Should I Buy Followers?

November 10th, 2015

There are a number of very good reasons why you shouldn’t be buying social media followers, which we look at in a bit more detail below. Before we do though, it’s worth quickly making a distinction: between companies who use paid media (Facebook Ads, Twitter Ads, Instagram Ads, etc) to put their brands in front … Continue reading “Should I Buy Followers?”

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When disaster strikes: 10 tips to get through a comms crisis

October 23rd, 2015

The mother of all crises has crashed headlong into Volkswagen. After admitting to fitting 11 million cars with software to cheat on diesel emission tests, VW is an extreme example of a business failure having devastating reputational consequences. It’s a reminder to all agencies and brands that sometimes a PR disaster will rear up out … Continue reading “When disaster strikes: 10 tips to get through a comms crisis”

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Why the decline of the dot-com is making way for the rise of content

October 22nd, 2015

MBA’s Libby Wright takes a look at how content can only be great if it works across the digital ecosystem. To be clear, we’re not predicting another dot-com crash here – you won’t find us parading “The End is Nigh” banners down the streets of Silicon Valley. No one would argue against the 800% growth … Continue reading “Why the decline of the dot-com is making way for the rise of content”

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Inside out brand engagement: Engage your employees, then customers will follow

October 22nd, 2015

The key to activating your brand proposition isn’t just in creating a strong marketing campaign. To be successfully implemented, and to make sure it does the job you want it to, it really needs to be embedded across the organisation – with all staff having a good understanding of it, on board with the premise … Continue reading “Inside out brand engagement: Engage your employees, then customers will follow”

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5 Things we can learn from Joel

October 20th, 2015

A closer look at how investment company Fidelity Canada uses simple storytelling, featuring a real person, to create a standout campaign. I was scrolling through my Facebook feed when I came across a photo from a friend in Toronto, showing a billboard that reads “Success has a name. It’s Joel“. Using Joel in this product … Continue reading “5 Things we can learn from Joel”

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Great tech, powerful talk

October 20th, 2015

Content and technology are inseparable. From the printing press to the blog, how we create and share content with ever-wider audiences has been defined by the tools at our disposal. The next step? Bring brands, content creators and consumers into a tight new ecosystem. PCP’s Dan Davey welcomes you to the ConTech revolution. We all … Continue reading “Great tech, powerful talk”

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24 of the best brand storytelling campaigns

October 19th, 2015

One of the hardest tasks for marketers is to stand out from the crowd and add real value to consumers which will result in them engaging with the brand. Storytelling is a great way to do this. Below is a list of what we feel is some of the best brand storytelling campaigns for Retail, … Continue reading “24 of the best brand storytelling campaigns”

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A closer look at news aggregation platforms and the future of standalone apps

September 28th, 2015

This year, both Apple and Facebook have announced news aggregation products, inviting content producers to publish articles direct to their platforms in exchange for ad revenue. This type of arrangement presents both big opportunities and complex issues that need to be examined more carefully, especially for publishers and brands whose business goals include building their … Continue reading “A closer look at news aggregation platforms and the future of standalone apps”

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You can’t market to Millennials the same way you marketed to the Baby Boomers.

September 28th, 2015

Millennials- Who are they? Since the turn of the century, there’s been a host of descriptions for the generation born between the early 1980s and 1990s – Digital Natives: to emphasize their break-away from previous analogue generations; Millennials: to designate them as children of the new millennium, Gen Y to indicate they followed Gen X, … Continue reading “You can’t market to Millennials the same way you marketed to the Baby Boomers.”

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What’s the secret of successful briefing?

September 28th, 2015

What’s the secret of successful commissioning? John Brown Media’s Tania Shakinovsky, veteran of the Daily Mail’s entertainment desk, reveals the art of the perfect brief. Nobody briefs quite like a Fleet Street editor. Ask any reporter, staffer or desk editor. It goes like this. You’ve nailed your story. The whole thing is there: the single … Continue reading “What’s the secret of successful briefing?”

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