The Future of Mass Marketing is Mass Niches

Views of YouTube videos have increased by 40% year on year. Currently Facebook gets over 3 billion video views a day. Online video has your customers attention. It should have yours too.

This raises a number of questions. Is online video right for you? How can you ensure your stories are viewed and shared by the right audiences? What makes for effective video content in 2016?

Please join Joni Cortesini, Digital Brand Planner at Google and Clare Hill, Managing Director at The Content Marketing Association and FCB Inferno’s Head of Social, Roman Gaponenko, as we try to answer these questions and examine the ways you can make online video work for you.