Why Google’s Algorithm Update in July Matters for Brands

iProspect July 25th, 2018

So, what’s happening in July?   Page load speed is increasingly becoming one of the defining characteristics of a great user experience. Google are looking to further cement this with their imminent algorithm update announced on the Webmasters blog back in January. Whilst the page load speed of desktop websites has long been a ranking factor, Google’s organic … Continue reading “Why Google’s Algorithm Update in July Matters for Brands”

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Why being funny is so important: 3 examples of hilarious employer branding

July 24th, 2018

Everyone has that one friend who has the power to make you laugh until you collapse into a crying heap on the floor. We’re talking the kind of friend you can’t wait to wheel out at any given opportunity – the comedic genius with a knack for irony and a talent for a well-timed punchline. So why is it that, when hilarious people abound in real life, employer brands find it so difficult to make us laugh?    Part of it’s a fear of polarising the audience and delivering the killer punchline, only … Continue reading “Why being funny is so important: 3 examples of hilarious employer branding”

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Four reasons to enter the CMA awards

July 23rd, 2018

Swapping your desks for a sun lounger? With the unprecedented summer climate distracting and disrupting everyone’s work and sleep patterns, if you must focus on one thing before you swap your desk for a sun lounger it is your CMA award entry. You can read the main details here, but with a deadline of September … Continue reading “Four reasons to enter the CMA awards”

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Ensuring your influencer has an influence

July 13th, 2018

Working with an influencer with a million followers guarantees a million views, right? Wrong. So very wrong. In light of Unilever’s recent pledge not to work with follower-buying influencers, it’s important to know how to spot fake followings, before it’s too late. Working with influencers is a great way to reach new audiences and engage potential … Continue reading “Ensuring your influencer has an influence”

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How Instagram’s IGTV innovation will change content marketing

July 12th, 2018

A couple of weeks ago Instagram made what might turn out to be one of the most significant social media announcements of 2018. It unveiled IGTV, its new longform, vertical video, full screen platform that is available in the Instagram app as well as a standalone IGTV app. Individuals and brands have been able to … Continue reading “How Instagram’s IGTV innovation will change content marketing”

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How to make automotive SEO and content marketing work

July 9th, 2018

Whether you’re a car brand or a dealership, automotive SEO-driven content marketing has not necessarily been a tactic many have employed to date. Despite its huge technical advances in relation to the product itself, the car industry to date has been slow to take advantage of the new marketing initiatives digital has ushered in – … Continue reading “How to make automotive SEO and content marketing work”

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What exactly is a rebrand? 5 things to consider when shaking things up

July 9th, 2018

At one time or another, you’ve probably clocked news of a company going through a ‘rebrand’ – a process (much like cosmetic surgery or home DIY) that can involve change for the better (or worse). Truth is, we’re all too familiar with dodgy makeovers, like Gap’s bemusing 2010 logo change or Mastercard’s major brand fail in 2006. Getting … Continue reading “What exactly is a rebrand? 5 things to consider when shaking things up”

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Content marketing thoughts inspired by the World Cup

July 6th, 2018

In many ways it didn’t look as if Russia 2018 was going to be much of a World Cup. Dogged by the corruption scandal that engulfed FIFA in 2015, missing key teams in Italy, Holland and the USA, and held in a country ruled by a leader who some feared would use the event for … Continue reading “Content marketing thoughts inspired by the World Cup”

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10 tips to get to grips with contract publishing

June 27th, 2018

The basics of creating luxury editorial in contract publishing Creating a high-end magazine can be the perfect way to engage your luxury audience and contract publishing can be an invaluable resource for any brand. But a glossy customer magazine brimming with creativity, insightful content and eye-catching adverts in contract publishing doesn’t appear by magic – … Continue reading “10 tips to get to grips with contract publishing”

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Why making a connection counts: 3 brilliant examples of emotional marketing

June 27th, 2018

With so many brands competing for customers’ attention, standing out has become more challenging than ever before. But as keen-bean content creators, we know that differentiation is all about giving your audience a reason to care – and we’ve put together three examples that demonstrate exactly how it’s done. The cliché around B2B marketing needing … Continue reading “Why making a connection counts: 3 brilliant examples of emotional marketing”

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