Newhall Publishing’s ‘Giant’ Weekend!

Newhall Publishing October 23rd, 2018

“Wow! What a spectacle!” CMA member, Newhall Publishing were honoured to partner and work with Culture Liverpool to produce the Official Souvenir Programme for the Giant’s Spectacular event. The Giants’ final visit to the city, is Liverpool’s biggest ever event, with over 1.3 million people attending. Newhall’s sales and fulfilment team worked tirelessly with the … Continue reading “Newhall Publishing’s ‘Giant’ Weekend!”

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Audio trends report preview

October 22nd, 2018

Do you listen to podcasts? Chances are that you do. Recent figures highlight that as many as 48 million Americans listen to podcasts on a weekly basis. The numbers in the UK are lower as a percentage, but are still high and growing with 23% of Brits surveyed in early 2018 claiming to have listened … Continue reading “Audio trends report preview”

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6 myths that most content marketers have fallen for

October 22nd, 2018

About two­-and-­a-­half years ago, I was sitting in an interview for a writing position at a content marketing agency. “Tell us about a really strong piece of content marketing you’ve seen recently…” I was asked. Hmmm… My mind went completely blank… So I took a deep breath, had a moment to think, and said the … Continue reading “6 myths that most content marketers have fallen for”

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Is influencer marketing a bubble that is going to burst?

October 17th, 2018

Influencer marketing is booming. Marketers are investing more and more in influencer marketing with a Linqia study showing that 39% of marketers plan to increase their influencer marketing budget in 2018. With the lack of trust that consumers now have for brands, influencers seem like a great way to increase revenue. A survey conducted by … Continue reading “Is influencer marketing a bubble that is going to burst?”

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How the CMA Awards night inspires agencies

October 15th, 2018

In case you missed our barrage of tweets and LinkedIn posts the nominations for the 2018 Content Marketing Awards are now live and you can see who is in contention for each category here. The CMA team is really excited about the awards night, which is held at the prestigious Camden Roundhouse on November 27th. … Continue reading “How the CMA Awards night inspires agencies”

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Four Startups with impressive content marketing approaches

October 8th, 2018

One of the most important trends in recent years has been the way that startup companies have embraced content marketing. And not just in traditional ways of producing blog posts, starting Medium channels and posting explainer videos, some have taken more subtle approaches too. Take Airbnb a company that admittedly no one has called a … Continue reading “Four Startups with impressive content marketing approaches”

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CMA announces four new awards – open for entry from today

October 8th, 2018

In addition to announcing the nominations of this year’s CMA awards, we are also really excited to unveil four new awards, which are open for entry from today. The details of the categories are below, but in short, they seek to recognise the work of those individual brands and agencies who have been nominated for … Continue reading “CMA announces four new awards – open for entry from today”

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Getting new miles out of old content

October 5th, 2018

Creating content takes time Some sites churn out blog posts every day, but this is often a bad strategy as you should be focusing on creating high-quality content. Creating high-quality content is no easy task though, it’s time-consuming, a challenge and idea generation can often leave you wanting to bang your head against a brick … Continue reading “Getting new miles out of old content”

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How brands should use video on social media

October 1st, 2018

There’s no one-size-fits-all approach when it comes to video. To be truly successful and maintain loyal relationships with consumers, brands need to think beyond just creating a great film. After all, the key to social video is understanding who exactly you want to reach, where it’s going to go and what assets will work best … Continue reading “How brands should use video on social media”

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8 Video Production Tips

October 1st, 2018

I think one of the core skills of any content marketer, especially someone who is working with social media, is to understand the mechanics of video production. No one expects you to be a Christopher Nolan or a Martin Scorsese, but understanding what goes into a quality branded video is very useful even if you … Continue reading “8 Video Production Tips”

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