Three innovative approaches to content and commerce

September 27th, 2018

One of the biggest challenges mainstream magazine publishers have had to grapple with over the last few years is diversifying their revenue streams to compensate for dwindling advertising revenues. For some media businesses, especially those built around prestigious print products, they have managed to entice readers to pay for content either via subscriptions or by … Continue reading “Three innovative approaches to content and commerce”

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Measuring PR: how to value the invaluable

September 21st, 2018

“How do you know it works?” “Can you prove it drives customers to do what we want?” “How are you measuring PR?” “Why should we bother?” “Can’t we just advertise?” “Shall we Tweet it instead?” Every PR will have had a client or colleague who asks these sorts of questions. They are ultimately asking, why … Continue reading “Measuring PR: how to value the invaluable”

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Save your budget: Digital PR & Content Marketing campaigns for less

September 18th, 2018

Go big or go home Go cheap. I’m from Yorkshire and, in case you weren’t already aware, us Yorkshire folk are known for being cheap. So much so that this is literally the Wikipedia description of the Culture of Yorkshire: Unsurprisingly this ‘tightness with money’ also often comes through in my professional life, meaning I’m always looking … Continue reading “Save your budget: Digital PR & Content Marketing campaigns for less”

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Personalisation matters: Why its one of the BEST ways to reach millennials

September 17th, 2018

Millennials are a generation that make up 12 million people, almost one-fifth of your population. They are exposed to ads every day, so if you want to convert them into customers, you need a strong content marketing strategy. Millennials dominate the business world with 35% of the UK workforce estimated to be millennials within the next 2 years. … Continue reading “Personalisation matters: Why its one of the BEST ways to reach millennials”

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Five excellent and innovative examples of content marketing – September 2018

September 14th, 2018

Every few months we like to highlight a few content marketing campaigns that have caught our eye. This time there’s a mixture of content from the UK and the US, some of which is created in house by established companies, some by agencies and others by startups eager to grow their nascent businesses. What links … Continue reading “Five excellent and innovative examples of content marketing – September 2018”

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Why we need factfulness

September 12th, 2018

How much of the world’s population live in poverty? How many girls graduate from school? When we have to answer simple questions about global trends, we’re often wrong. Even chimpanzees – who answer randomly – outperform journalists, teachers and Nobel laureates in this test. Why is that and how can we avoid it? Photo: The … Continue reading “Why we need factfulness”

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Awards deadline extension

September 10th, 2018

Last week was one of the busiest weeks in the CMA offices in a very long time – thanks to the Content Marketing Association (CMA) awards. We had initially planned the deadline for entries to be Friday 7th, and not surprisingly in the last week literally, hundreds of entries have rolled in. In the end, … Continue reading “Awards deadline extension”

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Key social media listening tools’ benefits for content creation

September 4th, 2018

Some of the key social media listening tools’ benefits are about giving deeper insight into audience profiles and behaviour which helps define any content strategy, says Dialogue’s Content Strategist, Howard Wilmot. With the advent of SEO and social media, content creation became a highly complex proposition, moving away from a journalistic take on who the … Continue reading “Key social media listening tools’ benefits for content creation”

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Key trends in video

August 30th, 2018

The future of online content may be video, but the jury is out as to what form it might take. This is because the last few years have witnessed a rush of new formats and platforms which are forcing savvy content marketers to re-appraise their working practices. The CMA is running a video storytelling course … Continue reading “Key trends in video”

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Evolution of the infographic

August 30th, 2018

Since they were first invented, infographics have been a favourite way of displaying data and enticing readers to view your content. They present content in a more engaging way than text alone and are fantastic for bloggers, journalists and other content creators. What is an infographic Infographics are a fun and quick way to learn … Continue reading “Evolution of the infographic”

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