Flying high one year on: magazine relaunch proves popular among BALPA members

July 14th, 2017

A members survey by The British Airline Pilots’ Association (BALPA) has resulted in some very positive feedback about its member magazine, The Log. CPL won a competitive pitch last June to revamp the design of the quarterly title, which is written and edited by an in-house BALPA team. BALPA is the professional association and registered trade … Continue reading “Flying high one year on: magazine relaunch proves popular among BALPA members”

Read more Share: Posted in CMA Member News

Four key content marketing trends for the rest of 2017

July 14th, 2017

It might not seem possible but we are already half way through 2017 and autumn is just a brace of weeks away. So now is a good time to take stock of how the content world has developed in the past six months, and what the key implications are for brands and their editorial teams. … Continue reading “Four key content marketing trends for the rest of 2017”

Read more Share: Posted in CMA Industry News

Award Entries Masterclass – 25th & 26th July

July 7th, 2017

There is an art to writing award entries, one which can make or break your entry. If you’re entering the International Content Marketing Awards this year, what better way to prepare than take our training course on writing award entries? The short 2.5 hour course is run by Dominic Mills, an experienced awards writer & … Continue reading “Award Entries Masterclass – 25th & 26th July”

Read more Share: Posted in CMA News

B2B Marketing Challenges – 2nd August

July 7th, 2017

The speakers for this Digital Breakfast will be discussing the role of content in marketing to other businesses, creating exciting content in ‘boring’ industries and leveraging the impact of market sector influencers to build a platform for thought leadership strategies. There is a summer sale for the August Digital Breakfast, with tickets heavily discounted at: … Continue reading “B2B Marketing Challenges – 2nd August”

Read more Share: Posted in CMA News

CMA INTERNATIONAL CONTENT MARKETING AWARDS ARE OPEN FOR ENTRY!

June 27th, 2017

We are delighted to announce that our CMA International Content Marketing Awards are back and now open for entry. Agencies from across the world will offer up their greatest work from the past 12 months for judgement by some of the biggest names in marketing. Last year we had over 400 entries from 100 different … Continue reading “CMA INTERNATIONAL CONTENT MARKETING AWARDS ARE OPEN FOR ENTRY!”

Read more Share: Posted in CMA Members

Eurostar appoints Cedar as its content and media sales partner

July 24th, 2017

Eurostar has appointed Cedar to bring its destination content and media sales activities under one agency roof for the first time in the brand’s history. The account was awarded after a competitive pitch launched through the Content Marketing Association’s CMA Advance programme. The brief will see Eurostar and Cedar engaging customers with hundreds of pieces … Continue reading “Eurostar appoints Cedar as its content and media sales partner”

Read more Share: Posted in

Four challenges that B2B content marketers face

July 21st, 2017

For the last few years, very high on the to do list of CMOs from B2B companies has been content. Survey after survey has concluded that B2B brands intend to invest more in content mainly to help with lead generation and ultimately securing new business as well as brand awareness and SEO. There are however … Continue reading “Four challenges that B2B content marketers face”

Read more Share: Posted in CMA Industry News

How to optimise your multilingual content strategy (part two)

July 21st, 2017

Matt Colley continues his guide through the labyrinthine world of multilingual digital and print content in the second part of this series. So, you’ve read and digested my first article on multilingual content. If not, get to it! You’ve got good translators on board, your clients love your content, and you’ve set up your glossaries … Continue reading “How to optimise your multilingual content strategy (part two)”

Read more Share: Posted in CMA Blog

Mind your languages: how to optimise your multilingual content strategy

July 21st, 2017

As global content marketers, one of the biggest challenges can be communicating your content and brand messages across multiple languages. With 15 years’ experience working on multilingual projects, Dialogue’s Managing Production Editor Matt Colley shares his tips on best practice and potential pitfalls when developing a multilingual content strategy in part 1 of a 2 … Continue reading “Mind your languages: how to optimise your multilingual content strategy”

Read more Share: Posted in CMA Blog

Is your web content fit for purpose?

July 21st, 2017

Your marketing plan screams for web content. Your website needs it, your social plan needs it and your emails could do with something more than just another samey sales message. Making sure you have great content across all channels is imperative and great SEO optimised text is the foundation of this. Video, VR and audio … Continue reading “Is your web content fit for purpose?”

Read more Share: Posted in CMA Blog

What will virtual reality do to our brains?

July 21st, 2017

What are the real implications for virtual reality (VR)? And just how do our brains react while our eyes are tantalised in 360 degrees? I’ve quizzed the lucky rascals at the School of Psychology at the University of East Anglia to find out. What can virtual reality do to us? Professor Kenny Coventry leads the … Continue reading “What will virtual reality do to our brains?”

Read more Share: Posted in CMA Blog

Enjoy your trip? Get onboard with your travel customers

July 21st, 2017

To succeed, travel content needs to get onboard the new content marketing flagship. Captain of this ship is the consumer, but they should never travel alone. You need to join your customers on their journey. This means you need to talk with them, not at them. From the first research on a mobile device right … Continue reading “Enjoy your trip? Get onboard with your travel customers”

Read more Share: Posted in CMA Blog

CPL projects make shortlist for national awards

July 21st, 2017

Outstanding work by CPL has made the shortlist for the 2017 Institute of Internal Communication (IoIC) national awards. The IoIC is an independent professional body, dedicated to promoting a deeper understanding of internal communications. The annual national awards scheme aims to seek out and celebrate great examples of work. CIBSE Journal, the monthly magazine for the … Continue reading “CPL projects make shortlist for national awards”

Read more Share: Posted in CMA Member News

Archant wins coveted PPA Chairman’s Award

July 21st, 2017

Dialogue’s parent company Archant has received the coveted Periodical Publishers Association Chairman’s Award for its “modern and agile approach to publishing”. The award normally honours a specific magazine brand or individual, but this year it went to the Archant group as a company, with very specific mention of its incredible 172-year history and truly modern … Continue reading “Archant wins coveted PPA Chairman’s Award”

Read more Share: Posted in CMA Member News

CMA Summer Party!

July 14th, 2017

Huge thank you to everyone who attended our members summer party on Thursday 13th July. The party was great fun, it’s always nice to get our members together! Please see a selection of pictures below:      

Read more Share: Posted in CMA News