Three reasons why B2B and social media ARE the perfect partners

sevenc3 January 31st, 2017

At the end of 2016 I spoke at a conference organised by CIMA (with some help from Seven) that was designed to give SMEs the tools to elevate their business to the next level. I offered my thoughts on what SMEs can learn from big brands when developing their social media strategies. The room was … Continue reading “Three reasons why B2B and social media ARE the perfect partners”

Read more Share: Posted in CMA Blog

What to do if your content goes viral

Branded3 January 31st, 2017

For many brands who are promoting themselves, going viral is the dream. There are advantages and disadvantages of viral content. So let’s explore what it is about viral content that can help a business and what happens when ‘viral’ becomes a virus and has a negative impact on a brand. What are the advantages of … Continue reading “What to do if your content goes viral”

Read more Share: Posted in CMA Blog

2017 content marketing trends? Forget them! Time to stop and take stock

King Content January 31st, 2017

Don’t pay attention to predictions and forecasts. Instead, start the new year with a content audit. 2017 is well and truly underway. That means blog posts and infographics about future content marketing trends for marketers to be aware of and plan for. The 2016 predictions included (in no particular order and to name just a … Continue reading “2017 content marketing trends? Forget them! Time to stop and take stock”

Read more Share: Posted in CMA Blog

Negative Feedback? Don’t Ignore It!

EnVeritas Group January 31st, 2017

When scrolling through your company blog’s comment section, you stumble upon a criticism of your post. It says, “This is wrong. You’re conflating y with x.” You feel your breathing quicken, your hands are twitchy on the keyboard. You researched that piece, and you were proud of it. You decide to ignore the comment and … Continue reading “Negative Feedback? Don’t Ignore It!”

Read more Share: Posted in CMA Blog

A deserved coronation

Red Bee January 31st, 2017

On Sunday Night the acclaimed Netflix series, The Crown, won three royally deserved Golden Globes (best TV drama series, best actress and best supporting actor). In her acceptance speech, Claire Foy said that the Queen has been ‘at the centre of the world for the past 63 years’. Quite a claim, and not one you … Continue reading “A deserved coronation”

Read more Share: Posted in CMA Blog

What Google did for content marketing in 2016

Dialogue The Conent Agency January 31st, 2017

As 2016 begins to fade away in the rear-view mirror, it’s the perfect time to assess what search engine behemoth Google has been up to and its impact on content. It certainly hasn’t been idle. Change has been thrown at SEO specialists, writers and web designers with impunity, and more change is likely to come next year. … Continue reading “What Google did for content marketing in 2016”

Read more Share: Posted in CMA Blog

Will VR become the Content Marketing Trend of 2017?

iProspect January 31st, 2017

This year CES featured a huge collection of VR technology and with so many of the technology giants investing in VR products during 2016, Sony launching their PlayStation VR, Google VR and Samsung’s VR gear, it’s clear that virtual reality is here to stay. So what does this mean for Content Marketing in 2017? Will … Continue reading “Will VR become the Content Marketing Trend of 2017?”

Read more Share: Posted in CMA Blog

How Future Fusion defies expectations with its PFA magazine

future-fusion January 5th, 2017

If the key to content marketing is knowing your audience, then giving that audience content that continually surprises and challenges is the key to engaging with them. A case in point is 4 the Player – the membership magazine Future Fusion has produced for the PFA over the last 3 years, and a prime example … Continue reading “How Future Fusion defies expectations with its PFA magazine”

Read more Share: Posted in CMA Blog

Not checked your YouTube channel recently? It’s time for an audit

Branded3 January 5th, 2017

Video content is ‘in’! Just like man buns, facial hair, and tie pins… More people – and brands – than ever are riding the video wave into 2017, and there are loads of mediums to do it with: YouTube, Vimeo, Snapchat, and even Twitch. YouTube and its marketing benefits have been around a long time, … Continue reading “Not checked your YouTube channel recently? It’s time for an audit”

Read more Share: Posted in CMA Blog

A DAY IN THE LIFE OF… JUSTINE RAGANY, CONTENT DIRECTOR, MADE BY SONDER

made-by-sonder January 5th, 2017

Off to London today – which is kinda like going home as I lived there for most of my life. These days, I’m based in the Regency town of Leamington Spa in Warwickshire working at the content marketing agency, Made by Sonder. One thing I find incredible about my new non-city life is that I … Continue reading “A DAY IN THE LIFE OF… JUSTINE RAGANY, CONTENT DIRECTOR, MADE BY SONDER”

Read more Share: Posted in CMA Blog