The CMA Awards 2016 – 5 weeks to go, have you registered yet?

WEBSITE-1920X1220 July 28th, 2016

The CMA International Content Marketing awards are back and ready for entry, so far 70 agencies from across 12 countries have registered. Make sure you don’t miss the deadline (2 September) and register now. For now, all we need is your e-mail address and client campaign/title. Agencies from across the world will offer up their greatest … Continue reading “The CMA Awards 2016 – 5 weeks to go, have you registered yet?”

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CEDAR APPOINTED AS CONTENT AND OWNED MEDIA PARTNER FOR AER LINGUS, BRITISH AIRWAYS AND IBERIA

cedar-news July 27th, 2016

International Airlines Group (IAG) has appointed Cedar to oversee its owned content and media for Aer Lingus, British Airways and Iberia. Cedar works with British Airways currently and will now extend its portfolio to create original and bespoke content and deliver owned media sales for all three airlines. The brief includes the strategy, creation and … Continue reading “CEDAR APPOINTED AS CONTENT AND OWNED MEDIA PARTNER FOR AER LINGUS, BRITISH AIRWAYS AND IBERIA”

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Newsjacking for content marketers

newsjacking July 21st, 2016

Some PR professionals believe that the days when companies simply punted out a press release and secured lots of media coverage have gone forever. Getting coverage for clients now requires more imaginative approaches using content, ideas, stunts and social media. One tactic that a lot of PR companies are especially keen on at the moment … Continue reading “Newsjacking for content marketers”

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CMA Summer Party 2016

IMG_4636 July 15th, 2016

We just wanted to say a massive thank you to everyone that came to our summer party on Thursday evening, it was a great success and the weather was very kind to us! You can view the pictures from the night on Flickr. Pictures from the night are also up on Instagram – you can … Continue reading “CMA Summer Party 2016”

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Highlights from July’s Digital Breakfast on Creating unique, interactive and impactful content.

cma-digital-breakfasts July 13th, 2016

There was a great turnout at our July breakfast on Wednesday 13th, thanks to everyone that came! We had 7 CMA member agencies attend as well as companies such as Grey London, Liberty London, Nestle, QVC, Taboola, Zurich Municipal and Adhoc PR to name but a few. Huge thanks to our three speakers; Bizhan Govindji, Digital Stratetgist at Ogilvy, Peter Kirk, … Continue reading “Highlights from July’s Digital Breakfast on Creating unique, interactive and impactful content.”

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Stats, facts and future trends – June 2016

Stats, Facts & Future Trends July 6th, 2016

This month, we look at the increase in interactive content, the vital part secondary influencers play in successful campaigns, and why ‘dark social’ dominates social sharing. Marketers plan more interactive content Three quarters of content marketers plan to increase their use of interactive content in 2016, with even more agreeing that such material is more … Continue reading “Stats, facts and future trends – June 2016”

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CMA declares: “We’re backing Effectiveness Week”

ipa effectiveness week July 6th, 2016

An industry-wide initiative promoting effectiveness in all forms of marketing takes place later this year. Clare Hill, Managing Director of the Content Marketing Association, explains why the CMA is getting behind it and outlines some of its plans The UK has always led the way in the science of marketing communications effectiveness, thanks in large … Continue reading “CMA declares: “We’re backing Effectiveness Week””

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A day in the life… Nina Harrison-Bell, CEO at Videojug Networks

Videojug July 6th, 2016

Every day in my working life is different and that’s why it’s so exciting, and why I love what I do. During my 10+ years at ITN, no single day was the same and there’s an element of that here at Videojug.   8:30 We are a small team and I like to start the … Continue reading “A day in the life… Nina Harrison-Bell, CEO at Videojug Networks”

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Brexit Round-up – What Does It All Mean For Media?

Brexit June 30th, 2016

Please find below a roundup of the key trade media reactions to Brexit.     Campaign Brexit reaction: Ad industry rocked by UK vote to leave EU Campaign Brexit vote shows catastrophic failure of communications Campaign A nation divided: what marketers must learn from the Brexit vote Digiday WTF: What Brexit means for the UK … Continue reading “Brexit Round-up – What Does It All Mean For Media?”

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The CMA Awards 2016 are back and open for entry!

ROCKET-circle June 14th, 2016

The CMA International Content Marketing awards are back and now open for entry. Agencies from across the world will offer up their greatest work from the past 12 months for judgement by some of the biggest names in marketing. Last year we had over 400 entries from 100 different agencies, and 21 countries, making them … Continue reading “The CMA Awards 2016 are back and open for entry!”

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Introducing the CMA’s new awards

ROCKET-icon June 14th, 2016

The CMA is revamping its content marketing awards scheme for 2016, with a host of new awards designed to reflect the rapid changes in content marketing. CMA managing director Clare Hill discusses the new-look awards with consultant editor Dominic Mills. Dominic Mills: Clare, you’ve revamped the awards for this year. Tell us some of the … Continue reading “Introducing the CMA’s new awards”

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CMA Video Engagement Report – Who has downloaded it?

video-industry-report June 10th, 2016

Our recent Industry report on Video Content for Engagement has now been downloaded over 700 times! We thought we would share with you some data on who this is. We have had a really great and diverse range of companies download the report across the following sectors: Advertsing Agencies, Brands, Consultancy’s, Content Agencies, Creative Agencies, … Continue reading “CMA Video Engagement Report – Who has downloaded it?”

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CONTENT MARKETING ASSOCIATION EXPANDS AWARDS IN LINE WITH INDUSTRY ACCELERATION

cma-news May 5th, 2016

Ten new categories introduced to the 2016 International Content Marketing Awards New line up of 26 award categories reflects industry growth Changes made following extensive audit and CMA industry research LONDON, May 05, 2016: Today The Content Marketing Association has announced the expansion of its International Content Marketing Awards to reflect continued industry growth and … Continue reading “CONTENT MARKETING ASSOCIATION EXPANDS AWARDS IN LINE WITH INDUSTRY ACCELERATION”

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CMA Members Lunch – July 2016

IMG_4737 July 28th, 2016

We just wanted to say a massive thank you to everyone who joined us today for the members lunch at Grain Store!  See a selection of pictures below: 

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Making the most of video content

video July 28th, 2016

Video content usually entails a significant investment for a brand. There may be times when footage shot on phones, or cheaper video cameras will suffice, but on most occasions producing high quality, engaging content means getting the professionals in. The key for brands is to work out how to squeeze as much return on investment … Continue reading “Making the most of video content”

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Dialogue appoints new Head of Content

Print July 28th, 2016

Content agency Archant Dialogue has appointed a new Head of Content, Ryan Battles, as it expands its client base and offering. Dialogue works with high profile brands including Rolls-Royce Motor Cars, Center Parcs, Harley-Davidson, Jeep, Royal Ascot and Central England Co-op on content strategy and consumer engagement solutions. Ryan will focus on leading Dialogue’s large … Continue reading “Dialogue appoints new Head of Content”

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Central England Co-operative appoints Dialogue as new content agency

Print July 28th, 2016

Dialogue has been appointed by Central England Co-operative to revitalise key customer engagement channels, both in print and online. Dialogue won the business in a competitive pitch, and the win builds on Dialogue’s expertise in driving community engagement through content for retailers and other clients. Central England Co-operative is one of the largest independent UK … Continue reading “Central England Co-operative appoints Dialogue as new content agency”

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CATALYST SHORT-LISTED FOR NATIONAL AWARD

cpl-news July 28th, 2016

Catalyst, the magazine for members of CIM (The Chartered Institute of Marketing), has been shortlisted for Best Use of Design in the national awards of the Institute of Internal Communications (IoIC). The quarterly magazine was launched in the autumn 2015 and focuses on the big questions and issues facing those in the marketing industry globally. … Continue reading “CATALYST SHORT-LISTED FOR NATIONAL AWARD”

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Time Inc. UK introduces premium online beauty destination Fabled by Marie Claire

Time Inc July 21st, 2016

Time Inc. UK’s Marie Claire UK announced the launch of Fabled by Marie Claire, a unique beauty and wellness destination drawing on Marie Claire’s 27 years of unrivalled expertise in the beauty industry. Fabled by Marie Claire will offer an extensive range of premium and niche brands, such as Estée Lauder, Bobbi Brown, Urban Decay, … Continue reading “Time Inc. UK introduces premium online beauty destination Fabled by Marie Claire”

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Fresh new look and change of frequency for FM World

Redactive Media Group July 21st, 2016

FM World, the official magazine of the British Institute of Facilities Management, has been redesigned and re-launched as a monthly print publication. The move follows an extensive six-month period of consultation with BIFM members and stakeholders – a process which has resulted in a fresh new look and a greater focus on how information concerning … Continue reading “Fresh new look and change of frequency for FM World”

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