International Content Marketing Awards 2018

July 19th, 2018

  The International Content Marketing Awards are the biggest night in the content marketing calendar. Agencies from across the world offer up their greatest work from the past 12 months for judgement by some of the biggest names in marketing. We are excited to announce that there are 24 categories available to enter this year, … Continue reading “International Content Marketing Awards 2018”

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Key Content Marketing Trends in 2018

June 13th, 2018

Earlier in the year, we published an article which highlighted the key trends it believes will shape content marketing in 2018. We suggested that brands would diversify the type of content they produce, and would also invest in developing multidisciplinary content teams. We predicted that GDPR would have a significant impact on the shape of … Continue reading “Key Content Marketing Trends in 2018”

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Personalisation matters: Why its one of the BEST ways to reach millennials

September 17th, 2018

Millennials are a generation that make up 12 million people, almost one-fifth of your population. They are exposed to ads every day, so if you want to convert them into customers, you need a strong content marketing strategy. Millennials dominate the business world with 35% of the UK workforce estimated to be millennials within the next 2 years. … Continue reading “Personalisation matters: Why its one of the BEST ways to reach millennials”

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Five excellent and innovative examples of content marketing – September 2018

September 14th, 2018

Every few months we like to highlight a few content marketing campaigns that have caught our eye. This time there’s a mixture of content from the UK and the US, some of which is created in house by established companies, some by agencies and others by startups eager to grow their nascent businesses. What links … Continue reading “Five excellent and innovative examples of content marketing – September 2018”

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Why we need factfulness

September 12th, 2018

How much of the world’s population live in poverty? How many girls graduate from school? When we have to answer simple questions about global trends, we’re often wrong. Even chimpanzees – who answer randomly – outperform journalists, teachers and Nobel laureates in this test. Why is that and how can we avoid it? Photo: The … Continue reading “Why we need factfulness”

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Awards deadline extension

September 10th, 2018

Last week was one of the busiest weeks in the CMA offices in a very long time – thanks to the Content Marketing Association (CMA) awards. We had initially planned the deadline for entries to be Friday 7th, and not surprisingly in the last week literally, hundreds of entries have rolled in. In the end, … Continue reading “Awards deadline extension”

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Key social media listening tools’ benefits for content creation

September 4th, 2018

Some of the key social media listening tools’ benefits are about giving deeper insight into audience profiles and behaviour which helps define any content strategy, says Dialogue’s Content Strategist, Howard Wilmot. With the advent of SEO and social media, content creation became a highly complex proposition, moving away from a journalistic take on who the … Continue reading “Key social media listening tools’ benefits for content creation”

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Key trends in video

August 30th, 2018

The future of online content may be video, but the jury is out as to what form it might take. This is because the last few years have witnessed a rush of new formats and platforms which are forcing savvy content marketers to re-appraise their working practices. The CMA is running a video storytelling course … Continue reading “Key trends in video”

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Evolution of the infographic

August 30th, 2018

Since they were first invented, infographics have been a favourite way of displaying data and enticing readers to view your content. They present content in a more engaging way than text alone and are fantastic for bloggers, journalists and other content creators. What is an infographic Infographics are a fun and quick way to learn … Continue reading “Evolution of the infographic”

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We’re changing our name – and no, I’m not upset about it…

August 30th, 2018

Southerly’s name is changing to Spoon. Here, Shelley Hoppe explains how she really feels about becoming Spoon London – and why the future looks so rosy for the London arm of the global agency.  I’ve spent the last few weeks talking to clients, suppliers and other stakeholders about our change of name. There’s been a … Continue reading “We’re changing our name – and no, I’m not upset about it…”

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How To Pitch Video To Executives

August 30th, 2018

You’ve got an idea for a video marketing campaign you know will kill, but something’s standing in the way: your company’s executive team. So how can you persuade them to give video a chance? Convincing some execs to try new things can be tough. But like anyone else, when they see the data and open … Continue reading “How To Pitch Video To Executives”

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The False Truth of 1 Million Views

August 29th, 2018

“Our content needs to go viral! We need at least 1 million views for our video to be successful.” As professionals, you’ve no doubt heard this phrase at some point throughout your careers. Perhaps it is a topic of conversation in your marketing meetings or even distinguished as the main objective of your current digital … Continue reading “The False Truth of 1 Million Views”

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