Content Marketing & Advertising – What’s The Difference?

885x- February 23rd, 2017

‘So is content marketing a form of advertising? Is native advertising related to content marketing?’ Chances are someone has asked you these questions recently. For some of us these are queries we have to respond to all the time. Yet those who ask are not only offering a genuine question, in a roundabout way they’re … Continue reading “Content Marketing & Advertising – What’s The Difference?”

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Facebook Adds Sound to Auto-Play Video

facebook-video-downloader February 16th, 2017

One of the defining features of Facebook video has been the way that, unless you press play, it auto-plays silently. Hover over a post and the footage starts, but unless you choose to engage with it you don’t hear the audio. This has played an important role in shaping the nature of the content that … Continue reading “Facebook Adds Sound to Auto-Play Video”

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The rise of the mega post

mega post1 February 9th, 2017

Content marketing trends come and go. The ones that stick around are those that yield tactics that marketers can use on behalf of their brands to deliver a very real return on investment. One tactic that is growing in popularity, and has proved very effective for companies that have experimented with it, is the ‘mega … Continue reading “The rise of the mega post”

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Gen Z: the content-friendly cohort

round-illustration-19 January 31st, 2017

Consumers may be turning away from ads, but all is not lost. A Millward Brown study shows Gen Z are the most receptive to content – as long as you follow their rules. Millward Brown’s Jane Ostler talks to CMA consultant editor Dominic Mills about content and measurement Marketers without access to a mass-audience platform … Continue reading “Gen Z: the content-friendly cohort”

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Month in Content Marketing – January 2017

month-in-content-marketing January 31st, 2017

Skoda gets on its bike, Virgin Holidays wins top award and the CMA welcomes Bloomberg Media. Skoda gets on its bike – CMA member MediaCom Beyond Advertising has partnered with Skoda to produce a unique series about cycling. Created in conjunction with STV productions and Channel 5 the show combined the intense rigour of professional … Continue reading “Month in Content Marketing – January 2017”

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Stats, Facts & Future Trends – January 2017

Stats, Facts & Future Trends January 30th, 2017

This month, we discover the tiny amount of time advertisers have to attract digital audiences, the mobile trends shaping 2017, and why people don’t feel represented by brands. B2C marketers need to give content marketing time Content Marketing Institute, the US trade body for content marketing, have released their annual research into B2C marketing, which … Continue reading “Stats, Facts & Future Trends – January 2017”

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Inspiring B2B content marketing examples

b2b-square January 26th, 2017

The last few years have witnessed a very tangible renaissance in business to business content. What once was the preserve of the sometimes sloppily written email and old school brochure, has now morphed into smart content websites, engaging videos and more, all of which are proving highly effective tools for all types of enterprises. In … Continue reading “Inspiring B2B content marketing examples”

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Hubert Burda Media acquires Immediate Media Co.

Immediate Media Branded Content January 23rd, 2017

Hubert Burda Media, the Munich-based technology and media company, today announced the 100% acquisition of Immediate Media Co from private equity investor Exponent and Management. Immediate is the UK’s leading and fastest-growing special interest content and platform company. It is home to some of the UK’s best-loved brands – including Radio Times, the most profitable … Continue reading “Hubert Burda Media acquires Immediate Media Co.”

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Is fake news an issue for content marketers?

15-fake-news.w190.h190.2x January 19th, 2017

A couple of months ago I was flicking through my Facebook feed when I noticed an article detailing Donald Trump’s views on vegetarianism. I clicked through, found he’d said some fairly fruity things about non-meat eaters, chuckled to myself and then pressed share. Within a couple of hours my Facebook post had already garnered lots … Continue reading “Is fake news an issue for content marketers?”

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Magazine publisher Square Up Media to acquire Factory Media’s UK titles

press gazette January 19th, 2017

Magazine publisher Square Up Media is set to acquire media company Factory Media, publishers of Dirt and Cycling Magazine UK, for an undisclosed sum. The deal with private equity firm Forward Dimension Capital (FDC), owners of Factory Media, include titles in the UK and France, but excludes the German arm of the business. Square Up Media currently … Continue reading “Magazine publisher Square Up Media to acquire Factory Media’s UK titles”

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