Five reasons PR has an edge in content creation

gorkana-squarelogo-1456218870088 February 23rd, 2017

Five PR agencies, which took part in a recent Content Marketing Association (CMA) round-table, explain why having PR at the core of their business has helped them become successful in content. The PR industry is showing an increased interest in content. Just last year, three PR agencies won awards at CMA’s International Content Marketing Awards, showing an increasing step … Continue reading “Five reasons PR has an edge in content creation”

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Gen Z: the content-friendly cohort

round-illustration-19 January 31st, 2017

Consumers may be turning away from ads, but all is not lost. A Millward Brown study shows Gen Z are the most receptive to content – as long as you follow their rules. Millward Brown’s Jane Ostler talks to CMA consultant editor Dominic Mills about content and measurement Marketers without access to a mass-audience platform … Continue reading “Gen Z: the content-friendly cohort”

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Social Media ROI & Content Marketing Training Course 28/02/17

cmatraining January 5th, 2017

Overall Aim The programme will provide attendees with a thorough understanding of how to define, track and report on the ROI of social media and content marketing, with a focus on real business returns (e.g. sales) over vanity metrics (e.g. likes). Social media is a fact of life for almost every modern business with a … Continue reading “Social Media ROI & Content Marketing Training Course 28/02/17”

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Branded3’s Laura Crimmons named in The Drum’s ’50 under 30’

Branded3 February 23rd, 2017

Branded3 were pleased to discover last week that their Communications Director Laura Crimmons had been named in The Drum’s ’50 under 30’, which lists high achieving women making their mark in digital before the age of 30. This fantastic accolade comes in addition to Laura’s nomination for ‘Young Professional of the Year’ in the PR … Continue reading “Branded3’s Laura Crimmons named in The Drum’s ’50 under 30’”

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Using Targeted Rich Content to Boost Key Account Engagement

sevenc3 February 23rd, 2017

How SevenC3’s I-CIO publication plays a key role in strengthening Fujitsu’s relationship with big-name customers I-CIO.com, the global tech content platform produced by SevenC3 for Fujitsu, has been working with the Japanese tech company over the past year to support its efforts to engage with many of world’s largest companies and government agencies. As part … Continue reading “Using Targeted Rich Content to Boost Key Account Engagement”

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John Brown Hires “A-List editor” Eva Simpson

johnbrownlogo-hi-res February 23rd, 2017

John Brown Media, the world-leading content agency has hired the former Daily Mirror journalist Eva Simpson to be editor with responsibility for its new TSB account. Simpson was both an original “3AM Girl” and a long-term assistant home news editor on The Times news desk in a career notable for its variety and multi-media nature, … Continue reading “John Brown Hires “A-List editor” Eva Simpson”

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Content Marketing & Advertising – What’s The Difference?

885x- February 23rd, 2017

‘So is content marketing a form of advertising? Is native advertising related to content marketing?’ Chances are someone has asked you these questions recently. For some of us these are queries we have to respond to all the time. Yet those who ask are not only offering a genuine question, in a roundabout way they’re … Continue reading “Content Marketing & Advertising – What’s The Difference?”

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Cedar receives five nominations for the British Media Awards 2017

cedar-news February 23rd, 2017

Cedar are proud to announce that they have received five nominations for the British Media Awards this year; including Sales Team of the Year for BA Media, Best Print Product of the Year for the British Airways’ High Life magazine and Video Project of the Year for British Airways’ The world’s greatest startup hub – … Continue reading “Cedar receives five nominations for the British Media Awards 2017”

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Matthew Stanton appointed as CEO of King Content

King Content February 23rd, 2017

Matthew Stanton, former head of Bauer Media, has taken over as CEO of global content marketing agency King Content. Stanton will be responsible for driving King Content’s growth across Europe, North America and Asia-Pacific, working with its wider leadership team to bolster the agency’s content solutions. As part of parent company Isentia’s executive team, he … Continue reading “Matthew Stanton appointed as CEO of King Content”

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We Need Ad Funded Programming To Work

mediacom beyond February 23rd, 2017

Just before Christmas the four-part celebrity cycling series, Tour de Celeb, came to an end. Doubling its average slot ratings on Five was a pretty remarkable result. This was, after all, an AFP. The advertiser in question was Skoda in a show that underlined its heritage in, and ongoing focus on, cycling. Many in the … Continue reading “We Need Ad Funded Programming To Work”

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Youth Marketing Strategy 21st-22nd March

yms17-twitter-poster February 21st, 2017

We’ve joined forces with Voxburner to be part of the 7th annual Youth Marketing Strategy event (YMS). So put the 21st – 22nd March in your diary for the biggest festival of youth marketing in Europe, bringing together over 1,500 top brands, agencies, universities and youth organisations in the industry. *** You can win a … Continue reading “Youth Marketing Strategy 21st-22nd March”

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Facebook, Google, ITV & more speak at MWLive

marketing-week February 20th, 2017

We are getting closer and closer to MWLive and it really is shaping up to be a fantastic event! New to MWLive this year is The Marketing Academy Stage, delivered in partnership with The Marketing Academy. Visitors can hear cutting edge content presented by the most talented marketers in the industry. On 9th March you … Continue reading “Facebook, Google, ITV & more speak at MWLive”

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