Speaking Engagements

Event: PI Live
Date: Tue 24 Oct 2017 - Wed 25 Oct 2017
Time: 09:30 - 17:00
Location: Old Billingsgate
Synopsis:

PI Live – a fresh, world class show for performance marketing. Bringing together 2,500+ attendees for an international celebration of measurable marketing.

Taking place at London’s iconic Old Billingsgate on 24 – 25 October, 2017, the show will bring together international stakeholders to discuss, debate and shape the future of the industry around the globe.

Gain expert knowledge and insight from industry leaders across six main principals: affiliate marketing, programmatic, Facebook advertising, influencer marketing, data-driven marketing and remarketing.

Website: www.pi-live.co.uk/
CMA Speakers:

TBC

Moderator:

TBC



Event: #DMWF Expo Global – LONDON
Date: Mon 19 Jun 2017 - Tue 20 Jun 2017
Location: 155 Bishopsgate, London
Synopsis:

Synopsis:  #DMWF Expo Global 2017 will showcase the latest Digital Marketing Technologies and Strategy, Virtual Reality, Artificial Intelligence, eCommerce, Influencer Marketing, Content Marketing, Data, Analytics and Mobile Marketing across two dedicated conference streams.

In a new world of technology and start-ups merging boundaries between marketing to person vs. machine, #DMWF Expo Global will equip you with the skills and knowledge you need to address your future challenges in Digital Marketing

CMA Panel

Topic: Content marketing masterclass: The art of short-lived storytelling

  • What makes great content for marketing storytelling?
  • Structures to incorporate short-lived content as part of your marketing plan
  • Tailoring content for different platforms and audiences
  • Impacts of images, video and text
Website: www.digitalmarketing-conference.com/global/
CMA Speakers:
  • Mark Thompson, Account Director at ITN Productions
  • Mark Stephens, Head of Content Marketing, Time Inc UK
  • Brice Bay, CEO, EnVeritas Group
Moderator:
  • Nic McCarthy, Director of Content, SevenC3



Event: SearchLeeds 2017
Date: Thu 15 Jun 2017 - Thu 15 Jun 2017
Time: 09:00 - 17;00
Location: First Direct Arena, Arena Way, Leeds LS2 8BY
Synopsis:

The biggest search conference in the north of England. A free one-day conference created by Branded3 to bring together the brightest and best of search. No sales pitches – just actionable advice in the UK’s SEO capital.

SearchLeeds 2017 will be an unmissable show, we’ve supersized our capacity and are now inviting 1000 delegates to join us for one day of talks from the leading speakers within Search, and the best part – tickets are free.

To secure your space please head to the website now to register.

Website: www.branded3.com/SearchLeeds
CMA Speakers:

Laura Crimmons, Communications Director, Branded3

Tim Grice, CEO, Branded3



Event: #DMWF Expo Europe – AMSTERDAM
Date: Mon 3 Apr 2017 - Tue 4 Apr 2017
Location: Beurs van Berlage, Amsterdam
Synopsis:

Synopsis:  #DMWF Expo Europe 2017 will showcase the latest Digital Marketing Technologies and Strategy, Virtual Reality, Artificial Intelligence, ecommerce, Influencer Marketing, Content Marketing, Data, Analytics and Mobile Marketing across two dedicated conference streams.

In a new world of technology and start-ups merging boundaries between marketing to person vs. machine, #DMWF Expo Europe will equip you with the skills and knowledge you need to address your future challenges in Digital Marketing.

CMA Panel

Topic: Using short-lived content as part of your marketing strategy – where do you begin?

  • How brands are experimenting with how best to engage with an ever-growing ephemeral audience
  • Finding innovative ways of exploiting mediums by producing content that is as native as possible
  • Understanding your audience and where they hang out
  • The battle for reach and impact continues, but make a great image a compelling priority
  • Short term content gives the viewer a special feeling, how to use this to create a bond between you and your viewers that build retention and repeat visits
  • Creative thinking and ‘solving for the customer’ to build engagement
Website: digitalmarketing-conference.com/europe/
CMA Speakers:

Mark Stephens, Head of Content Marketing, Time Inc



Event: B2B Marketing Expo 2017
Date: Tue 28 Mar 2017 - Wed 29 Mar 2017
Time: 08:30 - 17:30
Location: Excel London
Synopsis:

B2B Marketing Expo is designed to offer B2B marketing professionals a platform to find the latest tools, techniques, training, thinking, knowledge and technology. Packed with seminars, masterclasses and experts on hand, this exciting exhibition will draw over 5,000 decision makers to the event, and will arm modern day B2B marketers with everything they need to do their jobs better. The show is designed specifically to meet the challenges of the business to business marketing sector which typically involves developing personal relationships combined with automated technology. The sector is ever evolving and delegates have a need to stay up to date with the latest developments.

 

Website: www.b2bmarketingexpo.co.uk/
CMA Speakers:

David Goodall, MD Havas Media International, Havas

Sam Gallagher, Client Services Director, Progressive Content

Sean King, CEO, SevenC3

Russ Lidstone, CEO, The Moment

 

Moderator:

Ashley Norris



Event: Advertising Week Europe
Date: Thu 23 Mar 2017 - Fri 24 Mar 2017
Time: 09:00 - 17:00
Location: The Picture House, London
Synopsis:

Now in its fifth year, Advertising Week Europe is a hybrid of inspiring thought leadership, entertainment and special events celebrating the industry and its people. For one week, from March 20th to 24th, the brightest leaders from the marketing, advertising, technology and entertainment industries join together in London to share their visions, passions, and practices. From seminars and workshops led by some of the greatest minds in the industry by day, to world class entertainment in some of London’s most iconic venues by night – Advertising Week Europe’s premier roster of events is like no other.

Website: www.europe.advertisingweek.com/about/
CMA Speakers:

Jason Hughes, Head of Creative Solutions & Branded Content, SKY

Yvonne O’Brien, Group Chief Data and Insight Officer, Havas

Andrew Hirsch, CEO, John Brown Media

Jane Wolfson, Director, Hearst

Session Time: 12:00 – 12:40

Session Date: 23rd March

Topic: Real World Content Marketing. We’ve seen consumers increasingly attracted by the ‘real’ world, as opposed to the virtual. What does this mean for content marketers?

Should they, for example, be doing more with live events and live streaming?

How many content marketing strategies are utilizing UGC successfully?

In light of Fake News has trust in brands become increasingly more important and how can brands optimize this through content marketing?

Moderator:

Dominic Mills, Consultant



Event: Video & Your Association
Date: Wed 22 Mar 2017 - Wed 22 Mar 2017
Time: 09:00 - 12:30
Location: Kings Place, London
Synopsis:

Can video move from the periphery of an association’s communication mix to the tool that achieves all of your objectives? Is it possible to make video with minimum cost and minimum resource that actually makes a difference, and how can we possibly keep up with ever evolving trends for video and content in our digital world!?

To understand all of this, we need to understand more about the communication function at an association. What makes this function unique? What does a communication professional have to consider in a non-profit, membership environment? What are the aims of this function and what are the measurements of success?

We also need to understand the video landscape. Who watches what at the moment? In a world of constant stimulation, and saturation of content, how is it possible to create anything that cuts through and actually works towards an organisation’s objectives?

We have a strong association community in the UK, but are the US and parts of Asia embracing communication tools in a different way, what is their take on video use as an association?

We’ll be answering all of the above with insights from leading Association professionals, international association gurus, experts in digital marketing, and producers of award winning content, along with the view from C4 News’ Jon Snow.

Moderator:

Clare Hill, MD, The CMA

 



Event: #YMS17
Date: Wed 22 Mar 2017
Time: 08:30 - 11:00
Location: The Old Truman Brewery, London
Synopsis:

Voxburner’s flagship event is back for a sixth year – YMS is the biggest coming together of the youth marketing industry in Europe. Join 1,000 brands, agencies, universities and youth organisations for a 2 day festival where the future of youth marketing will be decided.

Topic:

Getting youth content right: creating fans, advocates and shares

Panelists:

  • Tamar Riley, Founder, Refinery29 UK
  • Rebecca Lipman, Head of Brand Strategy, BBC
  • Lucy Banks, Head of Content Solutions EMEA, YouTube
Website: ymsldn.voxburner.com/
CMA Speakers:

Simon Baker, Managing Director, TCO London

Moderator:

Keith Walker, Digital Director, Innovation, Time Inc



Event: Changing Media Summit 2017
Date: Wed 15 Mar 2017 - Thu 16 Mar 2017
Time: 08:15 - 17:45
Location: B1 Location House, Victoria House, Southampton Row, London WC1B 4DA
Synopsis:

The Guardian’s flagship summit returns to debate how the media industry can rebuild trust in a post-truth world

11.45am – 12.35pm Breakout session one
Panel debate: Transparent vlogging

Brands are increasingly turning to vloggers to engage younger audiences, but a series of vlogs without correct labelling has thrown a spotlight on regulating this content. How should vlogs be regulated? And how can vloggers retain authenticity while embarking on commercial ad deals?

Sam Chapman, YouTube star, Pixiwoo
Nicola Haste, YouTube star, Pixiwoo
Mark Evans, marketing director, Direct Line Group
Jenny Halpern Prince, founder and CEO, Halpern
Phil Rumbol, founding partner, 101

Website: https://www.theguardian.com/media/series/changing-media-summit-2017
Moderator:

Clare Hill, Managing Director, CMA



Event: Marketing Week Live
Date: Wed 8 Mar 2017 - Thu 9 Mar 2017
Time: 09:00 - 17:00
Location: OLYMPIA CENTRAL, LONDON
Synopsis:

MWLive, in conjunction with Marketing Week and Econsultancy, celebrates marketing that matters to you, the marketer, right now.

No matter the issues you’re facing – technical, practical or professional development; there are sessions, experts and exhibitors to help you.

Website: www.marketingweeklive.co.uk/?utm_source=CMA&utm_medium=eventlisting&utm_content=MWLcmaEL&utm_campaign=MWLcmaEL
CMA Speakers:

Mark Thompson, Account Director, ITN Productions

Gary Knight, Commercial Content Director, ITV Plc

Kevin Gibbons, CEO, BlueGlass

Panel Session Date: 8th March

Panel Session Time: 16:00 – 16:30

Moderator:

Clare Hill, MD, The CMA



Event: Retail Week Live
Date: Wed 8 Mar 2017 - Thu 9 Mar 2017
Time: 09:30 - 17:00
Location: InterContinental O2
Synopsis:

Retail Week Live 2017 is set to be the most progressive yet, bringing together retail’s brightest
minds to connect, inspire and advance the retail industry.

Topic: Content marketing for retail

  • Improving the customer journey for retailers through content marketing
  • Using content to align offline and online experiences
  • Social media strategies to boost sales
Website: www.live.retail-week.com/
CMA Speakers:

Rik Moore, Head of Strategy, Havas Media

Mark Stephens, Business Development Director, Time Inc.

Moderator:

Juliet Mann, Broadcasting Journalist



Event: Digital Media Strategies
Date: Mon 20 Feb 2017 - Thu 23 Feb 2017
Time: 09:30 - 17:00
Location: Kings Place, London
Synopsis:

Over three days of case studies, analysis, workshops, training, round table discussions and tailored networking opportunities, it focuses on the key strategic challenges behind developing profitable and sustainable media business in a digital world.

Topic: Perspectives On The Media Ecosystem: How In-House Studios Are Shaking Things Up

Website: www.digital-media-strategies.com/
CMA Speakers:

Clare Jonik, Director of Client Partnerships & Content Marketing, Future

Kevin Gibbons, MD, BlueGlass



Event: Integrated Live
Date: Thu 17 Nov 2016
Time: 14:30 - 14:50
Location: ExCel, London
Synopsis:

Launched in 2012 as The Digital Marketing Show, this ‘new look’ event recognises that everything is now digital and the importance is now instead on the context and the message. ‘Digital Marketing’ is not dead but perhaps the ‘term’ is now redundant?

With 120+ world leading speakers teaching about the latest trends in marketing across 7 theatres, Integrated Live is unparalleled as the UK’s leading marketing conference and exhibition. We are excited to announce that The Guardian is our media partner for the 2016 show, and Clear Channel are our Out-Of-Home partner.

Visitors include marketers with little or no exposure to modern marketing channels, alongside professionals who want to hone their marketing skills.

Chief Marketing Officers, Heads of marketing, Marketing Managers, Marketing executives, Communications Directors and managers, Consultants, CEO’s, Entrepreneurs, Business owners, Digital Marketers – all under one roof – all hungry for the latest information and advice. Please see attached PDF for further details on attendee’s.

CMA Panel:  ‘How to measure effectiveness’

Website: integrated.live/
CMA Speakers:

Clare Jonik, Director of Content Marketing, Future plc

Kevin Gibbons, MD, BlueGlass

Laura Crimmons, Communications Director, Branded3

Moderator:

Yvonne Obrien, Chief Data and Insight Officer, Havas Media Group



Event: Huddle
Date: Thu 17 Nov 2016
Time: 16:00 - 16:30
Synopsis:

In 2015 Mindshare had over 800 clients attend (great audience to get in front of!). I have attached Mindshare’s Huddle pack for further details.

‘Huddle for Good’ – exploring the concept of ‘good’

This could take the form of:

  1. Businesses – exploring ‘good’ in businesses e.g do you have a good businesses model?
  2. Media – exploring what is ‘good’ in the media industry e.g how do you ensure a positive media experience and put the consumer back at the heart of what you do? How do you keep this exciting?
  3. Work – exploring wellbeing, flexible working, work life balance, talent, diversity etc

 

  • The theme is not to explore the great charity work or CSR you may have done – it is about inspiring the future of the industry to be better and work smarter
  • They want it to be campaigning so can media owners bring inspirational people along or use Huddle as a collaborative toolbox to come up with something that does good
Website: www.mindshareworld.com/uk/about/huddle
CMA Speakers:

Dan Davey, MD, Progressive Content



Event: Marketing Business Forum & Print Services Summit
Date: Tue 8 Nov 2016
Time: 12:35 - 13:50
Location: Grange Tower Bridge Hotel
Synopsis:

The organisers of the Marketing Business Forum & Print Services Summit we will be running the successful marketing business forum and print services summit events alongside each other in the same venue! In an effort to reflect the crossover within these industries, the events will run in their original format, but allow attendees to participate at both events on the same day.

Topic:

The future of story telling

 

 

Website: marketingbusinessforum.co.uk/
CMA Speakers:

Chris DeHaney, Business Development Director, ITN Productions

Russ Lidstone, CEO, WRG, The Moment & Just Communicate

Moderator:

Matt Potter, Chief Content Officer, John Brown Media



Event: ad:tech
Date: Wed 2 Nov 2016
Time: 16:10 - 16:40
Location: London, Shoreditch
Synopsis:

An exclusive gathering of 1000 elite brand, agency and media players in the heart of Shoreditch. The hottest start-ups pitching to become Unilever’s Next Big Thing. A new content and networking-fuelled format dedicated to performance marketing & tech innovation.

Topic: ‘Connecting Content and Data in a Performance Marketing Environment’

Panellists:

  • Paul Mallon, Head Of Brand Engagement, Paddy Power
  • Gareth Barker, Consumer Marketing Director, UKTV
  • Lee-Ann Johnstone, Vice President of Business Development and Marketing at Income Access, Pay Safe Group
  • Christina Richardson, Co-Founder, Openr
Website: ad-techlondon.co.uk/
Moderator:

Sean King, CEO, Seven



Event: The Power of Print Seminar
Date: Tue 1 Nov 2016
Time: 16:00 - 16:30
Location: Stationers Hall, London
Synopsis:

10 leading experts, from a wide range of industries, will share their knowledge and provide a comprehensive overview of both the print sector and the wider media industry as a whole. You will hear comprehensive, first-hand experience from brand marketing experts and media and marketing specialists, on how print is still a unique, powerful, and effective channel of communication. Some of the major brands to have presented at past Power of Print seminars include, Google, Sky, Whistl, News UK, HP, The Economist and many more. Watch the short video report from last year’s Power of Print seminar.

Website: www.powerofprint.info/
CMA Speakers:

Kim Willis, Senior Strategist, Cedar



Event: Performance Marketing Insights
Date: Tue 25 Oct 2016
Time: 12:15 - 13:00
Location: Westminster Park Plaza, London
Synopsis:

Look no further than PMI: London for a full insight into the most cost-effective ways of getting results via performance marketing.

Gain expert knowledge from industry leaders on ROI-driven disciplines including affiliate marketing, display advertising, programmatic, paid search and paid social for a complete rundown of what it means to embrace performance marketing today.

Gather with your peers to learn of the mechanics behind modern day performance marketing whilst taking advantage of breakfast briefings, zoned networking and our after-party to strike up new business conversations and reconnect with existing partners.

With over ten years of experience PMI: London is the place to be for those in the Performance Marketing Industry.

Topic: ‘How to Measure the Success of Your Content Strategy’

Website: www.performancemarketinginsights.com/
CMA Speakers:

Kevin Gibbons, MD, BlueGlass

Stephen Kenwright, Director of Search, Branded3

Emma Geary, Account Director, Factory Media

Clare Jonik, Director of Client Partnerships & Content Marketing, Future plc

Moderator:

Julius Duncan, Executive Director, Remarkable Content



Event: Tech Expo
Date: Mon 24 Oct 2016 - Tue 25 Oct 2016
Time: 09:30 - 17:00
Location: 155 Bishops Gate, London
Synopsis:

The Future of Tech is Contextual and it is becoming vital for Businesses, Marketers, Developers and Designers to engage with next generation technology & innovations to explore how to reach higher level solutions by bringing emerging technologies into context for enhanced UX, improved processes and advanced business solutions.

Now in its 2nd year, The Tech Expo Conference & Exhibition is designed to Explore, Educate and Engage our audience in the Contextual use of Emerging Technologies.  Topics covered include Contextual Tech, Augmented Reality, Virtual Reality (Mixed Reality), IoT, FinTech, 3D Printing & Robotics

Panel

Driving Successful Customer Engagement With Content in Context

Speakers

  • Kenoma Agbamu, Digital Brand Manager, North Face, EMEA
  • Sade Laja – Head of Digital Engagement and Content at the Digital Catapult
  • Nick Braund Head of Technology & Innovation, PHA Media
Website: the-tech-expo.com/?v=79cba1185463
CMA Speakers:

Zack SullivanHead of Group Delivery, Future plc

Moderator:

Andy Edmonds, Head of Engagement, iProspect



Event: Online Influence Conference
Date: Thu 20 Oct 2016
Time: 09:00 - 17:30
Location: Mercure Holland House Hotel, Bristol
Synopsis:

Online Influence Conference is one of the UK’s fastest growing social, digital and mobile innovation events.  Inspiring keynotes and enlightening masterclasses from the likes of Google, Spotify, Telegraph Media Group and Facebook have helped their delegates better understand the channels and practices that dominate today’s digital landscape.

Past events have sold out to more than 400 delegates and have welcomed the World’s most disruptive tech companies (Airbnb, Twitter, Salesforce, You Tube and Pinterest), and amazing brands (Amnesty International, Coral, Telegraph Media Group and WWF).

October’s event welcomes 250 senior delegates from brands and agencies to the fantastic Mercure Holland House, and promises to build on their reputation for delivering World class content in a straightforward and actionable format.  IBM, Adobe, Tui Travel and Unilever are confirmed as keynote speakers and it will promise to be a day of great content.

 

Website: www.onlineinfluence.net/
CMA Speakers:

Kevin SutherlandChief Strategy Office, Seven

Simon Baker, Head of Branded Content, ITN Productions



Event: Technology for Marketing
Date: Wed 28 Sep 2016 - Thu 29 Sep 2016
Time: 09:30 - 17:30
Location: Olympia London
Synopsis:

Discover the new ideas, trends and technology that will transform your marketing.

Technology for Marketing (TFM) is delivering a super-charged show to match the pace of change in this exciting (yet daunting) time of marketing. With the dawn of smart analytics, A.I., marketing automation and a plethora of new technologies, marketing is transforming from an art to a science.

Visit TFM and you’ll get access to:

  • Expert marketing advice – learn how to create successful, ground-breaking campaigns by hearing from content marketing legend Joe Pulizzi, Chief Envisioning Officer of Microsoft UK Dave Coplin, and Creative Director & Co-Founder of Velocity Partners Doug Kessler
  • A heated Marketing Cloud All-Stars debate with AdobeIBMOracle, Salesforce and Marketo – discover which of the big five truly offers your best cloud solution
  • Practical marketing tips and takeaways – hear from big brands and leading startups including News UK, Zizzi, Freeview, Phrasee and many more
  • Cutting-edge marketing technology to improve the way you work – over 100 marketing tech providers covering email, content marketing, social, search, data, analytics, automation and CRM systems
  • What is the future of technology? Be part of an interactive A.I. masterclass and a live experiment in neuroscience
  • Training that rocks – brush up on your marketing skills with Dave ChaffeyKelvin NewmanCatherine Toole and the IDM Academy

Join other forward thinking marketers by registering for free entry

Website: www.technologyformarketing.co.uk/?cid=ref_non_vis_dri_cma0
CMA Speakers:

Simon Baker, Head of Branded Content, ITN Productions



Event: SearchLeeds
Date: Thu 7 Jul 2016
Time: 09:30 - 10:30
Location: The New Dock Hall, Royal Armouries, Leeds
Synopsis:

SearchLeeds will be free to attend with 600 tickets available, and has been designed to offer benefit for those working in a variety of roles within Search, with a series of speakers focusing on the four core topics of Link Building/PR, Content Marketing, Analytics and Technical SEO.

In addition to the main track at The Armouries there will be four workshop sessions taking place at the secondary venue Dock 29, these sessions will focus on the four conference themes outlined above, and will offer a deeper level of insight to the talks on the main stage for those who wish to attend them.

Speakers and sponsors have been confirmed from a series of brands so far, including; Leeds Beckett, Sky, TwentySix Digital, Majestic, Hubspot, Distilled, Linkdex and Bronco.

Website: www.searchleeds.com
CMA Speakers:

Simon Jones, Head of Digital Engagement, MEC Manchester
Kevin Gibbons, MD, BlueGlass
Pete Coates, Director, iProspect Leeds



Event: Retail Week: Customer Experience
Date: Thu 23 Jun 2016 - Thu 23 Jun 2016
Location: Lancaster Hotel, London
Synopsis:

Using insight to create brand advocates

The CMA panel will be “Looking at the mind-set of a shopper holistically”

Website: customerexperience.retail-week.com
CMA Speakers:

Maureen Rice, Editorial Director, Cedar
Kevin Gibbons, MD, BlueGlass
Nic Mccarthy, Content Director, Seven
Gavin Miller, MD, Archant Dialogue



Event: #DMWF
Date: Mon 20 Jun 2016 - Tue 21 Jun 2016
Location: The Brewery, London
Synopsis:

#DMWF is a digital and social marketing conference which brings together the worldwide marketing community to tackle the challenges that the digital future presents. The landscape is always evolving and we are looking to help digital marketers equip themselves and address the challenges.

  • Managing the explosion of customer data that digital and social provide – analysing this data, using it to personalise communications
  • Forming digital strategy that understands and exploits new digital channels and devices
  • Understanding the technology needs for effectively marketing, and translating those needs into roadmaps for development
  • Overcoming financial constraints and demonstrating ROI
  • Generating content marketing and engaging customers
  • Maintaining reputation and reaching new audiences

The #DMWF agenda will tackle these challenges as case-study led content, interactive debates and structured innovation labs

Website: www.digitalmarketing-conference.com/london


Event: B2B Marketing Expo
Date: Wed 11 May 2016 - Thu 12 May 2016
Location: Excel, London
Synopsis:

B2B Marketing Expo is designed to offer B2B marketing professionals a platform to find the latest tools, techniques, training, thinking, knowledge and technology. Packed with seminars, masterclasses and experts on hand, this exciting exhibition will draw over 5,000 decision makers to the event, and will arm modern day B2B marketers with everything they need to do their jobs better. The show is designed specifically to meet the challenges of the business to business marketing sector which typically involves developing personal relationships combined with automated technology. The sector is ever evolving and delegates have a need to stay up to date with the latest developments.

The event will run very much as its own exhibition but by being co-located next door to two other hugely successful events, Sales Innovation Expo and The Business Show (offering exhibitors will be able to benefit by having access to meet a further 3,000 sales leaders and 20,000+ business owners).

Website: www.b2bmarketingexpo.co.uk
CMA Speakers:

Simon Baker, Head of Branded Content, ITN Productions



Event: Marketing Week Live
Date: Thu 28 Apr 2016
Time: 13:00 - 13:45
Location: Olympia Central, London
Synopsis:

MWL is the perfect live environment for you to build client relationships and sell your solutions directly to your target market, MWL is your biggest opportunity to generate quality leads, increase your brand awareness and position yourself as an industry leader, all in just two high energy, action packed days; resulting in high quality conversations and increased ROI for your investment.

Topic:

Key trends in image based content, editorial content and video content.

Giving examples of best practice innovation and effective content marketing strategies.

Topics discussed;

  • What factors do brands need to consider when developing editorial content that cuts through the noise and creates impact?
  • How and why is visual content becoming so important for brands seeking to engage their audiences?
  • What kinds of innovation are we seeing in the content marketing space?
  • Is there an optimal format for video content?
  • Which brands do you think are doing visual and video content well?
  • How do brands measure the effectiveness of their content marketing across different channels and formats? What are the key metrics that brands should look at?
Website: www.marketingweeklive.co.uk
CMA Speakers:

Kevin Gibbons, MD, BlueGlass
Mike Sewell, MD, CPL
Simon Baker, Head of Branded Content, ITN Productions
Del Samat, Global Editorial Content and PR Manager, ghd

Moderator:

Tim Tucker, Consultant, CMA



Event: Ad Week Europe
Date: Wed 20 Apr 2016
Time: 12:00 - 12:40
Location: The Picture House
Synopsis:

Now in its fourth year in Europe, Advertising Week is a hybrid of inspiring thought leadership with legendary entertainment and special events that celebrate the industry and its people. Advertising Week Europe draws from the brand, media, marketing, technology and broader cultural communities while focusing on key business drivers, issues and conversations that shape and influence the global industry.

The CMA held a panel in 2014 and we are delighted to be back again.

The CMA panel will be held on stage 3

Topic:

‘Story telling in the digital age’

In this panel, hosted by the Content Marketing Association, a group content experts will examine the  most important issues:

  • With so much ‘content’ noise out there, is storytelling still relevant?
  • How does digital storytelling differ from analogue storytelling?
  • What skills are required to tell brand stories in a digital age?
  • Are brand stories best told and understood in a linear way, or can brands take a different approach, using different channels for different purposes?
  • How important is platform selection?
  • Which brands are doing it well?
  • What are the pitfalls of digital storytelling?
  • What role do, or could, consumers play in telling their own brand stories? Should brands allow complete freedom, or seek to control the process?
  • How do you know when your storytelling is working? And what are the right metrics to gauge effectiveness?
Website: advertisingweek.eu
CMA Speakers:

Nick Bradley, Commercial Director, Factory Media
Simon Baker, Head of Branded Content, ITN Productions
Nic Mccarthy, Content Director, Seven
Tom Curtis, Head of MediaCom Beyond Advertising UK, MediaCom
Paul Adams, Executive Client Officer, iProspect

Moderator:

Dominic Mills, Consultant Editor, CMA



Event: Mobile Innovation Summit
Date: Thu 14 Apr 2016 - Fri 15 Apr 2016
Location: Royal Garden Hotel, 2 - 24 High St. Kensington
Synopsis:

This summit will look at how to build your app strategy, improve mobile commerce, enhance brand engagement and more to answer all the questions surrounding how to increase mobile within your business. This is an unmissable opportunity to involve your business in the most important conversation happening within the Mobile movement! Join 100+ of the industry’s top minds at the executive led Mobile Innovation Summit and share challenges and best practices with pioneers from a cross of industries. Hear from 25+ speakers from different industries to hear how mobile and wearable’s are causing multiple challenges.

Website: theinnovationenterprise.com/summits/mobile-innovation-summit-london-2016
CMA Speakers:

Karla Courtney, Digital Director, Medium Rare



Event: The Future of Mass Marketing is Mass Niches
Date: Wed 9 Mar 2016
Time: 08:30 - 10:00
Location: FCB Inferno, 31 Great Queen Street, London, WC2B SAE
Synopsis:

Views of YouTube videos have increased by 40% year on year. Currently Facebook gets over 3 billion video views a day. Online video has your customers attention. It should have yours too.

This raises a number of questions. Is online video right for you? How can you ensure your stories are viewed and shared by the right audiences? What makes for effective video content in 2016?

Please join Joni Cortesini, Digital Brand Planner at Google and Clare Hill, Managing Director at The Content Marketing Association and FCB Inferno’s Head of Social, Roman Gaponenko, as we try to answer these questions and examine the ways you can make online video work for you.

Website: www.fcbinferno.com
CMA Speakers:

Clare Hill, MD, The CMA

Clare Hill

Event: Digital Media Strategies
Date: Mon 7 Mar 2016 - Thu 10 Mar 2016
Location: Kings Place 90 York Way, London, N1 9AG
Synopsis:

Over three days of case studies, analysis, workshops, training, round table discussions and tailored networking opportunities, it focuses on the key strategic challenges behind developing profitable and sustainable media business in a digital world.

Panel: “Where is all the money going: how are media owners working with agencies and brands”

This panel is looking into the changes within digital advertising and in particular from a publisher, agency and brand perspective -and how these are working together- looking more into the optimisation of the media buying process, how to develop a brand content strategy, enhance the media experience and create emotional engagement.

Website: www.digital-media-strategies.com
CMA Speakers:

Emma Geary, Digital Account Director, Factory Media



Event: AM Digital Marketing Conference
Date: Wed 3 Feb 2016
Location: The Ricoh Arena, Coventry
Synopsis:

The CMA panel: “Tackling the latest trends and developments in content marketing for the automotive industry”

Website: digital-marketing.am-online.com
CMA Speakers:

Sean King, CEO, Seven
Jon Lilley, Creative Director, Archant Dialogue
Nick Bradley, Commercial Director, Factory Media



Event: The International Content Marketing Summit
Date: Thu 3 Dec 2015
Location: Kings Place, London
Synopsis:

This is the world’s leading content marketing conference where the world’s top experts in content marketing reveal strategies and secrets of their phenomenally successful campaigns.

The Summit will see over 350 senior personnel from brands, content agencies and media planning agencies gather to discuss strategies and secrets of their phenomenally successful campaigns, providing delegates with a day of education and inspiration to drive the industry forward.

Website: summit.the-cma.com
CMA Speakers:

Clare Hill, MD, CMA
Tom Curtis, Head of MediaCom Beyond Advertising, MediaCom
Ben Mckay, MD, MEC
Darryl Newton, CEO, Factory Media

Clare Hill

Event: Retail Week Customer Experience Event
Date: Wed 21 Oct 2015
Time: 16:15 - 17:15
Location: 30 Euston Square, London
Synopsis:

Getting mobile right: Engaging the always-connected yet attention-short consumer

As smartphones have now become a natural extension of ourselves, it’s little wonder that retailers are prioritising it as a core channel of engagement. Gaining your customer’s attention may be easy but sustaining it is far more challenging. Join this discussion to understand: how do you make mobile content engaging and entertaining? How do you create a simple yet compelling user experience?

What does a good mobile-first strategy look like?
Simplicity is key: Designing the optimal user experience
What turns customers off? Avoiding invasive and alienating mobile experiences
What makes a great app?
Innovative ways to interact with mobile users when in-store

Website: customerexperience.retail-week.com
CMA Speakers:

Sandra Peat, Strategy Director, The Moment
David Griffith-Jones, Digital Strategist, Cedar DCX



Event: Marketing Director’s Club
Date: Wed 30 Sep 2015
Location: The Groucho Club, 45 Dean Street London
Synopsis:

Timings and agenda
18:30 Drinks & Canapé Reception
19:15 Welcome from Katie Barker, Deputy Commercial Editor, Retail Week followed by starter
19:20 Open from Clare Hill and dinner
22:30 Close

Website: www.retail-week.com/events/201503.eventlist
CMA Speakers:

Clare Hill, MD of The CMA

Clare Hill

Event: Handle Recruitment
Date: Tue 23 Jun 2015
Location: 41 Portland Place
Synopsis:

The third informative networking event of 2015 was held at the prestigious 41 Portland Place. The event explored the latest innovations in Brand Storytelling.

The CMA helped facilitate this by sourcing speakers from member agencies Headstream and Mediacom.

Website: www.handle.co.uk/events
CMA Speakers:

Julia Hutchison, Client Partner, Headstream
Tom Curtis, Head of Mediacom Beyond Advertising UK



Event: SAScon
Date: Thu 11 Jun 2015 - Fri 12 Jun 2015
Location: MMU Manchester
Synopsis:

Measuring ROI from content: Content investments continue to be on the rise year-on-year, however measuring the return on such investments is still on contact. What are the approaches people are taking?

Website: www.sascon.co.uk
CMA Speakers:

Clare Hill, MD of The CMA

Clare Hill

Event: Social Media World Forum (SMWF)
Date: Tue 9 Jun 2015
Location: Vinopolis, London
Synopsis:

#SMWF Europe is the premier event for digital & social marketing professionals taking place in London’s Vinopolis, 8-9 June providing top-level strategic advice and digital marketing insight around how to engage customers, manage brand perceptions, empower employees and open untapped audiences through diverse media channels.

  • Panel: Content quality is king – Brands and End Consumers as publishers?
  • Discussing ideas for creating content that’s shareable, searchable and stands on its own merits
  • Combating content overload – getting your content noticed! – Discussing strategies for making sure your content doesn’t get lost within the ‘white noise’ of ever increasing online and social content
  • To what extent can we leverage consumers in their role as publishers
  • How do you make sure your messages don’t get lost in the crowd, and can be rediscovered by users?
  • How to employ visual content marketing tactics such as video, imagery and infographics
Website: www.socialmedia-forum.com/europe
CMA Speakers:

Clare Hill, MD of The CMA
Tiffanie Darke, Creative Content Director, News UK
Julia Monro, Head of Social Media and PR, Pret A Manger
David Stratton, Brand Director, Lucozade, Lucozade Ribena Suntory
Jason Wills, Marketing Director, Merlin Entertainments

Clare Hill

Event: Internet Marketing Summit
Date: Thu 14 May 2015
Location: Hilton London Wembley
Synopsis:

The Internet Marketing Summit is a one-day event that brings together senior Marketing Managers and Directors with internet marketing solution providers, for a full day of prearranged face-to-face business meetings, interactive seminars and valuable networking opportunities. The next summit is on 14th May at the Hilton London Wembley.

Website: www.internetmarketingsummit.events
CMA Speakers:

Chris Robson, CEO of Propagator
Dan Davey, MD, Progressive Customer Publishing



Event: Figaro Digital Retail Conference
Date: Thu 14 May 2015
Location: Prospero House, Borough High Street, London
Synopsis:

New tech. New tactics. New business. Totally digital retail event, Hear from some of the UK’s top retail brands and smartest digital agencies including Red Bee Media, Twitter, Adobe, Teradata and Notonthehighstreet.com.

What Retail Brands Can Learn From Broadcasters: A Case Study With Halfords.

Behaving like a media brand can give your brand a competitive edge and deliver against hard business objectives. Red Bee will reveal how retail brands can learn from the masters of content, broadcasters, to make their content marketing distinctive, entertaining and effective. They will go on to show how this thinking has been applied to Halfords¹ content offering and also share some more practical tips on how Halfords have set themselves up to deliver always on content, cost effectively.

Website: www.figarodigital.co.uk/Conferences
CMA Speakers:

Michael Reeves, Business Development Director of Red Bee Media.



Event: Fcp London Start-ups, Tech & Digital Innovation Tour 2015
Date: Sun 26 Apr 2015
Synopsis:

The pan-European accelerator Seedcamp which was founded in London in 2007 will introduce the UK capital’s start-up scene and its work within this ecosystem including presenting one of its portfolio companies. Seedcamp is the largest and longest running accelerator in the UK with a portfolio of about 140 companies. The programme is ba- cked by over 30 institutional venture capital firms and angel investors.

Website: http://www.vdz-akademie.de/
CMA Speakers:

Clare Hill, MD of The CMA

Clare Hill

Event: Barclays Marketing Excellence Conference
Date: Sat 18 Apr 2015
Location: Facebook
Synopsis:

Discuss how content marketing builds brand advocacy and consumer engagement with marketing teams from across units and geographies

CMA Speakers:

Clare Hill, MD of The CMA

Clare Hill

Event: Guardian Media Summit 2015
Date: Wed 18 Mar 2015
Location: B1 Location House, WC1B 4DA
Synopsis:

For many media companies, millennials remain one of the most elusive and difficult demographics to reach. Increasingly, millennials are sharing and consuming content produced by their peers. Vloggers and Vine stars now have massive audiences, often eclipsing the reach of some media businesses. What can brands and publishers learn from these content stars about engaging with millennials? What can brands and publishers learn from these content stars and how can they collaborate with them to reach this tough demographic?

Website: www.theguardian.com/media-network/
CMA Speakers:

Clare Hill, MD of The CMA
Fleur De Force, beauty and fashion vlogger
Ariel King, content strategist, Arena
Huw Samuel, Viner
Leslie Wai, Viner

Clare Hill

Event: PRCA Content Marketing Debate
Date: Tue 3 Feb 2015
Location: Talk PR, 3-5 Rathbone Place, London W1T 1HJ
Synopsis:

Content marketing has been revolutionised by social media and continues to
attract more investment, year on year. As part of the PRCA’s campaign to
make the case for the PR industry playing a leading role in this growing
market, we’re bringing together a panel of experts to debate where
the PR industry’s strengths lie in content marketing – what can PR contribute?

Website: www.prca.org.uk/
CMA Speakers:

Clare Hill, MD of The CMA

Clare Hill

Event: Marketing Business Forum
Date: Mon 1 Dec 2014 - Tue 2 Dec 2014
Location: Radisson Blu Hotel, Stansted
Synopsis:

Specifically organised for professionals within the marketing sector, this event will offer access to a selection of reputable providers and suppliers via a series of structured meetings and workshops. The Forum is designed to help marketing professionals improve communications, create awareness, reduce costs, increase sales and share information in a relaxed environment.

Suppliers spend one-to-one time with potential clients to discuss future requirements as well as forging business links. Senior managers, directors and buyers in attendance will also have the opportunity to create fresh contacts and enjoy the networking opportunities.

Website: www.forumevents.co.uk/forum/Marketing-Business-Forum/upcoming-events-marketing-business-forum
CMA Speakers:

Chris Robson, CEO, Propagator
Dan Davey, MD, Progressive Customer Publishing



Event: Festival of Marketing
Date: Thu 13 Nov 2014
Location: Tobacco Dock, London
Synopsis:

Festival of Marketing is a celebration of the vast and exhilarating marketing industry in all its glory. With digital transformation defining our future, fearless marketers meet to confront trends, embrace challenges and push the boundaries of excellence.

This year’s agenda stems from the Modern Marketing Manifesto, covering nine themes critical to this transformation: Strategy, Data & Analytics, Insights, Content, Social, Personalisation, B2B, Brand & Creative, Multichannel and Customer Experience. It arms professionals right across the industry – from number crunchers to campaign crafters – with the knowledge, inspiration, and methodologies to raise their game.

This two-day experience is the brainchild of industry influencers Econsultancy, Marketing Week, Creative Review, Design Week and Data Strategy.

The CMA will host – Content Question time and Panel Debate feat lead agencies who are content marketing experts working with the worlds leading brands

Website: www.festivalofmarketing.com
CMA Speakers:

Sean King, Seven
Katherine Punch, August
Chris Robson, Propagator
Mags Walker, The fabl
Dan Davey, Progressive Customer Publishing

Moderator:

Charlotte Ridley, Head of Marketing Partnerships, Princes Trust



Event: The Content Marketing Association’s Brand Content Breakfast
Date: Tue 30 Sep 2014
Location: Shangri-la Hotel, The Shard, London
Synopsis:

The Content Marketing Association’s Brand Content Breakfast.

The CMA will host – Content Question time and Panel Debate feat lead agencies who are content marketing experts working with the world’s leading brands

CMA Speakers:

Clare Broadbent, CEO Cedar Communications
Sean King, CEO Seven
Matt downs, Creative Media Director , Time Inc UK
Dean Fitzpatrick, Managing Partner, Immediate media

Moderator:

Clare Hill, MD, CMA