Native advertising update: Key trends and technologies in the native advertising space

breakfastyellow-space September 22nd, 2016

We are delighted to announce that our next Digital Breakfast will be held on Wednesday 12th October. It will be on the very exciting topic of: Native advertising update: Key trends and technologies in the native advertising space Our last breakfast in September was on Discoverability: Focusing on distribution, reach and marketing your content and … Continue reading “Native advertising update: Key trends and technologies in the native advertising space”

Read more Share: Posted in CMA News

ITV, Matalan and Time Inc. UK Launch New Partnership

ITN Productions September 15th, 2016

Matalan are proud to launch a unique, content-led partnership with ITV and Time Inc. UK. The partnership, originated and brokered by Electric Glue, will see Matalan broadcast bi-weekly bespoke fashion and style shows on their online and digital platforms. Matalan have chosen to partner with ITV and Time Inc. UK to create Matalan Presents: The … Continue reading “ITV, Matalan and Time Inc. UK Launch New Partnership”

Read more Share: Posted in CMA News

Highlights from September’s Digital Breakfast on Discoverability

cma-digital-breakfasts September 14th, 2016

There was a great turnout at our September breakfast on Discoverability: Focusing on distribution, reachand marketing your content on Wednesday 14th, thanks to everyone that came! We had 8 CMA member agencies attend as well as companies such as Business Wire, OTM, TAN Media, ClickZ, Wardour, Zurich Municipal and REED Global to name but a … Continue reading “Highlights from September’s Digital Breakfast on Discoverability”

Read more Share: Posted in CMA News

CMA Effectiveness Report mentioned in: Everything you need to know about content marketing episode 4: ‘As content becomes more sophisticated, the metrics need to be too’

thedrum September 2nd, 2016

The Drum has partnered with programmatic platform PulsePoint for a series of short video primers exploring the meaning and value of content marketing. Shot in the back of a cab, they explain everything you need to know about content marketing in the time it takes you to get to your next meeting. Episode four looks … Continue reading “CMA Effectiveness Report mentioned in: Everything you need to know about content marketing episode 4: ‘As content becomes more sophisticated, the metrics need to be too’”

Read more Share: Posted in CMA Industry News

Twitter starts to push native video for brands

1 September 1st, 2016

If you were asked to name a social network with a strong video heritage your first thought would probably be YouTube, or maybe even Snapchat, Facebook or Instagram. Twitter possibly doesn’t feature too high on your list, yet over the last few years the platform has done much to encourage its coterie of celebrity users … Continue reading “Twitter starts to push native video for brands”

Read more Share: Posted in CMA News

JOHN LEWIS EDITION MAGAZINE RETAINS NUMBER ONE WOMEN’S LIFESTYLE/FASHION TITLE

John Brown Media September 1st, 2016

John Lewis Edition magazine, published by John Brown on behalf of retail giant John Lewis, has for the tenth audit period running retained the No 1 spot in the recently published ABC circulation figures, cementing its status as the top customer magazine with newsstand-beating credentials. Showcasing the very best of contemporary fashion and homewares at … Continue reading “JOHN LEWIS EDITION MAGAZINE RETAINS NUMBER ONE WOMEN’S LIFESTYLE/FASHION TITLE”

Read more Share: Posted in CMA Member News

PROOF THAT “CONTENT MARKETING” IS NOT JUST ANOTHER 2016 BUZZWORD

content-marketing-buyer-journey August 25th, 2016

There’s no denying that digital marketing is essential to a business’ success, seeing as how people look for everything on the web, the web is here to stay, and if a business isn’t on the web, no one will find it. This blog post has been created in order to show you that Content Marketing … Continue reading “PROOF THAT “CONTENT MARKETING” IS NOT JUST ANOTHER 2016 BUZZWORD”

Read more Share: Posted in

CMA welcomes three new members

InPub_twitter_button_2_400x400 August 12th, 2016

The Content Marketing Association (CMA), the industry body for the content marketing industry, has announced three new members – Havas Media Group, Sky Media and King Content. Paul Frampton, CEO Havas Media Group UK and Ireland, said: “Havas Media Group has, for some time, been flying the flag for building rather than buying media and … Continue reading “CMA welcomes three new members”

Read more Share: Posted in CMA Media Coverage

Sky Media leads influx of new members for CMA

skymedia August 10th, 2016

The Content Marketing Association welcomes three new members this month, and managing director Clare Hill says their different backgrounds underline just what a broad church content marketing is. We’re thrilled to open the doors of the Content Marketing Association this month to three new members: Sky Media, the advertising and partnerships arm of broadcaster Sky, … Continue reading “Sky Media leads influx of new members for CMA”

Read more Share: Posted in CMA News

HAVAS MEDIA GROUP, SKY MEDIA AND KING CONTENT JOIN THE CONTENT MARKETING ASSOCIATION

August 10th, 2016

CMA continues to extend media agency, media owner and content agency membership     London, August 10, 2016: The Content Marketing Association (CMA), the industry body for the content marketing industry, has today announced three new members – Havas Media Group, Sky Media and King Content. Havas Media Group’s content proposition centres on the intersection of … Continue reading “HAVAS MEDIA GROUP, SKY MEDIA AND KING CONTENT JOIN THE CONTENT MARKETING ASSOCIATION”

Read more Share: Posted in

Instagram Stories – Is it massive news for Brands?

instgramstories August 4th, 2016

Up until recently, the key difference between Snapchat and Instagram has arguably been the quality and nature of the images and videos that users and brands post. People tend to upload fun, ephemeral images to Snapchat, which, as is the platform’s key feature, disappear very quickly. Whereas on Instagram they post crafted, beautiful images designed … Continue reading “Instagram Stories – Is it massive news for Brands?”

Read more Share: Posted in CMA Industry News

Making the most of video content

video July 28th, 2016

Video content usually entails a significant investment for a brand. There may be times when footage shot on phones, or cheaper video cameras will suffice, but on most occasions producing high quality, engaging content means getting the professionals in. The key for brands is to work out how to squeeze as much return on investment … Continue reading “Making the most of video content”

Read more Share: Posted in CMA Industry News

CEDAR APPOINTED AS CONTENT AND OWNED MEDIA PARTNER FOR AER LINGUS, BRITISH AIRWAYS AND IBERIA

cedar-news July 27th, 2016

International Airlines Group (IAG) has appointed Cedar to oversee its owned content and media for Aer Lingus, British Airways and Iberia. Cedar works with British Airways currently and will now extend its portfolio to create original and bespoke content and deliver owned media sales for all three airlines. The brief includes the strategy, creation and … Continue reading “CEDAR APPOINTED AS CONTENT AND OWNED MEDIA PARTNER FOR AER LINGUS, BRITISH AIRWAYS AND IBERIA”

Read more Share: Posted in

Newsjacking for content marketers

newsjacking July 21st, 2016

Some PR professionals believe that the days when companies simply punted out a press release and secured lots of media coverage have gone forever. Getting coverage for clients now requires more imaginative approaches using content, ideas, stunts and social media. One tactic that a lot of PR companies are especially keen on at the moment … Continue reading “Newsjacking for content marketers”

Read more Share: Posted in CMA Industry News

Making your content stand out

1 July 15th, 2016

There is a huge amount of content being created for social platforms by media companies, consumers and, of course brands. So how do you make your branded content stand out? How do you create content that is unique, interactive and impactful? That was the theme of the CMA Digital Breakfast on July 13th with three … Continue reading “Making your content stand out”

Read more Share: Posted in CMA News

CMA Features in The new Drum video series: Everything You Need to Know – About Content Marketing

111 July 14th, 2016

The Drum has launched Everything You Need to Know – About Content Marketing, a video series designed to give marketers all the essential information they need about this hot industry topic in an easy to digest under-three-minute video. Justin Pearse from The Drum explains below: It is the second series of Everything You Need to … Continue reading “CMA Features in The new Drum video series: Everything You Need to Know – About Content Marketing”

Read more Share: Posted in CMA News

CMA declares: “We’re backing Effectiveness Week”

ipa effectiveness week July 6th, 2016

An industry-wide initiative promoting effectiveness in all forms of marketing takes place later this year. Clare Hill, Managing Director of the Content Marketing Association, explains why the CMA is getting behind it and outlines some of its plans The UK has always led the way in the science of marketing communications effectiveness, thanks in large … Continue reading “CMA declares: “We’re backing Effectiveness Week””

Read more Share: Posted in CMA Industry News

The CMA Awards 2016 are back and open for entry!

ROCKET-circle June 14th, 2016

The CMA International Content Marketing awards are back and now open for entry. Agencies from across the world will offer up their greatest work from the past 12 months for judgement by some of the biggest names in marketing. Last year we had over 400 entries from 100 different agencies, and 21 countries, making them … Continue reading “The CMA Awards 2016 are back and open for entry!”

Read more Share: Posted in CMA News

Introducing the CMA’s new awards

ROCKET-icon June 14th, 2016

The CMA is revamping its content marketing awards scheme for 2016, with a host of new awards designed to reflect the rapid changes in content marketing. CMA managing director Clare Hill discusses the new-look awards with consultant editor Dominic Mills. Dominic Mills: Clare, you’ve revamped the awards for this year. Tell us some of the … Continue reading “Introducing the CMA’s new awards”

Read more Share: Posted in CMA News

BBC Four appoints Seven C3 to boost its social media content strategy

Seven September 23rd, 2016

Seven C3 has been appointed by the BBC to help cement BBC Four as the home of Friday Night Music. Following a competitive pitch, the content marketing agency will be responsible for driving BBC Four’s social media strategy, content creation across social. Seven C3 will be responsible for developing campaigns to support key shows, including … Continue reading “BBC Four appoints Seven C3 to boost its social media content strategy”

Read more Share: Posted in CMA Member News

How Sky makes the many faces of content count

campaign-magazine September 22nd, 2016

Every great advertising campaign tells a story – so why restrict that story to 30 seconds? With branded content entering a new era, the combination of data and technology can take stories further, Sky Media’s Rachel Bristow writes. Sky Media joined the Content Marketing Association (CMA) earlier this summer. Is it a bold new venture … Continue reading “How Sky makes the many faces of content count”

Read more Share: Posted in

Brands take to bots for content distribution

robot September 22nd, 2016

If there’s one media innovation you really need to keep your eye on it is the world of messenger bots. What was once a nascent, half-baked technology is blossoming into something that could prove very useful to both brands and media companies. Sure, in the short-term the uses have been a tad gimmicky, but the … Continue reading “Brands take to bots for content distribution”

Read more Share: Posted in CMA Industry News

The New CMA Jobs Board Is Now Live!

1 September 22nd, 2016

We are pleased to announce our new and improved Jobs Board is now live! Your CMA membership offers you a lot of great benefits and we have just improved our jobs board to ensure we are helping you secure your next exciting new hire! Click here for our latest jobs. To feature your vacancies here … Continue reading “The New CMA Jobs Board Is Now Live!”

Read more Share: Posted in CMA News

TIME INC. UK RESHAPES FOR GREATER GROWTH

Time Inc September 22nd, 2016

Organisational changes announced to drive digital growth Digital operations consolidated New office settings and ways of working Time Inc. UK announces big plans to help grow its business in a changing market. A key part is consolidation, with digital operations, encompassing strategy, brand, product and audience development coming under digital director, Neil Robinson. As a result … Continue reading “TIME INC. UK RESHAPES FOR GREATER GROWTH”

Read more Share: Posted in CMA Member News

MEDIUM RARE WINS PUBLISHING COMPANY OF THE YEAR AT 2016 PUBLISH AWARDS

MEDIUM RARE newsest logo September 22nd, 2016

Medium Rare Content Agency enjoyed an extremely successful night at the 2016 Publish Awards, winning five coveted trophies – the most by a single publisher: Best App on Mobile or Tablet Device: Qantas Magazine Salesperson/Team of the Year: Qantas Magazine National Sales Team Editor of the Year: Kirsten Galliott Custom Magazine of the Year: Coles … Continue reading “MEDIUM RARE WINS PUBLISHING COMPANY OF THE YEAR AT 2016 PUBLISH AWARDS”

Read more Share: Posted in CMA Member News

New report shows 60% of councillors believe developers should be engaging with local communities through social media as part of consultation process

Remarkable Content September 22nd, 2016

  The growing importance of social media as an engagement tool in the planning consultation process has been highlighted in a survey of 1,401 councillors across Great Britain by communications consultancy Remarkable Group. As social media becomes the ‘norm’ as a means of engaging and communicating with stakeholders, influencers and consumers, the survey report, carried … Continue reading “New report shows 60% of councillors believe developers should be engaging with local communities through social media as part of consultation process”

Read more Share: Posted in CMA Member News

What Are The Challenges in the Youth Market Today?

Swhype September 21st, 2016

Swhype presents PODTalks – a series of videos dedicated to knowledge sharing and marketing wisdom for the millennial generation. Featuring influential speakers, innovators and the marketers of tomorrow, the interviews were filmed from inside our egg chair during the Youth Marketing Strategy 2016. Earlier in March, Swhype attended the Youth Marketing Strategy event at the Roundhouse where … Continue reading “What Are The Challenges in the Youth Market Today?”

Read more Share: Posted in CMA Member News

The Science of Marketing: 10 reasons we are super excited about TFM 2016

technology-for-marketing September 15th, 2016

2016 is an exciting, experimental and fast-moving time to be in marketing. The speed of change is only increasing as smart analytics, A.I., marketing automation and new technologies transform marketing into a science. Understandably, many marketing teams are struggling to adapt fast enough, under pressure to keep up with rising customer expectations and transform their … Continue reading “The Science of Marketing: 10 reasons we are super excited about TFM 2016”

Read more Share: Posted in CMA Industry News