CMA International Content Marketing Awards Shortlist Revealed

October 9th, 2017

The world’s most competitive content marketing awards London, October 9, 2017: The Content Marketing Association (CMA), the industry body for the content marketing industry, has revealed its shortlist for the 2017 International Content Marketing Awards. The winners of the world’s most competitive awards for the global content marketing industry will be announced at a ceremony … Continue reading “CMA International Content Marketing Awards Shortlist Revealed”

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Future Content Sessions #1

September 25th, 2017

Future Content Sessions celebrates the pioneers, the risk takers & the mavericks. Individuals, & companies who may, or may not, shape the future of content, but have compelling stories to share. The evening, an informal, quarterly event will provide a platform to some of the UK’s most innovative and creative people in content production. We … Continue reading “Future Content Sessions #1”

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Destination Canada ‘Explore Canada with Fred’ by TCO London

October 17th, 2017

TCO London‘s 2017 campaign for Destination Canada, the Canadian Tourist Board, launched this month. The campaign comprises a series of films in which Channel 4′ ‘First Dates’ host Fred Sirieix explores Canada’s cosmopolitan cities and stunning nature first hand. In addition to having a prime minister who the world swoons over, Canada was named destination of … Continue reading “Destination Canada ‘Explore Canada with Fred’ by TCO London”

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How Artificial Intelligence could change branded content

October 16th, 2017

There is a huge debate in the media at the moment about the implications of Artificial Intelligence (AI), Machine Learning and robots and whether their widespread use in the industry will destroy or create human jobs. The optimists argue that technological change always does consign some occupations to history, but ushers in new ones too. … Continue reading “How Artificial Intelligence could change branded content”

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Charlotte Moore Expands Her Role Across Time Inc. UK Digital Fashion & Beauty Portfolio

October 16th, 2017

Charlotte Moore, editor-in-chief of InStyle UK, is expanding her role to become digital content director across Time Inc. UK’s fashion and beauty portfolio, including look.co.uk and marieclaire.co.uk.  Since its relaunch in March this year, InStyle has seen impressive growth, up by 48% to reach 950k unique users. This performance is driven by the social-first, content-led … Continue reading “Charlotte Moore Expands Her Role Across Time Inc. UK Digital Fashion & Beauty Portfolio”

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John Brown’s work on NatWest MoneySense wins PPA Digital Award

October 16th, 2017

John Brown‘s work on MoneySense, NatWest’s flagship financial education programme, has been recognised by the Professional Publishers Association (PPA) in their annual digital awards. John Brown’s brief was to transform MoneySense for a digital age, providing engaging and interactive digital content that supports teachers and parents. The team has created innovative resources to equip young … Continue reading “John Brown’s work on NatWest MoneySense wins PPA Digital Award”

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ITN Productions appoints first ever Director Rep to boost talent offer

October 16th, 2017

ITN Productions’ advertising business has appointed Flavia Blajfelder as its first dedicated Directors Rep to boost its talent offer. Flavia joins from Pulse Films where she was leading new business and will build ITN Productions’ advertising director roster as New Business/Directors Rep. ITN Productions Head of Advertising Adam Barnett said: “We recognise that talent is … Continue reading “ITN Productions appoints first ever Director Rep to boost talent offer”

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SevenC3 hires fomer JWT global creative director Fernando Barbella

October 10th, 2017

SevenC3 announces the appointment of new executive creative director (ECD) Fernando Barbella. Barbella, an award-winning digital creative, has joined SevenC3 as its new ECD. He brings 20 years of experience in fully integrated communications, having worked on local, regional and global projects for a diverse clientele that includes Nike, Audi, Pepsi, Volkswagen, Microsoft, Coca-Cola, American … Continue reading “SevenC3 hires fomer JWT global creative director Fernando Barbella”

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Digital Breakfast: Return on Investment

October 10th, 2017

In a lively discussion, our three Digital Breakfast speakers talked about how to get the best return on their investment from content marketing campaigns. Chris Price reports. Just how effective is the content that you produce for your clients? And how exactly do you measure the success of that content? These were just two of … Continue reading “Digital Breakfast: Return on Investment”

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John Brown Media shortlisted for 10 BSME Awards 2017

October 6th, 2017

John Brown Media is delighted to announce that it has 10 shortlisted nominations for the 2017 BSME Awards. Rosie Mellor who edits Harveys, Vanessa Thompson, editor of John Lewis Edition, and Tessa Pearson, editor of John Lewis Home, are all up for Editor of the Year Branded Content. While William Sitwell is up for Editor of … Continue reading “John Brown Media shortlisted for 10 BSME Awards 2017”

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Is Digital PR getting harder?

October 2nd, 2017

Is digital PR getting harder? In some ways yes, but it’s not all bad news. Stay committed to good storytelling and embrace the winds of change – they bring a broad range of new and exciting opportunities. For those of us working with brands, the question of whether or not it is getting harder to … Continue reading “Is Digital PR getting harder?”

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