Why customer data platforms are more than just a trend

iProspect May 17th, 2018

Customer Data Platforms (CDPs) are an interesting new marketing trend, but what are they and how can they be used to manage data? The CDP Institute defines a CDP as ”a marketer-managed system that creates a persistent, unified customer database that is accessible to other systems”. In short, it is a platform created for the … Continue reading “Why customer data platforms are more than just a trend”

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Don’t be shy about what content marketing is for

May 14th, 2018

There can be an odd reluctance to be open about what content is there to do If you’re anything like me, you will have found yourself at a gathering of family or friends valiantly explaining content marketing. The one that particularly seems to prickle is the remark, “So it’s a bit like advertising?” “No,” I … Continue reading “Don’t be shy about what content marketing is for”

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Why B2B email marketing isn’t dead

May 4th, 2018

With new channels and ways of reaching your audiences, it’s tempting to think that email marketing is dead. But we believe that email marketing is a fantastic opportunity for you to communicate directly with your audience who has specifically opted-in to hear from you. Below are just a few of the reasons why you should … Continue reading “Why B2B email marketing isn’t dead”

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Which works best for effective communication: words or pictures?

May 1st, 2018

Ever since the first Neanderthal Banksy graffitied his next-cave neighbour’s wall we’ve had pictures. But even today, no one knows for certain what the purpose of our ancestors’ artwork was. Some academics claim they were a form of ‘hunting magic’ – a way to increase success on the hunt – while others believe they were … Continue reading “Which works best for effective communication: words or pictures?”

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Five of the biggest and boldest PR campaigns of 2018 so far…

April 30th, 2018

From Kanye West causing a storm on Twitter to a storm of a very different kind, 2018 has already seen a number of bold and reactive campaigns dominate the headlines. To help you get some inspiration for the year ahead, here is a run down of the five biggest PR campaigns so far by AM+A Marketing + … Continue reading “Five of the biggest and boldest PR campaigns of 2018 so far…”

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Best car campaigns: are Paloma Faith, Will.I.Am and Nicki Minaj worth the price tag?

April 27th, 2018

Automotive brands have been aligning themselves with music to deliver new car campaigns and marketing initiatives. We spoke to various experts within the industry to gauge the effectiveness of these initiatives… Music and car campaigns go together like… well, the connection has been there since Paul and Joseph Galvin developed the first dashboard radio and … Continue reading “Best car campaigns: are Paloma Faith, Will.I.Am and Nicki Minaj worth the price tag?”

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Hyper-Personalisation: Laser-Focus Your Content

April 10th, 2018

Personalisation has been a thing in marketing since long before Starbucks started misspelling our names on our vanilla lattes. Now it’s evolving. Hyper-personalisation in content marketing uses data in an advanced way to ensure the right customer gets the right message at the right time. Hyper-personalisation could help you have more meaningful interactions with your … Continue reading “Hyper-Personalisation: Laser-Focus Your Content”

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Content, community and the challenges of a luxury brand marketing strategy in 2018

April 9th, 2018

The need for a digital friendly luxury brand marketing strategy. A high-end brand has always relied on engaging content as part of its luxury brand marketing strategy, but how to make it work in the new digital landscape? Luxury brands don’t operate like other brands: the core of a luxury brand marketing strategy aims at … Continue reading “Content, community and the challenges of a luxury brand marketing strategy in 2018”

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Empowered by data

March 23rd, 2018

How can we apply the use of data in content marketing? Elena Brook-Hart explores some data-driven campaigns and looks at how to create ‘always on’ content that delights customers. A year ago, something great happened: Spotify launched an out-of-home campaign grounded in data from the platform’s users. ‘Dear 3,749 people who streamed, “It’s The End … Continue reading “Empowered by data”

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Does fake news give brands an opportunity?

March 20th, 2018

The concept of “fake news” is gripping the world the way political propaganda obsessed our forebears. Nowadays the tools used to spread fake news are more numerous and more accessible than ever before: no longer the preserve of media moguls, PR gurus and political parties. And that has many of these old stakeholders running scared, which … Continue reading “Does fake news give brands an opportunity?”

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