CMA announces four new awards – open for entry from today

October 8th, 2018

In addition to announcing the nominations of this year’s CMA awards, we are also really excited to unveil four new awards, which are open for entry from today. The details of the categories are below, but in short, they seek to recognise the work of those individual brands and agencies who have been nominated for … Continue reading “CMA announces four new awards – open for entry from today”

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Key trends in video

August 30th, 2018

The future of online content may be video, but the jury is out as to what form it might take. This is because the last few years have witnessed a rush of new formats and platforms which are forcing savvy content marketers to re-appraise their working practices. The CMA is running a video storytelling course … Continue reading “Key trends in video”

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Future Content Sessions – What’s the future for social media?

August 6th, 2018

Can you imagine a world without Facebook? Will Gen Z keep their Snapchat habit when they hit their 30s? What new platforms should content creators be keeping an eye on? The CMA’s third Future Content Sessions, 31st January 2019, our informal evening networking event, takes a look at how social media is likely to develop … Continue reading “Future Content Sessions – What’s the future for social media?”

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The CMO Focus Summit

July 31st, 2018

The CMO Focus Summit will be bringing together 80 + Marketing Practitioners and the leading marketing technology and digital agencies for an interactive day of workshops, panel discussions, Round Tables and high level-networking discussing the latest technology trends and key marketing challenges including the content marketing challenges for Brands, Multi Channel Marketing, Social Media Marketing … Continue reading “The CMO Focus Summit”

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Here’s how three tech trends will influence the future of social media

July 27th, 2018

You can’t really begin to think about the future of social media without acknowledging the problems and issues it currently faces. We live in a world where large numbers of start-up companies identity a problem and then use to technology to fix it. I think the same process might happen to social media in the … Continue reading “Here’s how three tech trends will influence the future of social media”

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Four reasons to enter the CMA awards

July 23rd, 2018

Swapping your desks for a sun lounger? With the unprecedented summer climate distracting and disrupting everyone’s work and sleep patterns, if you must focus on one thing before you swap your desk for a sun lounger it is your CMA award entry. You can read the main details here, but with a deadline of September … Continue reading “Four reasons to enter the CMA awards”

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New Content Marketing Association (CMA) award acknowledges intersection of content and PR

July 11th, 2018

Over the last couple of years, we have noticed a growing interest in content marketing from the ​PR departments of brands and dedicated PR agencies. “More and more members with a PR background are joining the Content Marketing Association (CMA) and attending our events, while we are increasingly receiving requests to address audiences of PR … Continue reading “New Content Marketing Association (CMA) award acknowledges intersection of content and PR”

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Content marketing thoughts inspired by the World Cup

July 6th, 2018

In many ways it didn’t look as if Russia 2018 was going to be much of a World Cup. Dogged by the corruption scandal that engulfed FIFA in 2015, missing key teams in Italy, Holland and the USA, and held in a country ruled by a leader who some feared would use the event for … Continue reading “Content marketing thoughts inspired by the World Cup”

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Award Winning Agencies: Made by Sonder

June 29th, 2018

“The return on investment generated by the work is the most important thing. That’s ultimately what we focus on to validate our business for clients. I still say there is a huge part of our business which is about the crafting of content too. It is about marrying those two things. If they combine then … Continue reading “Award Winning Agencies: Made by Sonder”

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Award Winners: Rising Star, Tom Cornish

June 28th, 2018

In addition to the awards for campaigns and media, the CMA Awards also offers individuals the chance to shine. Editor of the year and Designer are up for grabs alongside an award introduced for the first time last year for ‘Rising Star’ – the person under the age of 30 who have demonstrated they have … Continue reading “Award Winners: Rising Star, Tom Cornish”

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