Strategy is like a sat nav

iProspect April 28th, 2017

The evolution of the internet has changed the world immeasurably and the businesses which have continued to thrive have done so because of their ability to adapt. Without having a clear strategy in place to drive direction and determine the key steps required to reach a solution, these businesses would have struggled. Content should be … Continue reading “Strategy is like a sat nav”

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What car brands can learn from Top Gear

April 28th, 2017

All auto brands want to drive sales. But are they going about it in the right way? I read an insight once, but it wasn’t very insightful. It claimed that now people turn to digital options when researching what new car to buy, rather than visiting dealerships, brands need to take ownership of these ‘auto-shopping moments’ … Continue reading “What car brands can learn from Top Gear”

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8 tips to improve your social media content as a business

April 28th, 2017

Here at BlueGlass, we really love social media. It’s enabled us to grow our agency, expand our network and showcase what we do every day to the wider public. However, during this modern era of regular, fast change, there are plenty of ways to improve the content that’s published on social media and the ways … Continue reading “8 tips to improve your social media content as a business”

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Marketing and nostalgia: Taking your audience on a trip down memory lane

April 28th, 2017

This weekend my sister and I are taking our parents to see Beauty and the Beast. More than 25 years ago, they took us to see it. There’s something pleasing about this role reversal, even if it does involve four fully grown adults sitting in the dark while a flamboyant French candelabra engages in a … Continue reading “Marketing and nostalgia: Taking your audience on a trip down memory lane”

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Secrets of successful content marketing in 2017

April 28th, 2017

For success in content marketing in 2017, preparation and foresight is key. New ideas that would be no stranger to the realm of sci-fi are beginning to pique interest and set the benchmark for the future. Read on to discover the trends and new technologies that can help your content stand out for all the … Continue reading “Secrets of successful content marketing in 2017”

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Five essentials of an agile content contingency plan

April 28th, 2017

Theresa May’s decision to call a snap election should be a wake-up call to any organisation that isn’t able to respond to unpredictable events There was an audible gasp across Westminster on the morning of 18 April as Theresa May called for a General Election. Such surprise events highlight the need for planning, processes and … Continue reading “Five essentials of an agile content contingency plan”

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Stack overflow! How tall should you build your marketing stack?

April 28th, 2017

As digital marketers, we have a level of instant control and measurement over our marketing efforts that has never been possible before. This is driven by digital marketing software designed to help with specific marketing tasks or acting as end-to-end(ish) productivity-boosting suites. The sum of the tools and software implemented is colloquially called ‘the stack’ … Continue reading “Stack overflow! How tall should you build your marketing stack?”

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Cartoons for business? Not quite.

April 28th, 2017

The word ‘animation’ used to be synonymous with cartoons, kid’s stuff, or the wonky but charming stop-frame of Harryhausen, and although it’s been a lot of things since Disney and the ‘Sledgehammer’ video, I still find myself cutting people off at “Like Pix…?” when explaining the animation part of what I do. Animation, motion graphics, … Continue reading “Cartoons for business? Not quite.”

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The 5-step process for dealing with client amends

Branded3 April 28th, 2017

Client amends are inevitable in content. As the written word can be subjective, it’s particularly prone to ‘It’s good, but how about…’. Sometimes, you may feel an extra set of eyes is helpful. Other times, less so. Author H.G. Wells is said to have noted: “No passion in the world is equal to the passion … Continue reading “The 5-step process for dealing with client amends”

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How to create effective facebook ads and landing pages

EnVeritas Group April 28th, 2017

As the digital clutter around us stacks higher and higher, most of us are getting pretty good at winding our way through it. But we are also increasingly accustomed to ads served to us in a native format, ads that look like they’re part of our social networking sites. These ads are smarter. They are … Continue reading “How to create effective facebook ads and landing pages”

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