Summit is now less than a month away – and we couldn’t be more excited. We have a stellar lineup of speakers from across the content marketing spectrum who … Continue reading “THE CMA SUMMIT SPEAKERS SHARE THEIR VIEWS ON DATA & MEASUREMENT”

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The key sessions you should not miss at The Insight Show

February 5th, 2019

The Insight Show returns to Kensington Olympia on 6 and 7 March, offering the latest products and services, as well as thought leadership and major trends in data, market research and analytics Taking place alongside Marketing Week Live at Kensington Olympia in London on 6 and 7 March, The Insight Show will feature thought leadership … Continue reading “The key sessions you should not miss at The Insight Show”

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Top picks: What to see at Marketing Week Live

February 5th, 2019

Marketing Week Live returns to Kensington Olympia on 6 and 7 March, offering the latest trends and thinking in marketing. Now in its 11th year, Marketing Week Live aims to make marketing and marketers more impactful, to help them navigate the modern marketing landscape and do their jobs better. Thanks to our array of exhibitors and … Continue reading “Top picks: What to see at Marketing Week Live”

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The CMA 2019 Content Marketing Trends

December 18th, 2018

We are just over a month into 2019 where so much has happened already. We asked our members to help us in predicting the next 11 months. So here’s what our experts predict the rest of 2019 will look like… 1. Data-driven content Many CMA members are already using data to power their content creation … Continue reading “The CMA 2019 Content Marketing Trends”

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CMA announces four new awards – open for entry from today

October 8th, 2018

In addition to announcing the nominations of this year’s CMA awards, we are also really excited to unveil four new awards, which are open for entry from today. The details of the categories are below, but in short, they seek to recognise the work of those individual brands and agencies who have been nominated for … Continue reading “CMA announces four new awards – open for entry from today”

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Key trends in video

August 30th, 2018

The future of online content may be video, but the jury is out as to what form it might take. This is because the last few years have witnessed a rush of new formats and platforms which are forcing savvy content marketers to re-appraise their working practices. The CMA is running a video storytelling course … Continue reading “Key trends in video”

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Future Content Sessions – What’s the future for social media?

August 6th, 2018

Can you imagine a world without Facebook? Will Gen Z keep their Snapchat habit when they hit their 30s? What new platforms should content creators be keeping an eye on? The CMA’s third Future Content Sessions, 31st January 2019, our informal evening networking event, takes a look at how social media is likely to develop … Continue reading “Future Content Sessions – What’s the future for social media?”

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The CMO Focus Summit

July 31st, 2018

The CMO Focus Summit will be bringing together 80 + Marketing Practitioners and the leading marketing technology and digital agencies for an interactive day of workshops, panel discussions, Round Tables and high level-networking discussing the latest technology trends and key marketing challenges including the content marketing challenges for Brands, Multi Channel Marketing, Social Media Marketing … Continue reading “The CMO Focus Summit”

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Here’s how three tech trends will influence the future of social media

July 27th, 2018

You can’t really begin to think about the future of social media without acknowledging the problems and issues it currently faces. We live in a world where large numbers of start-up companies identify a problem and then use to technology to fix it. I think the same process might happen to social media in the … Continue reading “Here’s how three tech trends will influence the future of social media”

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