Video Storytelling for Content Marketers 26th September 2017

July 27th, 2017

This one-day video storytelling workshop is designed to equip content marketers with the knowledge and tools they need to take advantage of the growth of video. The workshop mixes together social science, behavioral, economical and creative storytelling. Helping delegates understand how stories work, why we like them and how they can be built into professional … Continue reading “Video Storytelling for Content Marketers 26th September 2017”

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What can content creators learn from the new Apple launch?

September 18th, 2017

As Tim Cook, Apple CEO, took the stage at the Steve Jobs Theater on Tuesday, expectations were running high. Ten years on from the launch of the original iPhone what did the world’s leading consumer electronics company have up its sleeve? Sadly for Apple online leaks took away the element of surprise which meant that … Continue reading “What can content creators learn from the new Apple launch?”

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Vitality launches influencer campaign with a difference

September 18th, 2017

Spearheading a new way of working with influencers, the UK’s leading content marketing agency SevenC3 has delivered stunning results for Vitality with a new type of influencer marketing programme to launch Jessica Ennis-Hill’s running festival VitalityMove. SevenC3 used a combination of audience insight and intuition, identifying 11 emerging influencers whose audiences showed strong affinities with … Continue reading “Vitality launches influencer campaign with a difference”

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Remarkable Content and Hampshire County Council team up on award winning digital campaign

September 18th, 2017

Public relations and content marketing specialist, Remarkable Content and Hampshire County Council were awarded the ‘Digital Campaign of the Year’ award at the 2017 UK Public Sector Communications Awards on the 6th September, for their work on the 2016 library service awareness campaign.  This latest award win for Remarkable Content comes as a direct result of the work that … Continue reading “Remarkable Content and Hampshire County Council team up on award winning digital campaign”

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Stockmann launches new lifestyle magazine, created by John Brown

September 18th, 2017

Content marketing specialist John Brown has been appointed by Finland’s most iconic department store Stockmann to create a cutting-edge, multi-channel content programme. John Brown has now set up an office in Helsinki, working alongside its Dentsu Aegis Network colleagues. The content programme has been launched on stockmann.com and the department store’s social media channels. It … Continue reading “Stockmann launches new lifestyle magazine, created by John Brown”

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Time to rethink your LinkedIn page?

September 11th, 2017

No matter whether you are B2C brand with a target audience of millions, or a B2B company whose content only really needs to be seen by 10 or so very specific individuals, your LinkedIn page really matters. It is a shop window – a reflection of your company and its values and aspirations. There was … Continue reading “Time to rethink your LinkedIn page?”

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Digital Breakfast On Tour to Manchester

September 11th, 2017

The CMA is taking the Digital Breakfasts on the road! First stop on our UK tour will be Manchester. The breakfast will be held at the Havas Manchester offices. The breakfast will be an insightful look at the way content marketing can be used to create awareness, build audiences, and ultimately deliver a strong return … Continue reading “Digital Breakfast On Tour to Manchester”

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Clare Balding gives an exclusive interview to My VIP

September 11th, 2017

The latest cover star for My VIP is national treasure and full-on renaissance woman Clare Balding, who introduces us to Archie, her lovely little Tibetan terrier. My VIP is published by CMA member John Brown Media. From her first memory of a dog’s face, to thinking she was a dog as a toddler, to how … Continue reading “Clare Balding gives an exclusive interview to My VIP”

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Explosive video action with cricket captain Joe Root

September 11th, 2017

How to use a bucket of balls and some Art Attack creativity to get your brand in the news. When Vitality wanted to highlight the historic first ever day/night cricket match in the UK on 17 August, the team at Seven wanted a concept that would be as playful and disruptive as the Vitality brand. They … Continue reading “Explosive video action with cricket captain Joe Root”

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A Day in the Life of… Jane Hunt, Co-Founder & Marketing Director at JBH – The Content Agency

September 4th, 2017

Jane co-founded JBH in 2013. As Marketing Director, she has a keen eye for identifying and responding to the unique challenges faced by brands with her constructive, honest approach. Having spent her professional life working as a marketing consultant both client and agency side, her key area of expertise lies in brand strategy and campaign … Continue reading “A Day in the Life of… Jane Hunt, Co-Founder & Marketing Director at JBH – The Content Agency”

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Customer magazines: hardy, perennial performers

September 4th, 2017

Hidden amongst a general decline in magazine sales, customer magazines continue to shine brightly. CMA consultant editor Dominic Mills looks at why the category performs for readers and brands. The decline of print magazines is an ongoing story. With a few newsstand exceptions – notably current affairs – last month’s ABC figures showed most titles … Continue reading “Customer magazines: hardy, perennial performers”

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