Machine learning takes content marketing personalisation to the next level

February 5th, 2018

Machine learning, artificial intelligence (AI), marketing AI, behavioural monitoring, marketing automation, rules-based solutions, algorithmic personalisation, real-time personalisation… are you dizzy yet? Technical terms and buzzwords can have the effect of making our heads spin rather than introduce an interesting concept or new technology. Machine learning for content marketing personalisation, however, is a technology you will … Continue reading “Machine learning takes content marketing personalisation to the next level”

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Content Detox – Your February diet plan

iProspect February 5th, 2018

Can you believe how quickly January came and went? Like others across the UK, I spent the last 31 days on a detox. I didn’t go as far as Dry January and Veganuary. But January’s objective to rid my body of the bad and make room for the good has been OK. And just like … Continue reading “Content Detox – Your February diet plan”

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5 Things Your Mentor Didn’t Teach You About Marketing

EnVeritas Group February 5th, 2018

Marketing is part art, part science and part skill. Put all three of these pieces of the puzzle together and you get impressive results, regardless of whether you’re looking for high converting lead-generation or you’re looking for product sales. Even if you have a mentor or not, there’s a lot of trial and error involved … Continue reading “5 Things Your Mentor Didn’t Teach You About Marketing”

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Five photography clichés to avoid (and what to use instead)

February 5th, 2018

A picture paints a thousand words… so what’s the point in repeating ourselves? Telling content marketers that they have to use engaging imagery should be a grandma egg-sucking scenario. In fact, if this blog post had a main image, a grandma sucking eggs might be a good choice. But too many times, the sense of … Continue reading “Five photography clichés to avoid (and what to use instead)”

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A DAY IN THE LIFE OF GIUSEPPE BLOOM-MANGIONE, MANAGING DIRECTOR, MAHLAB EMEA

February 5th, 2018

Giuseppe worked at Mahlab, an editorially led content marketing agency, for four years in Sydney, Australia, before moving back to the UK in 2016 to be with family. His role involved growing the business and implementing teams for key brand clients across APAC. He is now leading Mahlab’s London office to work with clients across … Continue reading “A DAY IN THE LIFE OF GIUSEPPE BLOOM-MANGIONE, MANAGING DIRECTOR, MAHLAB EMEA”

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AR: Changing the way kids play, learn and explore

February 5th, 2018

Plymouth. 05.02.2018: AR is predicted to outperform VR in 2018 as our smartphones and tablets become a magical window to an ‘augmented world’ but it isn’t straight-forward when attempting to engage, and win over the younger audience. I’ve worked in 3D for more than 20 years and have seen all the attempts to push VR … Continue reading “AR: Changing the way kids play, learn and explore”

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Mind The Content Gap

February 5th, 2018

74% of brands could disappear tomorrow and people wouldn’t care. That’s the stark headline from Havas’s most recent Meaningful Brands study. The same research shows incremental return for brands that are meaningful, on average outperforming the stock market by 206%. In an industry where the tide is finally turning from focusing on clicks and CPA, … Continue reading “Mind The Content Gap”

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Healthcare: Reaching Clients with Microtargeting

EnVeritas Group January 8th, 2018

A healthcare client came to EnVeritas Group with a problem that required a custom solution. They offered a specialized prostate cancer treatment and they wanted to increase audience awareness. EVG recommended a microtargeting campaign via social media as the ideal solution to increase audience size and awareness. Microtargeting Works Microtargeting ads fine-tune social media targeting … Continue reading “Healthcare: Reaching Clients with Microtargeting”

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A Day in the Life of Richard Silvester, Founder & MD, infogr8

January 8th, 2018

6:30 am: The morning of a data-led MD isn’t actually as futuristic as it might sound. I often start the way most people do: a bit of toast and marmalade, hot coffee and some light reading (maybe a newspaper, or whatever book I’m on). Shortly after breakfast, I check my stats from the previous day … Continue reading “A Day in the Life of Richard Silvester, Founder & MD, infogr8”

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Fail to prepare, prepare to fail The importance of co-ordinated social media campaigns to support events

Newhall Publishing January 8th, 2018

Firstly, a very happy new year from the team at Newhall Publishing. We had a fantastic 2017 working with our excellent clients, and we’re looking forward to another productive year in 2018! One of the key things we noticed in 2017 was the effectiveness of a co-ordinated social media campaign not just to support an … Continue reading “Fail to prepare, prepare to fail The importance of co-ordinated social media campaigns to support events”

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