Realtime, Reactive and Live on How mobile live streaming apps like Periscope can be a game changer for brands

January 22nd, 2016

40 years’ worth of live broadcasts are watched every day on Twitter-owned mobile live-streaming app Periscope. A monumental stat in itself, this is even more impressive when you consider that the platform barely existed just nine months ago. Live streaming is nothing new. Amateur bedroom radio shows have been transmitted over ropey internet connections since … Continue reading “Realtime, Reactive and Live on How mobile live streaming apps like Periscope can be a game changer for brands”

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Discover Your Notification Limit with Facebook Notify

January 22nd, 2016

In a move to compete with Twitter, the popular social media platform for up-to-the-minute information. Facebook released the Notify app last month. Similar to other news aggregating options such as Google News and Apple’s News app, Notify pulls headlines and tidbits from your choice of sources and pushes them straight to your iPhone’s lock screen. … Continue reading “Discover Your Notification Limit with Facebook Notify”

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Must Do Marketing in 2016: 1. Control The Controllables

January 22nd, 2016

It’s an age-old adage, but are you “controlling the controllables”? And is it a priority for 2016? Owned media – like your website, your printed and email communications, and your social content channels – are the areas that you have most control over and if you haven’t refreshed your content strategy for these channels in … Continue reading “Must Do Marketing in 2016: 1. Control The Controllables”

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Who asked you to speak?

January 22nd, 2016

Like so many people, I couldn’t shut up when David Bowie died. Maybe I should have greeted the loss of the most influential music artist of our age with a profound and thoughtful silence. Instead, I was on social media blurting and sharing from the instant I logged on after breakfast until midnight, when I … Continue reading “Who asked you to speak?”

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In it for the long run

January 22nd, 2016

2016 multiplatform strategy: Consistency leads to familiarity and if handled well, familiarity can lead to longevity. Consistency leads to familiarity and if handled well, familiarity can lead to longevity. Add these together and you’ve got the perfect recipe for increasing market share for your company and brand. Getting there, though, means you must have a … Continue reading “In it for the long run”

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Quality, Promotion, Audience, Personalisation & Agile – 5 Content Marketing Predictions for 2016

January 13th, 2016

2015 was a significant year for content marketing agency BlueGlass who really made a mark in the industry, and their managing director, Kevin Gibbons, has taken time to look ahead at what trends he expects to see more of this year: 1. Quality- Less is more – looking back on our biggest successes of 2015, … Continue reading “Quality, Promotion, Audience, Personalisation & Agile – 5 Content Marketing Predictions for 2016”

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It’s Red Bee’s 10th birthday. But what will our 20th look like? Seven predictions for 2025

December 15th, 2015

The future’s just not as good as it used to be is it? When I was young it was jetpacks, warp speed and flying DeLoreans. But it actually turned out to be online contextual ad retargeting: Such a disappointing outcome was of course brought about by the grandiose predictions made by futurologists of the past … Continue reading “It’s Red Bee’s 10th birthday. But what will our 20th look like? Seven predictions for 2025”

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What effective B2B content marketing looks like

December 15th, 2015

It is the time of year when pundits publish their prediction pieces. But what does 2016 hold for B2B content marketing and what has effective B2B content marketing looked like in 2015? One marketing year draws to a close and another gets into gear and with it the pundits start dusting down their prediction piece … Continue reading “What effective B2B content marketing looks like”

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What’s New on Social Media

December 14th, 2015

As 2015 comes to a close, a new year on the horizon means fresh things in technology and social media! But it’s not my favorite While Facebook users have the dislike button to look forward tom , Twitter users are also currently experiencing changes to the social media site. Avid tweeters can no longer click … Continue reading “What’s New on Social Media”

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Four branded content trends that you need to know about

December 14th, 2015

It’s estimated that around a quarter of brand communications budgets are now being spent on content and Credos research shows that more than half of UK marketers increased their content marketing budget in 2015. While traditional TV commercial and branded content production remains at the heart of ITN Productions’ creative output, we are also seeing … Continue reading “Four branded content trends that you need to know about”

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