How Artificial Intelligence could change branded content

October 16th, 2017

There is a huge debate in the media at the moment about the implications of Artificial Intelligence (AI), Machine Learning and robots and whether their widespread use in the industry will destroy or create human jobs. The optimists argue that technological change always does consign some occupations to history, but ushers in new ones too. … Continue reading “How Artificial Intelligence could change branded content”

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Month in Content Marketing: September 2017

October 2nd, 2017

Stockmann’s big content push, Vitality engages influencers and the rise of voice search. Stockmann’s big content push – Iconic Finnish department store Stockmann has unveiled plans to develop a multi-channel, wide ranging content marketing program. The initiative, which includes a print magazine as well as a website and social media channels, was developed in collaboration … Continue reading “Month in Content Marketing: September 2017”

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What can content creators learn from the new Apple launch?

September 18th, 2017

As Tim Cook, Apple CEO, took the stage at the Steve Jobs Theater on Tuesday, expectations were running high. Ten years on from the launch of the original iPhone what did the world’s leading consumer electronics company have up its sleeve? Sadly for Apple online leaks took away the element of surprise which meant that … Continue reading “What can content creators learn from the new Apple launch?”

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Time to rethink your LinkedIn page?

September 11th, 2017

No matter whether you are B2C brand with a target audience of millions, or a B2B company whose content only really needs to be seen by 10 or so very specific individuals, your LinkedIn page really matters. It is a shop window – a reflection of your company and its values and aspirations. There was … Continue reading “Time to rethink your LinkedIn page?”

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Digital Breakfast On Tour to Manchester

September 11th, 2017

The CMA is taking the Digital Breakfasts on the road! First stop on our UK tour will be Manchester. The breakfast will be held at the Havas Manchester offices. The breakfast will be an insightful look at the way content marketing can be used to create awareness, build audiences, and ultimately deliver a strong return … Continue reading “Digital Breakfast On Tour to Manchester”

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Customer magazines: hardy, perennial performers

September 4th, 2017

Hidden amongst a general decline in magazine sales, customer magazines continue to shine brightly. CMA consultant editor Dominic Mills looks at why the category performs for readers and brands. The decline of print magazines is an ongoing story. With a few newsstand exceptions – notably current affairs – last month’s ABC figures showed most titles … Continue reading “Customer magazines: hardy, perennial performers”

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Design Council turns to Cedar to solve a monetisation challenge

September 2nd, 2017

When it wanted an agency to help devise a monetisation strategy, the Design Council worked with the Content Marketing Association’s Advance client-agency matching service. The result: a union with Cedar. CMA consultant editor Dominic Mills tells the story As a marketing consultant to the Design Council, Claire Round was handed an interesting brief: find a … Continue reading “Design Council turns to Cedar to solve a monetisation challenge”

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Augmented Reality – a technology whose time has come?

August 29th, 2017

Part of the genius of Apple is the way it takes nascent technologies, which have in some instances been written off, and with a little design and innovation magic propels them into the mainstream. There were MP3 players before the iPod, but it took Jonathan Ive’s iconic design to create a world beating product. Similarly … Continue reading “Augmented Reality – a technology whose time has come?”

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The case for long form content marketing

August 18th, 2017

Long form content is back in the news again this week thanks mainly to an excellent article by Peter Houston on Pub Exec. Peter takes a detailed look at the way that long form content has become popular among mainstream publishers. He cites not just the way that words and images are being used but … Continue reading “The case for long form content marketing”

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Is creating video for social platforms becoming too complex?

August 14th, 2017

Over the last few weeks, one of the most important upgrades in social media that’s likely to happen this year has been rolled out. After making an announcement in February, Facebook finally seems to be adding sounds to videos embedded in news feeds which are seen from its mobile phone apps – though not via … Continue reading “Is creating video for social platforms becoming too complex?”

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