The importance of retention metrics

June 15th, 2018

Nearly a month ago the long awaited GDPR legislation was finally enacted in Europe with the threat that brands who transgress it could face what some have suggested are astronomical fines. A month on and some of the noise about GDPR has abated, though marketers are still dealing with the fallout of the changes, which … Continue reading “The importance of retention metrics”

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5 steps to communicating your purpose

June 13th, 2018

How do you feel about same-sex marriage, climate change, or immigration? Companies have traditionally been wary of taking a position on such social and political issues. But things are changing now. Gone are the days when customers only bought what you were selling. Now, they’re buying what you believe in. Spoon’s Olle Lindholm explores what this … Continue reading “5 steps to communicating your purpose”

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How brands are using humour to show personality and gain trust

June 11th, 2018

It’s all about trust. As consumers, we are losing trust in the brands we buy from. With the rise of fake news, post-truth, the recent Facebook data scandals and the brand safety issues surrounding YouTube, this is all hardly surprising. So, what is it that brands need to do to win back the trust of … Continue reading “How brands are using humour to show personality and gain trust”

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What Digital Marketers Can Learn from This Is Us About Storytelling

EnVeritas Group June 7th, 2018

This Is Us is easily one of the most popular shows on television right now. Fans of the show praise its storytelling techniques and character development. Whether you watch the show as a serious fan or not, there are some great storytelling techniques that digital marketers can takeaway to use in their own marketing efforts. … Continue reading “What Digital Marketers Can Learn from This Is Us About Storytelling”

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7 Great Examples Of Sponsored Content

June 6th, 2018

Publishers are creating beautiful and effective pieces of sponsored content that engage readers while delivering on advertiser objectives. Here’s what that looks like. Finding your target audience is hard. Capturing their attention can be even harder. Investing in sponsored content helps marketers do both. Sponsored content is a form of content marketing that is typically … Continue reading “7 Great Examples Of Sponsored Content”

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Finding, Nurturing and Sustaining Influencer Relationships

June 1st, 2018

Guest post by Melwater UK via JBH – The Content Agency Influencer marketing has always played a crucial role in the marketing mix and shows no sign of diminishing. However, the digital boom brought a new generation of influencers with it. Insta famous fashionistas, globe trotter bloggers and YouTube Vloggers are taking the world by … Continue reading “Finding, Nurturing and Sustaining Influencer Relationships”

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Is voice search the future of content marketing?

June 1st, 2018

In the early days of voice search, most people dismissed the idea of speaking rather than typing as a gimmick. After all, publicly asking personal assistants like Siri or Google Now to search ‘Gangnam Style’ would undoubtedly be greeted with several disapproving stares (and perhaps a few dance move homages). But fast forward six years and … Continue reading “Is voice search the future of content marketing?”

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What do brands have to do to gain trust?

May 21st, 2018

In a world of distrust, how content marketing can help. According to recent research by the Reputation Institute, ‘in the UK, brands are facing their biggest trust crisis since the global recession of 2008.’ Collecting 31,000 individual ratings about 293 companies, the study identified that in 2017 (when compared to 2016): Trust in brands to … Continue reading “What do brands have to do to gain trust?”

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How to maximise DCM data through integrated tech platforms

iProspect May 17th, 2018

When you look at core DoubleClick products, such as Campaign Manager, Google provides a wealth of different metrics for businesses to pull data from. In particular, Google has been keen to include viewability metrics in its reporting suite. To this end, it’s made a number of technical changes over the years such as the launch … Continue reading “How to maximise DCM data through integrated tech platforms”

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Why customer data platforms are more than just a trend

iProspect May 17th, 2018

Customer Data Platforms (CDPs) are an interesting new marketing trend, but what are they and how can they be used to manage data? The CDP Institute defines a CDP as ”a marketer-managed system that creates a persistent, unified customer database that is accessible to other systems”. In short, it is a platform created for the … Continue reading “Why customer data platforms are more than just a trend”

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