Your brand’s content KPIs should not be led by industry benchmarks

mec wavemaker February 8th, 2017

In recent months, I have been fortunate to contribute to healthy debates about content measurement, effectiveness and whether there should be industry benchmarks. Our view (first published in the IAB’s greenpaper and the CMA’s paper on this matter) is that only in the absence of data linked directly to the customer journey should they be used to shape a content marketing strategy and channel level planning. My … Continue reading “Your brand’s content KPIs should not be led by industry benchmarks”

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Gen Z: the content-friendly cohort

round-illustration-19 January 31st, 2017

Consumers may be turning away from ads, but all is not lost. A Millward Brown study shows Gen Z are the most receptive to content – as long as you follow their rules. Millward Brown’s Jane Ostler talks to CMA consultant editor Dominic Mills about content and measurement Marketers without access to a mass-audience platform … Continue reading “Gen Z: the content-friendly cohort”

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Social Media ROI & Content Marketing Training Course 28/02/17

cmatraining January 5th, 2017

Overall Aim The programme will provide attendees with a thorough understanding of how to define, track and report on the ROI of social media and content marketing, with a focus on real business returns (e.g. sales) over vanity metrics (e.g. likes). Social media is a fact of life for almost every modern business with a … Continue reading “Social Media ROI & Content Marketing Training Course 28/02/17”

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CMA Members Lunch – 15th February 2017

February 17th, 2017

We just wanted to say a massive thank you to everyone who joined us an Wednesday 15th February for the members lunch at The Lighterman! There were attendees from companies such as John Brown Media, iProspect, Bloomberg Media, BlueGlass, Branded3, Crescendo Consulting UK, Genero, Shortlist Media, ITN Productions, The Moment, Cedar, MediaCom, Made by Sonder, … Continue reading “CMA Members Lunch – 15th February 2017”

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CMA Member Speaking Engagements

February 16th, 2017

We are delighted to bring you three new market leading speaking opportunities. #DMWF Expo Europe – Amsterdam Festival of Media – Rome #DMWF Global –  London Below are details on each of the events. These opportunities are exclusive CMA member benefits which we are thrilled to be able to offer you. Please come back to … Continue reading “CMA Member Speaking Engagements”

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Exclusive CMA Member Discounts

February 16th, 2017

We are delighted to let you know that we have secured the following exclusive CMA member discounts to some fantastic events this year. Please contact charlie.eke@the-cma.com if you are interested. Event: Digital Media Strategies Date: Mon 20 Feb 2017 – Thu 23 Feb 2017 Time: 09:30 – 17:00 Location: Kings Place, London 20% discount on … Continue reading “Exclusive CMA Member Discounts”

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NME Partners with MTV on Social Media for VO5 NME Awards

timeinc_uk_business February 16th, 2017

VO5 NME AWARDS TO BE STREAMED ON FACEBOOK LIVE BANDS 4 REFUGEES TO PERFORM TO RAISE FUNDS FOR HELP REFUGEES PROPORTION OF REVENUE FROM VO5 NME AWARDS 2017 WINNERS MERCH TO BE DONATED TO HELP REFUGEES In what marks an innovative new partnership between two of the world’s leading youth music brands, the VO5 NME … Continue reading “NME Partners with MTV on Social Media for VO5 NME Awards”

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Lucy Bellamy named as new Editor of Gardens Illustrated

Immediate Media Branded Content February 16th, 2017

Immediate Media, the special interest content and platform company, has appointed Lucy Bellamy as the new Editor of the world’s garden design style bible, Gardens Illustrated. Lucy leads the editorial teams across the monthly print title and www.gardensillustrated.com reporting to Gardens Illustrated Publisher Marie Davies. Lucy joins Gardens Illustrated from Bauer Media where she was … Continue reading “Lucy Bellamy named as new Editor of Gardens Illustrated”

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Edition team creates sophisticated celebration fashion for John Lewis

johnbrownlogo-hi-res February 16th, 2017

John Lewis is unquestionably the go-to destination for the quintessential wedding gift list. And now the nation’s favourite department store is turning heads with its online “celebration fashion” inspiration, thanks to John Brown Media’s award-winning Edition magazine team. The Edition team continues to bring its creative flair to the John Lewis celebration collection by producing … Continue reading “Edition team creates sophisticated celebration fashion for John Lewis”

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Genero and Diageo work together for the first time to deliver the iconic story of the Guinness harp

genero-g-logo February 16th, 2017

Diageo has used the innovative Genero marketplace for the first time to deliver the story of the iconic Guinness harp logo and showcase its latest incarnation. The video was made by Josh Hine, a London-based director on the Genero video production marketplace, and is currently live in feed on Instagram. The ad, which is 45 seconds … Continue reading “Genero and Diageo work together for the first time to deliver the iconic story of the Guinness harp”

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Facebook Adds Sound to Auto-Play Video

facebook-video-downloader February 16th, 2017

One of the defining features of Facebook video has been the way that, unless you press play, it auto-plays silently. Hover over a post and the footage starts, but unless you choose to engage with it you don’t hear the audio. This has played an important role in shaping the nature of the content that … Continue reading “Facebook Adds Sound to Auto-Play Video”

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MediaCom leads Festival of Media Asia Awards 2017 shortlist

Mediacom February 16th, 2017

MediaCom agencies across APAC have secured 25 shortlist entries for the 2017 Festival of Media Asia Awards, the most of any agency network and 67% more shortlist entries than last year. Thirteen separate campaigns from five different markets have been shortlisted, covering a wide range of sectors and brands including P&G’s Ariel and Gillette, Bank … Continue reading “MediaCom leads Festival of Media Asia Awards 2017 shortlist”

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Remarkable expands into new offices on the back of recent client wins and new hires

REMARKABLE SQUARE LOGO February 14th, 2017

Communications agency Remarkable Group has moved into a new office in Bristol, after a number of new hires to meet growing demand for its services across the West of England and Wales. Since opening in September 2014 with just two employees, the South West and Wales team has grown threefold and has now become one … Continue reading “Remarkable expands into new offices on the back of recent client wins and new hires”

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