Publishers need to adapt to a smallscreen future

August 25th, 2015

A milestone was passed this month as Ofcom revealed that the most important device used by Britons to access the internet is now the smartphone. Go back to 2013, and 74% of internet users relied on laptops and desktops as their primary devices for going online. Today, that figure has dropped to 44%. Two years … Continue reading “Publishers need to adapt to a smallscreen future”

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Top 5 Image Tools for Social Sharing

July 29th, 2015

Sara Fraser, VP of Content Strategy at EnVeritas talks about image tools for social media. A good image can make the difference between a share and a drive-by, and social media demands you use images front and center in your strategy. This emphasis on the visual is no surprise; 90% of the information transmitted to … Continue reading “Top 5 Image Tools for Social Sharing”

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How retail brands are using brand storytelling

July 28th, 2015

Laura Jennings from Headstream breaks down the steps brands are using to tell their audience stories they can connect with Life is about making memories. It’s about maxing out our time on Earth to create a bank of stories that tell our tale. Our most cherished times become imprinted in our minds forever, others slide … Continue reading “How retail brands are using brand storytelling”

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3 things brands can learn from Caitlyn Jenner…

July 28th, 2015

Danielle Welton, Head of Content, Retail at Seven shares her thoughts on how Caitlyn’s Jenners account of her transformation demonstrates how brands can effectively captivate an audience. I’ve been fascinated by Brand Kardashian for years, harbouring a 10-season dirty secret by watching their reality TV show, following their antics on Twitter and Instagram and finding … Continue reading “3 things brands can learn from Caitlyn Jenner…”

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The e-mail newsletter revived!

July 28th, 2015

Paul Keers of White Light Media shares his blog on an e-mail newsletter by Lena Dunham. We’ve grown used to celebrities promoting themselves digitally as lifestyle commentators, like Gwyneth Paltrow with her website, goop. So it wasn’t particularly surprising to hear that Lena Dunham, the author/screenwriter/actor/producer/director, is teaming up with her Executive Producer on Girls, … Continue reading “The e-mail newsletter revived!”

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A Day in the life of….. William Sitwell, Editorial Director at John Brown Media

July 27th, 2015

William Sitwell is editorial director at John Brown Media, now part of Dentsu Aegis, and has been with the company since 1999. With CEO Andrew Hirsch he has launched food titles for supermarket brands in the UK, South Africa, Dubai and the US. His freelance career includes regular appearances on shows such as MasterChef, he … Continue reading “A Day in the life of….. William Sitwell, Editorial Director at John Brown Media”

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Content marketing media roundup

June 27th, 2015

Video remains the hot trend du jour, with more brands investing more money in video content and – as we’re seeing with all the VR and AR gadgets emerging from E3 – even more technologies evolving to create the newest video experience. Here’s our roundup of the top talking points in the media Right now, … Continue reading “Content marketing media roundup”

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It’s all coming together at The CMA!

June 4th, 2015

It’s been quite a month at CMA towers, that’s quite a month and certainly not a quiet month! From major industry acquisition news with Dentsu acquiring John Brown Media to the CMA acquisition news with our exciting new brand members TalkTalk, Zurich Municipal and REED Recruitment. The CMA’s Content Marketing and Data Intelligence report has … Continue reading “It’s all coming together at The CMA!”

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How to create content for Bing and Google

April 29th, 2015

English language aficionados couldn’t have failed to recognise that Binging isn’t yet Googling. Such is the dominance of Google that its brand name – like Hoover, Photoshop and Xerox before it – has become synonymous with its own product. Yet recent research by comScore suggests that Bing is growing more popular, accounting for 20% of … Continue reading “How to create content for Bing and Google”

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Get Ready for Mobilegeddon

April 29th, 2015

It’s being referred to as ‘Mobilegeddon’ – Google’s deployment of a new tool to sniff out which sites are mobile friendly, and those that aren’t. According to the Financial Times, Google plans to roll-out its revised search algorithms that favour mobile-friendly sites in the latter half of April, and there are some surprising down-grades for … Continue reading “Get Ready for Mobilegeddon”

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