Research tools for content marketing

May 11th, 2017

In online content marketing’s formative years, that’s less than a decade ago, much of the content that was produced was driven by a hunch on the part of the marketer or the writer. They had to guess what type of content might resonate with readers and how those words, especially keywords, might impact on SEO … Continue reading “Research tools for content marketing”

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Using Interactive Content to Create Higher Engagement

May 5th, 2017

There are lots of exciting and innovative new technologies that have emerged in the last few years which have huge potential for both brands and media companies. Yet deciding which technologies to investigate and innovate with and which to ignore, is a very tricky process for marketing managers. At the May Digital Breakfast several of … Continue reading “Using Interactive Content to Create Higher Engagement”

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Month in Content Marketing: April 2017

April 28th, 2017

Travel companies scoop top content awards, celebrities check in to Cathay and how auto brands are innovating in social media Destination Canada scoops top award – Destination Canada’s ‘Explore Canada‘ campaign has been awarded silver in the Best use of Content Marketing category at the Travel Marketing Awards 2017. Co-creators TCO and OMD were asked … Continue reading “Month in Content Marketing: April 2017”

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Stats, Facts & Future Trends: April 2017

Stats, Facts & Future Trends April 27th, 2017

This month, we explore the rise and rise of digital video, why UK consumers trust brands more than their friends, and the problems B2B marketers have with social. Digital video remains on the rise Digital video usage is becoming a significant part of UK adults’ media consumption. According to eMarketer’s first digital video viewing forecast, … Continue reading “Stats, Facts & Future Trends: April 2017”

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Video Content – why are we still searching for effective measurement tools?

April 20th, 2017

Last year the CMA produced a report that looked at the issues surrounding measurement of content marketing. Key execs from leading CMA member companies offered their opinions on how brands should track the performance of their content, while a large number of CMA members took part in a survey. The end result highlighted that we … Continue reading “Video Content – why are we still searching for effective measurement tools?”

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Mastodon – Another Social Network For You to Worry About?

April 13th, 2017

It has a tanking share price, falling advertising revenues, a reputation for giving a voice to trolls and abusers and is losing some of its highest profile celebrity uses. Yes Twitter’s board has plenty to worry about at the moment. So they could quite probably do without the recent rush of press articles about a … Continue reading “Mastodon – Another Social Network For You to Worry About?”

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Using Interactive Content to Create Higher Engagement

April 13th, 2017

  We are delighted to announce that the next Digital Breakfast of 2017 will be held on Wednesday 3rd of May. The topic will be: Using Interactive Content to Create Higher Engagement The speakers for this breakfast will be showcasing best practise for interactive content and discussing the advances in dynamic content, content apps, live … Continue reading “Using Interactive Content to Create Higher Engagement”

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Distributing Content Through Paid, Owned and Earned Media

April 11th, 2017

Creating content is one thing, but how do you ensure that the content gets read? That was the theme of the April CMA Digital Breakfast which was titled ‘Distributing Content Through Paid, Owned and Earned Media.’ Watch video highlights of the breakfast at the bottom of the page. First to speak was Neilson Hall, CEO … Continue reading “Distributing Content Through Paid, Owned and Earned Media”

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Guardian Changing Media Summit and AdWeek Europe 2017

April 1st, 2017

The CMA and its members have been busy panelling away at two major set-piece events in late March, the Guardian’s Changing Media Summit and AdWeek Europe. Consultant editor Dominic Mills, who moderated content panels at both, reports back If there’s one theme currently dominating the media and advertising worlds, it’s that of trust. This plays … Continue reading “Guardian Changing Media Summit and AdWeek Europe 2017”

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Month in Content Marketing: March 2017

March 31st, 2017

The Gadget Show revamps content output, Grant Thornton tackles Cyber-Crime and the power of influencers The Gadget Show revamps content – The Channel 5 TV programme, The Gadget Show, returned in March with a new series (its 25th) and an enhanced approach to publishing content. CMA member Archant announced a multi-platform partnership with the TV … Continue reading “Month in Content Marketing: March 2017”

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