Hyper-Personalisation: Laser-Focus Your Content

April 10th, 2018

Personalisation has been a thing in marketing since long before Starbucks started misspelling our names on our vanilla lattes. Now it’s evolving. Hyper-personalisation in content marketing uses data in an advanced way to ensure the right customer gets the right message at the right time. Hyper-personalisation could help you have more meaningful interactions with your … Continue reading “Hyper-Personalisation: Laser-Focus Your Content”

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Content, community and the challenges of a luxury brand marketing strategy in 2018

April 9th, 2018

The need for a digital friendly luxury brand marketing strategy. A high-end brand has always relied on engaging content as part of its luxury brand marketing strategy, but how to make it work in the new digital landscape? Luxury brands don’t operate like other brands: the core of a luxury brand marketing strategy aims at … Continue reading “Content, community and the challenges of a luxury brand marketing strategy in 2018”

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Empowered by data

March 23rd, 2018

How can we apply the use of data in content marketing? Elena Brook-Hart explores some data-driven campaigns and looks at how to create ‘always on’ content that delights customers. A year ago, something great happened: Spotify launched an out-of-home campaign grounded in data from the platform’s users. ‘Dear 3,749 people who streamed, “It’s The End … Continue reading “Empowered by data”

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Does fake news give brands an opportunity?

March 20th, 2018

The concept of “fake news” is gripping the world the way political propaganda obsessed our forebears. Nowadays the tools used to spread fake news are more numerous and more accessible than ever before: no longer the preserve of media moguls, PR gurus and political parties. And that has many of these old stakeholders running scared, which … Continue reading “Does fake news give brands an opportunity?”

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Europe’s largest official Porsche Club on the power of automotive content marketing, events and community

March 19th, 2018

Speaking at Dialogue’s Brand Communities Event, Porsche Club GB’s General Manager Chris Seaward reveals how automotive content marketing is invaluable in creating brand advocates and delivering customer retention The Porsche Club was formed in 1961 as an independent body. Originally, five people, who owned 356s, got together in a pub and said ‘Let’s form a … Continue reading “Europe’s largest official Porsche Club on the power of automotive content marketing, events and community”

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The best Chrome Extension for Content Marketers

iProspect March 19th, 2018

I love a good extension and for Content Marketers that have many different hats and tasks to manage they can be an exceptionally useful addition to a browser. Whilst I have my favourite I was eager to see what others used. So, I asked the team this morning for a list of the must have … Continue reading “The best Chrome Extension for Content Marketers”

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‘Sorry if you were offended’. How to apologise properly

March 12th, 2018

As KFC finally stocks up on chicken, we look at some company apologies and rank them – from the royale to the bare bones As the old adage goes, you learn more from your mistakes than your victories. And in 2018 there is more room than ever for those mistakes. Corporate communication is no longer … Continue reading “‘Sorry if you were offended’. How to apologise properly”

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A day in the life of…Sharon Flaherty, Managing Director of content marketing agency BrandContent

March 12th, 2018

Sharon Flaherty is the managing director of independent content marketing agency BrandContent which works with Financial Services and Tech clients globally delivering integrated programmes across Content, Social, PR and Search. 6.30am – My alarm goes off.  I check my watch to see how much deep sleep I’ve had. I’m obsessed with the sleep function on my … Continue reading “A day in the life of…Sharon Flaherty, Managing Director of content marketing agency BrandContent”

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Why any luxury marketing strategy needs content to create brand advocates

March 2nd, 2018

The aura of exclusivity that surrounds luxury brands is intrinsic to their appeal and content is increasingly becoming a vital ingredient in any luxury marketing strategy to communicate this. But while a ‘set apartness’ is crucial to luxury brands, they must also strike a balance between maintaining both this and the right level of accessibility … Continue reading “Why any luxury marketing strategy needs content to create brand advocates”

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Machine learning takes content marketing personalisation to the next level

February 5th, 2018

Machine learning, artificial intelligence (AI), marketing AI, behavioural monitoring, marketing automation, rules-based solutions, algorithmic personalisation, real-time personalisation… are you dizzy yet? Technical terms and buzzwords can have the effect of making our heads spin rather than introduce an interesting concept or new technology. Machine learning for content marketing personalisation, however, is a technology you will … Continue reading “Machine learning takes content marketing personalisation to the next level”

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