An introduction to Virtual Reality…

A mature business man wears a virtual reality headset, controlling the experience with hand gestures. There is a streak of light from his index finger, indicating the point of manipulation. June 23rd, 2016

A couple of decades ago, when people envisaged the future, they often talked of driverless cars, hover boards and Virtual Reality.Now in 2016 driverless cars are on the highways of California, and a version of the hover board can be bought from many stores. But whatever happened to Virtual Reality? For a long time now … Continue reading “An introduction to Virtual Reality…”

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The CMA Awards 2016 are back and open for entry!

ROCKET-circle June 14th, 2016

The CMA International Content Marketing awards are back and now open for entry. Agencies from across the world will offer up their greatest work from the past 12 months for judgement by some of the biggest names in marketing. Last year we had over 400 entries from 100 different agencies, and 21 countries, making them … Continue reading “The CMA Awards 2016 are back and open for entry!”

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Introducing the CMA’s new awards

ROCKET-icon June 14th, 2016

The CMA is revamping its content marketing awards scheme for 2016, with a host of new awards designed to reflect the rapid changes in content marketing. CMA managing director Clare Hill discusses the new-look awards with consultant editor Dominic Mills. Dominic Mills: Clare, you’ve revamped the awards for this year. Tell us some of the … Continue reading “Introducing the CMA’s new awards”

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CMA Video Engagement Report – Who has downloaded it?

video-industry-report June 10th, 2016

Our recent Industry report on Video Content for Engagement has now been downloaded over 600 times in the last 6 weeks! We thought we would share with you some data on who this is. We have had a really great and diverse range of companies download the report across the following sectors: Advertsing Agencies, Brands, … Continue reading “CMA Video Engagement Report – Who has downloaded it?”

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CONTENT MARKETING ASSOCIATION EXPANDS AWARDS IN LINE WITH INDUSTRY ACCELERATION

cma-news May 5th, 2016

Ten new categories introduced to the 2016 International Content Marketing Awards New line up of 26 award categories reflects industry growth Changes made following extensive audit and CMA industry research LONDON, May 05, 2016: Today The Content Marketing Association has announced the expansion of its International Content Marketing Awards to reflect continued industry growth and … Continue reading “CONTENT MARKETING ASSOCIATION EXPANDS AWARDS IN LINE WITH INDUSTRY ACCELERATION”

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Sainsbury’s Magazine Launches New Weekly Radio Show!

Seven June 22nd, 2016

Listen to Seven’s new radio show for Sainsbury’s magazine wherever you are- with food news, trends and expert insight- now on digital radio every Saturday morning at 9am. You can now enjoy Sainsbury’s magazine for breakfast every Saturday morning at 9am, as the magazine has launched a new weekly radio show. Not content with being … Continue reading “Sainsbury’s Magazine Launches New Weekly Radio Show!”

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Gold Key Media partners with Harper’s Bazaar and Town & Country to tap into growing events distribution market

Gold Key Media June 20th, 2016

Gold Key Media have partnered with Harper’s Bazaar and Town & Country to create a tailored distribution strategy for Eroica Britannia – a cycling and family lifestyle festival. With the aim of getting the magazines into the hands of their target audience, Harper’s Bazaar and Town & Country were placed in a stand at the event, … Continue reading “Gold Key Media partners with Harper’s Bazaar and Town & Country to tap into growing events distribution market”

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Immediate Media Co agrees sale of Outdoorsmagic to Factory Media Limited

Factory Media June 20th, 2016

Immediate Media Co, the special interest content and platform company have completed the sale of OutdoorsMagic to Factory Media. Factory has over 32 years of heritage and experience in outdoor sports and activities. As a media owner and production company, they conceive, create and deliver authentic and engaging content and campaigns, distributed through 23 owned and operated … Continue reading “Immediate Media Co agrees sale of Outdoorsmagic to Factory Media Limited”

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ITN Productions nominated for 3rd year in a row at the Edinburgh TV Awards!

ITN Productions June 20th, 2016

ITN Productions has been nominated for the 3rd year running for Production Company of the Year at the Edinburgh TV Awards. Their Channel 4 documentary Escape from ISIS has also been nominated for International Co-Production – a new category. Well deserved! You can see a fill list of nominations here.  

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Spafax Dominates Three of Canada’s Most Prestigious Publishing Awards

Spafax June 20th, 2016

Spafax’s content marketing teams have a lot to celebrate following last weeks’ Canadian Society of Magazine Editors Awards, Digital Publishing Awards and National Magazine Awards. Overall, the teams brought home three golds and two silvers on behalf of Spafax clients. Air Canada enRoute, Fairmont Magazine and Mercedes-Benz magazine’s achievements in the top Canadian publishing awards … Continue reading “Spafax Dominates Three of Canada’s Most Prestigious Publishing Awards”

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Augusts’ Friday Faves!

August June 17th, 2016

Here are this weeks Friday Faves! 74% of customers get frustrated with websites when content appears to have nothing to do with their interests If you aren’t using personalisation in your marketing, you’re losing business. As blunt as this sounds, more and more customers are demanding an online experience that is suited to their needs. … Continue reading “Augusts’ Friday Faves!”

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MEC Wavemaker and The Foundry NME and GWR #TracksOnTheTrack

Time Inc June 16th, 2016

Time Inc. UK have partnered with MEC to create #TracksOnTheTrack, a content marketing strategy to promote an online festival hub for train franchise GWR. The hub provides users with essential travel information, as well as authoritative reviews of each festival by NME journalists, bespoke NME-curated Spotify playlists (based on each festival’s line up) and influencer … Continue reading “MEC Wavemaker and The Foundry NME and GWR #TracksOnTheTrack”

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I-CIO: Optimising the content experience for IT leaders

Seven June 16th, 2016

Seven launches a fresh look for Fujitsu’s thought leader website www.i-cio.com in response to emerging user needs. I-CIO.com, the award-winning digital platform produced by Seven’s Business and Finance team for global IT company Fujitsu, has gone live with a major refresh designed to deliver an even more compelling user experience to its core audience of … Continue reading “I-CIO: Optimising the content experience for IT leaders”

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The TUI Group pairs up with Factory Media

Factory Media June 16th, 2016

The TUI Group have launched a collaboration with Mpora and the Factory network. This is the travel enterprise’s first foray into the action, outdoor and adventure sports sphere, and a strident departure from the mainstream national press placements that are traditionally used to draw the family spend. Emma Geary, account director says: we’re delighted to … Continue reading “The TUI Group pairs up with Factory Media”

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