#DMWF is a digital and social marketing conference which brings together the worldwide marketing community to tackle the challenges that the digital future presents. The landscape is always evolving and we are looking to help digital marketers equip themselves and address the challenges.
- Managing the explosion of customer data that digital and social provide – analysing this data, using it to personalise communications
- Forming digital strategy that understands and exploits new digital channels and devices
- Understanding the technology needs for effectively marketing, and translating those needs into roadmaps for development
- Overcoming financial constraints and demonstrating ROI
- Generating content marketing and engaging customers
- Maintaining reputation and reaching new audiences
The #DMWF agenda will tackle these challenges as case-study led content, interactive debates and structured innovation labs