The importance of retention metrics

June 15th, 2018

Nearly a month ago the long awaited GDPR legislation was finally enacted in Europe with the threat that brands who transgress it could face what some have suggested are astronomical fines. A month on and some of the noise about GDPR has abated, though marketers are still dealing with the fallout of the changes, which … Continue reading “The importance of retention metrics”

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Key Content Marketing Trends in 2018

June 13th, 2018

Earlier in the year, we published an article which highlighted the key trends it believes will shape content marketing in 2018. We suggested that brands would diversify the type of content they produce, and would also invest in developing multidisciplinary content teams. We predicted that GDPR would have a significant impact on the shape of … Continue reading “Key Content Marketing Trends in 2018”

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Twitch – the future of interactive video?

May 23rd, 2018

“We’re building content for the interactivity of live video — that’s the future, engaging with viewers in ways that are not possible on live TV.” That’s the ambition of Buzzfeed outlined by Andrew Kimmel, who is head of live video at the channel. Yet the platform that Kimmel is harnessing to build that future might … Continue reading “Twitch – the future of interactive video?”

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The future of sports marketing

May 8th, 2018

Sports marketing is in something of a transitional period. The shift to social and digital is ongoing, but the evolution has thrown up as many questions as it has answers. Significant changes in American sports are sure to impact on marketers in Europe, while at the same time new technologies like Augmented Reality might soon … Continue reading “The future of sports marketing”

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Key issues facing sports brands

April 16th, 2018

It is fairly likely that within a couple of years the Arsene Wenger era at Arsenal will be over. The Frenchman, who has served the club for over two decades and presided over arguably the most consistent team of the Premiership era in ‘The Invincibles,’ will make way for a younger manager. When he does … Continue reading “Key issues facing sports brands”

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Four brands who are producing great B2B content

April 3rd, 2018

The CMA’s B2B summit was a reflection of the increased profile of B2B content, and the fact that while B2B content strategies have largely been developed in the US, there are now many brands this side of the Atlantic that are adopting them. Here are four brands that we think are doing B2B content exceptionally … Continue reading “Four brands who are producing great B2B content”

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Do you need to start thinking about Blockchain?

March 23rd, 2018

It’s a word that you have heard many times before. You are also probably aware that it is being billed as technology that could be transformative for many industries. But chances are you don’t know too much about Blockchain, or understand that it could have a profound impact on content creation and distribution. This week … Continue reading “Do you need to start thinking about Blockchain?”

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Canon Europe appoints Dialogue for content creation

March 20th, 2018

Archant Dialogue joins Canon Europe’s agency roster after a competitive ‘speed pitch’ event at Stamford Bridge in London last year. The rather unorthodox business gathering saw Dialogue compete against several agencies with only 15 minutes granted to present and build chemistry with the Canon Europe team. After scoring highly at the event, Dialogue’s content team was then … Continue reading “Canon Europe appoints Dialogue for content creation”

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GDPR and trust issues put the focus on content

March 8th, 2018

As GDPR looms and advertiser concerns about trust – not just brand safety, but privacy and media context too – mount, so the role of branded content rises up the agenda. CMA consultant editor Dominic Mills looks at the bigger picture. The old saying ‘it’s an ill wind that blows nobody any good’ has its … Continue reading “GDPR and trust issues put the focus on content”

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Is Vero a place for brands?

March 2nd, 2018

I met the team behind Vero a few years ago. They showed me a demo version and I was impressed by the way the app intuitively enabled people to share things like films they have watched and books they’ve read. Yet at the back of my mind I couldn’t help but think that stealing audience … Continue reading “Is Vero a place for brands?”

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