August’s Friday Faves

March 13th, 2015

Are favourite time of the week with August’s Friday Faves… ASA calls for clearer guidelines between vloggers and brands “Naturally brands want to use the online spaces to advertise but what if the line between owned and earned gets blurred?” http://www.brandrepublic.com/article/1337684/asa-calls-clearer-guidelines-vloggers-brands Following the excellent CMA Digital Breakfast this week on Bloggers, Vloggers and Social Media … Continue reading “August’s Friday Faves”

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Mobile World Congress 2015 – a quick wrap up

March 12th, 2015

Each year the great and the good of the phone industry meet up at Mobile World Congress in Barcelona to check out the handsets and peruse the latest services and apps. This year proved to be one of the most memorable MWCs in a few years. Mobile innovations The two biggest unveilings of the show … Continue reading “Mobile World Congress 2015 – a quick wrap up”

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Best tools for Podcasting

March 11th, 2015

Word is that podcasting is the old new next best thing in 2015. Twitter especially is in the process of rolling out recorded content with partner SoundCloud, while the successes of podcasts like Serial underline the potency of the medium. Seemingly, there is no better time to pick up the microphone and start wiring up … Continue reading “Best tools for Podcasting”

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Is blogging dying? Does it matter?

March 5th, 2015

It is now well over a decade since pioneering software like Movable Type and Blogger launched enabling millions of people across the world to create their own online diary style websites that we now know as blogs. However has blogging finally run out of steam? Has it been superseded by social media? One person who … Continue reading “Is blogging dying? Does it matter?”

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How we fooled the world with just some good content…

February 27th, 2015

… and Back to the Future’s DeLorean Sometimes, some things turn out to be beyond our control – beyond our explanation. And such was the case when our social media team accidentally created a Back to Future hoax that went on to fool die-hard fans around the globe – a simple Tweet that has been … Continue reading “How we fooled the world with just some good content…”

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August’s Friday Faves

February 27th, 2015

Some more great Friday Faves from August! 50 quotes that’ll make you a better content marketer Last February, Contently shared 25 quotes that inspired us. This year, they’ve added 25 more from great thinkers, writers, and marketers that get us pumped to tell better stories every day. Hover over each image for easy sharing. http://contently.com/strategist/2015/02/23/50-quotes-thatll-make-you-a-better-content-marketer/ … Continue reading “August’s Friday Faves”

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Creating content for the luxury market

February 26th, 2015

Josh Spero, editor of wealth management magazine Spear’s, says the smart way to position content for a high-net-worth audience is to look for the story, not be dazzled by the surface Spear’s does not publish luxury pornography. There is a place for it – hungry photos of absurdly expensive fridges or helicopters, copy slavering over … Continue reading “Creating content for the luxury market”

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5 Brands That Went Viral on YouTube and How Yours Can Too

February 25th, 2015

YouTube can seem like a fickle, confusing place where only the lucky can achieve audience attention, but this does not have to be the case. If you keep certain goals and tips in mind, your videos could become so popular they spread like wildfire. So, without further ado, here are five brands that went viral … Continue reading “5 Brands That Went Viral on YouTube and How Yours Can Too”

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What Content Suits a Culture Best?

February 25th, 2015

Depending on the region and culture your brand is targeting, there are approaches to content marketing that work and ones that don’t. Below are some examples of content marketing around the world so you can gain an insight into the approaches that might best suit your business. Time travel allowed: why online video booms in … Continue reading “What Content Suits a Culture Best?”

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Reverse engineer these Twitter tips for your content

February 23rd, 2015

The overlap between content marketing and journalism will probably exercise industry bigwigs for some time. How far should useful content be tilted towards sales? No matter which side of the debate you sit, the skills of a journalist are undoubtedly relevant in many areas. Most notably: – clear, concise writing – good interview technique – … Continue reading “Reverse engineer these Twitter tips for your content”

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