CMA Hot Topics – April

April 29th, 2019

The CMA team are back to give you our hot takes on whats happening in the world of content marketing. This month we touch on content disruption, the ever changing platform that is Instagram and the increased use of micro-influencers and what that means for brands budgets. The rise of micro-influencers By Harry Brown, Account … Continue reading “CMA Hot Topics – April”

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Meet Murmuration Marketing – the CMA’s latest International Member

April 23rd, 2019

Content marketing is very much a global phenomenon. An industry, with its roots in the US and the UK, has now spread across the planet and there are agencies and brands creating excellent work everywhere. To reflect this evolution the CMA has shifted from being a very UK-focused organisation to one that represents companies from … Continue reading “Meet Murmuration Marketing – the CMA’s latest International Member”

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Six great podcasts about writing

April 23rd, 2019

Podcasts are big business – and they’re also a big source of inspiration for the content ninjas in the Speak Media newsroom. We share the wisdom learned from six of our favourite podcasts about writing, from the bliss of a successful edit and the importance of a good proof read – to why the word … Continue reading “Six great podcasts about writing”

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How luxury brands approach content

April 16th, 2019

At the CMA Content Breakfast on Wednesday April 24th our panel of experts will be taking a look at how content is used to drive retail sales, and especially how this operates in the luxury sector. For many years the main way that brands connected with consumers of luxury items has been via print. Inspired … Continue reading “How luxury brands approach content”

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Thinking outside the content marketing bubble

April 16th, 2019

A bubble. A small pond. An echo chamber. These are not places VERB Interactive wants to be. We’re a digital agency focused on travel and hospitality based in Halifax, Nova Scotia, a mid-sized city on the east coast of Canada that many of our clients have never been to and some had never even heard … Continue reading “Thinking outside the content marketing bubble”

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Wonderly to continue working relationship with The FA

April 15th, 2019

15 April 2019, London: Wonderly is delighted to announce a new four-year partnership with The Football Association, an agreement that continues the agency’s long-standing relationship with English football’s governing body. Wonderly has enjoyed a fruitful partnership with The FA since 2004, delivering matchday programmes – alongside other products – for 14 years. In that time, … Continue reading “Wonderly to continue working relationship with The FA”

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How to win a CMA award

April 9th, 2019

It might only feel like yesterday since the last ceremony – it isn’t, it is actually five months – but the CMA awards are back and you can now start creating entries for the 2019 competition. The key dates for your diary are the awards deadline of Friday 6th September 2019 and the awards ceremony … Continue reading “How to win a CMA award”

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Campaigns that hook the C-suite

April 9th, 2019

Research from the Financial Times reveals the need for a fresh approach to branded content Branded content has been a hot marketing topic for a while. For B2B communication, thought leadership and content marketing campaigns are favoured by brands that need to engage top-flight decision makers. The theory is that a combination of good content … Continue reading “Campaigns that hook the C-suite”

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4 ways to make sure your B2B brand is thriving

April 5th, 2019

B2B content marketers can use modern publishing technology to ensure their brands stay relevant   For B2B brands, seldom able to command the same number of eyeballs-on-pages as their B2C counterparts, demonstrating continued relevance can be difficult.   Content marketing is ultimately about driving sales, but adds value by offering useful and engaging materials to … Continue reading “4 ways to make sure your B2B brand is thriving”

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Content marketing: a cure for failing trust

April 2nd, 2019

Written by CMA member Martin MacConnol, CEO, Wardour How can content marketing build trust? That’s what I found myself debating last week, when I sat on a Content Marketing Association panel at the B2B Marketing Expo in London’s ExCel. Judging by the size of the audience (more than 130, with people sitting on the floor and standing in the … Continue reading “Content marketing: a cure for failing trust”

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