Make it SMART

iProspect March 1st, 2017

Like me you’ve probably been through or are currently going through the exercise of setting personal and team objectives for 2017. It’s drilled into us that goals and objectives must follow the SMART framework, that is: Specific, Measurable, Achievable, Realistic & Time bound I know what you’re thinking… Andy why are you writing about annual … Continue reading “Make it SMART”

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360° Video vs VR: Why the Distinction is Important

made-by-sonder March 1st, 2017

In an industry like ours, buzzwords abound, often bandied around with scant regard for their true meaning. So it is with VR and 360° videos. These terms are used almost interchangeably when there are distinct differences. Ever since watching the visions of VR in 90s TV shows such as Cyber Zone and Knightmare and films … Continue reading “360° Video vs VR: Why the Distinction is Important”

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The Internet is Changing – So Should Your Content

CPL-Logo-New 2017 March 1st, 2017

What are the implications of the internet for your content? That might seem like a strange question. The internet has become so much a part of our daily lives that it’s easy to forget that it is a recent phenomenon. Aren’t we already living with the consequences of the digital age? But actually, it’s such … Continue reading “The Internet is Changing – So Should Your Content”

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What if Google didn’t crawl your content?

Branded3 March 1st, 2017

What if Google didn’t crawl your content like a bot? What if it looked at it exactly like a person did? Ask yourself if there’s a chance it would think less of you. If there is, perhaps you’re doing content wrong. And it could cost you. Think about a page on your site. Unless there’s … Continue reading “What if Google didn’t crawl your content?”

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Growth-Driven Design – Or how to build a better website

REMARKABLE SQUARE LOGO March 1st, 2017

For a while now Growth Driven Design has been changing the way websites are developed. But why and what are you missing? Traditionally, when you need a new site, you assemble a team of experts (in-house or external), that use their experience and know-how to predict and build a website that aims to hit the … Continue reading “Growth-Driven Design – Or how to build a better website”

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Brands Must Make Creativity & Technology the Crux of all Video Content

genero-g-logo March 1st, 2017

Video is now ubiquitous across all successful media platforms and as consumers continue to shift online, brands must take action to meet the needs of each specific target audience. The type of video that is expected of brands is now vastly different to ten years ago. This is unsurprising when you consider that most digitally … Continue reading “Brands Must Make Creativity & Technology the Crux of all Video Content”

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What influencer marketing needs to learn from PR agencies

sevenc3 March 1st, 2017

It’s an achievable goal to be ahead of the curve – we only need to look as far as the PR industry In its infancy, the PR industry was founded on integrity. Agencies and journalists worked in partnership to craft stories that were true to the brands they represented while maintaining the integrity of the … Continue reading “What influencer marketing needs to learn from PR agencies”

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Advertising on Facebook with “Microtargeting” and Content that Connects

EnVeritas Group March 1st, 2017

Marie Antoinette said, “There is nothing new except what has been forgotten.” I’ve found this to be especially true when it comes to social media marketing. For some reason, people look at social media marketing as a puzzling riddle that can’t be mastered, something to try with a vague hope it will work. They see … Continue reading “Advertising on Facebook with “Microtargeting” and Content that Connects”

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Does your content pass the advocate marketing test? (And what to do if it doesn’t!)

progressive-content-logo-7 March 1st, 2017

Advocate marketing is all the rage right now, and rightly so. With a bewildering array of information available on any subject, the challenge is to find content that is relevant and reliable Recommendations or shares from individuals are much more likely to get our attention than straightforward brand communications, and they can be cheaper to … Continue reading “Does your content pass the advocate marketing test? (And what to do if it doesn’t!)”

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Three reasons why B2B and social media ARE the perfect partners

sevenc3 January 31st, 2017

At the end of 2016 I spoke at a conference organised by CIMA (with some help from Seven) that was designed to give SMEs the tools to elevate their business to the next level. I offered my thoughts on what SMEs can learn from big brands when developing their social media strategies. The room was … Continue reading “Three reasons why B2B and social media ARE the perfect partners”

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