Redactive and clients shortlisted for three European Association Awards 2019

Redactive Media Group January 24th, 2019

Redactive has been shortlisted for three European Association Awards 2019 for events with the Great Place to Work® Institute and the Royal College of Midwives. The events shortlisted include: RCM Annual Conference 2018 (Royal College of Midwives) – Best Association Event Managed by an Agency RCM Annual Conference 2018 (Royal College of Midwives) – Best … Continue reading “Redactive and clients shortlisted for three European Association Awards 2019”

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9 tips: Who do you portray in your communication?

January 18th, 2019

It’s 2019. More consumers expect companies to take a stand in social issues. A first step is to think about which people are seen in your communication – and how they are portrayed. The question is more important than you think. If you can see it, you can be it! Spoon’s editor Malin Sund offers 9 concrete … Continue reading “9 tips: Who do you portray in your communication?”

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New Year’s resolutions for content marketers

January 14th, 2019

It is now the middle of January. So how are you getting on with your New Year’s resolutions? Are you still vegan, teetotal, popping down the gym every night? Also, did you make any professional resolutions? Planning to get ahead by reading more articles or listening to more podcasts? Quite often the resolutions we make … Continue reading “New Year’s resolutions for content marketers”

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5 Reasons Why Your Site Doesn’t Rank Well On Google

January 10th, 2019

These days businesses live or die on their Google rankings. So, what can you do when your site looks great but is pages away from the top rankings? To point you in the right direction, we’ve got some often overlooked reasons why your website doesn’t rank well on Google. 1. Poor on-page optimisation You’ve posted … Continue reading “5 Reasons Why Your Site Doesn’t Rank Well On Google”

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From Zero to Hero: How to Measure the Success of Your Video Strategy

January 7th, 2019

Brands are creating more content than ever before, but one important question always remains: how should you measure the success of your video content? After all, only 19% of marketers rate their organisation as “excellent” or “very good” at aligning metrics to their content marketing goals, meaning that there is a huge percentage of brands … Continue reading “From Zero to Hero: How to Measure the Success of Your Video Strategy”

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Voice search, podcasts and CRO: BrandContent’s 2019 Predictions

December 18th, 2018

BrandContent, award-winning content marketing agency for next generation brands has revealed its key marketing trends to watch for 2019. Sharon Flaherty, Managing Director of BrandContent explains: “We predict 2019 is going to be the year of voice. It’s not going to dominate by any means, but we’ll see voice search and podcasts form conversations in … Continue reading “Voice search, podcasts and CRO: BrandContent’s 2019 Predictions”

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BrandContent bolsters offering and welcomes new Voice Interface Designer

December 18th, 2018

BrandContent, a content marketing agency for the technology and financial services industries, has launched a ‘voice’ division drawing on its content marketing expertise and applying it to emerging technologies. The new division will focus on taking content marketing a step further and will help brands capitalise on the ‘voice-commerce’ opportunity which is expected to be … Continue reading “BrandContent bolsters offering and welcomes new Voice Interface Designer”

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HOW TO GET YOUR EMPLOYEES TO SHARE YOUR CONTENT

December 17th, 2018

Social sharing is a popular social media marketing technique and particularly essential for B2B companies with a focus on content marketing for sales enablement. In a nutshell, it’s any promotion of a brand – its image, vision, and content – done by its employees. Word of mouth and referrals have always been powerful ways for … Continue reading “HOW TO GET YOUR EMPLOYEES TO SHARE YOUR CONTENT”

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The role of content in automotive marketing

December 6th, 2018

When we think about automotive marketing, it’s often the big ads we see at the cinema or on the TV that we imagine. Despite the onset of digital, it would appear on the surface that nothing much has changed for the sector. While other industries have adjusted to communicate directly with their customer, establishing ecommerce … Continue reading “The role of content in automotive marketing”

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FOUR OF THE MOST SHARED INFOGRAPHICS OF ALL TIME

December 4th, 2018

CMA members Isoline delve into the multiple reasons as to why these four infographics have been so popular and can continue to inspire marketers The goal for content marketers is to keep the target audience engaged with your content. Good content succeeds in achieving one of the following goals with your target audience: Understanding something … Continue reading “FOUR OF THE MOST SHARED INFOGRAPHICS OF ALL TIME”

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