CUSTOMER JOURNEY – AN INTRODUCTION

August 19th, 2019

  Originally published by Amplitude Media. If you’ve been hanging out in the marketing sphere for a while, you’ve probably heard the term “customer journey”. It’s one of those phrases that sounds like self-important marketing jargon (and it sort of is), but the concept behind it is solid. This post is going to break it … Continue reading “CUSTOMER JOURNEY – AN INTRODUCTION”

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Awards Case Study: Luxury as it’s lived

August 16th, 2019

Cedar won Gold in Best Annual ‘Always-On’ Content Strategy at the 2018 International Content Marketing Awards for their work with Mandarin Oriental.  Just under a year ago, the luxury hotel brand Mandarin Oriental wanted to start a new chapter in its brand journey: digital transformation. The brand understood that online, video and social were the … Continue reading “Awards Case Study: Luxury as it’s lived”

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Awards Case Study: Destination Grandmother

August 9th, 2019

Geelmuyden Kiese won Gold in the Best Video – Individual category at the 2018 International Content Marketing Awards for their work for Avinor on the Destination Grandmother campaign. Avinor is a state-owned company that operates the Norway’s civil airports and is responsible for air traffic control services, as well as each airport’s commercial services. However, … Continue reading “Awards Case Study: Destination Grandmother”

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Campaigning for the right reasons – marketing campaigns vs “advocacy” campaigns

August 6th, 2019

A thought piece from TCO London‘s Head of Impact Partnerships, Josie Parmee I’m on a mission to harness the power of brands to add genuine value to societal progress, whether that be social or environmental. Why? We’re facing unprecedented times – a climate and environment emergency has been declared, displacement is a threat for more … Continue reading “Campaigning for the right reasons – marketing campaigns vs “advocacy” campaigns”

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AI: Powering the pivot from product to people marketing

August 5th, 2019

Blog written by Emil Bielski, Chief Strategy Officer, iProspect Once an empty buzzword fuelled by hype and hyperbole, artificial intelligence has now emerged as a marketing necessity, powering countless real-world applications. Its scope is vast and most excitingly, in my view, brings potential to power a critical, much-needed shift from product- to people-driven marketing. We are … Continue reading “AI: Powering the pivot from product to people marketing”

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Awards Case Study: Rhino Prop Star

July 31st, 2019

eric won Gold in Best Use of Social Media for B2B at the 2018 International Content Marketing Awards for their Rhino Prop Star campaign.  As suppliers of kits, balls and training equipment to the rugby world, Rhino have to compete against the world’s biggest sports brands, as well as aggressive ‘value’ brands, so needed content strategy that … Continue reading “Awards Case Study: Rhino Prop Star”

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Three powerful ways businesses can make their content more engaging and effective

July 29th, 2019

Content must serve a purpose. Informing, educating, building trust, reaching new audiences, driving sales, retaining customers – the list goes on. But if that content it is not engaging it won’t attract the eyeballs of busy people and certainly won’t be shared. So why not apply these three techniques and help meet your marketing goals… … Continue reading “Three powerful ways businesses can make their content more engaging and effective”

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HOW TO MANAGE YOUR CREATIVE HEALTH

July 29th, 2019

Listening to Chris Evans talking about Mental Health Awareness Week on the radio recently got me thinking about mental health, and a conversation I’d had with my colleagues about what I’m going to dub ‘Creative Health’. Like Chris, I’m a keen runner, and for me running is the ultimate ‘headspace’ I need to manage both … Continue reading “HOW TO MANAGE YOUR CREATIVE HEALTH”

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Getting started with outreach

July 29th, 2019

Welcome to our six-part outreach blog series – a breakdown of our whitepaper, the Builtvisible complete guide to outreach, which you can download in full here. Part one in the series is all about how to begin your outreach journey, understanding content and the different types of hooks and angles. What is outreach and why … Continue reading “Getting started with outreach”

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Full-throttle for CarFest North and South

Newhall Publishing July 25th, 2019

Newhall Publishing is delighted to be working with Brand Events on one of their biggest outdoor festivals – CarFest North and South. Following our successful collaboration with Brand Events on other motoring and lifestyle shows, we are excited to be working together again on this new family festival of food, music and motoring. Newhall has … Continue reading “Full-throttle for CarFest North and South”

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