January 27th, 2020

Wales based BrandContent beat off competition to remain Admiral’s preferred agency

BrandContent, a creative Content and PR agency based in Cardiff, has won the Consumer PR account for FTSE100 insurer Admiral.

The agency was first awarded the 6-month contract in 2017, which was subsequently extended for 2 years.

Following a recent 3-way pitch, BrandContent has been reappointed to lead the insurer’s consumer facing PR across a range of insurance products including home, motor, travel as well as car finance and loans.

The new brief will see the agency deliver media relations and integrated PR and Content campaigns.

Sharon Flaherty, CEO of BrandContent said that creativity and delivering campaigns with content at the heart, were key factors in the win.

“Our re-appointment is testament to the strong working partnership we have built, the strategic value we have driven and the creativity we have implemented in what is a complex and highly competitive space.

“As we go into 2020 with a new brief, we’re excited to bring to life our vision for Admiral and inject purpose into the campaigns we deliver together.”

The win follows a successful year for BrandContent who has scooped a number of industry gongs. Earlier this month, the agency scooped five CIPR awards, three of which were for Admiral campaigns.

BrandContent were also finalists in the financial services category at this year’s PR Week Awards, were Highly Commended in the Drum Search awards and were crowned the best small content agency in the UK at the International Content Marketing Awards.

Victoria Newman, Head of Content, Social and PR at Admiral, said: “BrandContent have already delivered significant value since their initial appointment and we continue to be impressed by their energy, enthusiasm and understanding of our brief and business challenges. We’re confident we have the right partners to support us in our future plans to continue increasing brand consideration and communicating the intrinsic benefits of our innovative personal finance products.”

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