Sustaining Super Engagement Through Content Marketing – 8th November 2017

October 31st, 2017

The CMA Digital Breakfasts are monthly thought leadership events focused on the Content Marketing community in the UK. Each breakfast features three to four individual speakers who present on a specific theme, along with a panel debate to discuss thoughts and questions from the audience. You’ll learn and discuss successful content marketing strategies, winning tactics, … Continue reading “Sustaining Super Engagement Through Content Marketing – 8th November 2017”

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CMA International Content Marketing Awards Shortlist Revealed

October 9th, 2017

The world’s most competitive content marketing awards London, October 9, 2017: The Content Marketing Association (CMA), the industry body for the content marketing industry, has revealed its shortlist for the 2017 International Content Marketing Awards. The winners of the world’s most competitive awards for the global content marketing industry will be announced at a ceremony … Continue reading “CMA International Content Marketing Awards Shortlist Revealed”

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How can your content stand out?

November 13th, 2017

There is now so much content being generated by publishers, brands and consumers that getting your work to stand out is becoming increasingly difficult. How you achieve excellence and virality for branded content was the key topic of the digital breakfast held in the first week of November. The first of the four presenters was … Continue reading “How can your content stand out?”

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T3 unveils sophisticated new look in November issue

November 13th, 2017

Future plc, the international media group and leading magazine publisher, has announced a redesign of their iconic technology magazine T3. Placing a distinct emphasis on smarter living, the new-look magazine is a direct response to the ever-expanding influence of technology on everyday life. Showcasing aspirational tech and lifestyle products to suit the T3 reader and … Continue reading “T3 unveils sophisticated new look in November issue”

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Matalan Christmas Ad Campaign

November 13th, 2017

Matalan have launched the Christmas season with a heart-warming and humorous new TV campaign. With creative developed collaboratively by Matalan and ITV Adventures, and produced by ITN Productions, the hero 60 second commercial went live on Nov 4, during The X Factor on ITV. The commercial is a warm take on a family’s busy run … Continue reading “Matalan Christmas Ad Campaign”

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Expert Panel: Best of Digital 2017 & Predictions for 2018 – 6th December 2017

November 13th, 2017

Our December panel of experts have significant experience in creating and managing digital content today. In quick-fire succession, each will showcase the most important developments in digital marketing through 2017, both from their own case studies and the wider digital landscape. You’ll also get each of our expert’s predictions for the most important trends facing … Continue reading “Expert Panel: Best of Digital 2017 & Predictions for 2018 – 6th December 2017”

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Is Personalised Content Getting Smarter?

November 6th, 2017

Technology can be transformative, making lives easier and less stressful. However, if there’s one topic that seems to always raise the blood pressure of marketers it is tech-driven personalisation of content. Content marketers not only have to think about ROI on the content they produce for their own platforms, but also invariably optimise it for … Continue reading “Is Personalised Content Getting Smarter?”

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The Sweet Spot Where Content, Influencers and Social Meet

November 6th, 2017

There’s a growing industry consensus that the point where content, influencers and social platforms interact is a sweet spot for brands, says consultant editor Dominic Mills. The trick is how to take advantage of it, manage it and maximise the return It’s one of the jobs of a consultant editor to roam the landscape, gathering … Continue reading “The Sweet Spot Where Content, Influencers and Social Meet”

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A Day in the Life of Joe Orton, Head of Platforms at SevenC3

November 6th, 2017

Joe has worked at SevenC3 since January 2015. He has a long background in social media, working on brands from Under Armour and Nandos to UBS and Grant Thornton. Starting as a community manager and content creator, his role evolved – mirroring the evolution of social – into Head of Platforms. While distribution is key, … Continue reading “A Day in the Life of Joe Orton, Head of Platforms at SevenC3”

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Month In Content Marketing: October 2017

November 6th, 2017

size? wins photography award, the rise of voice search and JD Williams’ debuts new campaign. Footwear brand size? project wins photography award –  TCO’s Dirt Track commission for the foot and leisure wear brand size? has won ‘Best Project’ in this year’s prestigious Association of Photographers Awards. The winner was Benedict Redgrove’s series on the … Continue reading “Month In Content Marketing: October 2017”

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Stats, Facts and Future Trends: October 2017

Stats, Facts & Future Trends November 6th, 2017

This month, we look at mobile’s global dominance for internet access, the value of Snapchat’s older users for brands, and how online spend for video has overtaken banner ads. Mobile expands its global share of internet use Zenith has released its latest Mobile Advertising Forecasts report, which has found that the use of mobile for accessing the … Continue reading “Stats, Facts and Future Trends: October 2017”

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Google Shopping Updates in Europe

iProspect November 6th, 2017

In a change to Google Shopping, comparison shopping services such as Kelkoo are now eligible to advertise products from their comparison engines on Google Shopping, providing their service meets eligibility criteria. The change is being implemented in EEA and Switzerland. What is Google Shopping? Google Shopping refers to the paid-for product ads that are served at … Continue reading “Google Shopping Updates in Europe”

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