Making your video fly on LinkedIn – Part 1

February 7th, 2020

LinkedIn is a great opportunity to reach a B2B audience with content that helps people solve a business problem. Video has been an option for a while now, but how do you make your video content fly? Richard Thomson, MD of Creative Film Agency, Kaptcha, tells us how. There are two elements to success with … Continue reading “Making your video fly on LinkedIn – Part 1”

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MARKETING PERSONAS: AN INVALUABLE TOOL, OR A COSMETIC EXERCISE?

January 29th, 2020

Tech B2B marketers are often working with a complex purchase cycle, involving numerous stakeholder groups and influencers. For content marketers, deciding on the right campaign targets and speaking their language therefore becomes a tricky exercise, which is why marketing or buyer personas are so commonly used. They are a sort of shorthand: a fictional, generalised … Continue reading “MARKETING PERSONAS: AN INVALUABLE TOOL, OR A COSMETIC EXERCISE?”

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Content Marketing Conference Prague

January 29th, 2020

The Association of Content Marketing (ACM) is hosting its annual conference in the heart of Prague, Czech Republic. In its fourth year running the theme centers around a brands’ responsibility to create high quality content, and how this can be tackled. The program will introduce brands such as Ambiente, LMC, komunikace USA, and Vogue. There … Continue reading “Content Marketing Conference Prague”

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BrandContent kicks off the New Year with double appointment

January 27th, 2020

The agency bolsters its team at Cardiff HQ with two new hires BrandContent named as the Best Small Content Agency in the UK for the second consecutive year at the International Content Marketing Awards Agency offers PR, content marketing and communications strategy to national and international clients The content marketing agency, BrandContent, is expanding its … Continue reading “BrandContent kicks off the New Year with double appointment”

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BRANDCONTENT RE-APPOINTED TO MANAGE ADMIRAL CONSUMER PR ACCOUNT

January 27th, 2020

Wales based BrandContent beat off competition to remain Admiral’s preferred agency BrandContent, a creative Content and PR agency based in Cardiff, has won the Consumer PR account for FTSE100 insurer Admiral. The agency was first awarded the 6-month contract in 2017, which was subsequently extended for 2 years. Following a recent 3-way pitch, BrandContent has … Continue reading “BRANDCONTENT RE-APPOINTED TO MANAGE ADMIRAL CONSUMER PR ACCOUNT”

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7 content marketing trends for 2020 you can’t ignore

Redactive Media Group January 20th, 2020

Was it really as long ago as 2008, that Seth Godin noted: ‘content marketing is the only marketing left’? Back then I’m sure even the renowned guru himself couldn’t have imagined the myriad of opportunities that ‘only’ would now represent. Year on year we see the growing importance of content marketing to organisations and brands. … Continue reading “7 content marketing trends for 2020 you can’t ignore”

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Archant Dialogue creates first ever Braille version of the official Jockey Club South West magazine, Kalendar

January 7th, 2020

Archant Dialogue has produced a unique version of the Jockey Club South West’s influential annual magazine, Kalendar, designed to bring its rich content to an audience that includes the visually impaired. Kalendar magazine is aimed at fans of Jump racing, and centres around the world renowned Cheltenham Racecourse in Gloucestershire.  In 2019 The Jockey Club … Continue reading “Archant Dialogue creates first ever Braille version of the official Jockey Club South West magazine, Kalendar”

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A Decade of Content: The Good, the Bad and the Quirky

January 7th, 2020

As with every passing decade, we’ve had great content, bad content and some downright weird content, but regardless of what content we’ve seen, it always finds a way to stay in our minds. This is why at Navigate Video, we thought that before we begin to embark on the roaring twenties and delve into whatever … Continue reading “A Decade of Content: The Good, the Bad and the Quirky”

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Exclusive interview with Joanna Page in My VIP magazine

December 18th, 2019

The latest issue My VIP – the customer magazine for Pets at Home, features the wonderful Joanna Page and her cocker spaniel Bess as its cover stars. The star of BBC’s much-loved comedy Gavin and Stacey, welcomed us into her home and chatted to My VIP about her relationship with her adorable pets, Bess, and springer spaniel Lola, as well … Continue reading “Exclusive interview with Joanna Page in My VIP magazine”

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Moving from the era of ‘talk’ to ‘do’

December 12th, 2019

Cast your mind back to 2017. It was a time when it seemed that every large brand in-market wanted to talk about their social purpose and how they, their products and straplines were going to help the world become a better place. It felt like a new era of responsibility was being ushered in by … Continue reading “Moving from the era of ‘talk’ to ‘do’”

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