Google Shopping Updates in Europe

iProspect November 6th, 2017

In a change to Google Shopping, comparison shopping services such as Kelkoo are now eligible to advertise products from their comparison engines on Google Shopping, providing their service meets eligibility criteria. The change is being implemented in EEA and Switzerland. What is Google Shopping? Google Shopping refers to the paid-for product ads that are served at … Continue reading “Google Shopping Updates in Europe”

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Size isn’t everything. The perfect length for your company blog

November 6th, 2017

Digestible versus long-form – it’s the debate that never stops A task for everyone: choose a side. Option A: long-form is back! Longreads.com is thriving, even short-form supremoes BuzzFeed are producing lengthy, investigative pieces. The success of long-form audio storytelling such as Serial and S-Town is yet more proof of long-form content’s renaissance. And it … Continue reading “Size isn’t everything. The perfect length for your company blog”

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9 Common Content Promotion Practices: Are They Tricks or Treats?

EnVeritas Group November 6th, 2017

When you’re in the content marketing world, it’s important to study what works, and what doesn’t work. In the spirit of Halloween, here are some common content promotion practices that lead to unwanted results – tricks – and some practices that lead to desired results – treats. 1. Oversharing in Your Content Trick! In writing … Continue reading “9 Common Content Promotion Practices: Are They Tricks or Treats?”

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The Instagram Influencer Marketing Challenge

November 6th, 2017

Influencer marketing is getting more popular by the day – one recent survey discovered that 84% of marketers were planning to run at least one influencer led campaign in 2017. Although the term influencer marketing is becoming well known, there’s still a grey area when explaining what an influencer actually is, and what constitutes influencer marketing? … Continue reading “The Instagram Influencer Marketing Challenge”

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Marketers – are you up to date with GDPR?

November 6th, 2017

You may have heard of the latest acronymed buzzword – GDPR – which stands for General Data Protection Regulation. This is the updating and unifying of laws around data privacy for the European Union. Coming into force on 25 May 2018, marketers must help ensure that their company is compliant and meets the new requirements, … Continue reading “Marketers – are you up to date with GDPR?”

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Entertainment is the Answer to the “Bad Men” of Ad Tech

November 6th, 2017

We are hearing a lot these days about social media echo chambers and two names that seem to be cropping up increasingly on my own timelines are Bob Hoffman and Mark Ritson. I’m frequently alerted to reports and transcripts of the latest well-informed tirades from these two learned gentlemen about the false promises of online … Continue reading “Entertainment is the Answer to the “Bad Men” of Ad Tech”

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Is Digital PR getting harder?

October 2nd, 2017

Is digital PR getting harder? In some ways yes, but it’s not all bad news. Stay committed to good storytelling and embrace the winds of change – they bring a broad range of new and exciting opportunities. For those of us working with brands, the question of whether or not it is getting harder to … Continue reading “Is Digital PR getting harder?”

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As the obituary writer says, always be prepared

October 2nd, 2017

Content marketing inspiration from the pen of a journalistic maestro “For an obituary writer there is nothing worse than to have a world figure die before his obituary is up-to-date; it can be a harrowing experience.” – Gay Talese, Mr. Bad News I’ve been reading a collection of magazine articles written by Gay Talese this … Continue reading “As the obituary writer says, always be prepared”

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Six Communication Practices for a Stress-Free Content Migration

EnVeritas Group October 2nd, 2017

Your company’s decided that a content migration is happening, and it’s your job to lead the charge or to at least perform an integral role ensuring everything runs smoothly. First order of business? Book a weekly massage and a daily yoga class. You’re going to need a side of stress relief to go along with … Continue reading “Six Communication Practices for a Stress-Free Content Migration”

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Is Digital PR getting harder? Infographic

October 2nd, 2017

For those of us working with brands, the question of whether or not it is getting harder to get coverage is an important one. As digital PR continues to evolve, just keeping up can feel like a challenge. With help from some key PR influencers, our new infographic addresses some of the most common concerns … Continue reading “Is Digital PR getting harder? Infographic”

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