A day in the life of… Chris Horn, Managing Director, Gold Key Media

April 29th, 2015

Chris is the Managing Director and founder of Gold Key Media. He set up the business in 2001 and it is now firmly established as the world’s largest and most innovative distributor of print and digital media to the leisure, travel, luxury and corporate sector. Chris’ role as MD involves directing strategy, growth and seeking … Continue reading “A day in the life of… Chris Horn, Managing Director, Gold Key Media”

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The Four Pillars of Great Content

April 28th, 2015

Content, as all good marketers know, is about providing value. In the digital world that, in turn, can mean two things – the value the audience get intrinsically by reading or viewing what your brand has created, and the value they get by passing it on. There are four key ingredients to generating that value … Continue reading “The Four Pillars of Great Content”

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Sainsbury’s & Seven launch fun food books for children

April 28th, 2015

To celebrate 30 years’ producing own-brand books, we’ve teamed up with Sainsbury’s to create a series of fun food books for children, aged between 3-5 years. The books will cover the famous tales of Hansel & Gretel, Jack and the Beanstalk, Little Red Riding Hood and Cinderella. The new Fairytale Food titles contain delicious, easy-to-make … Continue reading “Sainsbury’s & Seven launch fun food books for children”

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Keeping Ahead of The Content Curve

April 27th, 2015

This month we have been focussed on The CMA and building our organisation to ensure we are equipped to keep ahead of the content marketing curve. As a key part of this drive we are delighted to welcome Matt Adams, MD, iProspect UK onto the CMA Management Team. The CMA management team led by me … Continue reading “Keeping Ahead of The Content Curve”

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The Magnetic appeal of magazines

April 27th, 2015

Magnetic, a new marketing agency for magazine media in the UK, has just opened its doors for business. Funded by some of the biggest magazine publishers, it is promoting the merits of magazines as a medium, in much the same way as Thinkbox does for television, and Newsworks does for newspapers. Magnetic has launched with … Continue reading “The Magnetic appeal of magazines”

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Before Periscope it was Meerkat

April 13th, 2015

Why social live is such as a big thing When it comes to new trends on social media, live streaming is definitely the new frontier. We’ve already spoken about Periscope, but social live streaming has a much longer history. Many companies tried to master Facebook live streaming in the early days but without much success. … Continue reading “Before Periscope it was Meerkat”

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Looking through the Periscope on Twitter’s new app

April 8th, 2015

Broadcasters beware. Twitter’s latest appquisition, Periscope, allows users to view and broadcast video live from anywhere online. It has the potential to change the international media-scape forever. So what does this mean for content marketing? Like every agency with a digital heart, here at Seven we’re getting excited about the countless potential uses for this … Continue reading “Looking through the Periscope on Twitter’s new app”

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Glance Journalism has arrived thanks to the New York Times

April 2nd, 2015

In September 2014, Content Desk predicted the arrival of glance journalism – micro stories written for the small screen. News that the New York Times (NYT) has rolled out a one-sentence story service on the Apple Watch confirms the new practice, even if it is too early to gauge demand and the form’s success. The … Continue reading “Glance Journalism has arrived thanks to the New York Times”

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The Perfect Pick

April 2nd, 2015

A guide to the different elements of content strategy and how to pick the perfect content to maximise impact Let’s face it, there’s a lot of content out there. Wherever you’re reading this, the chances are you aren’t far from a stack of books, a bunch of free newspapers and magazines and a click away … Continue reading “The Perfect Pick”

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Trends in Content Marketing 2015

April 2nd, 2015

Followers of Ascend2 can’t help but notice the staggering amount of research the company produces about all things marketing. It’s a practice-what-you-preach approach, as Ascend2 is a leading marketing solutions company; no doubt the research it produces adds to the company’s legitimacy among clients, increases the share ability of its content and gets it plenty … Continue reading “Trends in Content Marketing 2015”

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