How does your content support your business goals?

November 6th, 2018

To succeed with content marketing, you must tie your content to your business goals. It’s not about producing more content, it’s about creating better, more purpose-driven content. How does the content you create today serve your business goals? Every piece of content you create must serve your business: whether it’s about building trust, attracting new … Continue reading “How does your content support your business goals?”

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Five things we learned about the state of content marketing from judging the CMA awards

November 5th, 2018

If you have an entry, or possibly a few, in the CMA awards then you’ll know that Thursday, November 1st was one of the key dates in the process. That was the day when we convened all our judges at the Century Club in London and spent the hours discussing who was going to win … Continue reading “Five things we learned about the state of content marketing from judging the CMA awards”

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Video for Brands: Where Do You Start?

October 30th, 2018

This is part one in a two-part series of articles about how brands can create effective and engaging video content. So, you want to make a video. By now, you won’t need telling that video is huge. It’s the de facto medium of choice to reach and connect with an attention-deprived audience. However, doing video properly … Continue reading “Video for Brands: Where Do You Start?”

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Why brands are joining the CMA

October 30th, 2018

One of the misconceptions that some people have about the CMA is that we are an organisation that exists mainly for the benefit of agencies. Yet one of the fastest growing sections in the CMA at the moment is brand membership. In many ways, this isn’t that surprising, for a long time many companies relied … Continue reading “Why brands are joining the CMA”

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Newhall Publishing’s ‘Giant’ Weekend!

Newhall Publishing October 23rd, 2018

“Wow! What a spectacle!” CMA member, Newhall Publishing were honoured to partner and work with Culture Liverpool to produce the Official Souvenir Programme for the Giant’s Spectacular event. The Giants’ final visit to the city, is Liverpool’s biggest ever event, with over 1.3 million people attending. Newhall’s sales and fulfilment team worked tirelessly with the … Continue reading “Newhall Publishing’s ‘Giant’ Weekend!”

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Audio trends report preview

October 22nd, 2018

Do you listen to podcasts? Chances are that you do. Recent figures highlight that as many as 48 million Americans listen to podcasts on a weekly basis. The numbers in the UK are lower as a percentage, but are still high and growing with 23% of Brits surveyed in early 2018 claiming to have listened … Continue reading “Audio trends report preview”

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6 myths that most content marketers have fallen for

October 22nd, 2018

About two­-and-­a-­half years ago, I was sitting in an interview for a writing position at a content marketing agency. “Tell us about a really strong piece of content marketing you’ve seen recently…” I was asked. Hmmm… My mind went completely blank… So I took a deep breath, had a moment to think, and said the … Continue reading “6 myths that most content marketers have fallen for”

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Is influencer marketing a bubble that is going to burst?

October 17th, 2018

Influencer marketing is booming. Marketers are investing more and more in influencer marketing with a Linqia study showing that 39% of marketers plan to increase their influencer marketing budget in 2018. With the lack of trust that consumers now have for brands, influencers seem like a great way to increase revenue. A survey conducted by … Continue reading “Is influencer marketing a bubble that is going to burst?”

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How the CMA Awards night inspires agencies

October 15th, 2018

As the International CMA Awards 2018 is upon us, we thought we would take a look back on the success of last years awards and what it has meant for some of the winners. You can see the 2018 nominations for each category here. The CMA team is really excited about the awards night, which is … Continue reading “How the CMA Awards night inspires agencies”

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Four Startups with impressive content marketing approaches

October 8th, 2018

One of the most important trends in recent years has been the way that startup companies have embraced content marketing. And not just in traditional ways of producing blog posts, starting Medium channels and posting explainer videos, some have taken more subtle approaches too. Take Airbnb a company that admittedly no one has called a … Continue reading “Four Startups with impressive content marketing approaches”

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