Discover Your Notification Limit with Facebook Notify

January 22nd, 2016

In a move to compete with Twitter, the popular social media platform for up-to-the-minute information. Facebook released the Notify app last month. Similar to other news aggregating options such as Google News and Apple’s News app, Notify pulls headlines and tidbits from your choice of sources and pushes them straight to your iPhone’s lock screen. … Continue reading “Discover Your Notification Limit with Facebook Notify”

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Must Do Marketing in 2016: 1. Control The Controllables

January 22nd, 2016

It’s an age-old adage, but are you “controlling the controllables”? And is it a priority for 2016? Owned media – like your website, your printed and email communications, and your social content channels – are the areas that you have most control over and if you haven’t refreshed your content strategy for these channels in … Continue reading “Must Do Marketing in 2016: 1. Control The Controllables”

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Who asked you to speak?

January 22nd, 2016

Like so many people, I couldn’t shut up when David Bowie died. Maybe I should have greeted the loss of the most influential music artist of our age with a profound and thoughtful silence. Instead, I was on social media blurting and sharing from the instant I logged on after breakfast until midnight, when I … Continue reading “Who asked you to speak?”

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In it for the long run

January 22nd, 2016

2016 multiplatform strategy: Consistency leads to familiarity and if handled well, familiarity can lead to longevity. Consistency leads to familiarity and if handled well, familiarity can lead to longevity. Add these together and you’ve got the perfect recipe for increasing market share for your company and brand. Getting there, though, means you must have a … Continue reading “In it for the long run”

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I’m A Food Editor, Get Me Out Of Here

January 22nd, 2016

According to Forbes, Mashable and Fortune.com, bugs are set to go mainstream on British dinner plates in 2016. Seven’s Food Editors test the trend by tucking in to insects three ways… With the European Commission offering £2.9m to the group that comes up with the best idea for getting insects into our everyday dishes, and … Continue reading “I’m A Food Editor, Get Me Out Of Here”

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Social media: the good, the bad and the ugly

January 22nd, 2016

As we’ve settled into January and got over the first day back, now is the time to contemplate the good, the bad and the plain ugly from 2015, plus some insights for the year ahead. After all, while you may have long forgotten what you were tweeting about this time last year, or quite how … Continue reading “Social media: the good, the bad and the ugly”

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How to create FAQs that people will actually want to read

January 22nd, 2016

When it comes to buying a product, either online or offline, I distinguish purchasers into two main groups: those who read the instructions manual and those who don’t. Sadly, I belong in the latter category. Nonetheless, whether we realise it from the start or not, there comes a time when we need some fundamental questions … Continue reading “How to create FAQs that people will actually want to read”

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Getting emotional to capture a youth audience

January 22nd, 2016

It sounds blatantly obvious, but as content marketers, we always have to keep front of mind that the young are the influencers of tomorrow. It’s vital to win them over now, in order to create a new stream of customers in the present and for the future. Potentially open to new ideas and new ways … Continue reading “Getting emotional to capture a youth audience”

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Quality, Promotion, Audience, Personalisation & Agile – 5 Content Marketing Predictions for 2016

January 13th, 2016

2015 was a significant year for content marketing agency BlueGlass who really made a mark in the industry, and their managing director, Kevin Gibbons, has taken time to look ahead at what trends he expects to see more of this year: 1. Quality- Less is more – looking back on our biggest successes of 2015, … Continue reading “Quality, Promotion, Audience, Personalisation & Agile – 5 Content Marketing Predictions for 2016”

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It’s Red Bee’s 10th birthday. But what will our 20th look like? Seven predictions for 2025

December 15th, 2015

The future’s just not as good as it used to be is it? When I was young it was jetpacks, warp speed and flying DeLoreans. But it actually turned out to be online contextual ad retargeting: Such a disappointing outcome was of course brought about by the grandiose predictions made by futurologists of the past … Continue reading “It’s Red Bee’s 10th birthday. But what will our 20th look like? Seven predictions for 2025”

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