Glance Journalism has arrived thanks to the New York Times

April 2nd, 2015

In September 2014, Content Desk predicted the arrival of glance journalism – micro stories written for the small screen. News that the New York Times (NYT) has rolled out a one-sentence story service on the Apple Watch confirms the new practice, even if it is too early to gauge demand and the form’s success. The … Continue reading “Glance Journalism has arrived thanks to the New York Times”

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Keywee offers a new twist on content recommendation

March 26th, 2015

One of the fastest growing associated sectors of content marketing in recent times has been content recommendation engines. Several companies have grown huge businesses by placing editorial content on their widgets in mainstream media in a form of native advertising. Newspapers love the concept as it provides incremental revenue for them, while for content marketers … Continue reading “Keywee offers a new twist on content recommendation”

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Fear and Threats. Thank God for Content Marketing

March 25th, 2015

Last month I highlighted our Digital Breakfasts, Digital Training Course and CMA Members networking lunch and I’m pleased to say all have been a roaring success! It was standing room only at the vloggers & bloggers breakfast which we held at CMA member TCOLondon & we have just this week taken a booking for the … Continue reading “Fear and Threats. Thank God for Content Marketing”

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Redefining performance marketing

March 25th, 2015

The term Performance Marketing was once synonymous with pay-per action campaigns; search, affiliate marketing, etc. The ’performance’ focus may have shifted due to the rapid rise of programmatic but for many it is still essentially a measure of direct response. However I believe that the historical definition is too narrow now, for a couple of … Continue reading “Redefining performance marketing”

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5 simple examples of brand advocacy

March 25th, 2015

Brand advocacy can help boost consumer trust in your brand, introduce your products to a new audience and even increase sales volumes all this just from brand advocates telling their stories. But who are brand advocates, and how can you help them to speak up? Brand advocates are people who enjoy your product or service … Continue reading “5 simple examples of brand advocacy”

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How to create life-long content

March 25th, 2015

Got milk? If you enjoy a splash of bubbly-fresh gold top on your cereal or in your coffee, you also know the displeasure at finding a soup of acidic curdle in place of the sweet-smelling semi-skimmed. Like milk, content has the habit of going off. That responsive and relevant feature on Dad’s Army will taste … Continue reading “How to create life-long content”

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The next platform in multi-platforms: Apple Watch

March 25th, 2015

Since the announcement of the Apple Watch last September and its much-anticipated release earlier this week, the debate has been re-ignited over what exactly this will do for the consumer’s relationship with wearables and new platforms. As a millennial who relies on my iPhone as my timepiece and now considers a watch to be a … Continue reading “The next platform in multi-platforms: Apple Watch”

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Five ways to target specific audiences using digital content marketing

March 25th, 2015

Last week, the Content Marketing Association hosted their monthly Digital Breakfast at The Church of London offices – near the Silicon roundabout, an apt location to match the topic of the breakfast: ‘bloggers, vloggers and social media personalities’. The three speakers were: Siobhan Freegard, founder of Channel Mum, Nic Yeeles, founder & CEO of Peg.co … Continue reading “Five ways to target specific audiences using digital content marketing”

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Top Tips for Producing a Video

March 24th, 2015

Video is increasingly becoming a central part of content marketing strategies. The statistics are everywhere: video will account for 79% of all consumer internet traffic in 2018; 73% of UK content marketers use video, and 82% are experiencing success with video marketing initiatives. So creating video seems like a no-brainer, but commissioning a production company … Continue reading “Top Tips for Producing a Video”

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The Apple Watch and content – where are we now?

March 19th, 2015

When the Apple Watch was finally unveiled in early March it inevitably sparked a furious debate about whether the company had patented a new platform, as it has done with the iPad, or created a high tech white elephant. The potential market for smart watches is allegedly huge. Apple is expected sell between 15 and … Continue reading “The Apple Watch and content – where are we now?”

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