Content of the Future – 5th July

June 7th, 2017

At our next digi breakfast on the 5th July, the speakers will be discussing how content of the future will be semantically-rich, structured content pieces that are human-readable and machine-process-able – we look at why (and how to do it right) There was a great turnout at the Brands as Broadcasters Digital Breakfast on Wednesday … Continue reading “Content of the Future – 5th July”

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August publishes CANNES on behalf of CNN

June 19th, 2017

August, the award-winning content agency of Publicis UK, has produced a new publication for CNN International to be distributed at this year’s Cannes Lions. Showcasing CNN’s signature international perspective, CANNES includes premium business stories from CNN Tech and CNN Travel, alongside its cinematic Great Big Story content and Turner entertainment highlights. CANNES will be distributed to all … Continue reading “August publishes CANNES on behalf of CNN”

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CMA Members Lunch – 14th June 2017

June 19th, 2017

We just wanted to say a massive thank you to everyone who joined us on Wednesday 14th June for our members lunch at Bourne & Hollingsworth! To kick off the lunch we had a fantastic talk from Will Scougal, Head of Creative Strategy at Snapchat  speaking to educate and update us on eveything new in … Continue reading “CMA Members Lunch – 14th June 2017”

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Three UK Tech companies who are Nailing Content Marketing

June 16th, 2017

Over the past few years there has been an explosion in the number of new tech based companies in London. The area around Shoreditch now boasts so many startups its only serious rivals, in new tech companies, are the key US business engines of New York and Silicon Valley. Many of the companies might have … Continue reading “Three UK Tech companies who are Nailing Content Marketing”

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CPL wins major Local Government Association contract

June 15th, 2017

CPL has won the contract to publish the Local Government Association’s first magazine, following a competitive pitch process. The Local Government Association (LGA) is a politically led, cross-party organisation that works on behalf of councils to ensure local government has a strong, credible voice with national government. In total, 415 authorities are members of the … Continue reading “CPL wins major Local Government Association contract”

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CMA Panel at #DMWF expo Global

June 12th, 2017

#DMWF Expo Global – Digital Marketing World Forum returns to London, 19-20 June 2017 for two days of thought leadership led content, insight and networking for worldwide marketing professionals. We are delighted that The CMA has been able to together a panel formed of CMA member agency speakers on the following: Content marketing masterclass: The … Continue reading “CMA Panel at #DMWF expo Global”

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Brands as Broadcasters

June 9th, 2017

The phrase ‘brands as broadcasters’ is one that has become common currency in content marketing circles of late. Yet what does it actually mean? At the CMA Digital Breakfast on June 7th a trio of presenters attempted to come up with some answers. What type of content and why? First to present was Cháyya Syal, … Continue reading “Brands as Broadcasters”

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Dentsu Aegis Network buys Novus Singapore

June 9th, 2017

Dentsu Aegis Network is buying Singapore content marketing firm Novus Group, merging it with John Brown Media. The new firm will be renamed John Brown Novus once the deal is finalized, and plans to use iProspect’s performance tool Intelligent Content in its work throughout Asia Pacific. Simon Cholmeley, CEO of Novus, will become the CEO … Continue reading “Dentsu Aegis Network buys Novus Singapore”

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AICD appoints Medium Rare to run Flagship Publication

June 9th, 2017

Following an extensive Request for Proposal (RFP) process, the Australian Institute of Company Directors (AICD) has awarded Medium Rare Content Agency the new contract to supply publishing services for its monthly magazine, Company Director. Medium Rare is the current content provider for Qantas, Coles, Foxtel and David Jones. It will produce the first issue of … Continue reading “AICD appoints Medium Rare to run Flagship Publication”

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Time Inc. UK promotes Jon Restall

June 9th, 2017

Time Inc. UK has promoted Jon Restall to the role of Head of Agency Partnerships. Jon will report directly to Sam Finlay, Chief Revenue Officer and will help lead Time Inc. UK’s strategic and commercial relationships with agencies. Sam Finlay, Chief Revenue Officer, Time Inc. UK says: “Jon is an undoubted leader in his field … Continue reading “Time Inc. UK promotes Jon Restall”

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CPL and Thoroughbred Breeders’ Association deliver centenary book

June 9th, 2017

CPL has worked with The Thoroughbred Breeders’ Association (TBA) to publish a limited-edition book celebrating the organisation’s 100th anniversary this year. The Newmarket-based TBA exists to support the breeding of quality bloodstock, and is the only British association to represent breeders’ interests both within Great Britain and Europe. In documenting the association’s history, the book covers … Continue reading “CPL and Thoroughbred Breeders’ Association deliver centenary book”

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