Predictions for content marketing in 2018

January 8th, 2018

So we are into the second week of January 2018, and while your New Year’s Eve hangover ought to be a distant memory the resolutions you probably now regret making should just about still be intact. Now then is as good a time as any to look forward to what 2018 is likely to bring … Continue reading “Predictions for content marketing in 2018”

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19 New CMA Members in 2017!

January 8th, 2018

2017 was a very exciting year here at The CMA. We welcomed a new MD Catherine Maskell, launched new events such as The Digital Breakfast on Tour, Future Content Sessions, as well as running various training days. On top of all of this we welcomed 19 new members! CMA members fit into 6 different categories; … Continue reading “19 New CMA Members in 2017!”

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A Day in the Life of Richard Silvester, Founder & MD, infogr8

January 8th, 2018

6:30 am: The morning of a data-led MD isn’t actually as futuristic as it might sound. I often start the way most people do: a bit of toast and marmalade, hot coffee and some light reading (maybe a newspaper, or whatever book I’m on). Shortly after breakfast, I check my stats from the previous day … Continue reading “A Day in the Life of Richard Silvester, Founder & MD, infogr8”

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DIGITAL TRAILBLAZER: CHARLIE MAWER

January 18th, 2018

In the latest episode of Digital Trailblazer’s, we explore the early and present-day productions of branded content mogul Charlie Mawer – Executive Creative Director of Red Bee, a creative agency with firm roots in the world of BBC entertainment. We speak to Charlie about how the culture of video consumption has changed and how today’s audiences … Continue reading “DIGITAL TRAILBLAZER: CHARLIE MAWER”

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Prince William Participates in CALM’s #BestManProject

January 17th, 2018

Bold Content Video released a charity in collaboration with the Campaign Against Living Miserably. This video, featuring Prince William, Rio Ferdinand, Loyle Carner, and Roman Kemp, explores how men can do their part in de-stigmatising mental health. Bold Content’s Branded Content Manager, Allesandro Iacaponi, alongside teammates from The Drum’s Do-It Day, conceived the initial campaign … Continue reading “Prince William Participates in CALM’s #BestManProject”

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2018 Events Calendar

January 17th, 2018

The CMA is pleased to bring you some great events this year. We will be putting on our regular events along with some highly requested new ventures. If you would like to be involved in any aspect of the events listed please send an email to Lilly Wish, Account Manager, Lilly.Wish@the-cma.com stating which event you … Continue reading “2018 Events Calendar”

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Celebrating 10 years of TechRadar

January 17th, 2018

Global specialist media platform, Future plc market-leading technology website TechRadar’s 10th birthday. On the 9th January 2008 a small team of tech experts launched what would become one of the world’s leading technology websites with over 30 million unique users per month. It’s not stopping there though, continuing to expand into new areas core to its … Continue reading “Celebrating 10 years of TechRadar”

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The Digital Content Summit 2018 by Business Reporter

January 16th, 2018

2018 sees the return of the UK’s leading Digital Content Summit (DCS18) at the Grange Holborn Hotel in central London on May 15th 2018. Now in its 7th year, DCS18 is the leading event for marketing professionals who want to learn about new trends and techniques in content creation, distribution, attribution and monetization. Marketers from … Continue reading “The Digital Content Summit 2018 by Business Reporter”

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Native Advertising Digital Breakfast 14/02/18

January 16th, 2018

Consumer tolerance for online advertising is going down fast, with the rise of adblocking, ad fraud bots, fake news sites and more. Native Advertising offers brands the opportunity to place relevant content in the best possible content to attract and engage an audience. As such it’s spearheading the next generation of advertising in digital media. … Continue reading “Native Advertising Digital Breakfast 14/02/18”

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Wavemaker Opens For Business In UK

January 16th, 2018

Wavemaker, GroupM’s new billion-dollar revenue, media, content and technology agency created from the merger of MEC and Maxus, opens for business. Wavemaker launches in the UK with a team of 700 led by the recently announced new CEO Jason Dormieux, and will service a portfolio of clients including L’Oréal, Vodafone, Compare the Market, Morrisons, Nationwide, … Continue reading “Wavemaker Opens For Business In UK”

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Paddle Against The Flow

TCOLondon January 16th, 2018

  Generator Branded Travel Reportage Generator is the hotel and hostel chain targeting millennials. As an antidote to ‘desktop journalism,’ we engaged our network to create a ‘bureau’ in 11 destinations across Europe, producing stories rarely found in general travel reportage, like this one about Kino culture in Berlin. Each month we produce three films … Continue reading “Paddle Against The Flow”

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Discovery “Olympic Winter Games Warm Up” by Discovery and Red Bee

January 9th, 2018

The short films were brought to life by Julian Frost the animator behind the acclaimed Dumb Ways to Die, voiced by top British comedians Morgana Robinson (The Morganna Show, House of Fools, Inside No9) and Beattie Edmondson (Josh, Fresh Meat) and written by Hannah Ford (Red Bee). The clips focus on two sisters with highly contrasting … Continue reading “Discovery “Olympic Winter Games Warm Up” by Discovery and Red Bee”

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2017: A Year in Content

Stats, Facts & Future Trends January 8th, 2018

It’s been a whirlwind of a year in content marketing, a year in which the media landscape and the expectations of consumers and clients have dramatically changed. Charting this progress has been the CMA’s monthly research round-up, a gathering of the most important and useful pieces of marketing and media research from around the world. … Continue reading “2017: A Year in Content”

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