International Content Marketing Awards 2018

June 15th, 2018

The International Content Marketing Awards are the biggest night in the content marketing calendar. Agencies from across the world offer up their greatest work from the past 12 months for judgement by some of the biggest names in marketing. We are excited to announce that there are 24 categories available to enter this year, to … Continue reading “International Content Marketing Awards 2018”

Read more Share: Posted in CMA News

Key Content Marketing Trends in 2018

June 13th, 2018

Earlier in the year, we published an article which highlighted the key trends it believes will shape content marketing in 2018. We suggested that brands would diversify the type of content they produce, and would also invest in developing multidisciplinary content teams. We predicted that GDPR would have a significant impact on the shape of … Continue reading “Key Content Marketing Trends in 2018”

Read more Share: Posted in CMA Industry News

Measurement Survey

June 21st, 2018

Measurement has been identified by our CMA members as one of the major issues facing the content marketing industry. So we have a set up a CMA Special Interest group specifically to assess and develop a “best practice” approach that can be used to promote and use in the future. Now, more than ever, content … Continue reading “Measurement Survey”

Read more Share: Posted in CMA News

Five innovative examples of content marketing from the US

June 21st, 2018

The content marketing industry in the UK is buoyant. According to a recent-ish report from Yahoo and Enders Analysis, it will apparently be worth £349 million in 2020, up from £125 million in 2014. It seems like we are finally catching up with the US which has over recent years witnessed a massive surge in … Continue reading “Five innovative examples of content marketing from the US”

Read more Share: Posted in

Who even goes to McDonald’s? Everyone.

June 20th, 2018

“Who even goes to Maccas?” a colleague asked me last week. The answer is as simple as it is complicated – everyone does. I don’t mean 65 million Brits; I mean the demographics cover every persona you can think of. Who goes there on a Monday lunchtime, for example? The local 20-somethings from the college, five … Continue reading “Who even goes to McDonald’s? Everyone.”

Read more Share: Posted in CMA Blog

12 things you should know about Spoon

June 20th, 2018

Over the last 20 years, Spoon has evolved from a modest content agency in Stockholm to a Nordic behemoth. And after joining forces with Southerly, they’ve set their sights on conquering Europe too. But how much do you know about the agency that hails from the land of Vikings, Abba and Ikea? Here’s the scoop on this … Continue reading “12 things you should know about Spoon”

Read more Share: Posted in

The importance of retention metrics

June 15th, 2018

Nearly a month ago the long awaited GDPR legislation was finally enacted in Europe with the threat that brands who transgress it could face what some have suggested are astronomical fines. A month on and some of the noise about GDPR has abated, though marketers are still dealing with the fallout of the changes, which … Continue reading “The importance of retention metrics”

Read more Share: Posted in CMA Blog, CMA Industry News

5 steps to communicating your purpose

June 13th, 2018

How do you feel about same-sex marriage, climate change, or immigration? Companies have traditionally been wary of taking a position on such social and political issues. But things are changing now. Gone are the days when customers only bought what you were selling. Now, they’re buying what you believe in. Spoon’s Olle Lindholm explores what this … Continue reading “5 steps to communicating your purpose”

Read more Share: Posted in CMA Blog

Cannes Lions appoints Cedar as its content partner

June 12th, 2018

Cedar are pleased to announce that Cannes Lions has appointed Cedar as its content partner for this year’s festival. The digital brief will see Cedar creating a new content proposition that will communicate to brand leaders the benefits of attending the world-famous international event. The ‘Cannes advantage’ content programme will showcase why Cannes Lions makes … Continue reading “Cannes Lions appoints Cedar as its content partner”

Read more Share: Posted in CMA Member News

How brands are using humour to show personality and gain trust

June 11th, 2018

It’s all about trust. As consumers, we are losing trust in the brands we buy from. With the rise of fake news, post-truth, the recent Facebook data scandals and the brand safety issues surrounding YouTube, this is all hardly surprising. So, what is it that brands need to do to win back the trust of … Continue reading “How brands are using humour to show personality and gain trust”

Read more Share: Posted in CMA Blog