2020 – The Future of Content Marketing

March 10th, 2017

IMG_5572On Wednesday 8th March, The CMA hosted a panel at Marketing Week Live called “2020 – The Future of Content Marketing”. The panel covered issues such as the explosion in Fake News and how brands can optimise trust through content marketing, while also looking ahead to 2020 and the impact of measurement, personalisation and AI.

The panel:

Gary Knight, Commercial Content Director, ITV

Mark Thompson, Account Director, ITN Productions

Kevin Gibbons, CEO & Co-Founder, BlueGlass

Moderator: Clare Hill, Managing Director, The CMA

Please see the short-form highlights from the session below. You can also see 6 minute highlights here and the full panel here.

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