International Content Marketing Awards 2018

June 15th, 2018

The International Content Marketing Awards are the biggest night in the content marketing calendar. Agencies from across the world offer up their greatest work from the past 12 months for judgement by some of the biggest names in marketing. We are excited to announce that there are 24 categories available to enter this year, to … Continue reading “International Content Marketing Awards 2018”

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Key Content Marketing Trends in 2018

June 13th, 2018

Earlier in the year, we published an article which highlighted the key trends it believes will shape content marketing in 2018. We suggested that brands would diversify the type of content they produce, and would also invest in developing multidisciplinary content teams. We predicted that GDPR would have a significant impact on the shape of … Continue reading “Key Content Marketing Trends in 2018”

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Ensuring your influencer has an influence

July 13th, 2018

Working with an influencer with a million followers guarantees a million views, right? Wrong. So very wrong. In light of Unilever’s recent pledge not to work with follower-buying influencers, it’s important to know how to spot fake followings, before it’s too late. Working with influencers is a great way to reach new audiences and engage potential … Continue reading “Ensuring your influencer has an influence”

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How Instagram’s IGTV innovation will change content marketing

July 12th, 2018

A couple of weeks ago Instagram made what might turn out to be one of the most significant social media announcements of 2018. It unveiled IGTV, its new longform, vertical video, full screen platform that is available in the Instagram app as well as a standalone IGTV app. Individuals and brands have been able to … Continue reading “How Instagram’s IGTV innovation will change content marketing”

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TCO LONDON PRODUCE STAY WIDER OF THE RIDER CAMPAIGN FOR CONTINENTAL TYRES

July 12th, 2018

Continental Tyres and London Cycling Campaign (LCC) has launched a ‘Stay Wider of the Rider’ campaign with this video of the Brownlee brothers produced by TCO London. ‘Not everyone should be this close’ runs the tagline as the charity seeks to raise public awareness of the dangers of motorists passing cyclists too closely. Alistair Brownlee said: … Continue reading “TCO LONDON PRODUCE STAY WIDER OF THE RIDER CAMPAIGN FOR CONTINENTAL TYRES”

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New Content Marketing Association (CMA) award acknowledges intersection of content and PR

July 11th, 2018

Over the last couple of years, we have noticed a growing interest in content marketing from the ​PR departments of brands and dedicated PR agencies. “More and more members with a PR background are joining the Content Marketing Association (CMA) and attending our events, while we are increasingly receiving requests to address audiences of PR … Continue reading “New Content Marketing Association (CMA) award acknowledges intersection of content and PR”

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How to make automotive SEO and content marketing work

July 9th, 2018

Whether you’re a car brand or a dealership, automotive SEO-driven content marketing has not necessarily been a tactic many have employed to date. Despite its huge technical advances in relation to the product itself, the car industry to date has been slow to take advantage of the new marketing initiatives digital has ushered in – … Continue reading “How to make automotive SEO and content marketing work”

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What exactly is a rebrand? 5 things to consider when shaking things up

July 9th, 2018

At one time or another, you’ve probably clocked news of a company going through a ‘rebrand’ – a process (much like cosmetic surgery or home DIY) that can involve change for the better (or worse). Truth is, we’re all too familiar with dodgy makeovers, like Gap’s bemusing 2010 logo change or Mastercard’s major brand fail in 2006. Getting … Continue reading “What exactly is a rebrand? 5 things to consider when shaking things up”

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Cedar relaunches BA High Life on the magazine’s 45th anniversary

July 6th, 2018

This month, the new-look British Airways’ High Life magazine is taking flight with a point of view designed to inspire and entertain the 21st century traveller. Bold, bright and unashamedly British, the new High Life brings an optimistic and open-minded attitude to exploring the world, as a deliberate antidote to the pessimism, uncertainty and negativity that … Continue reading “Cedar relaunches BA High Life on the magazine’s 45th anniversary”

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Content marketing thoughts inspired by the World Cup

July 6th, 2018

In many ways it didn’t look as if Russia 2018 was going to be much of a World Cup. Dogged by the corruption scandal that engulfed FIFA in 2015, missing key teams in Italy, Holland and the USA, and held in a country ruled by a leader who some feared would use the event for … Continue reading “Content marketing thoughts inspired by the World Cup”

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Award Winning Agencies: Cedar Communications

July 3rd, 2018

For Cedar Communications, one of the longest established content marketing companies in the UK, the CMA awards are a highlight of the year. They’re when time and money is invested to showcase the work of many different sectors of the company, and the company’s diligence is often rewarded with a string of awards. In 2017 the person spearheading the … Continue reading “Award Winning Agencies: Cedar Communications”

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Hearst Made wins O2 content account

July 2nd, 2018

  There was a major win for Hearst Made, the publisher’s in-house content agency, in early summer. The company won the contract to relaunch the in-store magazine as O2 Alive, a lifestyle brand highlighting O2’s music and entertainment connections and drawing on the publisher’s consumer lifestyle editorial expertise and audience insight. According to Hearst “The … Continue reading “Hearst Made wins O2 content account”

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