As GEIC, your central role is to be the figurehead for the brands in the market and lead the editorial direction of both brands. You should oversee the day to day production, decide content, manage staff, determine direction, liaise with your managing director and the group content director. You should also be the figurehead and voice of the publications in the market. Key measures of your success will be the ongoing reach and readership of the titles, the profitability and commercial performance of the brands, the brand’s standing in the industry and the efficacy of the relationships between members of your team. It is also your responsibility to manage the editorial budgets for both brands.
- Help maintain a team of high quality, motivated and effective staff.
- Ensure good communication and teamwork throughout the editorial team.
- Encourage and develop all staff members, offering one-to-one coaching and assistance where necessary. Also manage training of staff.
- Conduct recruitment interviews, formal appraisals and salary reviews where appropriate.
- Develop strong relationships in the editorial and sales teams.
- Communicate a coherent content strategy to all staff, ensuring everyone is aware of common goals and targets, and that they have the resources necessary to do their jobs.
- Ensure organisational systems are easily understood and managed in your absence.
- Work with the Group Production Editor to ensure workflows and processes are adhered to.
- Target editorial coverage to fit the interests and needs of the readership.
- Demand the highest standards of journalism and production in the title.
- Monitor rival publications and adjust your coverage/performance to compete.
Day to day
- Take responsibility for quality control in everything that goes into your titles.
- Work with section editors to ensure everything runs smoothly.
- Plan well ahead, ensuring all staff know both what will be in future issues of the title, and their part in realising it.
- Ensure the highest standards of accuracy in the titles, as well as having regard for tone, style and legality of all copy.
- Generate ideas for editorial in all sections of the title.
- Work with the section heads to ensure consistency of coverage across the title.
- Work to ensure that the title operates within allocated budgets.
- Set a high standard in terms of general behaviour, appearance and professionalism.
Video and TV reviews
- Write and present to camera video reviews of caravans and any relevant caravanning accessories, for use on Practical Motorhome TV and www.practicalcaravan.com
- Write and present to camera intro and outro links for episodes of Practical Motorhoe TV
- Decide which new or previously published content will appear on www.practicalmotorhome.com, and oversee the uploading of that content
- Ensure that a minimum amount of content is uploaded each week (at least three stories), and promote it on Practical Motorhome’s social media channels
- Decide on the content to be included in Practical Motohome’s weekly e-newsletter, and oversee its production, liaising with the relevant team member tasked with uploading it
- Write new issue blurbs for subscriber emails and new issue stories for www.practicalcaravan.com, to coincide with the publication of each new issue of Practical Motorhome
Industry events and new product launches
- The editor will be required to visit the two annual caravan shows at the NEC Birmingham, every October and February.
- In addition, annual new-season caravan launches take place in a three-week window from late June to mid-July, and the editor will be required to attend all of these. Other launch events will take place throughout the buying season (September-August)
Awards programmes and ceremonies
- Practical Caravan runs three annual prestigious caravan industry awards: The Tow Car Awards (TCA), Tourer of the Year (TotY) and The Owner Satisfaction Awards (OSS).
○ The TCA is organised by Practical Caravan’s freelance tow car editor, but the editor will be required to visit the TCA’s testing week, which takes place in April, attend a dinner with the volunteers who support the testing, and co-host the awards in June.
○ For TotY, the editor draws up the shortlist of finalists and leads the judging team, then writes and co-presents the speeches at the ceremony in September.
○ For OSS, the editor ensures that the Practical Caravan OSS is running properly while it is open (February-October), that a suitable amount of responses are being collected, and makes sure that the relevant resources are in place for data clean-up and preparation before the data is passed to the freelance data analyser in November. The editor also has to ensure that the resulting editorial coverage of the OSS is fair, balanced and accurate. Finally, the editor has to present trophies to the manufacturer and dealership award winners at an event organised by our partner, The Camping and Caravanning Club.
Long-term caravan, motorhome and tow car loans
- Practical Caravan runs a fleet of two loan cars and one loan caravan, both typically made available to the magazine for six-month or one-year loan periods. The editor has to manage relationships with the car and caravan manufacturers to ensure that the right vehicles are on the fleet, and oversee their storage at the relevant locations – currently the Arragon Road NCP car park in Twickenham (space for two cars) and Camberley Secure Storage (space for one caravan). In addition, the editor allocates the cars for various tasks including photoshoots and tow car tests, and occasional staff requests for use, subject to a valid business reason.
- Excellent writing and literacy skills including the ability to sub-edit and proof-read to a high standard
- Creativity and flair
- Excellent oral communication skills
- Financial awareness
- Excellent understanding of media law
- Good market knowledge of the specific media in which you work
- Excellent project management and people management skills
- Time management and decision making skills
- An appreciation of the inter-relationships of all publishing functions
- Computer literacy
- Video reviewing and presentation skills
- Ability to take photographs of a high enough standard to appear in print and online
- Knowledge of how a website CMS works, and the ability to effectively upload content to it
- Familiarity with Facebook and Twitter and how to use it to promote content on www.practicalcaravan.com and PCV’s YouTube channel