The case for long form content marketing

August 18th, 2017

Long form content is back in the news again this week thanks mainly to an excellent article by Peter Houston on Pub Exec. Peter takes a detailed look at the way that long form content has become popular among mainstream publishers. He cites not just the way that words and images are being used but … Continue reading “The case for long form content marketing”

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Is creating video for social platforms becoming too complex?

August 14th, 2017

Over the last few weeks, one of the most important upgrades in social media that’s likely to happen this year has been rolled out. After making an announcement in February, Facebook finally seems to be adding sounds to videos embedded in news feeds which are seen from its mobile phone apps – though not via … Continue reading “Is creating video for social platforms becoming too complex?”

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B2B Marketing Challenges

August 4th, 2017

August’s Digital Breakfast took a well-established format into largely uncharted territory. For the first time, it focused exclusively on B2B content – a move that clearly struck a chord with a large and engaged audience. Four speakers were lined up to explore the role of content in B2B business, each bringing a distinctive and insightful … Continue reading “B2B Marketing Challenges”

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The 90-day report: pitches, awards, training and taking the CMA forward

August 4th, 2017

Three months after starting at the Content Marketing Association, managing director Catherine Maskell reflects on what she’s learned and talks about some of her first initiatives. It feels as though my first 90 days at the CMA have gone by in a blur: so many people met, so many events attended, so much to learn … Continue reading “The 90-day report: pitches, awards, training and taking the CMA forward”

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Stats, Facts & Future Trends: July 2017

Stats, Facts & Future Trends August 2nd, 2017

This month, we reveal the future of mobile video viewing, what brands should and shouldn’t do on social media, and why cause-related ads are on the rise. 5.5bn people will use mobile devices by 2022 Two-thirds (66%) of the world’s population, or more than 5.5bn people, are expected to be using mobile devices by 2022, … Continue reading “Stats, Facts & Future Trends: July 2017”

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Month in Content Marketing: July 2017

August 2nd, 2017

Eurostar has a new content partner, size? unveils major multi-platform campaign and BA pilots love their magazine. Eurostar revamps content – chooses new agency after CMA-run competitive pitch – Eurostar is revamping and rationalising its approach to content after awarding a contract for maintaining its destination website and media sales activities to Cedar. The agency … Continue reading “Month in Content Marketing: July 2017”

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Four challenges that B2B content marketers face

July 21st, 2017

For the last few years, very high on the to do list of CMOs from B2B companies has been content. Survey after survey has concluded that B2B brands intend to invest more in content mainly to help with lead generation and ultimately securing new business as well as brand awareness and SEO. There are however … Continue reading “Four challenges that B2B content marketers face”

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Four key content marketing trends for the rest of 2017

July 14th, 2017

It might not seem possible but we are already half way through 2017 and autumn is just a brace of weeks away. So now is a good time to take stock of how the content world has developed in the past six months, and what the key implications are for brands and their editorial teams. … Continue reading “Four key content marketing trends for the rest of 2017”

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The Future of Content Marketing

July 7th, 2017

What the future holds for content marketing, especially in relation to Artificial Intelligence and the future of search, was the theme for a packed CMA Digital Breakfast on July 5th. First to speak was Stephen Kenwright, Director of Search at Branded3. He began by asking the question – what is the future of content – … Continue reading “The Future of Content Marketing”

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Month in Content Marketing: June 2017

July 3rd, 2017

Mandarin Oriental Hotel Group revamps print and online magazine, RBS debuts virtual bank for kids and CNN and August team up at Cannes. Mandarin Oriental Hotel Group revamps print and online magazine – Mandarin Oriental Hotel Group has announced a revamp of its in-room and online magazine and will team up with CMA member Cedar … Continue reading “Month in Content Marketing: June 2017”

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