Distributing Content Through Paid, Owned and Earned Media

cma-digital-breakfasts March 14th, 2017

Our next Digital Breakfast is being held on Wednesday 5th April 2017 on the exicting topic of Distributing Content Through Paid, Owned and Earned Media. The speakers for this breakfast will be discussing the smart ways to get your content to the right audience, driving organic traffic growth and amplification through paid channels. SPEAKERS Tasnim … Continue reading “Distributing Content Through Paid, Owned and Earned Media”

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The CMA Has Moved!

March 1st, 2017

The CMA has moved! We’re excited to be moving into our new office today at the WeWorks space just off Leather Lane market. The new office is just around the corner from where we used to be based. We look forward to welcoming you all to our new space! New Address The Content Marketing Association, … Continue reading “The CMA Has Moved!”

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Advertising Week Europe – Real World Content Marketing

aw-europe March 24th, 2017

On Thursday 23rd March 2017 The CMA’s Consultant Editor Dominic Mills hosted the “Real World Content Marketing” panel debate at Advertising Week Europe. The panel proved to be very popular as there was standing room only at The Picturehouse Central. Topic: Real World Content Marketing. We’ve seen consumers increasingly attracted by the ‘real’ world, as … Continue reading “Advertising Week Europe – Real World Content Marketing”

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Going Global

sevenc3 March 24th, 2017

B2B content has never been more important – and global now really does mean global. As CEO of SevenC3 – the UK arm of Europe’s biggest content marketing agency, C3 – Sean King is ideally placed to assess the role content is playing in business strategy.  “There is no doubt that B2B content marketing is … Continue reading “Going Global”

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PWA’s – The Future of Apps?

what-is-pwa-img March 24th, 2017

Seven years ago Wired Magazine famously declared that the web was dead. In an extended feature it looked at the reasons for its demise and outlined where it thought digital content would go in the future – namely apps. Looking back on that issue it now seems not just rather premature but actually highly inaccurate … Continue reading “PWA’s – The Future of Apps?”

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London Brand Film Festival recognition for Remarkable Content

REMARKABLE SQUARE LOGO March 24th, 2017

Public relations and content marketing specialist, Remarkable Content has been shortlisted for the 2017 London Brand Film Festival thanks to its work with Associated British Ports (ABP). The health and safety campaign ‘Beyond Zero’, has already won a string of awards including the ‘Employee Engagement’ award at the 2017 RAD Awards, and Silver for ‘Best … Continue reading “London Brand Film Festival recognition for Remarkable Content”

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Celebrity Cruises launches stunning second ad campaign using Genero’s online platform

genero-g-logo March 24th, 2017

Celebrity Cruises first worked with Genero in 2015 to create all the UK creative to support their marketing channels on Channel 4, Facebook, VOD and Instagram, and the leading hospitality brand has chosen Genero’s online platform to accomplish exactly the same again. The stunning campaign spans across social media, online platform YouTube and was launched … Continue reading “Celebrity Cruises launches stunning second ad campaign using Genero’s online platform”

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British Airways’ The Club wins silver for Best Website or Microsite at the Travel Marketing Awards 2017

cedar-news March 23rd, 2017

Cedar are pleased to announce that they have been awarded silver in the Best Website or Microsite category for British Airways’ The Club last week at the Travel Marketing Awards 2017. The Travel Marketing Awards recognise the best in creative, innovative and top-performing advertising, marketing and digital campaigns in the industry. The Club, a monthly … Continue reading “British Airways’ The Club wins silver for Best Website or Microsite at the Travel Marketing Awards 2017”

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B2B Marketing Expo 2017 – 2020: The future of B2B Content Marketing

Square Logo March 20th, 2017

The B2B Marketing Expo is back and with more expert speakers, masterclasses, suppliers and networking than ever before! Over 10,000 senior B2B marketing professionals are heading to ExCeL, London on March 28th & 29th (it’s the fastest growing Marketing Exhibition in Europe). The show offers the perfect platform to find out about latest trends, tools, … Continue reading “B2B Marketing Expo 2017 – 2020: The future of B2B Content Marketing”

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Huck 59: The Game-Changer Issue. Out Now!

TCO New weekly logo March 16th, 2017

Disruption gets a lot of bad press. There is beauty to be had in disorder – in a transgressive push for change – when it’s rooted in more than just self-gain. After everything 2016 threw at us, this issue is our way of saying ‘thank you’ for the realisation that nothing good ever came from inaction. … Continue reading “Huck 59: The Game-Changer Issue. Out Now!”

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How Conversational Interfaces Can be Brilliant for Content

conversational_interfaces_1248 March 16th, 2017

One of the most talked about apps last year in the publishing world came from US media company Quartz. The company tasked its development team to come up with an app that would get millennials accessing news in an innovative and interactive way. What they eventually delivered to the company, which debuted on the appstore … Continue reading “How Conversational Interfaces Can be Brilliant for Content”

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Online fantasy racing league spearheads growth of new members section for Godolphin

CPL-Logo-New 2017 March 15th, 2017

CPL has completed a new members’ area for Godolphin dedicated to the global horseracing team’s fan club. The Club Godolphin section includes a specially created Fantasy Stable League competition, as well as a range of member benefits, other competitions and access to exclusive content. CPL’s in-house design and development team created and built the microsite, including … Continue reading “Online fantasy racing league spearheads growth of new members section for Godolphin”

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