Bait and switch: winning the war on clickbait

January 8th, 2018

Facebook’s latest algorithm change targets cheap grabs at engagement ‘Like this if you’re an Aries’. ‘Tag a mate who this reminds you of’. ‘Share with 10 friends for a chance to win’. These are all staples (with variations) that we’re well used to seeing. It’s a simple enough Facebook strategy. The more engagement your page … Continue reading “Bait and switch: winning the war on clickbait”

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3 biggest strengths experience gives you, which I completely underestimated…

BlueGlass January 8th, 2018

I wanted to share three things with you, which I’m not even sure I realised were valuable skills at the time, but I’ve certainly come to appreciate more over the years. I’m sure this will be different for everyone, but looking back, these are some things that have worked well for me: 1) Building a … Continue reading “3 biggest strengths experience gives you, which I completely underestimated…”

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7 Content Tips to Get People Excited About Your Event

January 8th, 2018

FOMO is a powerful thing. If your brand or agency is investing time, money and people in an event, you’ll want to ensure a) you fill it and b) people are psyched to be attending. Events are valuable because they allow you to gather a group of people with the same interests together in one … Continue reading “7 Content Tips to Get People Excited About Your Event”

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The case for brand communities: 40% say they would spend more…

December 6th, 2017

A couple of weeks ago we previewed our new report, The Benefits of Brand Communities, at an event which also featured a panel discussion hosted by Catherine Maskell, Managing Director of the Content Marketing Association. The discussion was based on the findings of the report which shows how important being part of a brand community … Continue reading “The case for brand communities: 40% say they would spend more…”

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Declaring ‘content marketing is dead’ is dead

December 6th, 2017

Reports of content’s death have been greatly exaggerated Try typing ‘content marketing is dead’ into your search engine of choice. You’ll find plenty of articles that seem to agree with the statement, or are at least discussing it. About 4.6 million of them, when I tried it. But here we all are, creating content that … Continue reading “Declaring ‘content marketing is dead’ is dead”

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Content marketing worth $412 billion by 2021

iProspect December 6th, 2017

Here’s some exciting news for content marketers: a November report from Technavio estimates that the global content marketing industry will see a compound annual growth of 16% from $195.58b in 2016 to $412b by 2021. The report highlights a number of key factors including global mobile phone adoption and growth, brand and loyalty objectives, lower cost … Continue reading “Content marketing worth $412 billion by 2021”

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Don’t Make It Too Salty: Balancing Writing Style and Professionalism in Content

EnVeritas Group December 6th, 2017

When you’re working on content for your company’s blog, it’s important to appeal to readers. Thus, most company blogs go for a conversational and informal tone and writing style. However, it’s also important to remain professional when talking to an audience of potential customers and clients. There’s a fine balance between having too much of … Continue reading “Don’t Make It Too Salty: Balancing Writing Style and Professionalism in Content”

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How to Spot a Fake Instagram Influencer

December 6th, 2017

As Instagram influencer marketing becomes a more credible way to make serious money, weeding out fake influencer accounts can feel a bit like a game of Whack-a-Mole. Here we talk you through the easiest ways to spot a faker and the steps you can take to make sure your brand doesn’t get taken for a … Continue reading “How to Spot a Fake Instagram Influencer”

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Google Shopping Updates in Europe

iProspect November 6th, 2017

In a change to Google Shopping, comparison shopping services such as Kelkoo are now eligible to advertise products from their comparison engines on Google Shopping, providing their service meets eligibility criteria. The change is being implemented in EEA and Switzerland. What is Google Shopping? Google Shopping refers to the paid-for product ads that are served at … Continue reading “Google Shopping Updates in Europe”

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Size isn’t everything. The perfect length for your company blog

November 6th, 2017

Digestible versus long-form – it’s the debate that never stops A task for everyone: choose a side. Option A: long-form is back! Longreads.com is thriving, even short-form supremoes BuzzFeed are producing lengthy, investigative pieces. The success of long-form audio storytelling such as Serial and S-Town is yet more proof of long-form content’s renaissance. And it … Continue reading “Size isn’t everything. The perfect length for your company blog”

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