It’s all coming together at The CMA!

June 4th, 2015

It’s been quite a month at CMA towers, that’s quite a month and certainly not a quiet month! From major industry acquisition news with Dentsu acquiring John Brown Media to the CMA acquisition news with our exciting new brand members TalkTalk, Zurich Municipal and REED Recruitment. The CMA’s Content Marketing and Data Intelligence report has … Continue reading “It’s all coming together at The CMA!”

Read more Share: Posted in CMA Blog

How to create content for Bing and Google

April 29th, 2015

English language aficionados couldn’t have failed to recognise that Binging isn’t yet Googling. Such is the dominance of Google that its brand name – like Hoover, Photoshop and Xerox before it – has become synonymous with its own product. Yet recent research by comScore suggests that Bing is growing more popular, accounting for 20% of … Continue reading “How to create content for Bing and Google”

Read more Share: Posted in CMA Blog

Get Ready for Mobilegeddon

April 29th, 2015

It’s being referred to as ‘Mobilegeddon’ – Google’s deployment of a new tool to sniff out which sites are mobile friendly, and those that aren’t. According to the Financial Times, Google plans to roll-out its revised search algorithms that favour mobile-friendly sites in the latter half of April, and there are some surprising down-grades for … Continue reading “Get Ready for Mobilegeddon”

Read more Share: Posted in CMA Blog

A day in the life of… Chris Horn, Managing Director, Gold Key Media

April 29th, 2015

Chris is the Managing Director and founder of Gold Key Media. He set up the business in 2001 and it is now firmly established as the world’s largest and most innovative distributor of print and digital media to the leisure, travel, luxury and corporate sector. Chris’ role as MD involves directing strategy, growth and seeking … Continue reading “A day in the life of… Chris Horn, Managing Director, Gold Key Media”

Read more Share: Posted in CMA Blog

Sainsbury’s & Seven launch fun food books for children

April 28th, 2015

To celebrate 30 years’ producing own-brand books, we’ve teamed up with Sainsbury’s to create a series of fun food books for children, aged between 3-5 years. The books will cover the famous tales of Hansel & Gretel, Jack and the Beanstalk, Little Red Riding Hood and Cinderella. The new Fairytale Food titles contain delicious, easy-to-make … Continue reading “Sainsbury’s & Seven launch fun food books for children”

Read more Share: Posted in CMA Blog

The Four Pillars of Great Content

April 28th, 2015

Content, as all good marketers know, is about providing value. In the digital world that, in turn, can mean two things – the value the audience get intrinsically by reading or viewing what your brand has created, and the value they get by passing it on. There are four key ingredients to generating that value … Continue reading “The Four Pillars of Great Content”

Read more Share: Posted in CMA Blog

Keeping Ahead of The Content Curve

April 27th, 2015

This month we have been focussed on The CMA and building our organisation to ensure we are equipped to keep ahead of the content marketing curve. As a key part of this drive we are delighted to welcome Matt Adams, MD, iProspect UK onto the CMA Management Team. The CMA management team led by me … Continue reading “Keeping Ahead of The Content Curve”

Read more Share: Posted in CMA Blog

The Magnetic appeal of magazines

April 27th, 2015

Magnetic, a new marketing agency for magazine media in the UK, has just opened its doors for business. Funded by some of the biggest magazine publishers, it is promoting the merits of magazines as a medium, in much the same way as Thinkbox does for television, and Newsworks does for newspapers. Magnetic has launched with … Continue reading “The Magnetic appeal of magazines”

Read more Share: Posted in CMA Blog

Before Periscope it was Meerkat

April 13th, 2015

Why social live is such as a big thing When it comes to new trends on social media, live streaming is definitely the new frontier. We’ve already spoken about Periscope, but social live streaming has a much longer history. Many companies tried to master Facebook live streaming in the early days but without much success. … Continue reading “Before Periscope it was Meerkat”

Read more Share: Posted in CMA Blog

Looking through the Periscope on Twitter’s new app

April 8th, 2015

Broadcasters beware. Twitter’s latest appquisition, Periscope, allows users to view and broadcast video live from anywhere online. It has the potential to change the international media-scape forever. So what does this mean for content marketing? Like every agency with a digital heart, here at Seven we’re getting excited about the countless potential uses for this … Continue reading “Looking through the Periscope on Twitter’s new app”

Read more Share: Posted in CMA Blog