Newsjacking for content marketers

newsjacking July 21st, 2016

Some PR professionals believe that the days when companies simply punted out a press release and secured lots of media coverage have gone forever. Getting coverage for clients now requires more imaginative approaches using content, ideas, stunts and social media. One tactic that a lot of PR companies are especially keen on at the moment … Continue reading “Newsjacking for content marketers”

Read more Share: Posted in CMA Industry News

CMA Summer Party 2016

IMG_4636 July 15th, 2016

We just wanted to say a massive thank you to everyone that came to our summer party on Thursday evening, it was a great success and the weather was very kind to us! You can view the pictures from the night on Flickr. Pictures from the night are also up on Instagram – you can … Continue reading “CMA Summer Party 2016”

Read more Share: Posted in

Highlights from July’s Digital Breakfast on Creating unique, interactive and impactful content.

cma-digital-breakfasts July 13th, 2016

There was a great turnout at our July breakfast on Wednesday 13th, thanks to everyone that came! We had 7 CMA member agencies attend as well as companies such as Grey London, Liberty London, Nestle, QVC, Taboola, Zurich Municipal and Adhoc PR to name but a few. Huge thanks to our three speakers; Bizhan Govindji, Digital Stratetgist at Ogilvy, Peter Kirk, … Continue reading “Highlights from July’s Digital Breakfast on Creating unique, interactive and impactful content.”

Read more Share: Posted in CMA News

Stats, facts and future trends – June 2016

Stats, Facts & Future Trends July 6th, 2016

This month, we look at the increase in interactive content, the vital part secondary influencers play in successful campaigns, and why ‘dark social’ dominates social sharing. Marketers plan more interactive content Three quarters of content marketers plan to increase their use of interactive content in 2016, with even more agreeing that such material is more … Continue reading “Stats, facts and future trends – June 2016”

Read more Share: Posted in Stats, Facts & Future Trends

CMA declares: “We’re backing Effectiveness Week”

ipa effectiveness week July 6th, 2016

An industry-wide initiative promoting effectiveness in all forms of marketing takes place later this year. Clare Hill, Managing Director of the Content Marketing Association, explains why the CMA is getting behind it and outlines some of its plans The UK has always led the way in the science of marketing communications effectiveness, thanks in large … Continue reading “CMA declares: “We’re backing Effectiveness Week””

Read more Share: Posted in CMA Industry News

A day in the life… Nina Harrison-Bell, CEO at Videojug Networks

Videojug July 6th, 2016

Every day in my working life is different and that’s why it’s so exciting, and why I love what I do. During my 10+ years at ITN, no single day was the same and there’s an element of that here at Videojug.   8:30 We are a small team and I like to start the … Continue reading “A day in the life… Nina Harrison-Bell, CEO at Videojug Networks”

Read more Share: Posted in CMA Blog

Brexit Round-up – What Does It All Mean For Media?

Brexit June 30th, 2016

Please find below a roundup of the key trade media reactions to Brexit.     Campaign Brexit reaction: Ad industry rocked by UK vote to leave EU Campaign Brexit vote shows catastrophic failure of communications Campaign A nation divided: what marketers must learn from the Brexit vote Digiday WTF: What Brexit means for the UK … Continue reading “Brexit Round-up – What Does It All Mean For Media?”

Read more Share: Posted in CMA Industry News

The CMA Awards 2016 are back and open for entry!

ROCKET-circle June 14th, 2016

The CMA International Content Marketing awards are back and now open for entry. Agencies from across the world will offer up their greatest work from the past 12 months for judgement by some of the biggest names in marketing. Last year we had over 400 entries from 100 different agencies, and 21 countries, making them … Continue reading “The CMA Awards 2016 are back and open for entry!”

Read more Share: Posted in CMA News

Introducing the CMA’s new awards

ROCKET-icon June 14th, 2016

The CMA is revamping its content marketing awards scheme for 2016, with a host of new awards designed to reflect the rapid changes in content marketing. CMA managing director Clare Hill discusses the new-look awards with consultant editor Dominic Mills. Dominic Mills: Clare, you’ve revamped the awards for this year. Tell us some of the … Continue reading “Introducing the CMA’s new awards”

Read more Share: Posted in CMA News

CMA Video Engagement Report – Who has downloaded it?

video-industry-report June 10th, 2016

Our recent Industry report on Video Content for Engagement has now been downloaded over 700 times! We thought we would share with you some data on who this is. We have had a really great and diverse range of companies download the report across the following sectors: Advertsing Agencies, Brands, Consultancy’s, Content Agencies, Creative Agencies, … Continue reading “CMA Video Engagement Report – Who has downloaded it?”

Read more Share: Posted in CMA News

CONTENT MARKETING ASSOCIATION EXPANDS AWARDS IN LINE WITH INDUSTRY ACCELERATION

cma-news May 5th, 2016

Ten new categories introduced to the 2016 International Content Marketing Awards New line up of 26 award categories reflects industry growth Changes made following extensive audit and CMA industry research LONDON, May 05, 2016: Today The Content Marketing Association has announced the expansion of its International Content Marketing Awards to reflect continued industry growth and … Continue reading “CONTENT MARKETING ASSOCIATION EXPANDS AWARDS IN LINE WITH INDUSTRY ACCELERATION”

Read more Share: Posted in CMA Industry News

Time Inc. UK introduces premium online beauty destination Fabled by Marie Claire

Time Inc July 21st, 2016

Time Inc. UK’s Marie Claire UK announced the launch of Fabled by Marie Claire, a unique beauty and wellness destination drawing on Marie Claire’s 27 years of unrivalled expertise in the beauty industry. Fabled by Marie Claire will offer an extensive range of premium and niche brands, such as Estée Lauder, Bobbi Brown, Urban Decay, … Continue reading “Time Inc. UK introduces premium online beauty destination Fabled by Marie Claire”

Read more Share: Posted in CMA Member News

Fresh new look and change of frequency for FM World

Redactive Media Group July 21st, 2016

FM World, the official magazine of the British Institute of Facilities Management, has been redesigned and re-launched as a monthly print publication. The move follows an extensive six-month period of consultation with BIFM members and stakeholders – a process which has resulted in a fresh new look and a greater focus on how information concerning … Continue reading “Fresh new look and change of frequency for FM World”

Read more Share: Posted in CMA Member News

Investing in people for more than 15 years

Redactive Media Group July 21st, 2016

Redactive has been awarded accreditation against the Investors in People Standard for the sixth time, demonstrating our clear commitment to high performance through good people management. Based in Clerkenwell, London, our vibrant team of 100+ people creates engaging and influential multi-platform content which delights our clients and is recognised for its quality through industry award success. Investors … Continue reading “Investing in people for more than 15 years”

Read more Share: Posted in CMA Member News

Midwives magazine scoops journal of the year at TUC awards

Redactive Media Group July 20th, 2016

The Royal College of Midwives (RCM) magazine Midwives has scooped the top prize at this year’s TUC Trade Union Communications Awards 2016.  Midwives was awarded the highest accolade in the category for ‘Best membership communication – print journal’. This award category is for regular (monthly, bi-monthly or quarterly) printed union publications and particular attention is paid to the quality of the … Continue reading “Midwives magazine scoops journal of the year at TUC awards”

Read more Share: Posted in CMA Member News

The Making of the Waitrose Food Miele Kitchen

John Brown Media July 18th, 2016

John Brown Media has revealed the latest exciting innovation at its London HQ In Old Street. The content marketing firm’s award-winning magazine Waitrose Food has unveiled a new high-tech development and test kitchen. The kitchen was designed and built in association with world-renowned manufacturer of high-end domestic appliances and fitted kitchens Miele. According to Waitrose … Continue reading “The Making of the Waitrose Food Miele Kitchen”

Read more Share: Posted in CMA Member News

Making your content stand out

1 July 15th, 2016

There is a huge amount of content being created for social platforms by media companies, consumers and, of course brands. So how do you make your branded content stand out? How do you create content that is unique, interactive and impactful? That was the theme of the CMA Digital Breakfast on July 13th with three … Continue reading “Making your content stand out”

Read more Share: Posted in CMA News

August’s Friday Faves!

August July 15th, 2016

Pokémon Go explained for marketers Pokémon Go has just been released in the UK, after generating huge hype in its launch markets of the US, New Zealand and Australia. Watch Campaign’s technology editor Shona Ghosh find out why the game is so compelling. In case you were wondering why people were walking around staring at … Continue reading “August’s Friday Faves!”

Read more Share: Posted in CMA Member News

#SearchLeeds 2016: The Search conference that brought together the industry’s best

Branded3 July 14th, 2016

Last Thursday saw the launch of Branded3’s inaugural Search Conference – SearchLeeds. The long awaited conference was an action packed day which saw a total of 28 speakers across two stages, including speakers from JustGiving, Branded3, icelolly.com, Bing and many more. The CMA hosted a panel which saw Simon Jones, Head of Digital Engagement, MEC Manchester, … Continue reading “#SearchLeeds 2016: The Search conference that brought together the industry’s best”

Read more Share: Posted in CMA Member News