You can’t market to Millennials the same way you marketed to the Baby Boomers.

September 28th, 2015

Millennials- Who are they? Since the turn of the century, there’s been a host of descriptions for the generation born between the early 1980s and 1990s – Digital Natives: to emphasize their break-away from previous analogue generations; Millennials: to designate them as children of the new millennium, Gen Y to indicate they followed Gen X, … Continue reading “You can’t market to Millennials the same way you marketed to the Baby Boomers.”

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Mind The Gap: Creating a need for stories in content marketing

September 27th, 2015

Lemon. It’s possibly the most famous headline in advertising. And it’s not without irony that such a succinct summary of one particular VW’s story has spawned almost as many words of deconstructive analysis as Hamlet. But earlier this year, someone placed this ad into a new context for me. One that gave it a sharp … Continue reading “Mind The Gap: Creating a need for stories in content marketing”

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Are there awards for the best membership perks?

August 26th, 2015

The summer seemed to fly by and at the cma we have been as busy as the week before Christmas in a Tesco mega store. Our next Industry Report, The Role of Social in Content Marketing, will be published on October 1st providing 15 individual pieces of thought leadership from experts within the cma membership … Continue reading “Are there awards for the best membership perks?”

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Publishers need to adapt to a smallscreen future

August 25th, 2015

A milestone was passed this month as Ofcom revealed that the most important device used by Britons to access the internet is now the smartphone. Go back to 2013, and 74% of internet users relied on laptops and desktops as their primary devices for going online. Today, that figure has dropped to 44%. Two years … Continue reading “Publishers need to adapt to a smallscreen future”

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Five good reasons to use more GIFs

August 25th, 2015

If you’re reading this now, it’s likely you’ve seen hundreds and hundreds of GIFs. In fact, you probably even have a top three (mine are: 1 Sloth in shades, 2 Pug pushing pram, and 3 Jumping llama – just in case you were wondering). GIF stands for Graphics Interchange Format and, as Wikipedia informs me, … Continue reading “Five good reasons to use more GIFs”

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Who you are is where you’ve been

August 25th, 2015

Can geo-location data double up as a new audience profiling tool? Got an iPhone? Pick it up (I know it’s within reach). Now, go to Settings then hit Privacy, then Location Services, then scroll down till you see System Services, then click on Frequent Services. Ta-da! Check out your History of where you’ve been. To … Continue reading “Who you are is where you’ve been”

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Top 5 Image Tools for Social Sharing

July 29th, 2015

Sara Fraser, VP of Content Strategy at EnVeritas talks about image tools for social media. A good image can make the difference between a share and a drive-by, and social media demands you use images front and center in your strategy. This emphasis on the visual is no surprise; 90% of the information transmitted to … Continue reading “Top 5 Image Tools for Social Sharing”

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The e-mail newsletter revived!

July 28th, 2015

Paul Keers of White Light Media shares his blog on an e-mail newsletter by Lena Dunham. We’ve grown used to celebrities promoting themselves digitally as lifestyle commentators, like Gwyneth Paltrow with her website, goop. So it wasn’t particularly surprising to hear that Lena Dunham, the author/screenwriter/actor/producer/director, is teaming up with her Executive Producer on Girls, … Continue reading “The e-mail newsletter revived!”

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How retail brands are using brand storytelling

July 28th, 2015

Laura Jennings from Headstream breaks down the steps brands are using to tell their audience stories they can connect with Life is about making memories. It’s about maxing out our time on Earth to create a bank of stories that tell our tale. Our most cherished times become imprinted in our minds forever, others slide … Continue reading “How retail brands are using brand storytelling”

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3 things brands can learn from Caitlyn Jenner…

July 28th, 2015

Danielle Welton, Head of Content, Retail at Seven shares her thoughts on how Caitlyn’s Jenners account of her transformation demonstrates how brands can effectively captivate an audience. I’ve been fascinated by Brand Kardashian for years, harbouring a 10-season dirty secret by watching their reality TV show, following their antics on Twitter and Instagram and finding … Continue reading “3 things brands can learn from Caitlyn Jenner…”

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