Lost for words: How marketers can tackle writers block

March 18th, 2016

Anyone who writes as part of their job will have experienced or at least heard of writers block. Whether you’re a bestselling novelist, a copywriter or a marketer who puts together client documents and emails, few are immune from becoming inexplicably lost for words at times. There’s an endless list of causes and cures for … Continue reading “Lost for words: How marketers can tackle writers block”

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5 reasons why brands need great action sports content

March 18th, 2016

It was recently announced that surfing and skateboarding are likely to be Olympic events in the 2020 Games in Tokyo, after organisers recommended five extra sports for inclusion. Reaction to this decision has focused mainly on the IOC’s intention to attract a younger, “cooler” audience – no doubt to attract a wider net of potentially … Continue reading “5 reasons why brands need great action sports content”

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Employee comms need to behave like the entertainment industry

March 14th, 2016

Stop treating your employees as a secondary audience. How often do we hear the phrase ‘our people are our biggest asset’? It’s commonly said, and usually we think we mean it – but are we just paying lip-service to the concept? In reality, the way we behave can be very different. We often act as … Continue reading “Employee comms need to behave like the entertainment industry”

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Running the Gauntlet: How Storytelling Can Soften Your Heart (And Your Purse Strings) Towards Charities

March 14th, 2016

Do you spend your Saturdays running the gauntlet of pushy charity fundraisers on your local high street, only to get home to find at least three envelopes on your doormat persuading you into parting with your hard-earned cash for a worthy cause? You then turn on the TV or radio to an appeal for more … Continue reading “Running the Gauntlet: How Storytelling Can Soften Your Heart (And Your Purse Strings) Towards Charities”

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The importance of content for native advertising

March 10th, 2016

The native advertising industry is growing fast. Brands are increasingly investing in this genre as a way to promote their content, and publishers are keen to maximise a good revenue stream. However, the type of content needed for native advertising needs to be thought about carefully. Because of the way a native ad matches the … Continue reading “The importance of content for native advertising”

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Must Do Marketing: Know Your Customer Better in 2016

March 10th, 2016

When was the last time you took a deep-dive look at your customers’ interests and their key media touchpoints? If it’s more than a year ago, think again: this landscape is changing faster than ever. Why? Consumers are open to being informed and entertained and brands that share their passions and interests can drive loyalty, … Continue reading “Must Do Marketing: Know Your Customer Better in 2016”

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Securing a content future

February 25th, 2016

Content is currently the buzz word on every marketer’s lips. Some industry leaders have asserted that it is the only marketing left, the king, even the kingdom. Others take a more quizzical and sometimes sceptical stance about its definition, its importance and its value. Whatever the point of view, it is indisputable that content marketing … Continue reading “Securing a content future”

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Eat your own content

February 24th, 2016

The best content is unique, opinionated, informed and direct. That’s why it’s vital to help your fee-earners find the time and motivation to both consume and create it. Here’s a Noel Coward quote that sums up his view on the world’s most popular medium: “Television is for appearing on, not for looking at.” The great … Continue reading “Eat your own content”

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Water Your Grassroots to Grow in 2016

February 24th, 2016

We’ve gone beyond: since the summer of 2013, when The Guardian’s style column flippantly remarked that, as a nation, we’d reached ‘peak beard’, every slow news day online has been characterised by wry claims that we’ve summited ‘peak peak’. It’s become peak intolerable. So thank god for digital shift, which tears through trends at such … Continue reading “Water Your Grassroots to Grow in 2016”

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Must do Marketing in 2016: Love your data

February 23rd, 2016

Good decisions depend on good data. But are you gathering good data and using it to inform your content strategy, not just your online advertising tactics? Make it a resolution for 2016 to make a date with your data and learn to love it. While many look at data in media performance terms – and … Continue reading “Must do Marketing in 2016: Love your data”

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