Retail Week Customer Experience Event

Getting mobile right: Engaging the always-connected yet attention-short consumer

As smartphones have now become a natural extension of ourselves, it’s little wonder that retailers are prioritising it as a core channel of engagement. Gaining your customer’s attention may be easy but sustaining it is far more challenging. Join this discussion to understand: how do you make mobile content engaging and entertaining? How do you create a simple yet compelling user experience?

What does a good mobile-first strategy look like?
Simplicity is key: Designing the optimal user experience
What turns customers off? Avoiding invasive and alienating mobile experiences
What makes a great app?
Innovative ways to interact with mobile users when in-store

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