5 simple examples of brand advocacy

March 25th, 2015

Brand advocacy can help boost consumer trust in your brand, introduce your products to a new audience and even increase sales volumes all this just from brand advocates telling their stories. But who are brand advocates, and how can you help them to speak up? Brand advocates are people who enjoy your product or service … Continue reading “5 simple examples of brand advocacy”

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How to create life-long content

March 25th, 2015

Got milk? If you enjoy a splash of bubbly-fresh gold top on your cereal or in your coffee, you also know the displeasure at finding a soup of acidic curdle in place of the sweet-smelling semi-skimmed. Like milk, content has the habit of going off. That responsive and relevant feature on Dad’s Army will taste … Continue reading “How to create life-long content”

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The next platform in multi-platforms: Apple Watch

March 25th, 2015

Since the announcement of the Apple Watch last September and its much-anticipated release earlier this week, the debate has been re-ignited over what exactly this will do for the consumer’s relationship with wearables and new platforms. As a millennial who relies on my iPhone as my timepiece and now considers a watch to be a … Continue reading “The next platform in multi-platforms: Apple Watch”

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Five ways to target specific audiences using digital content marketing

March 25th, 2015

Last week, the Content Marketing Association hosted their monthly Digital Breakfast at The Church of London offices – near the Silicon roundabout, an apt location to match the topic of the breakfast: ‘bloggers, vloggers and social media personalities’. The three speakers were: Siobhan Freegard, founder of Channel Mum, Nic Yeeles, founder & CEO of Peg.co … Continue reading “Five ways to target specific audiences using digital content marketing”

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Fear and Threats. Thank God for Content Marketing

March 25th, 2015

Last month I highlighted our Digital Breakfasts, Digital Training Course and CMA Members networking lunch and I’m pleased to say all have been a roaring success! It was standing room only at the vloggers & bloggers breakfast which we held at CMA member TCOLondon & we have just this week taken a booking for the … Continue reading “Fear and Threats. Thank God for Content Marketing”

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Top Tips for Producing a Video

March 24th, 2015

Video is increasingly becoming a central part of content marketing strategies. The statistics are everywhere: video will account for 79% of all consumer internet traffic in 2018; 73% of UK content marketers use video, and 82% are experiencing success with video marketing initiatives. So creating video seems like a no-brainer, but commissioning a production company … Continue reading “Top Tips for Producing a Video”

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The Apple Watch and content – where are we now?

March 19th, 2015

When the Apple Watch was finally unveiled in early March it inevitably sparked a furious debate about whether the company had patented a new platform, as it has done with the iPad, or created a high tech white elephant. The potential market for smart watches is allegedly huge. Apple is expected sell between 15 and … Continue reading “The Apple Watch and content – where are we now?”

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August’s Friday Faves

March 13th, 2015

Are favourite time of the week with August’s Friday Faves… ASA calls for clearer guidelines between vloggers and brands “Naturally brands want to use the online spaces to advertise but what if the line between owned and earned gets blurred?” http://www.brandrepublic.com/article/1337684/asa-calls-clearer-guidelines-vloggers-brands Following the excellent CMA Digital Breakfast this week on Bloggers, Vloggers and Social Media … Continue reading “August’s Friday Faves”

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Mobile World Congress 2015 – a quick wrap up

March 12th, 2015

Each year the great and the good of the phone industry meet up at Mobile World Congress in Barcelona to check out the handsets and peruse the latest services and apps. This year proved to be one of the most memorable MWCs in a few years. Mobile innovations The two biggest unveilings of the show … Continue reading “Mobile World Congress 2015 – a quick wrap up”

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Best tools for Podcasting

March 11th, 2015

Word is that podcasting is the old new next best thing in 2015. Twitter especially is in the process of rolling out recorded content with partner SoundCloud, while the successes of podcasts like Serial underline the potency of the medium. Seemingly, there is no better time to pick up the microphone and start wiring up … Continue reading “Best tools for Podcasting”

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