The 90-day report: pitches, awards, training and taking the CMA forward

August 4th, 2017

Three months after starting at the Content Marketing Association, managing director Catherine Maskell reflects on what she’s learned and talks about some of her first initiatives. It feels as though my first 90 days at the CMA have gone by in a blur: so many people met, so many events attended, so much to learn … Continue reading “The 90-day report: pitches, awards, training and taking the CMA forward”

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Video Storytelling for Content Marketers 26th September 2017

July 27th, 2017

This one-day video storytelling workshop is designed to equip content marketers with the knowledge and tools they need to take advantage of the growth of video. The workshop mixes together social science, behavioral, economical and creative storytelling. Helping delegates understand how stories work, why we like them and how they can be built into professional … Continue reading “Video Storytelling for Content Marketers 26th September 2017”

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Flying high one year on: magazine relaunch proves popular among BALPA members

July 14th, 2017

A members survey by The British Airline Pilots’ Association (BALPA) has resulted in some very positive feedback about its member magazine, The Log. CPL won a competitive pitch last June to revamp the design of the quarterly title, which is written and edited by an in-house BALPA team. BALPA is the professional association and registered trade … Continue reading “Flying high one year on: magazine relaunch proves popular among BALPA members”

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Four key content marketing trends for the rest of 2017

July 14th, 2017

It might not seem possible but we are already half way through 2017 and autumn is just a brace of weeks away. So now is a good time to take stock of how the content world has developed in the past six months, and what the key implications are for brands and their editorial teams. … Continue reading “Four key content marketing trends for the rest of 2017”

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Award Entries Masterclass – 15th August

July 7th, 2017

There is an art to writing award entries, one which can make or break your entry. If you’re entering the International Content Marketing Awards this year, what better way to prepare than take our training course on writing award entries? The short 2.5 hour course is run by Dominic Mills, an experienced awards writer & … Continue reading “Award Entries Masterclass – 15th August”

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B2B Marketing Challenges – 2nd Aug

July 7th, 2017

The speakers for this Digital Breakfast will be discussing the role of content in marketing to other businesses, creating exciting content in ‘boring’ industries and leveraging the impact of market sector influencers to build a platform for thought leadership strategies. There is a summer sale for the August Digital Breakfast, with tickets heavily discounted at: … Continue reading “B2B Marketing Challenges – 2nd Aug”

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CMA INTERNATIONAL CONTENT MARKETING AWARDS ARE OPEN FOR ENTRY!

June 27th, 2017

We are delighted to announce that our CMA International Content Marketing Awards are back and now open for entry. Agencies from across the world will offer up their greatest work from the past 12 months for judgement by some of the biggest names in marketing. Last year we had over 400 entries from 100 different … Continue reading “CMA INTERNATIONAL CONTENT MARKETING AWARDS ARE OPEN FOR ENTRY!”

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Connections magazine gets a makeover

Redactive Media Group August 14th, 2017

Redactive has given Connections – the official magazine for NICEIC and ELECSA registered electrical contractors – a makeover. The redesigned magazine features a new more compact size and is perfect bound rather than saddle stitched for the first time in its history. Connections’ content mix has been refreshed to ensure it continues to provide contractors … Continue reading “Connections magazine gets a makeover”

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Is creating video for social platforms becoming too complex?

August 14th, 2017

Over the last few weeks, one of the most important upgrades in social media that’s likely to happen this year has been rolled out. After making an announcement in February, Facebook finally seems to be adding sounds to videos embedded in news feeds which are seen from its mobile phone apps – though not via … Continue reading “Is creating video for social platforms becoming too complex?”

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AR you ready?

August 11th, 2017

As AR continues to infiltrate mainstream media, the long-lauded possibilities are becoming a reality. First things first, let us clarify something that still causes some confusion; what exactly is AR? ‘Augmented Reality’, is not to be confused with VR (Virtual Reality). It allows consumers (sorry, ‘people’) to ‘augment’ a view of the physical world around … Continue reading “AR you ready?”

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How to write LinkedIn headlines that will be shared: top 5 rules from the definitive research

August 10th, 2017

BuzzSumo analysed 10 million articles to see what works. Here are the key takeaways. Take 10 million LinkedIn articles. Look at the headlines and how widely shared they were. Crunch the numbers and share your findings. That’s what BuzzSumo has done and it makes for fascinating reading (and a great example of content marketing in … Continue reading “How to write LinkedIn headlines that will be shared: top 5 rules from the definitive research”

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Waitrose Food takes a dip in the Mediterranean for August’s issue

August 10th, 2017

August’s issue of Waitrose Food is all about the Mediterranean! That means brilliant Med-inspired menus, the best rosés, recipes inspired by classic Mediterranean ingredients – including olive oil, feta, tomatoes and aubergines – and a special Everyday section taking its lead from Italy. Waitrose Food has got the country’s best Med restaurants for those on … Continue reading “Waitrose Food takes a dip in the Mediterranean for August’s issue”

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ArtisTree partners with Cedar Hong Kong to launch new Facebook Live and Instagram campaigns

August 10th, 2017

Cedar is proud to announce the launch of two social media streams for Cedar Hong Kong’s new client ArtisTree, a 7,000-sq. ft. performing arts space in Quarry Bay, Hong Kong owned by Swire Properties. The social campaign sees the debut of ArtisTree’s inaugural Facebook Live panel discussion as well as the launch of the ArtisTree … Continue reading “ArtisTree partners with Cedar Hong Kong to launch new Facebook Live and Instagram campaigns”

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TCO and Huck launch ‘Heightened Senses’ with Canvas and The Arts Council

August 10th, 2017

Heightened Senses is a collaborative video series between TCO, Huck and Canvas and The Arts Council, showcasing young artists determined to rewrite the rules of artistic engagement. Episode One: Digital Feels. In a world ruled by screens, they explore the idea of combining technology with tangible experiences (wear headphones for the best experience while viewing). <br/> … Continue reading “TCO and Huck launch ‘Heightened Senses’ with Canvas and The Arts Council”

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B2B Marketing Challenges

August 4th, 2017

August’s Digital Breakfast took a well-established format into largely uncharted territory. For the first time, it focused exclusively on B2B content – a move that clearly struck a chord with a large and engaged audience. Four speakers were lined up to explore the role of content in B2B business, each bringing a distinctive and insightful … Continue reading “B2B Marketing Challenges”

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How Champneys became the antidote to frantic social media

August 3rd, 2017

Bubbles, brains and brawn are the main ingredients in our successful recipe. Over the past couple of months, there’s been an unexpected increase in the number of SevenC3 staff walking around the office in slippers and bathrobes. Despite the team’s interesting new choice of attire, we haven’t diversified into bedwear – instead, we’ve won a new … Continue reading “How Champneys became the antidote to frantic social media”

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