Big data and big content – getting the balance right

February 19th, 2015

Ask a marketer to name the key trends in their industry today and chances are that very high on their list would be content and data. Over the past few years content marketing has taken centre stage as brands have discovered how powerful a tool it can be for engaging with consumers. While at the … Continue reading “Big data and big content – getting the balance right”

Read more Share: Posted in CMA Blog

Four ways content can help businesses using crowdfunding sites

February 13th, 2015

Over the past few years crowdfunding has become one of the key ways that entrepreneurs find capital for their new ventures. Sites like Kickstarter and Indiegogo have enabled countless small companies to connect with investors which has lead to the establishment of some thriving new businesses. However, not all the companies on these sites use … Continue reading “Four ways content can help businesses using crowdfunding sites”

Read more Share: Posted in CMA Blog

How to fight a Google penalty

February 11th, 2015

Naturally, Google (and other search engines) are vigilant against the types of sites that employ tricky means to appear higher in search results. Rather than relying on the quality of the content they create, these sites use unnatural links, keyword stuffing and other questionable techniques to appear more authoritative and popular than they actually are. … Continue reading “How to fight a Google penalty”

Read more Share: Posted in CMA Blog

Cedar’s design team pull out their drawers

February 2nd, 2015

Last week after some truly great Twitter banter, Hiive (the new professional network for creative industries) threw down a creative challenge we just couldn’t refuse by asking us to join their #whatsinyourtopdrawer social campaign. So here’s our response: Cedar’s top creatives sharing a unique glimpse into the tricks and tools that keep them inspired/their desks … Continue reading “Cedar’s design team pull out their drawers”

Read more Share: Posted in CMA Blog

A day in the life of…Elizabeth Smith, Head of Custom Publishing, Raconteur

February 1st, 2015

Liz spearheads Raconteur’s newest and fastest growing division, Raconteur Custom Publishing, setting the overall strategic vision and planning. She heads up a team who have produced first-class bespoke publications and research for clients such as Google, Willis, Bloomberg and Knight Frank to name a few. 6.12 Wake up bright eyed and bushy-tailed, because I’m a … Continue reading “A day in the life of…Elizabeth Smith, Head of Custom Publishing, Raconteur”

Read more Share: Posted in CMA Blog

10 Things Global Brand Marketers Need to Watch for in 2015

February 1st, 2015

2015 just might be the year where the Internet matures into adulthood. The maturation process has taken about 20 years, just about the same rate that we humans mature into the adult phase of our lives. The awkward stages of childhood are now just a memory, and the web is fast, mobile and global. The … Continue reading “10 Things Global Brand Marketers Need to Watch for in 2015”

Read more Share: Posted in CMA Blog

3 Ways Kids are Like Web Content

February 1st, 2015

Posted by: Stacy D, Enveritas Group Another blog post about kids? Sorry. As a single parent, my round-the-clock job is taking care of two kids. My day job often has me thinking about website content. So, lately I’ve thought about how they’re the same. Here are three ways. They must be managed. Kids must be … Continue reading “3 Ways Kids are Like Web Content”

Read more Share: Posted in CMA Blog

Driving Quality Website Traffic Using Facebook Advertising

February 1st, 2015

Posted by: Kate Proh, Headstream Our simple guide to achieving more with Facebook advertising. With over a billion people using Facebook and new opportunities being created for brands to reach wider audiences, we created some simple steps that can be followed to optimise Facebook advertising campaigns. At their best, traffic driving ads on Facebook can … Continue reading “Driving Quality Website Traffic Using Facebook Advertising”

Read more Share: Posted in CMA Blog

Five trends defining content marketing in 2014

February 1st, 2015

Posted by: Chris Rayment, Cedar 2014 was the year of content marketing, but what were the key shifts in this field over the last year? Our insight and planning director, Chris Rayment takes a look at the trends that shaped the industry: 1. Content overdrive? Industry interest in content marketing continued unabated during 2014. Over … Continue reading “Five trends defining content marketing in 2014”

Read more Share: Posted in CMA Blog

August’s Friday Favs

January 30th, 2015

Here are CMA member August’s top Friday Favs from the past week including the Superbowl, Facebook and Twitter’s native video plans and Bebo. Advertisers bet on pre-game plays to dominate the Super Bowl Brands are escalating their pre-game marketing for this year’s Super Bowl following the realisation that their ads can now gain engagement not … Continue reading “August’s Friday Favs”

Read more Share: Posted in CMA Blog