PROOF THAT “CONTENT MARKETING” IS NOT JUST ANOTHER 2016 BUZZWORD

content-marketing-buyer-journey August 25th, 2016

There’s no denying that digital marketing is essential to a business’ success, seeing as how people look for everything on the web, the web is here to stay, and if a business isn’t on the web, no one will find it. This blog post has been created in order to show you that Content Marketing … Continue reading “PROOF THAT “CONTENT MARKETING” IS NOT JUST ANOTHER 2016 BUZZWORD”

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THE CMA AWARDS 2016 – 1 WEEK TO GO, HAVE YOU ENTERED YET?

ROCKET-circle August 24th, 2016

The CMA International Content Marketing awards are back and ready for entry. There is only a week to go until the deadline and we are excited to see so much activity already with over 450 registrations from 125 agencies across 22 countries. Make sure you don’t miss the deadline: 2 September and enter now! Agencies from … Continue reading “THE CMA AWARDS 2016 – 1 WEEK TO GO, HAVE YOU ENTERED YET?”

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CMA welcomes three new members

InPub_twitter_button_2_400x400 August 12th, 2016

The Content Marketing Association (CMA), the industry body for the content marketing industry, has announced three new members – Havas Media Group, Sky Media and King Content. Paul Frampton, CEO Havas Media Group UK and Ireland, said: “Havas Media Group has, for some time, been flying the flag for building rather than buying media and … Continue reading “CMA welcomes three new members”

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Sky Media leads influx of new members for CMA

skymedia August 10th, 2016

The Content Marketing Association welcomes three new members this month, and managing director Clare Hill says their different backgrounds underline just what a broad church content marketing is. We’re thrilled to open the doors of the Content Marketing Association this month to three new members: Sky Media, the advertising and partnerships arm of broadcaster Sky, … Continue reading “Sky Media leads influx of new members for CMA”

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A Day In The Life Of… Claire Clarke, Business Director at Cedar

cedar-news August 10th, 2016

Claire Clarke is the Business Director at Cedar responsible for the new International Airlines Group (IAG) owned media account. I joined Cedar over two years ago as Group Account Director heading up the British Airways’ account. I was brought in to develop the British Airways owned media content portfolio alongside the Strategy Director and ultimately … Continue reading “A Day In The Life Of… Claire Clarke, Business Director at Cedar”

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HAVAS MEDIA GROUP, SKY MEDIA AND KING CONTENT JOIN THE CONTENT MARKETING ASSOCIATION

August 10th, 2016

CMA continues to extend media agency, media owner and content agency membership     London, August 10, 2016: The Content Marketing Association (CMA), the industry body for the content marketing industry, has today announced three new members – Havas Media Group, Sky Media and King Content. Havas Media Group’s content proposition centres on the intersection of … Continue reading “HAVAS MEDIA GROUP, SKY MEDIA AND KING CONTENT JOIN THE CONTENT MARKETING ASSOCIATION”

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Instagram Stories – Is it massive news for Brands?

instgramstories August 4th, 2016

Up until recently, the key difference between Snapchat and Instagram has arguably been the quality and nature of the images and videos that users and brands post. People tend to upload fun, ephemeral images to Snapchat, which, as is the platform’s key feature, disappear very quickly. Whereas on Instagram they post crafted, beautiful images designed … Continue reading “Instagram Stories – Is it massive news for Brands?”

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Making the most of video content

video July 28th, 2016

Video content usually entails a significant investment for a brand. There may be times when footage shot on phones, or cheaper video cameras will suffice, but on most occasions producing high quality, engaging content means getting the professionals in. The key for brands is to work out how to squeeze as much return on investment … Continue reading “Making the most of video content”

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CEDAR APPOINTED AS CONTENT AND OWNED MEDIA PARTNER FOR AER LINGUS, BRITISH AIRWAYS AND IBERIA

cedar-news July 27th, 2016

International Airlines Group (IAG) has appointed Cedar to oversee its owned content and media for Aer Lingus, British Airways and Iberia. Cedar works with British Airways currently and will now extend its portfolio to create original and bespoke content and deliver owned media sales for all three airlines. The brief includes the strategy, creation and … Continue reading “CEDAR APPOINTED AS CONTENT AND OWNED MEDIA PARTNER FOR AER LINGUS, BRITISH AIRWAYS AND IBERIA”

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Newsjacking for content marketers

newsjacking July 21st, 2016

Some PR professionals believe that the days when companies simply punted out a press release and secured lots of media coverage have gone forever. Getting coverage for clients now requires more imaginative approaches using content, ideas, stunts and social media. One tactic that a lot of PR companies are especially keen on at the moment … Continue reading “Newsjacking for content marketers”

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Making your content stand out

1 July 15th, 2016

There is a huge amount of content being created for social platforms by media companies, consumers and, of course brands. So how do you make your branded content stand out? How do you create content that is unique, interactive and impactful? That was the theme of the CMA Digital Breakfast on July 13th with three … Continue reading “Making your content stand out”

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CMA Features in The new Drum video series: Everything You Need to Know – About Content Marketing

111 July 14th, 2016

The Drum has launched Everything You Need to Know – About Content Marketing, a video series designed to give marketers all the essential information they need about this hot industry topic in an easy to digest under-three-minute video. Justin Pearse from The Drum explains below: It is the second series of Everything You Need to … Continue reading “CMA Features in The new Drum video series: Everything You Need to Know – About Content Marketing”

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Highlights from July’s Digital Breakfast on Creating unique, interactive and impactful content.

cma-digital-breakfasts July 13th, 2016

There was a great turnout at our July breakfast on Wednesday 13th, thanks to everyone that came! We had 7 CMA member agencies attend as well as companies such as Grey London, Liberty London, Nestle, QVC, Taboola, Zurich Municipal and Adhoc PR to name but a few. Huge thanks to our three speakers; Bizhan Govindji, Digital Stratetgist at Ogilvy, Peter Kirk, … Continue reading “Highlights from July’s Digital Breakfast on Creating unique, interactive and impactful content.”

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CMA declares: “We’re backing Effectiveness Week”

ipa effectiveness week July 6th, 2016

An industry-wide initiative promoting effectiveness in all forms of marketing takes place later this year. Clare Hill, Managing Director of the Content Marketing Association, explains why the CMA is getting behind it and outlines some of its plans The UK has always led the way in the science of marketing communications effectiveness, thanks in large … Continue reading “CMA declares: “We’re backing Effectiveness Week””

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The CMA Awards 2016 are back and open for entry!

ROCKET-circle June 14th, 2016

The CMA International Content Marketing awards are back and now open for entry. Agencies from across the world will offer up their greatest work from the past 12 months for judgement by some of the biggest names in marketing. Last year we had over 400 entries from 100 different agencies, and 21 countries, making them … Continue reading “The CMA Awards 2016 are back and open for entry!”

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Introducing the CMA’s new awards

ROCKET-icon June 14th, 2016

The CMA is revamping its content marketing awards scheme for 2016, with a host of new awards designed to reflect the rapid changes in content marketing. CMA managing director Clare Hill discusses the new-look awards with consultant editor Dominic Mills. Dominic Mills: Clare, you’ve revamped the awards for this year. Tell us some of the … Continue reading “Introducing the CMA’s new awards”

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Podcasts from brands: here are four worth listening to

podcasting August 25th, 2016

It’s the revival that no one was expecting. Podcasts, which first excited online listeners around ten years ago, are highly popular once again with recent figures claiming that as many as one in five Americans have tuned into one in the last few months. The ‘old’ format has received an enormous boost across the world … Continue reading “Podcasts from brands: here are four worth listening to”

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Discoverability: Focusing on distribution, reach and marketing your content

breakfastYellow August 25th, 2016

The next Digital Breakfast of 2016 is on Wednesday 14th of September, on the very exciting topic of “Discoverability: Focusing on distribution, reach and marketing your content” Our last breakfast in July was on creating unique, interactive and impactful content and was a huge success, with attendees from 7 CMA member agencies as well as companies … Continue reading “Discoverability: Focusing on distribution, reach and marketing your content”

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Two foodie heavyweights go head to head

Seven August 25th, 2016

Seven’s foodie Editors-in-chief, Helena Lang for Sainsbury’s magazine and Helen Renshaw for Weight Watchers magazine, discuss creating world-beating food content.

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Online Influence Conference

online influencer August 25th, 2016

CMA members are invited to attend the Online Influence conference on Thursday 20th October 2016 at the Mercure Holland House Hotel, Bristol. Online Influence Conference is one of the UK’s fastest growing social, digital and mobile innovation events.  Inspiring keynotes and enlightening masterclasses from the likes of Google, Spotify, Telegraph Media Group and Facebook have helped … Continue reading “Online Influence Conference”

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John Brown wins TSB content contract

John Brown Media August 25th, 2016

John Brown Media has been appointed as the content agency for TSB Bank. The bank yesterday announced its three-year partnership with John Brown Media, and fellow Dentsu Aegis Network company Vizeum, to oversee digital content management and delivery, along with media planning and buying for TSB. Nigel Gilbert, Chief Marketing and Communications Officer of TSB … Continue reading “John Brown wins TSB content contract”

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COLES MAGAZINE READERSHIP SOARS TO 3.5 MILLION

Medium Rare August 25th, 2016

The latest Roy Morgan readership survey results show that Coles magazine now reaches 3.5 million readers* – retaining its position as Australia’s most read magazine and increasing the lead over its nearest competitor to over 400,000 readers. Coles magazine, which is published by Medium Rare on behalf of Coles, saw its readership increase 29% year … Continue reading “COLES MAGAZINE READERSHIP SOARS TO 3.5 MILLION”

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Exclusive CMA Member Discount – The Content Council’s Pearl Awards

content council 2 August 18th, 2016

The Content Council has been celebrating excellence in content marketing since 2004, making The Pearl Awards the longest running content marketing awards program in the United States. Content Marketers – small and large; B2B and B2C; representing clients in a wide range of industries; and producing programs across multiple channels – have had the honor … Continue reading “Exclusive CMA Member Discount – The Content Council’s Pearl Awards”

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Always On: Cutting Effectively Through In An Age Of Information Overload

Remarkable new logo August 18th, 2016

Making your business stand out online can be hard. That’s why on Tuesday 13 September Remarkable Content will be hosting a free event as part of Social Media Week London – Always On: Cutting Effectively Through In An Age Of Information Overload, informing businesses of how to do just that. Remarkable Content understand that there is no respite from … Continue reading “Always On: Cutting Effectively Through In An Age Of Information Overload”

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