August has been appointed to the Government roster for Communications services

august January 18th, 2017

August, the award-winning content arm of Publicis UK, is one of eight agencies across the UK to have been selected by the Government Communications Service to fulfil Editorial services over the next four years. The GCS said the framework is expected to be worth a total of up to £42m across all eleven specialisms. Alex … Continue reading “August has been appointed to the Government roster for Communications services”

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REED appoints Cedar DCX to redesign its digital platform

cedar-news January 12th, 2017

Cedar DCX, the digital customer experience unit of Cedar, has been appointed to redesign the global website for leading international recruitment company REED, following a competitive tender brokered by the Content Marketing Association. The reedglobal.com site is a multi-territory, multi-lingual web platform providing job search, recruitment management and consultancy for both candidates and clients, as … Continue reading “REED appoints Cedar DCX to redesign its digital platform”

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Content marketing success factors for 2017 -01/02/17

cma-digital-breakfasts January 12th, 2017

We are delighted to announce that our first Digital Breakfast of 2017 will be held on Wednesday 1st of February. The breakfast topic will be: Content marketing success factors for 2017 For this breakfast the speakers will be covering how to deliver true business value through content marketing, measuring return on objectives and return on … Continue reading “Content marketing success factors for 2017 -01/02/17”

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Social Media ROI & Content Marketing Training Course 28/02/17

cmatraining January 5th, 2017

Overall Aim The programme will provide attendees with a thorough understanding of how to define, track and report on the ROI of social media and content marketing, with a focus on real business returns (e.g. sales) over vanity metrics (e.g. likes). Social media is a fact of life for almost every modern business with a … Continue reading “Social Media ROI & Content Marketing Training Course 28/02/17”

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Online Video for Content Marketers Training Course 14/02/17

cmatraining January 5th, 2017

Overall Aim The programme will provide attendees with a thorough understanding of the principles and practices of online video for content marketers Video is the fastest growing media online, and offers an unparalleled opportunity for brands to deliver value to customers through engaging content. This course will enable you to plan high quality video content … Continue reading “Online Video for Content Marketers Training Course 14/02/17”

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CMA Member Only Speaking Opportunities 2017

aaaa January 5th, 2017

Happy New Year to you all! We hope you enjoyed the festive season. Here at the CMA we are excited to kick start 2017 with some great speaking opportunities for our members to put themselves forward for. Below is a breakdown of the 7 events we have secured so far. The CMA will own complete … Continue reading “CMA Member Only Speaking Opportunities 2017”

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2017 – The year brands take Snapchat seriously?

snapchat_discover December 15th, 2016

For a while now Snapchat has been the social platform that brands, marketers and media organisations have been, well, just a little confused by. Running accounts on Facebook and Twitter are relatively straightforward, and brands are increasingly seeing high levels of engagement placing images on Instagram. Snapchat has for many brands however, remained on their … Continue reading “2017 – The year brands take Snapchat seriously?”

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Video highlights from the 2016 International Content Marketing Awards!

dsc_0834 November 28th, 2016

The 2016 International Content Marketing Awards took place on November 22nd at the Round House in Camden Town. See the pictures from the night here. Here are the highlights from the night: Congratulations again to all of the winners!

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CEDAR TRIUMPHS WITH GRAND PRIX AT 2016 INTERNATIONAL CONTENT MARKETING AWARDS

rocket-circle November 23rd, 2016

– Other winners include John Brown Media, MediaCom Beyond Advertising and Karmarama – London, November 23, 2016: The Content Marketing Association (CMA), the industry body for the content marketing industry, last night announced the winners of its seventh annual International Content Marketing Awards at a ceremony at The Roundhouse in London. The International Content Marketing … Continue reading “CEDAR TRIUMPHS WITH GRAND PRIX AT 2016 INTERNATIONAL CONTENT MARKETING AWARDS”

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ITV, Matalan and Time Inc. UK Launch New Partnership

ITN Productions September 15th, 2016

Matalan are proud to launch a unique, content-led partnership with ITV and Time Inc. UK. The partnership, originated and brokered by Electric Glue, will see Matalan broadcast bi-weekly bespoke fashion and style shows on their online and digital platforms. Matalan have chosen to partner with ITV and Time Inc. UK to create Matalan Presents: The … Continue reading “ITV, Matalan and Time Inc. UK Launch New Partnership”

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Is fake news an issue for content marketers?

15-fake-news.w190.h190.2x January 19th, 2017

A couple of months ago I was flicking through my Facebook feed when I noticed an article detailing Donald Trump’s views on vegetarianism. I clicked through, found he’d said some fairly fruity things about non-meat eaters, chuckled to myself and then pressed share. Within a couple of hours my Facebook post had already garnered lots … Continue reading “Is fake news an issue for content marketers?”

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Magazine publisher Square Up Media to acquire Factory Media’s UK titles

press gazette January 19th, 2017

Magazine publisher Square Up Media is set to acquire media company Factory Media, publishers of Dirt and Cycling Magazine UK, for an undisclosed sum. The deal with private equity firm Forward Dimension Capital (FDC), owners of Factory Media, include titles in the UK and France, but excludes the German arm of the business. Square Up Media currently … Continue reading “Magazine publisher Square Up Media to acquire Factory Media’s UK titles”

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ITN Productions appoints first Head of Creative

itnp-logo-black-cropped_150x105px January 19th, 2017

ITN Productions has appointed Kathryn Dufty as the first Head of Creative of its advertising production business to further amplify the creative output of its TV commercials and branded content teams. Formerly creative director of multi-platform production agency Kream (part of the Karmarama group), Kathryn has created campaigns and content for first class brands such … Continue reading “ITN Productions appoints first Head of Creative”

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Why branded content will supplant traditional advertising

mediatel_logo (1) January 19th, 2017

Marketing communications is undergoing a paradigm shift. Brand messages are slowly but surely moving away from the ad break and deeper into consumers’ lives. The motivation for this change is clear. AdReaction: Gen X, Y and Z which compares the attitudes and behaviours of consumers from Gen Z (aged 16-19), Gen Y (aged 20-34) and … Continue reading “Why branded content will supplant traditional advertising”

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Remarkable Content bolsters healthcare offering with new Account Director

REMARKABLE SQUARE LOGO January 12th, 2017

Content marketing and PR agency Remarkable Content has announced the addition of Fiona Harvey, who joins the team as Account Director. Fiona joins Remarkable with over seven years’ experience in healthcare communications, and will work closely with the company’s growing list of healthcare organisations and charities. Fiona’s expertise in the healthcare sector will allow Remarkable … Continue reading “Remarkable Content bolsters healthcare offering with new Account Director”

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CES 2017 – new horizons for marketers

Print January 12th, 2017

This year’s Consumer Electronics Show, or CES to give it its more familiar moniker, looked set to be a real game changer with the debut of high profile innovative new gadgets and technologies. In the end the talk of the unveiling of the revolutionary new Mixed Reality system Magic Eye, as well as other high … Continue reading “CES 2017 – new horizons for marketers”

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EnVeritas Group now in Singapore

EnVeritas Group January 12th, 2017

EnVeritas Group is thrilled to announce the opening of their newest office in Singapore! Additionally, they are proud to join the British Chamber of Commerce Singapore and the Britain in Southeast Asia (BiSEA) group. EnVeritas Group are looking forward to taking advantage of these partnerships and the opportunities they hold.

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iProspect promotes Tom Cull to Chief Operating Officer

iProspect January 12th, 2017

This week digital performance agency iProspect has appointed Tom Cull as Chief Operating Officer in the UK and Ireland with immediate effect. Cull moves to the role on the executive team from his position as Managing Director of iProspect Manchester, part of Dentsu Aegis Network, where he has driven the growth of the Manchester business, … Continue reading “iProspect promotes Tom Cull to Chief Operating Officer”

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