The role of content in automotive marketing

December 6th, 2018

When we think about automotive marketing, it’s often the big ads we see at the cinema or on the TV that we imagine. Despite the onset of digital, it would appear on the surface that nothing much has changed for the sector. While other industries have adjusted to communicate directly with their customer, establishing ecommerce … Continue reading “The role of content in automotive marketing”

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FOUR OF THE MOST SHARED INFOGRAPHICS OF ALL TIME

December 4th, 2018

CMA members Isoline delve into the multiple reasons as to why these four infographics have been so popular and can continue to inspire marketers The goal for content marketers is to keep the target audience engaged with your content. Good content succeeds in achieving one of the following goals with your target audience: Understanding something … Continue reading “FOUR OF THE MOST SHARED INFOGRAPHICS OF ALL TIME”

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Candis magazine is health sector champion of The Big Give for the ninth year running

Newhall Publishing December 3rd, 2018

CMA members Newhall Publishing discuss one of their most popular magazines in Candis and the Big Give Christmas Challenge which is now in its 9th year. You can donate to the cause here. Newhall Publishing has published Candis since 1962. As one of Britain’s top-selling subscription women’s magazines, Candis is packed with features, health news, recipes … Continue reading “Candis magazine is health sector champion of The Big Give for the ninth year running”

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Waitrose & Partners Food app tops 1 million downloads

November 22nd, 2018

CMA member John Brown announces the app version of Waitrose & Partners Food magazine has now exceeded 1 million downloads. A haven for home cooks and lovers of great food, the monthly smartphone and tablet app includes the same fantastic recipes and features that appear in the printed edition, plus bonus content, a handy recipe-saving … Continue reading “Waitrose & Partners Food app tops 1 million downloads”

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John Brown SA content director scoops prestigious international award

November 19th, 2018

John Brown Media South Africa is thrilled to announce that Fresh Living editor and head of content for John Brown SA, Justine Drake, has won the coveted Content Director of the Year award from The Content Council at the Pearl Awards, in New York. John Brown SA has also been nominated for the category Most Effective: Retail, … Continue reading “John Brown SA content director scoops prestigious international award”

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Key media trends for 2019

November 19th, 2018

On Tuesday this week, the CMA team attended an event hosted by ad technology company Sovrn and What’s New In Publishing, which looked at the state of the media in 2018. Among some very good presentations was an excellent round up of ‘state of the nation’ stats delivered by the team behind the Media Voices … Continue reading “Key media trends for 2019”

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Video for Brands: Did My Video Content Work?

November 16th, 2018

This is part two in a two-part series of articles featured by the CMA about how brands can create effective and engaging video content. To read part one, ‘Video for Brands: Where do you start?’, click here. So, you’ve created video content, but don’t know if it’s worked? Don’t worry, you’re not alone. If you … Continue reading “Video for Brands: Did My Video Content Work?”

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Three key challenges for content marketers

November 14th, 2018

At some point in the future, when a fortunate scribe gets to write the history of content marketing, I wonder if they will point to 2018/2019 and suggest that this was a significant crossroads for the discipline. In many ways, content marketing has travelled a long way since the customer publishing magazine boom of the … Continue reading “Three key challenges for content marketers”

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What makes a successful marketer?

November 13th, 2018

The marketing industry is constantly evolving – but what are the skills needed to succeed? State of Skills, a brand new interactive report from recruitment agency REED and content marketing agency Infogr8, looks at the marketing workplace across the last 10 years to find out. What are the roles, skills and tools that are driving … Continue reading “What makes a successful marketer?”

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Planning your 2019 PR and marketing activities?

November 13th, 2018

From developing a cross channel campaign strategy to improving your web ranking, read AM+A Marketing and Media Relation’s guide on how to run an award-winning PR campaign. 1. CAMPAIGN CREATIVITY ‍ The most effective campaigns are often down to the creative process. Ideas can come from anywhere and anyone, once an idea is there it’s just … Continue reading “Planning your 2019 PR and marketing activities?”

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