How to use LinkedIn for networking and business development

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Course Objectives:

  • To support sales executives who may be struggling to achieve a dialogue with clients through email and the phone
  • By the end of this workshop, delegates will know how best to position their social selling profile and how to use LinkedIn effectively for prospecting, networking and sharing success stories

Course Content:

  • Business Development Challenges in 2019
  • What is Social Selling and why can’t we ignore it
  • Your Personal Brand
  • Preparing your profile for prospecting and networking
  • Joining groups – how and why
  • Researching your prospects
  • Making the first introduction: how to get the tone right
  • Sharing content

Agenda

10.00: Introduction and workshop objectives

  • Business Development Challenges in 2019
  • What is Social Selling and why can’t we ignore it
  • Your Personal Brand
  • Preparing your profile for prospecting and networking

11.30 – 11:45  Break

  • Joining groups – how and why
  • Researching your prospects
  • Making the first introduction: how to get the tone rights
  • Sharing content
  • Course summary, evaluation and close

Course date

Tuesday 13th August 2019

Timings: 10:00-13:00

The session is limited to 15 people, so please book early to reserve your place.

Cost?

CMA Member: £99 plus VAT

Non-member: £199 plus VAT

Where?

The CMA, WeWork, 3 Waterhouse Square, 138-142 Holborn, EC1N 2SW

How do I book?

Please click here to book your place via our e-commerce site.

Trainer: Debra Sharron

Debra Sharron has been working in media sales for over 20 years and brings all of her experience into the training room to share with delegates. She is passionate about developing sales talent and confidence for professionals operating across commercial teams in the fast changing world of digital and traditional media.

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