Using Interactive Content to Create Higher Engagement

breakfastyellow-space April 13th, 2017

  We are delighted to announce that the next Digital Breakfast of 2017 will be held on Wednesday 3rd of May. The topic will be: Using Interactive Content to Create Higher Engagement The speakers for this breakfast will be showcasing best practise for interactive content and discussing the advances in dynamic content, content apps, live … Continue reading “Using Interactive Content to Create Higher Engagement”

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Sky acquires leading digital content producer Diagonal View

sky logo March 31st, 2017

Sky announces the acquisition of Diagonal View, a leading producer of social content, known for its popular online channels, including Alltime10s and The Football Daily, as well as creating innovative campaigns for some of the world’s leading brands. The acquisition will broaden Sky’s engagement with a younger, digital-first audience, while also enabling Sky Media to offer greater brand-safe … Continue reading “Sky acquires leading digital content producer Diagonal View”

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The CMA Has Moved!

March 1st, 2017

The CMA has moved! We’re excited to be moving into our new office today at the WeWorks space just off Leather Lane market. The new office is just around the corner from where we used to be based. We look forward to welcoming you all to our new space! New Address The Content Marketing Association, … Continue reading “The CMA Has Moved!”

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CMA Members Lunch – 19th April 2017

April 20th, 2017

We just wanted to say a massive thank you to everyone who joined us an Wednesday 19th April for the members lunch at The Ivy Soho Brasserie! There were attendees from companies such as John Brown Media, Bloomberg Media, Branded3, ITN Productions, Cedar, Made by Sonder, August Media, King Content, CPL, REED Global, Progressive Content, … Continue reading “CMA Members Lunch – 19th April 2017”

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Destination Canada Wins Silver for Best Use of Content Marketing at the Travel Marketing Awards 2017.

TCO New weekly logo April 20th, 2017

TCO are pleased to announce that alongside OMD, they have been awarded silver in the Best use of Content Marketing category for Destination Canada’s ‘Explore Canada‘ campaign at the Travel Marketing Awards 2017. Destination Canada, the government tourism promotion agency, wanted to shift its marketing strategy to centre on content instead of advertising. In a bold … Continue reading “Destination Canada Wins Silver for Best Use of Content Marketing at the Travel Marketing Awards 2017.”

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Why Women’s Sport Can Deliver Big Results For Brands

mediacom beyond April 20th, 2017

While it may not offer the scale of many male sports, investing in women’s sport can offer an opportunity for brands to engage with people in more innovative and emotional ways… Speak to any CMO or agency and they’ll tell you that it has never been more difficult to connect with consumers. Now that may … Continue reading “Why Women’s Sport Can Deliver Big Results For Brands”

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Video Content – why are we still searching for effective measurement tools?

video marketing1 April 20th, 2017

Last year the CMA produced a report that looked at the issues surrounding measurement of content marketing. Key execs from leading CMA member companies offered their opinions on how brands should track the performance of their content, while a large number of CMA members took part in a survey. The end result highlighted that we … Continue reading “Video Content – why are we still searching for effective measurement tools?”

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Access A-list: 5 top celebrity interviews for Cathay

cedar-news April 20th, 2017

Cedar Hong Kong has enjoyed a wave of A-list celebrity content over the past year, connecting passengers flying on Cathay Pacific and Cathay Dragon to some of the biggest stars in Asia – and the world. Here are five of our biggest and brightest star interviews: G.E.M. – Silkroad, March 2017 The biggest scoop so … Continue reading “Access A-list: 5 top celebrity interviews for Cathay”

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Mastodon – Another Social Network For You to Worry About?

mastodon April 13th, 2017

It has a tanking share price, falling advertising revenues, a reputation for giving a voice to trolls and abusers and is losing some of its highest profile celebrity uses. Yes Twitter’s board has plenty to worry about at the moment. So they could quite probably do without the recent rush of press articles about a … Continue reading “Mastodon – Another Social Network For You to Worry About?”

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Breakthrough; combining science, innovation and Future Fusion

future-fusion April 13th, 2017

The new UK Science Park Association magazine wows its readers With the recent launch of ‘Breakthrough’ Spring 2017, the first issue of its revamped member magazine, the UK Science Park Association (UKSPA) is already enjoying the fruits of its forward thinking decision to hire Future Fusion to revitalise its communications strategy. The Future team brings … Continue reading “Breakthrough; combining science, innovation and Future Fusion”

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Qantas Magazine and Qantas Travel Insider Win Top Spots at Mumbrella Travel Marketing Awards

MEDIUM RARE newsest logo April 13th, 2017

Medium Rare Content Agency is pleased to share that Qantas Travel Insider has been awarded Best Website and Qantas Magazine has been awarded Publication of the Year at the 2017 Mumbrella Travel Marketing Awards. Qantas Magazine and its corresponding travel inspiration and planning website, Qantas Travel Insider, have received multiple awards over the past year, … Continue reading “Qantas Magazine and Qantas Travel Insider Win Top Spots at Mumbrella Travel Marketing Awards”

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Waitrose Food design team shortlisted for BSME Talent Awards

johnbrownlogo-hi-res April 13th, 2017

John Brown Media is delighted to announce that three of its team members have been shortlisted for the 2017 BSME (British Society of Magazine Editors) Talent Awards. The BSME Talent Awards reward the brilliance of often overlooked members of editorial, design and digital teams, up to and including deputy editor. Previously known as the Rising … Continue reading “Waitrose Food design team shortlisted for BSME Talent Awards”

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