Native advertising update: Key trends and technologies in the native advertising space

breakfastyellow-space September 22nd, 2016

We are delighted to announce that our next Digital Breakfast will be held on Wednesday 12th October. It will be on the very exciting topic of: Native advertising update: Key trends and technologies in the native advertising space Our last breakfast in September was on Discoverability: Focusing on distribution, reach and marketing your content and … Continue reading “Native advertising update: Key trends and technologies in the native advertising space”

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Awards Overview & Masters Jury

rocket-circle September 15th, 2016

The 2016 International Content Marketing Awards are in full swing! We are delighted to announce the Masters Jury! This week sees a hive of activity across the industry as award judging log-in’s go live and boxes of award entries are shipped all over the place. It may be good for everyone to get a feel … Continue reading “Awards Overview & Masters Jury”

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ITV, Matalan and Time Inc. UK Launch New Partnership

ITN Productions September 15th, 2016

Matalan are proud to launch a unique, content-led partnership with ITV and Time Inc. UK. The partnership, originated and brokered by Electric Glue, will see Matalan broadcast bi-weekly bespoke fashion and style shows on their online and digital platforms. Matalan have chosen to partner with ITV and Time Inc. UK to create Matalan Presents: The … Continue reading “ITV, Matalan and Time Inc. UK Launch New Partnership”

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Highlights from September’s Digital Breakfast on Discoverability

cma-digital-breakfasts September 14th, 2016

There was a great turnout at our September breakfast on Discoverability: Focusing on distribution, reachand marketing your content on Wednesday 14th, thanks to everyone that came! We had 8 CMA member agencies attend as well as companies such as Business Wire, OTM, TAN Media, ClickZ, Wardour, Zurich Municipal and REED Global to name but a … Continue reading “Highlights from September’s Digital Breakfast on Discoverability”

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CMA Effectiveness Report mentioned in: Everything you need to know about content marketing episode 4: ‘As content becomes more sophisticated, the metrics need to be too’

thedrum September 2nd, 2016

The Drum has partnered with programmatic platform PulsePoint for a series of short video primers exploring the meaning and value of content marketing. Shot in the back of a cab, they explain everything you need to know about content marketing in the time it takes you to get to your next meeting. Episode four looks … Continue reading “CMA Effectiveness Report mentioned in: Everything you need to know about content marketing episode 4: ‘As content becomes more sophisticated, the metrics need to be too’”

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Twitter starts to push native video for brands

1 September 1st, 2016

If you were asked to name a social network with a strong video heritage your first thought would probably be YouTube, or maybe even Snapchat, Facebook or Instagram. Twitter possibly doesn’t feature too high on your list, yet over the last few years the platform has done much to encourage its coterie of celebrity users … Continue reading “Twitter starts to push native video for brands”

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JOHN LEWIS EDITION MAGAZINE RETAINS NUMBER ONE WOMEN’S LIFESTYLE/FASHION TITLE

John Brown Media September 1st, 2016

John Lewis Edition magazine, published by John Brown on behalf of retail giant John Lewis, has for the tenth audit period running retained the No 1 spot in the recently published ABC circulation figures, cementing its status as the top customer magazine with newsstand-beating credentials. Showcasing the very best of contemporary fashion and homewares at … Continue reading “JOHN LEWIS EDITION MAGAZINE RETAINS NUMBER ONE WOMEN’S LIFESTYLE/FASHION TITLE”

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PROOF THAT “CONTENT MARKETING” IS NOT JUST ANOTHER 2016 BUZZWORD

content-marketing-buyer-journey August 25th, 2016

There’s no denying that digital marketing is essential to a business’ success, seeing as how people look for everything on the web, the web is here to stay, and if a business isn’t on the web, no one will find it. This blog post has been created in order to show you that Content Marketing … Continue reading “PROOF THAT “CONTENT MARKETING” IS NOT JUST ANOTHER 2016 BUZZWORD”

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CMA welcomes three new members

InPub_twitter_button_2_400x400 August 12th, 2016

The Content Marketing Association (CMA), the industry body for the content marketing industry, has announced three new members – Havas Media Group, Sky Media and King Content. Paul Frampton, CEO Havas Media Group UK and Ireland, said: “Havas Media Group has, for some time, been flying the flag for building rather than buying media and … Continue reading “CMA welcomes three new members”

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Sky Media leads influx of new members for CMA

skymedia August 10th, 2016

The Content Marketing Association welcomes three new members this month, and managing director Clare Hill says their different backgrounds underline just what a broad church content marketing is. We’re thrilled to open the doors of the Content Marketing Association this month to three new members: Sky Media, the advertising and partnerships arm of broadcaster Sky, … Continue reading “Sky Media leads influx of new members for CMA”

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HAVAS MEDIA GROUP, SKY MEDIA AND KING CONTENT JOIN THE CONTENT MARKETING ASSOCIATION

August 10th, 2016

CMA continues to extend media agency, media owner and content agency membership     London, August 10, 2016: The Content Marketing Association (CMA), the industry body for the content marketing industry, has today announced three new members – Havas Media Group, Sky Media and King Content. Havas Media Group’s content proposition centres on the intersection of … Continue reading “HAVAS MEDIA GROUP, SKY MEDIA AND KING CONTENT JOIN THE CONTENT MARKETING ASSOCIATION”

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Instagram Stories – Is it massive news for Brands?

instgramstories August 4th, 2016

Up until recently, the key difference between Snapchat and Instagram has arguably been the quality and nature of the images and videos that users and brands post. People tend to upload fun, ephemeral images to Snapchat, which, as is the platform’s key feature, disappear very quickly. Whereas on Instagram they post crafted, beautiful images designed … Continue reading “Instagram Stories – Is it massive news for Brands?”

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Making the most of video content

video July 28th, 2016

Video content usually entails a significant investment for a brand. There may be times when footage shot on phones, or cheaper video cameras will suffice, but on most occasions producing high quality, engaging content means getting the professionals in. The key for brands is to work out how to squeeze as much return on investment … Continue reading “Making the most of video content”

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CEDAR APPOINTED AS CONTENT AND OWNED MEDIA PARTNER FOR AER LINGUS, BRITISH AIRWAYS AND IBERIA

cedar-news July 27th, 2016

International Airlines Group (IAG) has appointed Cedar to oversee its owned content and media for Aer Lingus, British Airways and Iberia. Cedar works with British Airways currently and will now extend its portfolio to create original and bespoke content and deliver owned media sales for all three airlines. The brief includes the strategy, creation and … Continue reading “CEDAR APPOINTED AS CONTENT AND OWNED MEDIA PARTNER FOR AER LINGUS, BRITISH AIRWAYS AND IBERIA”

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Newsjacking for content marketers

newsjacking July 21st, 2016

Some PR professionals believe that the days when companies simply punted out a press release and secured lots of media coverage have gone forever. Getting coverage for clients now requires more imaginative approaches using content, ideas, stunts and social media. One tactic that a lot of PR companies are especially keen on at the moment … Continue reading “Newsjacking for content marketers”

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Making your content stand out

1 July 15th, 2016

There is a huge amount of content being created for social platforms by media companies, consumers and, of course brands. So how do you make your branded content stand out? How do you create content that is unique, interactive and impactful? That was the theme of the CMA Digital Breakfast on July 13th with three … Continue reading “Making your content stand out”

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CMA Features in The new Drum video series: Everything You Need to Know – About Content Marketing

111 July 14th, 2016

The Drum has launched Everything You Need to Know – About Content Marketing, a video series designed to give marketers all the essential information they need about this hot industry topic in an easy to digest under-three-minute video. Justin Pearse from The Drum explains below: It is the second series of Everything You Need to … Continue reading “CMA Features in The new Drum video series: Everything You Need to Know – About Content Marketing”

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CMA declares: “We’re backing Effectiveness Week”

ipa effectiveness week July 6th, 2016

An industry-wide initiative promoting effectiveness in all forms of marketing takes place later this year. Clare Hill, Managing Director of the Content Marketing Association, explains why the CMA is getting behind it and outlines some of its plans The UK has always led the way in the science of marketing communications effectiveness, thanks in large … Continue reading “CMA declares: “We’re backing Effectiveness Week””

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The CMA Awards 2016 are back and open for entry!

ROCKET-circle June 14th, 2016

The CMA International Content Marketing awards are back and now open for entry. Agencies from across the world will offer up their greatest work from the past 12 months for judgement by some of the biggest names in marketing. Last year we had over 400 entries from 100 different agencies, and 21 countries, making them … Continue reading “The CMA Awards 2016 are back and open for entry!”

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Introducing the CMA’s new awards

ROCKET-icon June 14th, 2016

The CMA is revamping its content marketing awards scheme for 2016, with a host of new awards designed to reflect the rapid changes in content marketing. CMA managing director Clare Hill discusses the new-look awards with consultant editor Dominic Mills. Dominic Mills: Clare, you’ve revamped the awards for this year. Tell us some of the … Continue reading “Introducing the CMA’s new awards”

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Why Medium is a great option for many B2B brands

medium_logo_detail_icon September 29th, 2016

The CMA blog has looked at Medium, the blogging platform owned by Twitter, several times in the last couple of years. We outlined how brands have been experimenting with it, and how more recently it has developed a look and feel more akin to traditional publishing platforms. This article takes a quick look at how … Continue reading “Why Medium is a great option for many B2B brands”

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Technology For Marketing Highlights

technology-for-marketing September 29th, 2016

Wednesday 28th September 2016 was day one at the Technology For Marketing event and it was a great success! Hosted at the Olympia Exhibition Hall hundreds of marketers turned out to listen to industry greats address how technology can better equip the industry in its task to produce effective marketing solutions. In the Social Media & Content … Continue reading “Technology For Marketing Highlights”

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Hearst Magazines UK makes changes to its senior commercial team

hearst-logo September 29th, 2016

Hearst Magazines UK, the publisher of Cosmopolitan, Good Housekeeping, ELLE and Harper’s Bazaar, has made changes to its commercial team which are designed to drive growth in key areas of its business. Jane Wolfson, currently Head of Commercial Operations, will become Director of Hearst Made, Hearst’s content marketing division. Hearst Made was awarded the content … Continue reading “Hearst Magazines UK makes changes to its senior commercial team”

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TRIUMPH FOR CPL CLIENTS AT NATIONAL INTERNAL COMMUNICATIONS AWARDS

CPL September 29th, 2016

CPL clients SABMiller and The Chartered Institute of Marketing (CIM) were both winners at the 2016 Institute of Internal Communication (IOIC) Awards, held in London last week. Hundreds of the country’s best internal communicators and guests gathered at Shakespeare’s GlobeTheatre to celebrate outstanding performance, at Europe’s oldest awards for the sector. IOIC chief executive Jennifer … Continue reading “TRIUMPH FOR CPL CLIENTS AT NATIONAL INTERNAL COMMUNICATIONS AWARDS”

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The Moment combines forces with WRG in new agency alliance

The Moment September 29th, 2016

WRG and The Moment have announced an exciting new partnership – with both agencies continuing to grow their capabilities in the experiential and communications market. The partnership will bring together The Moment’s expertise in marketing communications, film and VR with WRG’s scale and established reputation across the events sector, serving client demand for creative, immersive … Continue reading “The Moment combines forces with WRG in new agency alliance”

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12 tips for content marketing from an SEO perspective

search-engine-watch September 26th, 2016

How can you create content marketing which works for search, right from the start? Many of us probably think of SEO as something which is done after the fact: you create your copy, then you think about how to optimise it. But at the Content Marketing Association’s Digital Breakfast last week, Kevin Gibbons from BlueGlass … Continue reading “12 tips for content marketing from an SEO perspective”

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Sainsbury’s magazine is a global winner!

September 26th, 2016

Champagne corks are popping in Clerkenwell as Seven celebrates its flagship project Sainsbury’s magazine winning both ‘Best Retail Publication’ and ‘Project of the Year’ at the Global Content Marketing Awards. For the world’s best marketing agencies The Content Marketing Institute’s international awards in Cleveland are the high point of the marketing year. A panel of … Continue reading “Sainsbury’s magazine is a global winner!”

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BBC Four appoints Seven C3 to boost its social media content strategy

Seven September 23rd, 2016

Seven C3 has been appointed by the BBC to help cement BBC Four as the home of Friday Night Music. Following a competitive pitch, the content marketing agency will be responsible for driving BBC Four’s social media strategy, content creation across social. Seven C3 will be responsible for developing campaigns to support key shows, including … Continue reading “BBC Four appoints Seven C3 to boost its social media content strategy”

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How Sky makes the many faces of content count

campaign-magazine September 22nd, 2016

Every great advertising campaign tells a story – so why restrict that story to 30 seconds? With branded content entering a new era, the combination of data and technology can take stories further, Sky Media’s Rachel Bristow writes. Sky Media joined the Content Marketing Association (CMA) earlier this summer. Is it a bold new venture … Continue reading “How Sky makes the many faces of content count”

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Brands take to bots for content distribution

robot September 22nd, 2016

If there’s one media innovation you really need to keep your eye on it is the world of messenger bots. What was once a nascent, half-baked technology is blossoming into something that could prove very useful to both brands and media companies. Sure, in the short-term the uses have been a tad gimmicky, but the … Continue reading “Brands take to bots for content distribution”

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