Keeping your employees engaged through content marketing

August 13th, 2018

CMA member Bloomsbury Content Services have created this new content marketing guide. According to Disenchantment, only 33% of employees are reported to be actively engaged at work, with a similar number actively disengaged. Whilst there is an abundance of literature on how to foster passion, energy and drive, content marketing can be a useful tool to … Continue reading “Keeping your employees engaged through content marketing”

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All hail the rebirth of the Podcast

August 10th, 2018

One topic that we often discuss at the CMA office is the question of ‘how should agencies market themselves?’ We are lucky. Many of our members are great at instituting content marketing programmes that feed both SEO and media relations campaigns, while at the same time highlight thought leadership and business acumen. In fact, the … Continue reading “All hail the rebirth of the Podcast”

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Future plc Redefines the Real Homes Magazine

August 7th, 2018

Global specialist media platform, Future plc, has unveiled the new-look Real Homes magazine, set to disrupt the homes publishing industry. By tapping into new audiences and demographics largely uncatered for by current media providers, Real Homes intends to make interior design accessible to people of all ages and incomes. Leaning on the emotional connections consumers … Continue reading “Future plc Redefines the Real Homes Magazine”

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Future Content Sessions – What’s the future for social media?

August 6th, 2018

Can you imagine a world without Facebook? Will Gen Z keep their Snapchat habit when they hit their 30s? What new platforms should content creators be keeping an eye on? The CMA’s third Future Content Sessions (August 14th), our informal evening networking event, takes a look at how social media is likely to develop in … Continue reading “Future Content Sessions – What’s the future for social media?”

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How well do you know social media? Take our quiz to find out

August 2nd, 2018

Keeping up with social media trends is hard. New platforms launch, existing ones tweak algorithms and brands are constantly evolving their strategies. One surefire way to find out what might happen is to come along to the ‘Future Content Sessions’ on August 14th where we will unpack where social platforms might be going in the … Continue reading “How well do you know social media? Take our quiz to find out”

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8 creative resources that will inspire your content marketing in 2018 and beyond

August 1st, 2018

Whether you’re hopping on a plane for a much-overdue minibreak or sunbathing in your local park, summer is a great time to kick back, relax and catch up on a good read – especially if it’ll prepare you for your return to work. Looking for some inspiration? Check out this range of resources recommended by … Continue reading “8 creative resources that will inspire your content marketing in 2018 and beyond”

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Director Ben Holman joins ITN Productions directors roster

August 1st, 2018

Award-winning documentary filmmaker Ben Holman has joined the directors roster of ITN Productions Advertising division. Ben takes a cinematic approach to his filming while playing with documentary-style subjects and has commercial credits that include Sol, Red Bull and Havana Club; his work for these clients ranged from branded content to full feature documentaries. His documentary … Continue reading “Director Ben Holman joins ITN Productions directors roster”

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4 Steps To Drive Leads From Instagram

July 31st, 2018

A lot of brands don’t understand Instagram – but it’s easy when you know how. By Mediaplanet Creative Team It can seem difficult to gain followers on Instagram and even harder to turn them into customers. But if used correctly, Instagram can be a powerful tool to not only build your brand’s following, but generate leads. … Continue reading “4 Steps To Drive Leads From Instagram”

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Here’s how three tech trends will influence the future of social media

July 27th, 2018

You can’t really begin to think about the future of social media without acknowledging the problems and issues it currently faces. We live in a world where large numbers of start-up companies identity a problem and then use to technology to fix it. I think the same process might happen to social media in the … Continue reading “Here’s how three tech trends will influence the future of social media”

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Performance UX Index

July 25th, 2018

Download your copy of iProspect’s Performance UX whitepaper and check out the UX Performance Index tool to find out how your website ranks against other brands in your industry as well as competitors.

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