Future Unveils New Branding

February 23rd, 2018

Future is proud to announce an exciting rebrand that reflects the evolution of its business as a global, specialist, multi-platform media company. The rebrand rollout began in January internally, with a brand new visual identity featuring an all-new logo and a new website to follow. This rebranding represents the continued expansion of the company, driven … Continue reading “Future Unveils New Branding”

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Google AMP Stories – an exciting new platform for brands?

February 21st, 2018

One of the most interesting and innovative developments in platform publishing in recent years has been the introduction of Snapchat Discover. The company created a unique and exclusive publishing platform which showcased interactive, immersive content – including video, audio and GIFs in addition to words and images – which was then easily accessible via Snapchat’s … Continue reading “Google AMP Stories – an exciting new platform for brands?”

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The Guardian’s Changing Media Summit is back on March 7 at London’s BFI Southbank

February 20th, 2018

Join us at The Guardian’s flagship media event. This year we’re bringing the industry together to discuss the importance of responsibility in these turbulent times – from editorial transparency and advertising clarity, through to privacy and the pressing need for equality. Speakers include journalist Paul Mason, the BBC’s Emily Maitlis, and WPP CEO Sir Martin … Continue reading “The Guardian’s Changing Media Summit is back on March 7 at London’s BFI Southbank”

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BlueGlass Partners with The Financial Times to Launch Comprehensive Content Marketing White Paper

February 20th, 2018

BlueGlass joins forces with The Financial Times (FT) to offer tips, strategies and expert advice on the changing landscape of content marketing. Statistics show that while content marketing budgets have increased by 300% year-on-year, engagement rates have stalled – just 5% of content attracts 95% of overall engagement. To combat this, the FT has launched … Continue reading “BlueGlass Partners with The Financial Times to Launch Comprehensive Content Marketing White Paper”

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Future announces biggest ever imaging audience market share: reaching more than 4.5 million photographers

February 20th, 2018

Global specialist media platform, Future plc, has announced an impressive increase in market share for its photography brands, across print, online, social and live events. It’s monthly audience now exceeds 4.5 million photographers. The new ABC (Audit Bureau of Circulations) figures for Jan-Dec 2017 released today, reveals that Future’s overall market share of the consumer … Continue reading “Future announces biggest ever imaging audience market share: reaching more than 4.5 million photographers”

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Five ways Artificial Intelligence could power content marketing

February 15th, 2018

Last week I went to an event hosted by StoryStream, which bills itself as as a ‘next generation content marketing platform for brands.’ To help launch its new Aura platform, more on which in a moment, the company assembled a trio of AI experts to discuss how the technology might impact on marketing in the … Continue reading “Five ways Artificial Intelligence could power content marketing”

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Purpose, pride and content: TSB’s holy trinity

February 6th, 2018

TSB has set out its stall as a challenger bank, differentiating itself from its high-street rivals and former parent Lloyds Banking Group. It sees content as a critical way to bring its brand to life. Bian Salins, TSB’s Head of Social, and colleague Enrique Rodriguez talk about the bank’s use of content — and why … Continue reading “Purpose, pride and content: TSB’s holy trinity”

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Are brands still missing a trick with long-form content?

February 6th, 2018

Have you ever heard of Julia McCoy? If not you should have. She is clearly a very impressive individual who has overcome significant difficulties to become the CEO of a content creation company aged just 25. Her company is thriving too notching up over $4 million in revenue last year. In many ways the business … Continue reading “Are brands still missing a trick with long-form content?”

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Stats, Facts & Future Trends: January 2018

Stats, Facts & Future Trends February 6th, 2018

This month, we discover that the UK has become more pessimistic and suspicious, why content should be a long-term strategy for brands, and how mobile is now the world’s second-largest advertising medium. Britons are pessimistic and suspicious The latest Edelman Trust Barometer paints a picture of the UK as a pessimistic and suspicious country, where … Continue reading “Stats, Facts & Future Trends: January 2018”

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Machine learning takes content marketing personalisation to the next level

February 5th, 2018

Machine learning, artificial intelligence (AI), marketing AI, behavioural monitoring, marketing automation, rules-based solutions, algorithmic personalisation, real-time personalisation… are you dizzy yet? Technical terms and buzzwords can have the effect of making our heads spin rather than introduce an interesting concept or new technology. Machine learning for content marketing personalisation, however, is a technology you will … Continue reading “Machine learning takes content marketing personalisation to the next level”

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