Who asked you to speak?

January 22nd, 2016

Like so many people, I couldn’t shut up when David Bowie died. Maybe I should have greeted the loss of the most influential music artist of our age with a profound and thoughtful silence. Instead, I was on social media blurting and sharing from the instant I logged on after breakfast until midnight, when I … Continue reading “Who asked you to speak?”

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Quality, Promotion, Audience, Personalisation & Agile – 5 Content Marketing Predictions for 2016

January 13th, 2016

2015 was a significant year for content marketing agency BlueGlass who really made a mark in the industry, and their managing director, Kevin Gibbons, has taken time to look ahead at what trends he expects to see more of this year: 1. Quality- Less is more – looking back on our biggest successes of 2015, … Continue reading “Quality, Promotion, Audience, Personalisation & Agile – 5 Content Marketing Predictions for 2016”

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It’s Red Bee’s 10th birthday. But what will our 20th look like? Seven predictions for 2025

December 15th, 2015

The future’s just not as good as it used to be is it? When I was young it was jetpacks, warp speed and flying DeLoreans. But it actually turned out to be online contextual ad retargeting: Such a disappointing outcome was of course brought about by the grandiose predictions made by futurologists of the past … Continue reading “It’s Red Bee’s 10th birthday. But what will our 20th look like? Seven predictions for 2025”

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What effective B2B content marketing looks like

December 15th, 2015

It is the time of year when pundits publish their prediction pieces. But what does 2016 hold for B2B content marketing and what has effective B2B content marketing looked like in 2015? One marketing year draws to a close and another gets into gear and with it the pundits start dusting down their prediction piece … Continue reading “What effective B2B content marketing looks like”

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What’s New on Social Media

December 14th, 2015

As 2015 comes to a close, a new year on the horizon means fresh things in technology and social media! But it’s not my favorite While Facebook users have the dislike button to look forward tom , Twitter users are also currently experiencing changes to the social media site. Avid tweeters can no longer click … Continue reading “What’s New on Social Media”

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Four branded content trends that you need to know about

December 14th, 2015

It’s estimated that around a quarter of brand communications budgets are now being spent on content and Credos research shows that more than half of UK marketers increased their content marketing budget in 2015. While traditional TV commercial and branded content production remains at the heart of ITN Productions’ creative output, we are also seeing … Continue reading “Four branded content trends that you need to know about”

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Seven suggestions to win you secret Santa forever!

December 14th, 2015

There’s no pain at Christmas quite like having to smile your way through unwrapping presents that Lord Sugar might kindly describe as “a load of tut”. Something comes close, though. The office horror of Secret Santa. It’s bad enough having to buy presents for family that you’ve known your entire life. But with the customary … Continue reading “Seven suggestions to win you secret Santa forever!”

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The Power of keeping it real

November 20th, 2015

Richard Young explains why it’s time for business leaders to drop the facade and start to be more authentic. I was chatting with the CEO of a professional services firm the other day. The topic was culture. Her take on changing corporate culture for the better was simple. “The CEO has to be honest and … Continue reading “The Power of keeping it real”

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SEO is growing up: next it’s ad-tech’s turn

November 20th, 2015

If SEO is a dirty word, it’s a hangover from the spam tactics that dogged the industry over the past decades. Tactics including using software to automate blog commenting – offering no insight or formed opinion of an article. Content didn’t matter. We just had to be seen to be seen. Software would spray machine … Continue reading “SEO is growing up: next it’s ad-tech’s turn”

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Copywriting and confidence: why two feet is a world apart

November 20th, 2015

Before launching into the copywriting workshop, we put a scale on the wall. The light blue one on the left we marked “really unsure” and the dark blue on the right “very confident”. We asked each member of the client’s training group to write their names on a post-it and stick it where they felt … Continue reading “Copywriting and confidence: why two feet is a world apart”

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