PWA’s – The Future of Apps?

what-is-pwa-img March 24th, 2017

Seven years ago Wired Magazine famously declared that the web was dead. In an extended feature it looked at the reasons for its demise and outlined where it thought digital content would go in the future – namely apps. Looking back on that issue it now seems not just rather premature but actually highly inaccurate … Continue reading “PWA’s – The Future of Apps?”

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How Conversational Interfaces Can be Brilliant for Content

conversational_interfaces_1248 March 16th, 2017

One of the most talked about apps last year in the publishing world came from US media company Quartz. The company tasked its development team to come up with an app that would get millennials accessing news in an innovative and interactive way. What they eventually delivered to the company, which debuted on the appstore … Continue reading “How Conversational Interfaces Can be Brilliant for Content”

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Is Trolling an Online Audience Ever a Good Tactic for Branded Content?

KFC's clean-eating burger March 9th, 2017

A couple of weeks ago a colleague alerted me to a recently launched Twitter account by a person called Figgy Poppleton Rice. I clicked on the page and met Figgy who looks every inch the archetype of a late 20something food/parent blogger. However, it struck me that something was a little amiss when I read … Continue reading “Is Trolling an Online Audience Ever a Good Tactic for Branded Content?”

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Content Marketing Through the Purchase Funnel

panel March 2nd, 2017

Just how do you plan content strategies which deliver value throughout the purchase funnel – from identifying your target audience right through to the point of purchase and beyond? And which parts of the purchase funnel are the most important for content marketing companies to focus on? Is it the top part of the funnel … Continue reading “Content Marketing Through the Purchase Funnel”

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Superbowl ads propel brands into space – content marketing keeps them there

round-illustration-19 March 1st, 2017

There’s no shortage of advertisers willing to splurge huge budgets on Superbowl advertising, but without reinforcing their messages with content they risk wasting their money, says CMA Consultant Editor Dominic Mills So, Superbowl LI is done and dusted. Hours of analysis and public debate assess the winners and the losers. At $5m for a 30-second … Continue reading “Superbowl ads propel brands into space – content marketing keeps them there”

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Month In Content Marketing: February 2016

month-in-content-marketing February 28th, 2017

Marie Claire creates new distribution channel, MTV at the NME VO5 Awards and the John Lewis celebration fashion collection. MTV teams up with the VO5 NME Awards – Two of the world’s leading youth music brands, the VO5 NME Awards and MTV, are joining forces. The music station will employ its owned social ecosystem to … Continue reading “Month In Content Marketing: February 2016”

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Stats, Facts & Future Trends: February 2017

Stats, Facts & Future Trends February 27th, 2017

This month, we explore how different generations use YouTube, the marketing spend predictions of the latest Forrester report, and why skipping online ads is now an ingrained habit. How Gens X, Y and Z watch video content There’s little doubt that YouTube is a valuable platform when it comes to connecting with customers of all … Continue reading “Stats, Facts & Future Trends: February 2017”

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Content Marketing & Advertising – What’s The Difference?

885x- February 23rd, 2017

‘So is content marketing a form of advertising? Is native advertising related to content marketing?’ Chances are someone has asked you these questions recently. For some of us these are queries we have to respond to all the time. Yet those who ask are not only offering a genuine question, in a roundabout way they’re … Continue reading “Content Marketing & Advertising – What’s The Difference?”

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Facebook Adds Sound to Auto-Play Video

facebook-video-downloader February 16th, 2017

One of the defining features of Facebook video has been the way that, unless you press play, it auto-plays silently. Hover over a post and the footage starts, but unless you choose to engage with it you don’t hear the audio. This has played an important role in shaping the nature of the content that … Continue reading “Facebook Adds Sound to Auto-Play Video”

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The rise of the mega post

mega post1 February 9th, 2017

Content marketing trends come and go. The ones that stick around are those that yield tactics that marketers can use on behalf of their brands to deliver a very real return on investment. One tactic that is growing in popularity, and has proved very effective for companies that have experimented with it, is the ‘mega … Continue reading “The rise of the mega post”

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