In or out? Telling the difference between internal and external communications

June 16th, 2019

How should you alter the way you communicate to a group of employees rather than a group of shareholders? Wardour has worked with clients on hugely successful campaigns, taking different approaches depending on whether the audience was internal or external. Here’s our take on what to consider before producing content. Check your tone Deciding the … Continue reading “In or out? Telling the difference between internal and external communications”

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Awards Case Study: #BestManProject

June 14th, 2019

The #BestManProject by Bold Content for CALM (Campaign Against Living Miserably) won Gold in Best Video Series at the 2018 International Content Marketing Awards. The campaign tackled a difficult topic: male suicide. The brief was to create a series of videos that encouraged men to talk to a friend if they were feeling low, but … Continue reading “Awards Case Study: #BestManProject”

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Amplitude Media Expands into New Studio

June 14th, 2019

Northampton film and photography specialists Amplitude Media have moved into expanded studio facilities in the heart of the town. Located above the Albion Brewery, Amplitude Media’s new 600 square foot space boasts multiple shooting walls, a wide range of ceiling-mounted colour rolls, product tables, lighting options, and much more. The studio will be used for … Continue reading “Amplitude Media Expands into New Studio”

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Top 3 learnings from the MD of the CMA

June 11th, 2019

Back in 2015 and Claudia Winkleman was hosting, I was sitting at the Roundhouse, practising my losing face as the Best Use of Data & Insight Award was announced … the next thing I know I was walking up on the stage, fist pumping the air (embarrassing I know) as I had just won! Needless … Continue reading “Top 3 learnings from the MD of the CMA”

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Rethink ink: how print is disrupting our digital world

June 10th, 2019

Digital disruptors disrupted Younger generations are hungry for more content, according to new research carried out by Wardour. Our survey of 2,001 consumers aged 18+, revealed that those aged under 35 are more likely than the rest of the UK population to be reading more across both print and digital channels than they were 12 … Continue reading “Rethink ink: how print is disrupting our digital world”

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To have and to hold (your client)

June 10th, 2019

A CMA Original by Alison Krog, Content Strategist, Wonderly Studio What’s the secret to an enduring client/agency relationship? Ask Wonderly, the owned media agency that prides itself on the longevity of its partnerships with brands ranging from The Army to VWG You’ve jumped out of planes with them. Planted rose bushes together. Shredded your bodyweight … Continue reading “To have and to hold (your client)”

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When we collide

June 3rd, 2019

A CMA Original, written by Cameron Sharpe, Progressive Content Analysis based on data collected from content marketing campaigns can be enticing, but be careful with what you conclude. Runners in their forties produce quicker marathons than their twenty-something counterparts. So suggests a set of data released by fitness tracking website Strava – a network that … Continue reading “When we collide”

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Why AI needs more storytelling

June 3rd, 2019

Artificial intelligence is the hero of the future, according to Conny Svensson, Head of AI and Digital Transformation at global IT service company CGI. ‘Research shows that by using AI, you can double the development potential of a community. This is why it is time for companies and organisations to start sharing their positive experiences … Continue reading “Why AI needs more storytelling”

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How to make your B2B podcast stand out

May 28th, 2019

“Podcasts can work really well for b2b brands, as they’re often targeting smaller audiences interested in more niche subject matter,” says Jess Pike, Head of Content, Spoon London.  “It can also help them tick the thought leadership box too…” If you are a senior exec in a content agency chances are that at some point … Continue reading “How to make your B2B podcast stand out”

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Welcome to the post-demographic age

May 28th, 2019

A CMA original, by Martin Bewick, CPL As we content marketers set out to reach audiences with our carefully designed and targeted communications, is it finally time to recognise that we’re living in a post-demographic age? Are there better ways to segment a potential audience to deliver the right message, at the right time, to … Continue reading “Welcome to the post-demographic age”

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