Digital Media Strategies

Over three days of case studies, analysis, workshops, training, round table discussions and tailored networking opportunities, it focuses on the key strategic challenges behind developing profitable and sustainable media business in a digital world.

Panel: “Where is all the money going: how are media owners working with agencies and brands”

This panel is looking into the changes within digital advertising and in particular from a publisher, agency and brand perspective -and how these are working together- looking more into the optimisation of the media buying process, how to develop a brand content strategy, enhance the media experience and create emotional engagement.