Brands as Broadcasters 07/06/17

May 10th, 2017

The speakers will be discussing how big brands are building audiences online as well as digital video and the brand newsroom.

We are delighted to announce that the next Digital Breakfast of 2017 will be held on Wednesday 7th of June. The topic will be: Brands as Broadcasters


Simon - emailSimon Shelley, Head of Industry News at ITN Productions

Simon has scaled the Industry News unit from inception to a global business operating in three regions, having produced content for over a 1000 brands and organisations across most sectors and professions in our society.

Watch what Simon has to say about his talk:

chayya-syal - EmailCháyya Syal, Broadcast Journalist at BBC

Cháyya is an award winning, Forbes listed Broadcast Journalist with seven years’ experience working across print, digital, broadcast, video and radio from London, UK.

She currently works on a live news programme at the BBC, is a Schools Speaker for Amnesty International, is a Huffington Post blogger and goes to schools and colleges across London to discuss careers, responsible journalism and tech.

Content creation is a buzzword in Marketing but where do you start? What’s more effective? Chayya discusses blogs, vlogs, Snapchat, Instagram stories and why more and more brands are trying to be like broadcasters.

Rob Molloy, Director of Global TV Content & Sales , Guinness World Records

Rob joined Guinness World Records in 2003 and is responsible for the development and global distribution of GWR’s broadcast content, overseeing productions in numerous territories including UK, China, Japan and the US.

He also manages distribution of GWR’s online content and lead the launch of the company’s two YouTube channels which boast over 2 million subscribers combined with over 400m video views.

More recently Rob has overseen the brand’s presence on Facebook Live, producing 24+ broadcasts a month for GWR’s audience of 12m+ Facebook fans.

Rob will be discussing Embracing Disruption: How to Remodel a Legacy Brand for the Modern Age

Guinness World Records had to embrace disruption to survive and has remodelled its brand strategy to appeal to a whole new audience, growing from a single best-selling book to a multi-platform, global IP brand. In this session Guinness World Records will share its strategic journey, the record highs and lows, and reveal how the company now helps brands to use the unique power of record-breaking to amplify their message and create campaigns that are ‘Officially Amazing’.

A great selection of complementary food is served from 8.30am with presentations starting at 9am allowing time for some networking with a bacon sandwich!

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Tim Tucker, Training Consultant – CMA.

Tim is a trainer, content strategist, online copywriter, user experience designer, and consultant who helps people to communicate better through digital media. He has over 13 years’ experience working in digital media.



Wednesday 3rd May 2017

9am – 11am (Breakfast is served from 8:30am)


Etc Venues
51-53 Hatton Garden


CMA Members: £75 + VAT

Non Members: £150 + VAT


A thought provoking and future gazing look at the value of digital content and how to distribute effectively. Two hours of engaging presentations and new perspectives on the rise of online content with reachLaura Heywood, Commercial Editor, Retail Week

Very interesting to see how major brands see their business and the futureJoe Riordan, Senior Marketing Analyst, REED

Fresh, Brilliant and up to dateGabriela Izquierdo, Digital Designer, Financial Times

Inspirational and thought provoking, a great way to spend a couple of hours. Well worth it!” Andrew Reeves, Founder, Reeves Consulting

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