What’s the secret of successful briefing?

September 28th, 2015

What’s the secret of successful commissioning? John Brown Media’s Tania Shakinovsky, veteran of the Daily Mail’s entertainment desk, reveals the art of the perfect brief. Nobody briefs quite like a Fleet Street editor. Ask any reporter, staffer or desk editor. It goes like this. You’ve nailed your story. The whole thing is there: the single … Continue reading “What’s the secret of successful briefing?”

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Buzzfeed Gets Video Marketing Right

September 28th, 2015

Move over Kim Kardashian, it’s my turn to break the internet by saying something positive about online marketing and Buzzfeed. I know Buzzfeed has a bad reputation for click-baiting titles and random quizzes, but on their YouTube channel, they have mastered the art of video advertising. Here’s what we can learn from them. Why You … Continue reading “Buzzfeed Gets Video Marketing Right”

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A closer look at news aggregation platforms and the future of standalone apps

September 28th, 2015

This year, both Apple and Facebook have announced news aggregation products, inviting content producers to publish articles direct to their platforms in exchange for ad revenue. This type of arrangement presents both big opportunities and complex issues that need to be examined more carefully, especially for publishers and brands whose business goals include building their … Continue reading “A closer look at news aggregation platforms and the future of standalone apps”

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You can’t market to Millennials the same way you marketed to the Baby Boomers.

September 28th, 2015

Millennials- Who are they? Since the turn of the century, there’s been a host of descriptions for the generation born between the early 1980s and 1990s – Digital Natives: to emphasize their break-away from previous analogue generations; Millennials: to designate them as children of the new millennium, Gen Y to indicate they followed Gen X, … Continue reading “You can’t market to Millennials the same way you marketed to the Baby Boomers.”

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Mind The Gap: Creating a need for stories in content marketing

September 27th, 2015

Lemon. It’s possibly the most famous headline in advertising. And it’s not without irony that such a succinct summary of one particular VW’s story has spawned almost as many words of deconstructive analysis as Hamlet. But earlier this year, someone placed this ad into a new context for me. One that gave it a sharp … Continue reading “Mind The Gap: Creating a need for stories in content marketing”

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Are there awards for the best membership perks?

August 26th, 2015

The summer seemed to fly by and at the cma we have been as busy as the week before Christmas in a Tesco mega store. Our next Industry Report, The Role of Social in Content Marketing, will be published on October 1st providing 15 individual pieces of thought leadership from experts within the cma membership … Continue reading “Are there awards for the best membership perks?”

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Publishers need to adapt to a smallscreen future

August 25th, 2015

A milestone was passed this month as Ofcom revealed that the most important device used by Britons to access the internet is now the smartphone. Go back to 2013, and 74% of internet users relied on laptops and desktops as their primary devices for going online. Today, that figure has dropped to 44%. Two years … Continue reading “Publishers need to adapt to a smallscreen future”

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Five good reasons to use more GIFs

August 25th, 2015

If you’re reading this now, it’s likely you’ve seen hundreds and hundreds of GIFs. In fact, you probably even have a top three (mine are: 1 Sloth in shades, 2 Pug pushing pram, and 3 Jumping llama – just in case you were wondering). GIF stands for Graphics Interchange Format and, as Wikipedia informs me, … Continue reading “Five good reasons to use more GIFs”

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Who you are is where you’ve been

August 25th, 2015

Can geo-location data double up as a new audience profiling tool? Got an iPhone? Pick it up (I know it’s within reach). Now, go to Settings then hit Privacy, then Location Services, then scroll down till you see System Services, then click on Frequent Services. Ta-da! Check out your History of where you’ve been. To … Continue reading “Who you are is where you’ve been”

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Top 5 Image Tools for Social Sharing

July 29th, 2015

Sara Fraser, VP of Content Strategy at EnVeritas talks about image tools for social media. A good image can make the difference between a share and a drive-by, and social media demands you use images front and center in your strategy. This emphasis on the visual is no surprise; 90% of the information transmitted to … Continue reading “Top 5 Image Tools for Social Sharing”

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