Guardian Media Summit 2015
For many media companies, millennials remain one of the most elusive and difficult demographics to reach. Increasingly, millennials are sharing and consuming content produced by their peers. Vloggers and Vine stars now have massive audiences, often eclipsing the reach of some media businesses. What can brands and publishers learn from these content stars about engaging with millennials? What can brands and publishers learn from these content stars and how can they collaborate with them to reach this tough demographic?