AM+A’s favourite campaigns of 2019 so far

February 18th, 2019

Blog by CMA members AM+A It’s already been a big couple of months in the world of marketing – an egg has broken the internet, Greggs unveiled their all-new vegan alternative and meme-mania surrounded Netflix’s Bird Box. Here are our top marketing campaigns of 2019 so far. Netflix harnesses the ‘Bird Box Effect’ The release … Continue reading “AM+A’s favourite campaigns of 2019 so far”

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Three content trends in reputation management

February 18th, 2019

Blog by Michael White, Senior Digital Consultant, Kekst CNC For the past seven years, my professional life has involved getting corporates to better tell the stories behind their businesses. In turn, this allows them to better build relationships with their publics. It’s a simple enough concept, but does require an understanding of how to navigate … Continue reading “Three content trends in reputation management”

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How to build an audience and get more leads

February 14th, 2019

The communications landscape is constantly evolving. What works today might not work tomorrow. You need to have the courage to question your way of doing things, to be brave and experiment with new distribution tactics. What would you like to happen during 2019? Building an audience, generating leads, and making more sales are three essential … Continue reading “How to build an audience and get more leads”

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How to work with content distribution

February 14th, 2019

Olle Lindholm sits down to have a chat with David Larsson, who works as a distribution director at Trickle. We discuss smart tactics, common distribution mistakes, and how a company should evaluate its distribution options. This is the first part of the Trickle content distribution series. In this series, we explore smart social media tactics and … Continue reading “How to work with content distribution”

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The National Hairdressers’ Federation and The National Barbers’ Federation appoints Redactive as their new publishing agency

Redactive Media Group February 14th, 2019

We are delighted to announce that Redactive has been appointed to publish the National Hairdresser’s Federation’s and the National Barber’s Federation (NHF/NBF) membership magazine, salonfocus. The NHF/NBF is the UK’s largest trade association for hairdressing, barbering and beauty salon owners and has over 75 years of experience. The aim of the NHF/NBF is to help … Continue reading “The National Hairdressers’ Federation and The National Barbers’ Federation appoints Redactive as their new publishing agency”

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Spotify ushers in professional pivot to third wave podcasting

February 11th, 2019

Spotify made its claim to dominate the world of podcasting last week when it announced the acquisition of content company, Gimlet Media and creation platform, Anchor. The purchase of Gimlet, thought to be worth $230 million, is the biggest deal in podcasting history to date and has positioned Spotify as the “Netflix of podcasts” as … Continue reading “Spotify ushers in professional pivot to third wave podcasting”

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What’s the future of social media? Four emerging social media sites to keep an eye on

January 30th, 2019

At the Future Content Sessions on February 6th, our panel of experts will be making predictions as to what the future of social media will be. They will also be taking a look at some of the new platforms that have emerged in the last couple of years. Launching a social media platform that gets … Continue reading “What’s the future of social media? Four emerging social media sites to keep an eye on”

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CMA Hot Topics

January 29th, 2019

CMA Hot topics is a brand new series of articles written by ourselves at the CMA. Each month we will be individually covering a separate topic we are either passionate about or is highly relevant in the world of content. This is to be the first of many, we hope you enjoy it. Driving positive … Continue reading “CMA Hot Topics”

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iProspect and The Property Franchise Group launch revolutionary new CRM platform

January 28th, 2019

LONDON, Friday 25 January 2019: The Property Franchise Group (TPFG) has partnered with leading global performance marketing agency, iProspect, to launch its first ever centralised Customer Relationship Management (CRM) platform. The new CRM platform is transformational for The Property Franchise Group’s business, providing operational integration and dynamic messaging across five brands and 300 offices using … Continue reading “iProspect and The Property Franchise Group launch revolutionary new CRM platform”

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Wire wins the 2019 Creative Shootout

January 25th, 2019

Ready 10 takes second with 3 Monkeys Zeno and Talker Tailor Trouble Maker taking a joint third 24 January 2019:   Wire emerged victorious at BAFTA tonight in a dramatic live Final of The Creative Shootout 2019. The Creative Shootout is an annual ‘live’ creativity show and award, involving the best creative agencies in the UK … Continue reading “Wire wins the 2019 Creative Shootout”

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