16 Things BlueGlass Learned at Pubcon 2016

blueglass Logo (320 px) October 20th, 2016

BlueGlass headed down to Las Vegas Last week for Pubcon 2016 and here is what Kevin Gibbons, MD had to report:

BlueGlass Pubcon 2016

We’re always keen to keep ahead of the game, and I’ve always found US conferences a really useful way of keeping up-to-date with all things SEO and content marketing. For this reason it was great to be able to go back to Pubcon with a bigger team, as it’s hugely important for our team to keep learning, innovating, networking and improving…

During the 3-day event, we’ve listed a recap of the key points we learned together across the team:

Content Marketing:


  • Create personas for every country you market to – you need to know your audience, everyone is different and must be tailor too. Michael Bonfils nails this here.
  • Track scroll depth to understand how people are engaging with your content – you can find this info in Google Analytics and view per device, so that you can assess the engagement levels before you invest more heavily in promotion. Tip from Wil Reynolds.
  • Ethics is not a renewable resource. Trust and integrity are not just recharged every now and then. Scott Stratten highlighted some big content mistakes brands have made.
  • Build lookalike audiences from your highly satisfied customersWil Reynolds suggests learning from the trends of your best customers, in order to acquire similar likeminded people to your site.
  • Focus your content on pain pointsShahid Awan is absolutely right, if you know the pain points your customers typically have, that should be your starting point for creating content that addresses them.
  • To have the greatest impact, be consistent and sustained – Kris Jones recommends creating thought leadership content twice per month, over 2 yearsto really start making an impact and name for yourself.
  • Be discoverable, shareable & memorable – top personal branding content tips from .
  • Email marketing is the most powerful thing you can do in your business – it starts the journey to rewarding your customers, suggests Duane Forrester.
  • Focus on E-A-A-T in content marketing says Shahid Awan. This means; Expertise, Authority (benefits), Authority (source), Trustworthy (image here).
  • When you design ebooks, always think about how you can collect leads or customer data to make it worthwhile – tip via Kelsey Jones.
  • It’s not about you. It’s about your storyRhea Drysdale saying it how it is“the media doesn’t give a shit about you unless you have a good story and they have time to cover it”.
  • Future of content: Flowing data, start stop motion, interactive video, 360 imagery, Snapchat
  • Put head terms into Quora auto-suggests to find content topics and long tail keyword ideas. Tip from Martin Weinburg.
  • 90% of information transmitted to the brain is visual and visuals are processed 60,000 x faster than text, says Jesse McDonald.
  • Topic clustering is something no one does in the content journey but is very helpful, suggests Jordan Koene.
  • It’s not about attention, it’s all about intention suggests Mike Grehan.


We learned that Vegas is great fun! And Chelsea doesn’t like rollercoasters… Or Jägerbombs (I haven’t posted the photos for this… yet!).

BlueGlass Sunglasses

Overall, a great trip and hopefully we’ll see you at Pubcon 2017 🙂

For more from BlueGlass in Vegas see original article here.

  Share: Posted in CMA Member News