10 Things Global Brand Marketers Need to Watch for in 2015

February 1st, 2015

2015 just might be the year where the Internet matures into adulthood. The maturation process has taken about 20 years, just about the same rate that we humans mature into the adult phase of our lives. The awkward stages of childhood are now just a memory, and the web is fast, mobile and global. The … Continue reading “10 Things Global Brand Marketers Need to Watch for in 2015”

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3 Ways Kids are Like Web Content

February 1st, 2015

Posted by: Stacy D, Enveritas Group Another blog post about kids? Sorry. As a single parent, my round-the-clock job is taking care of two kids. My day job often has me thinking about website content. So, lately I’ve thought about how they’re the same. Here are three ways. They must be managed. Kids must be … Continue reading “3 Ways Kids are Like Web Content”

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Driving Quality Website Traffic Using Facebook Advertising

February 1st, 2015

Posted by: Kate Proh, Headstream Our simple guide to achieving more with Facebook advertising. With over a billion people using Facebook and new opportunities being created for brands to reach wider audiences, we created some simple steps that can be followed to optimise Facebook advertising campaigns. At their best, traffic driving ads on Facebook can … Continue reading “Driving Quality Website Traffic Using Facebook Advertising”

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Five trends defining content marketing in 2014

February 1st, 2015

Posted by: Chris Rayment, Cedar 2014 was the year of content marketing, but what were the key shifts in this field over the last year? Our insight and planning director, Chris Rayment takes a look at the trends that shaped the industry: 1. Content overdrive? Industry interest in content marketing continued unabated during 2014. Over … Continue reading “Five trends defining content marketing in 2014”

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Quality Content and Reader Annotation

January 30th, 2015

The days of traditional post-blog messages are soon coming to an end. If you believe some of the hype about Genius, that is. The US-based start-up allows readers to highlight and annotate the text in any HTML webpage, and send the marked-up version to Genius for all to see. To content creators this might sound … Continue reading “Quality Content and Reader Annotation”

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August’s Friday Favs

January 30th, 2015

Here are CMA member August’s top Friday Favs from the past week including the Superbowl, Facebook and Twitter’s native video plans and Bebo. Advertisers bet on pre-game plays to dominate the Super Bowl Brands are escalating their pre-game marketing for this year’s Super Bowl following the realisation that their ads can now gain engagement not … Continue reading “August’s Friday Favs”

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Five brands doing great things on Twitter

January 29th, 2015

In some ways running a branded Twitter account ought to be reasonably straight forward. After all isn’t it all about highlighting great content, sharing news and updates with followers and engaging with customers when appropriate? However there are ways of transforming a good branded Twitter account into a great one. Here are some examples of … Continue reading “Five brands doing great things on Twitter”

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New Year, Old Content: Making What’s Old New Again

January 22nd, 2015

You’ve heard the saying “Out with the old, in with the new,” and as we begin a new year, this phrase carries a lot of weight. If you’re an avid blog reader like me, you may have seen a stream of blog topics covering new diets, new exercise regimes and tips on how to reduce … Continue reading “New Year, Old Content: Making What’s Old New Again”

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Can too much content demystify a brand?

January 16th, 2015

When Tyler Brûlé, founder of Monocle and design and communication firm Winkreative, speaks brands tend to listen. Over the years the maverick, but highly successful publisher, has enabled many luxury brands to establish themselves and thrive through the vehicles of his magazines Wallpaper and, more recently, Monocle. So when Brûlé talks content marketing you can … Continue reading “Can too much content demystify a brand?”

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Dispatches from CES – the age of big data, wearable tech and hyper connectivity

January 15th, 2015

At the start of January each year 160,000 people from around the globe head for the bright lights of Las Vegas to attend CES. The world’s leading trade show for consumer electronics is an opportunity for some of the smartest people on the planet to show just how technology will change our lives in ways … Continue reading “Dispatches from CES – the age of big data, wearable tech and hyper connectivity”

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