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Print is about to launch a comeback and position itself at the heart of brand marketing, says Matt Guest, a senior manager within Deloitte's Strategy Consulting Practice. Read more »
If you want to know about storytelling, ask an author. So we did. Meet Californian author Christian Kiefer. Read more »
Stories are everywhere. Online, offline, TV, film, print and digital - even your brand is a story. So listen to some of the greatest storytellers of all time and discover the story within, says Jon King, UK Managing Director of Story Worldwide. Read more »
With consumers seeking nostalgia, authenticity and oases of calm and space, the past is rapidly becoming the future. Melanie Howard, Executive Chair of global trendspotters Future Foundation, reveals two of the top content trends. Read more »
IF WE'RE ALL PUBLISHERS NOW, WHEN WILL WE START ACTING LIKE IT
Catherine Toole, CEO of digital copywriting agency Sticky Content, bangs the drum for good, honest talent and experience. Read more »
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