Be the Heartbeat

July 13th, 2017

We created a Team GB / Paralympics GB sponsorship campaign, launched with a live online training event. Brief Nissan was one of the sponsors of Team GB and ParalympicsGB at the 2016 Olympics, and our challenge was to help make people aware of the sponsorship while also exploiting the unexpected access that Nissan had with … Continue reading “Be the Heartbeat”

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#DoItForUs

July 12th, 2017

During an incredibly noisy time, we bravely set out to subvert what consumers expected from an Olympics sponsor by having a little self-deprecating fun. Brief We wanted to make Nissan the most talked about brand during Rio 2016. In order to be heard during this incredibly noisy time it was imperative for Nissan to do different … Continue reading “#DoItForUs”

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Everything Different

July 11th, 2017

Different Story is a new breed of ‘performance-content’ agency, bringing the three specialisms  of optimisation, content and digital together to transform every touch-point on the entire customer journey; connecting  brands with customers. We are obsessive about marrying hero and primary content with optimised digital performance and experience; all the way from awareness-through consideration-to conversion .Our … Continue reading “Everything Different”

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CMA INTERNATIONAL CONTENT MARKETING AWARDS ARE OPEN FOR ENTRY!

June 27th, 2017

We are delighted to announce that our CMA International Content Marketing Awards are back and now open for entry. Agencies from across the world will offer up their greatest work from the past 12 months for judgement by some of the biggest names in marketing. Last year we had over 400 entries from 100 different … Continue reading “CMA INTERNATIONAL CONTENT MARKETING AWARDS ARE OPEN FOR ENTRY!”

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The Horse’s Mouth

June 12th, 2017

Brief Give Ladbrokes a strong voice amidst the commercial noise of the Cheltenham Festival action, and reach both the savvy punter and the casual sports bettor. Creative Approach Throughout the Festival, the most famous horse-racing event of the year, our aptly named ‘The Horse’s Mouth’, mixes insider information, exclusive tips and special offers with fun … Continue reading “The Horse’s Mouth”

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Supercharging sales and empowering influencers with content hub and app

June 7th, 2017

Progressive Content worked with Unum, the employee benefits provider, to create a complete digital platform solution – including content creation, asset management, full web services and distribution via a custom-built app that integrates with Unum existing digital systems/infrastructure. Challenge Unum’s insurance products are sold by their own sales team and via a large network of … Continue reading “Supercharging sales and empowering influencers with content hub and app”

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Gridline

June 6th, 2017

THE BRIEF National Grid wanted to create a positive relationship with its 40,000 grantors – landowners who allow the Grid to run pylons and pipelines across their land. These grantors are critically important when it comes to ensuring the power we all take for granted continues to reach our homes and businesses safely and effectively. … Continue reading “Gridline”

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JBH

May 30th, 2017

Helping brands attract and engage people with electrifying content We are a boutique content agency working with clients of all sizes and verticals to create high-impact content and bespoke digital experiences. Launched in 2013, JBH is the brainchild of three friends and former colleagues with a shared love of high-impact content. Today we work with … Continue reading “JBH”

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M&S World

April 26th, 2017

THE BRIEF M&S challenged us to redesign their employee magazine to reflect the new external brand, and to create a synergy with the new intranet site. They also asked us to: Use a peer-to-peer tone to inspire readers to live the four values Drive traffic to the new business-wide intranet Build pride and drive inspiration … Continue reading “M&S World”

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Transforming data into brand equity with video

April 24th, 2017

REED is the UK’s leading recruitment consultancy. Its annual Salary Guides are key to its commercial goals and marketing efforts, providing valued content to both clients and candidates, as well as providing huge PR value. Progressive Content has an established relationship with REED and was asked to produce a video campaign to increase awareness and … Continue reading “Transforming data into brand equity with video”

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