How To Get Influencers To Work With You For Free

March 22nd, 2019

Running awareness-raising campaigns means we’ve been through a lot of trial and error, especially when trying to get a respected influencer onboard without paying. We don’t mean to brag (we’re going to); but we’ve worked with Elton John, Victoria Beckham, Jamie Oliver, Steven Hawking, Michelle Obama, Sadiq Khan, Richard Branson, David Attenborough, Prince Harry and … Continue reading “How To Get Influencers To Work With You For Free”

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The Merging of Content Marketing and Influencer Marketing

March 21st, 2019

Earlier this week I spoke with the CEO of an influencer marketing platform that connects brands to content creators. An influencer marketing platform is a technology stack comprised of a database, CRM, and analytics. A brand submits a brief through the platform and relevant influencers respond to show their interest. From fashionable Instagrammers to authority … Continue reading “The Merging of Content Marketing and Influencer Marketing”

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Exclusive interview with Lorraine Kelly in My VIP magazine

March 21st, 2019

The latest issue My VIP – the customer magazine for Pets at Home, features the wonderful Lorraine Kelly and her puppy Angus as its cover stars. The star of ITV’s long-running morning show Lorraine, chatted to My VIP about her relationship with the adorable Angus, as well as answering a few quick-fire questions for a “60 second” interview, recorded behind … Continue reading “Exclusive interview with Lorraine Kelly in My VIP magazine”

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The CMA celebrates ten content gamechangers

March 18th, 2019

Cast your mind back a decade ago. In politics, Obama was enjoying his first year at the White House, while Gordon Brown was gearing up for an election. Governments were still trying to work out the implications of the financial crash the year before, and at that point, no one had ever heard the word … Continue reading “The CMA celebrates ten content gamechangers”

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How to write a great script for an animated explainer video

March 15th, 2019

  Our friends over at The Animation Guys have put together this insightful guide on how to put together great writing great scripts for animated content whilst avoiding the common pitfalls that companies tend to fall into. You can check out their member page here. So, what are the first steps? Calendars have been consulted. … Continue reading “How to write a great script for an animated explainer video”

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Dentsu Aegis Network Launches John Brown Media in Canada

March 11th, 2019

Continuing to advance its vision to innovate the way brands are built for the digital economy, the Dentsu Aegis Network Canada is strengthening its offering with the launch of John Brown Media in Canada. A leader in content marketing for more than three decades, John Brown Media delivers award-winning multichannel content, helping brands create engaging … Continue reading “Dentsu Aegis Network Launches John Brown Media in Canada”

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BAME in Communications

March 11th, 2019

According to the 2018 PRCA Census, BAME individuals are significantly underrepresented throughout the PR and communications industry currently forming only 9% overall and substantially less in senior leadership. Organised by Dods Parliamentary Communications and partnered by the Chartered Institute of Public Relations (CIPR), Institute of Internal Communication (IoIC), The Content Marketing Association (CMA) and The Public Relations and Communications Association (PRCA), BAME in Communications seeks to provide … Continue reading “BAME in Communications”

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Women in Content

March 11th, 2019

Although most people imagine it to be a recent innovation, the roots of International Women’s Day run as far back as an event in New York in 1909. That was when a group of female activists in the garment manufacture industry strove to show their employers that they deserved the same rights and pay as … Continue reading “Women in Content”

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Leveraging listeners: the podcast phenomena

March 8th, 2019

Written by: Fatmatta Sesay, Junior Content Strategist, infogr8 The landscape of listening is changing. As podcasts grow in popularity, there’s a unique opportunity for marketers to speak to a genuinely engaged audience. Here’s why it’s essential to recognise the potential of podcasts and to adopt a smart approach to your marketing.  I attended a CMA … Continue reading “Leveraging listeners: the podcast phenomena”

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Born Digital: connecting with GenZ in a multi-channel world

March 8th, 2019

Written by CMA Member – Wardour We’ve been asked a lot recently by companies about how to reach the GenZ audience. Is it only through social media? Do they care about print anymore? We were curious. So we set about including questions about this demographic – 18-24 – in our recent Rethink Ink research. Our starting … Continue reading “Born Digital: connecting with GenZ in a multi-channel world”

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