The search for the best content agencies begins today

October 15th, 2019

In addition to announcing the nominations of this year’s CMA awards, we are also continuing with the four new awards that were unveiled last year, which are open for entry from today. The details of the categories are below, they seek to recognise the work of those individual brands and agencies who have been nominated … Continue reading “The search for the best content agencies begins today”

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MEASURING CONTENT EFFECTIVENESS – A PRAGMATIC APPROACH

October 14th, 2019

Today’s blog is about a topic really close to my heart – content performance measurement. Marketing is entering an era of unprecedented accountability and content marketing is no exception. Tech B2B companies, whose sales often come with higher ticket values and longer purchase cycles, are under particular pressure to demonstrate that every minute of time … Continue reading “MEASURING CONTENT EFFECTIVENESS – A PRAGMATIC APPROACH”

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GOING FOR GROWTH: WHY UNICORN COMPANIES RELY ON EXCEPTIONAL CONTENT TO STAY AHEAD OF THE PACK

October 11th, 2019

In a world saturated with digital content, compelling stories play a key role in developing ultra-high growth brands or ‘unicorns’. Ben Hargreaves explains more. Unicorns are extremely rare: if you’re fortunate enough to see one, you’ll be destined for great things and blessed with riches and life-long happiness. That’s one story. Here’s another: in this … Continue reading “GOING FOR GROWTH: WHY UNICORN COMPANIES RELY ON EXCEPTIONAL CONTENT TO STAY AHEAD OF THE PACK”

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5 things social media listening can teach car brands

October 7th, 2019

As content marketers, we are always looking to get deeper insight into the activities and behaviour of our target audiences to ensure we’re providing them with the types of content they find valuable. And of course, using digital tools and in particular social media listening tools have become part of our daily activities. Check out … Continue reading “5 things social media listening can teach car brands”

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5 Common Email Mistakes & How to Solve Them

September 26th, 2019

By Bristol James If you’re like most of us, your job likely involves countless hours of reading and sending emails. And, in fairness, email is how we keep things moving day-to-day in the business world. According to DMR, the average office worker receives 121 emails every day. That’a lot to juggle, but we’re here to help … Continue reading “5 Common Email Mistakes & How to Solve Them”

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Video 101: The Most Common Mistakes Brands Make When It Comes to Video Content

September 16th, 2019

‘By the end of 2019, 80% of all internet traffic worldwide will be video.’ – IAB Video is everywhere. Everyone all over the world is jumping on the digital bandwagon in order to catch a slice of the action. However, as brands, video creators and video strategists know, it’s one thing creating video content, it’s … Continue reading “Video 101: The Most Common Mistakes Brands Make When It Comes to Video Content”

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Celebrating The Pony Club’s 90th Anniversary with a commemorative book

Newhall Publishing September 9th, 2019

Newhall Publishing is delighted to have worked with The Pony Club on a special, limited- edition coffee table book celebrating 90 years of The Pony Club. The book charts momentous events from the last 90 years and looks forward to The Pony Club’s future. Famous faces recount what The Pony Club means to them and … Continue reading “Celebrating The Pony Club’s 90th Anniversary with a commemorative book”

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Content doesn’t have to be original to be effective

September 9th, 2019

This article was originally published on Builtvisible’s blog. Creating effective content rarely means starting from scratch. Often the best ideas build on previous work. This could mean taking your old content and updating it, or even finding something a competitor has done badly and reworking it. This blog post sets out my top suggestions for … Continue reading “Content doesn’t have to be original to be effective”

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7 questions to ask when developing your brand voice

August 29th, 2019

Author: Emily Rodgers, Copywriter, Builtvisible How do brand voice and content fit together? If you think about it, defining your brand voice can steer your content strategy. Using the old ‘your brand is a person’ metaphor, pinning down the personality type your brand invariably reveals the type of content that person would share. Thus, voice … Continue reading “7 questions to ask when developing your brand voice”

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Content Breakfast: Social Media Speaker Q&A

August 27th, 2019

From running our Content Breakfast and Future Content Sessions, we’ve covered so many topics over the last six months, so when asking our members what they’d like to see next, we saw a number of them saying the same thing – Social Media!  We then began to put together our Social Media Content Breakfast, looking … Continue reading “Content Breakfast: Social Media Speaker Q&A”

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