Brands as Broadcasters

June 9th, 2017

The phrase ‘brands as broadcasters’ is one that has become common currency in content marketing circles of late. Yet what does it actually mean? At the CMA Digital Breakfast on June 7th a trio of presenters attempted to come up with some answers. What type of content and why? First to present was Cháyya Syal, … Continue reading “Brands as Broadcasters”

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GDPR – a big opportunity for content marketers?

June 2nd, 2017

If you are a senior person involved in marketing, and if you’re reading this then it is pretty safe assumption, there is likely to be a big red mark on your calendar for May 25th next year. In case you do need reminding, and according to a few recent surveys a few of you probably … Continue reading “GDPR – a big opportunity for content marketers?”

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Month in Content Marketing: May 2017

June 1st, 2017

P&O debuts new retail magazine, Sky partners with Fitbit for new series and the IoD’s Director magazine is to get a revamp. P&O Ferries debuts new retail magazine – At the end of May P&O Ferries launched its new onboard retail magazine The Collection. Created in partnership with content marketing agency Cedar, the new title … Continue reading “Month in Content Marketing: May 2017”

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General Election 2017: content rules

June 1st, 2017

As the voting public gears up for the election on June 8, the main parties are pumping out content like never before. But it’s hard to discern much of a strategy. CMA consultant editor Dominic Mills looks at the efforts of the three main parties through the prism of content marketing It’s not that long … Continue reading “General Election 2017: content rules”

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Stats, Facts & Future Trends: May 2017

Stats, Facts & Future Trends June 1st, 2017

This month, we discover what’s hot in the app world, why many consumers prefer digital ads to TV ads, and the key to memorable content. Brands step up personalised marketing Marketers know that personalisation is vital when it comes to engaging with consumers, but they just don’t have it down yet, according to a worldwide … Continue reading “Stats, Facts & Future Trends: May 2017”

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Research tools for content marketing

May 11th, 2017

In online content marketing’s formative years, that’s less than a decade ago, much of the content that was produced was driven by a hunch on the part of the marketer or the writer. They had to guess what type of content might resonate with readers and how those words, especially keywords, might impact on SEO … Continue reading “Research tools for content marketing”

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Using Interactive Content to Create Higher Engagement

May 5th, 2017

There are lots of exciting and innovative new technologies that have emerged in the last few years which have huge potential for both brands and media companies. Yet deciding which technologies to investigate and innovate with and which to ignore, is a very tricky process for marketing managers. At the May Digital Breakfast several of … Continue reading “Using Interactive Content to Create Higher Engagement”

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Month in Content Marketing: April 2017

April 28th, 2017

Travel companies scoop top content awards, celebrities check in to Cathay and how auto brands are innovating in social media Destination Canada scoops top award – Destination Canada’s ‘Explore Canada‘ campaign has been awarded silver in the Best use of Content Marketing category at the Travel Marketing Awards 2017. Co-creators TCO and OMD were asked … Continue reading “Month in Content Marketing: April 2017”

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Stats, Facts & Future Trends: April 2017

Stats, Facts & Future Trends April 27th, 2017

This month, we explore the rise and rise of digital video, why UK consumers trust brands more than their friends, and the problems B2B marketers have with social. Digital video remains on the rise Digital video usage is becoming a significant part of UK adults’ media consumption. According to eMarketer’s first digital video viewing forecast, … Continue reading “Stats, Facts & Future Trends: April 2017”

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Video Content – why are we still searching for effective measurement tools?

April 20th, 2017

Last year the CMA produced a report that looked at the issues surrounding measurement of content marketing. Key execs from leading CMA member companies offered their opinions on how brands should track the performance of their content, while a large number of CMA members took part in a survey. The end result highlighted that we … Continue reading “Video Content – why are we still searching for effective measurement tools?”

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