The CMA is the industry body representing content marketing in the UK. We promote all aspects of content marketing and act on behalf of our member companies, who produce online, offline and digital content for some of the world’s leading brands. We also use our experience and expertise to advise companies wishing to enter the world of content marketing, an industry that’s now worth more than £5bn.
The Account Manager plays a key role at the CMA. You will be responsible for managing the CMA membership base and acquiring new members. The principle responsibility will be to ensure that the CMA is delivering value to our members by driving awareness of their business across the entire marketing mix. You will also need to ensure that our members are aware of all of member benefits and manage their enquiries and activities. This role is a critical appointment in strengthening our position in the industry and enabling the business to become a client facing organisation.
The Account Manager must have proven experience of working with multiple stakeholders (accounts), ideally within the B2B sector and working within the content arena. You will need the ability to liaise across different levels of industry from marketing assistants to CEO’s. A generalist marketing knowledge is essential with strong relationship/sales being an advantage.
Strategic account planning:
Day-to-day account management:
Lines of reporting and liaison
Why you should apply for this role
Working for the CMA will enable you to be at the cutting edge of best practice content marketing. You will widen your own network with some of the leading content agencies in the world and become the key liaison between the CMA and all of its members. As a key part of a small team you will have opportunity to get involved in other areas of business outside of your own remit working in an entrepreneurial, fast paced and fun environment. The CMA is here to serve our members and their interests and we are looking for someone with a sales background who can apply a commercial approach to membership management.
|Reporting to:||Managing Director|