Content

The CMA celebrates record number of new members

The Content Marketing Association (CMA), the industry body for the content marketing industry, has announced a record number of members joining the association this month. This follows the move to broaden its membership policy – opening up to media agencies in late 2013, media owners in June 2014 and brands in September 2014. Read more »

Posted in CMA news
6thOct 2014

The pros and cons of engaging with social media influentials

Two weeks ago we looked the emergence of superstar vloggers and how they could potentially be very useful to content marketers. YouTubers with huge followers aren’t the only influentials in social media - there are Twitter gurus and LinkedIn mavens as well old school bloggers some of whom have now been building an audience for nigh on a decade. Read more »

Posted in Industry News
30thOct 2014

The John Lewis Christmas Annual is out!

Created by John Brown Media on behalf of John Lewis, this must-have publication features more than 370 pages of visually stunning Christmas inspiration, tips, gifts, fashion advice and entertainment in an innovative annual format. The compelling editorial is commercially supported by an impressive selection of premium advertising brands such as Gucci, Ralph Lauren and Michael Kors. Read more »

Posted in Member news
30thOct 2014

The Halloween Guide to Content Marketing

John Brown provides 'The Halloween Guide to Content Marketing'. 13 ways your Marketing could be scaring off customers! Discover more... Read more »

Posted in Member news
23rdOct 2014

Should brands create BuzzFeed style sites?

Not surprisingly a lot of content marketers have been closely following the seemingly unstoppable rise of viral driven site BuzzFeed. What began as little more than a curated collection of quirky animal videos has evolved in to a smart, savvy, multi-platform media media business that for many Generation Yers is one of their key sources for both news and entertainment. Read more »

Posted in Industry News
23rdOct 2014

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