International Content Marketing Awards 2018

July 19th, 2018

  The International Content Marketing Awards are the biggest night in the content marketing calendar. Agencies from across the world offer up their greatest work from the past 12 months for judgement by some of the biggest names in marketing. We are excited to announce that there are 24 categories available to enter this year, … Continue reading “International Content Marketing Awards 2018”

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Key Content Marketing Trends in 2018

June 13th, 2018

Earlier in the year, we published an article which highlighted the key trends it believes will shape content marketing in 2018. We suggested that brands would diversify the type of content they produce, and would also invest in developing multidisciplinary content teams. We predicted that GDPR would have a significant impact on the shape of … Continue reading “Key Content Marketing Trends in 2018”

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Four things that changed content marketing in 2018

December 10th, 2018

Over the next few weeks, the CMA is going to be looking forward to 2019 and predicting which platforms, events and companies will shape the year. For now though here are four key trends that have changed content marketing in 2018. GDPR In May 2018 GDPR, which had been troubling marketers for many months, finally … Continue reading “Four things that changed content marketing in 2018”

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The role of content in automotive marketing

December 6th, 2018

When we think about automotive marketing, it’s often the big ads we see at the cinema or on the TV that we imagine. Despite the onset of digital, it would appear on the surface that nothing much has changed for the sector. While other industries have adjusted to communicate directly with their customer, establishing ecommerce … Continue reading “The role of content in automotive marketing”

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TCO to run ‘Beyond Brand Purpose’ Event

December 5th, 2018

TCO is running a one-off event in January featuring a line up of international brands who are making real change in the world. They will explore how to move beyond brand purpose, towards brand activism – which is set to be the greatest brand challenge of 2019. As well as exploring the latest trends from TCO’s … Continue reading “TCO to run ‘Beyond Brand Purpose’ Event”

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FOUR OF THE MOST SHARED INFOGRAPHICS OF ALL TIME

December 4th, 2018

CMA members Isoline delve into the multiple reasons as to why these four infographics have been so popular and can continue to inspire marketers The goal for content marketers is to keep the target audience engaged with your content. Good content succeeds in achieving one of the following goals with your target audience: Understanding something … Continue reading “FOUR OF THE MOST SHARED INFOGRAPHICS OF ALL TIME”

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Candis magazine is health sector champion of The Big Give for the ninth year running

Newhall Publishing December 3rd, 2018

CMA members Newhall Publishing discuss one of their most popular magazines in Candis and the Big Give Christmas Challenge which is now in its 9th year. You can donate to the cause here. Newhall Publishing has published Candis since 1962. As one of Britain’s top-selling subscription women’s magazines, Candis is packed with features, health news, recipes … Continue reading “Candis magazine is health sector champion of The Big Give for the ninth year running”

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Waitrose & Partners Food app tops 1 million downloads

November 22nd, 2018

CMA member John Brown announces the app version of Waitrose & Partners Food magazine has now exceeded 1 million downloads. A haven for home cooks and lovers of great food, the monthly smartphone and tablet app includes the same fantastic recipes and features that appear in the printed edition, plus bonus content, a handy recipe-saving … Continue reading “Waitrose & Partners Food app tops 1 million downloads”

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John Brown SA content director scoops prestigious international award

November 19th, 2018

John Brown Media South Africa is thrilled to announce that Fresh Living editor and head of content for John Brown SA, Justine Drake, has won the coveted Content Director of the Year award from The Content Council at the Pearl Awards, in New York. John Brown SA has also been nominated for the category Most Effective: Retail, … Continue reading “John Brown SA content director scoops prestigious international award”

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Key media trends for 2019

November 19th, 2018

On Tuesday this week, the CMA team attended an event hosted by ad technology company Sovrn and What’s New In Publishing, which looked at the state of the media in 2018. Among some very good presentations was an excellent round up of ‘state of the nation’ stats delivered by the team behind the Media Voices … Continue reading “Key media trends for 2019”

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Video for Brands: Did My Video Content Work?

November 16th, 2018

This is part two in a two-part series of articles featured by the CMA about how brands can create effective and engaging video content. To read part one, ‘Video for Brands: Where do you start?’, click here. So, you’ve created video content, but don’t know if it’s worked? Don’t worry, you’re not alone. If you … Continue reading “Video for Brands: Did My Video Content Work?”

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Podcasting and the audio revolution – a few things we learned from the CMA Digital Breakfast

November 16th, 2018

Podcasting is a big topic of conversation among the content marketing community at the moment. We recently produced a report on the subject which you can download here. We also devoted our latest Digital Breakfast to podcasting in the context of the audio revolution in general. Our three speakers; Steve Ackerman, Managing Director Somethin’ Else, … Continue reading “Podcasting and the audio revolution – a few things we learned from the CMA Digital Breakfast”

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