CUSTOMER JOURNEY – AN INTRODUCTION

August 19th, 2019

  Originally published by Amplitude Media. If you’ve been hanging out in the marketing sphere for a while, you’ve probably heard the term “customer journey”. It’s one of those phrases that sounds like self-important marketing jargon (and it sort of is), but the concept behind it is solid. This post is going to break it … Continue reading “CUSTOMER JOURNEY – AN INTRODUCTION”

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Three powerful ways businesses can make their content more engaging and effective

July 29th, 2019

Content must serve a purpose. Informing, educating, building trust, reaching new audiences, driving sales, retaining customers – the list goes on. But if that content it is not engaging it won’t attract the eyeballs of busy people and certainly won’t be shared. So why not apply these three techniques and help meet your marketing goals… … Continue reading “Three powerful ways businesses can make their content more engaging and effective”

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HOW TO MANAGE YOUR CREATIVE HEALTH

July 29th, 2019

Listening to Chris Evans talking about Mental Health Awareness Week on the radio recently got me thinking about mental health, and a conversation I’d had with my colleagues about what I’m going to dub ‘Creative Health’. Like Chris, I’m a keen runner, and for me running is the ultimate ‘headspace’ I need to manage both … Continue reading “HOW TO MANAGE YOUR CREATIVE HEALTH”

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Getting started with outreach

July 29th, 2019

Welcome to our six-part outreach blog series – a breakdown of our whitepaper, the Builtvisible complete guide to outreach, which you can download in full here. Part one in the series is all about how to begin your outreach journey, understanding content and the different types of hooks and angles. What is outreach and why … Continue reading “Getting started with outreach”

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Don’t let data cloud your customer view

July 23rd, 2019

Our Head of Insight, Rachael Crowe, recently spoke to Content Marketing Association (CMA) delegates about the importance of customer insight in setting robust content strategies and not getting side-tracked by structured data along the way.    Do you know who I am? Google certainly doesn’t. For starters, ‘it’ thinks I am a man. Big on … Continue reading “Don’t let data cloud your customer view”

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How To Do Pride Marketing the Right Way

July 15th, 2019

Changing logo colours is easy, but that can’t be the end of it. It should be pretty obvious to any social media user that June is Pride Month, as nearly every corporate logo has taken on the pride colours! 2019 marks the 50 year anniversary of the Stonewall Uprising. In the early hours of June … Continue reading “How To Do Pride Marketing the Right Way”

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AAT selects Redactive for content and commercial brief

Redactive Media Group July 10th, 2019

The Association of Accounting Technicians (AAT) has appointed Redactive as its content and commercial agency after competitive tender. The Association of Accounting Technicians is the world’s leading professional body for accounting technicians, with over 140,000 members worldwide. Redactive assumes responsibility for the association’s two 68-page print magazines: the bi-monthly, AT (for members), and three-times-a-year, 20 … Continue reading “AAT selects Redactive for content and commercial brief”

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Thinking Outside the Inbox: Why You Need an Email Strategy

July 9th, 2019

Growing up, we’re always told not to judge a book by its cover — meant to be taken both literally and figuratively. But, when it comes to reading, we still blindly ignore that lesson by quickly judging every book by its “cover” or title. Think of emails as a trimmed down version of a book—they … Continue reading “Thinking Outside the Inbox: Why You Need an Email Strategy”

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You’re probably missing something: How to effectively monitor online PR coverage

July 2nd, 2019

You can plan, create, and execute a brilliant PR campaign that drives traffic and engagement. But while you might be satisfied with the beautiful graphs that you dig out of analytics in a few weeks’ time, your stakeholders probably want to see more – and sooner. You need to be able to show your client … Continue reading “You’re probably missing something: How to effectively monitor online PR coverage”

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Fresh Living magazine now available in Braille

June 28th, 2019

Pick n Pay’s Fresh Living magazine is now available in Braille, making it the first supermarket in South Africa to offer something like this to its customers. The May issue of Fresh Living was recently piloted in Braille, with 250 visually impaired customers each receiving a copy. Following a very positive response, the magazine will officially be trialled for … Continue reading “Fresh Living magazine now available in Braille”

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