How to optimise your multilingual content strategy (part two)

July 21st, 2017

Matt Colley continues his guide through the labyrinthine world of multilingual digital and print content in the second part of this series. So, you’ve read and digested my first article on multilingual content. If not, get to it! You’ve got good translators on board, your clients love your content, and you’ve set up your glossaries … Continue reading “How to optimise your multilingual content strategy (part two)”

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Mind your languages: how to optimise your multilingual content strategy

July 21st, 2017

As global content marketers, one of the biggest challenges can be communicating your content and brand messages across multiple languages. With 15 years’ experience working on multilingual projects, Dialogue’s Managing Production Editor Matt Colley shares his tips on best practice and potential pitfalls when developing a multilingual content strategy in part 1 of a 2 … Continue reading “Mind your languages: how to optimise your multilingual content strategy”

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Is your web content fit for purpose?

July 21st, 2017

Your marketing plan screams for web content. Your website needs it, your social plan needs it and your emails could do with something more than just another samey sales message. Making sure you have great content across all channels is imperative and great SEO optimised text is the foundation of this. Video, VR and audio … Continue reading “Is your web content fit for purpose?”

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What will virtual reality do to our brains?

July 21st, 2017

What are the real implications for virtual reality (VR)? And just how do our brains react while our eyes are tantalised in 360 degrees? I’ve quizzed the lucky rascals at the School of Psychology at the University of East Anglia to find out. What can virtual reality do to us? Professor Kenny Coventry leads the … Continue reading “What will virtual reality do to our brains?”

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Enjoy your trip? Get onboard with your travel customers

July 21st, 2017

To succeed, travel content needs to get onboard the new content marketing flagship. Captain of this ship is the consumer, but they should never travel alone. You need to join your customers on their journey. This means you need to talk with them, not at them. From the first research on a mobile device right … Continue reading “Enjoy your trip? Get onboard with your travel customers”

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Doing downward dog with Goldie

July 11th, 2017

Of all the people I ever thought I’d be hanging out with, Goldie (musician, artist, urban culturist, MBE) wasn’t top of my list. If the who was surprising, the where and the what was even more so: doing the downward dog on a sunset-lit beach in Kamala, Western Phuket. But there we were. Goldie’s new … Continue reading “Doing downward dog with Goldie”

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The Content and Retail Revolution

July 3rd, 2017

Alongside talk about ‘influencers’, ‘content’ has insidiously crept into the marketing briefs circulating around the advertising industry. It is not hard to see why, with the CMA (Content Marketing Agency) conservatively estimating that commercial content production and distribution accounts for 20 percent of all marketing budgets. It’s an area and topic of value. Time Inc. … Continue reading “The Content and Retail Revolution”

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Online to offline content: Aligning your digital and real-world customer experience

July 3rd, 2017

King Content is a digital content marketing agency. We create content for websites, social media channels and video streaming platforms – content that is optimised for desktop, tablet and mobile. This optimisation can be for relevant keywords, tags, image alt-tags, A/B testing, atomisation and packed into 140 characters. It is visualised, reviewed and updated on … Continue reading “Online to offline content: Aligning your digital and real-world customer experience”

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How a complete content solution can transform the way your sales force communicates

July 3rd, 2017

Combining a content platform, app and editorial services to create a network of advocates and build business The challenge As all content marketers know, the audience is king. For businesses, identifying audience can be a case of looking firstly at business model. For example, if insurance products are sold by your own sales team and … Continue reading “How a complete content solution can transform the way your sales force communicates”

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2017: The year of the voice interface

July 3rd, 2017

We are approaching the half way point of 2017. How did the tech trends forecasts, from the likes of Forbes, Gartner and myriad others, fare? Much of the commentary at the start of the year was about the Internet of Things (IoT) and AR/VR, with perhaps AR and VR gaining the lion’s share of pundits’ … Continue reading “2017: The year of the voice interface”

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