Four branded content trends that you need to know about

December 14th, 2015

It’s estimated that around a quarter of brand communications budgets are now being spent on content and Credos research shows that more than half of UK marketers increased their content marketing budget in 2015. While traditional TV commercial and branded content production remains at the heart of ITN Productions’ creative output, we are also seeing … Continue reading “Four branded content trends that you need to know about”

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Seven suggestions to win you secret Santa forever!

December 14th, 2015

There’s no pain at Christmas quite like having to smile your way through unwrapping presents that Lord Sugar might kindly describe as “a load of tut”. Something comes close, though. The office horror of Secret Santa. It’s bad enough having to buy presents for family that you’ve known your entire life. But with the customary … Continue reading “Seven suggestions to win you secret Santa forever!”

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Copywriting and confidence: why two feet is a world apart

November 20th, 2015

Before launching into the copywriting workshop, we put a scale on the wall. The light blue one on the left we marked “really unsure” and the dark blue on the right “very confident”. We asked each member of the client’s training group to write their names on a post-it and stick it where they felt … Continue reading “Copywriting and confidence: why two feet is a world apart”

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The Power of keeping it real

November 20th, 2015

Richard Young explains why it’s time for business leaders to drop the facade and start to be more authentic. I was chatting with the CEO of a professional services firm the other day. The topic was culture. Her take on changing corporate culture for the better was simple. “The CEO has to be honest and … Continue reading “The Power of keeping it real”

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SEO is growing up: next it’s ad-tech’s turn

November 20th, 2015

If SEO is a dirty word, it’s a hangover from the spam tactics that dogged the industry over the past decades. Tactics including using software to automate blog commenting – offering no insight or formed opinion of an article. Content didn’t matter. We just had to be seen to be seen. Software would spray machine … Continue reading “SEO is growing up: next it’s ad-tech’s turn”

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What’s changed in the last 10 years?

November 17th, 2015

Following on from celebrating Red Bee’s 10th Birthday, here is a break down of what has changed over the last 10 years. Let’s start with the obvious stuff that’s different in 2015 – the brands and tech innovation that has most dramatically transformed the way we live and the way organisations communicate. Back in 2005 … Continue reading “What’s changed in the last 10 years?”

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Building Confidence Is Key in Marketing Wearable Technology

November 17th, 2015

With so many advancements in wearable technology, marketing devices that work in conjunction with smartphones and laptops will require companies to be diligent about who they target and how they present the brand. Wearable devices that do everything from tracking your physical activity and sleep patterns to reminding you to pop a pill or check … Continue reading “Building Confidence Is Key in Marketing Wearable Technology”

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Getting the measure of content marketing

November 12th, 2015

Content marketing is changing, fast. The Millennials are setting the pace of change and measuring content is top of every CMO’s list of priorities. Looking back on a fairly intense two days at last week’s Forbes CMO Summit in Naples, Florida, it’s hard to feel anything but huge excitement about the future of the content … Continue reading “Getting the measure of content marketing”

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Should I Buy Followers?

November 10th, 2015

There are a number of very good reasons why you shouldn’t be buying social media followers, which we look at in a bit more detail below. Before we do though, it’s worth quickly making a distinction: between companies who use paid media (Facebook Ads, Twitter Ads, Instagram Ads, etc) to put their brands in front … Continue reading “Should I Buy Followers?”

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When disaster strikes: 10 tips to get through a comms crisis

October 23rd, 2015

The mother of all crises has crashed headlong into Volkswagen. After admitting to fitting 11 million cars with software to cheat on diesel emission tests, VW is an extreme example of a business failure having devastating reputational consequences. It’s a reminder to all agencies and brands that sometimes a PR disaster will rear up out … Continue reading “When disaster strikes: 10 tips to get through a comms crisis”

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