Social Media ROI & Content Marketing, Course date: 28th Feb 2017
The programme will provide attendees with a thorough understanding of how to define, track and report on the ROI of social media and content marketing, with a focus on real business returns (e.g. sales) over vanity metrics (e.g. likes).
Social media is a fact of life for almost every modern business with a digital presence and content marketing has become one of the most popular forms of marketing in the last few years, due to its measurable effectiveness, scalability and potential to drive exponential returns.
Together they are a potent force for any business.
Yet most still struggle with the basics of tracking success, and measuring the business impact in a way that Boards and Senior Managers can get excited about. Worse, the right KPIs are often not identified at the beginning, meaning these campaigns are set up to focus on the wrong things.
This course will enable you to define the results you should be working towards; prove the value of your social media and content marketing programmes to the whole business; and use metrics to identify areas of improvement.
Key learning outcomes
At the end of this workshop, participants will be able to:
• Define strong and measurable KPIs that align with core business objectives and are valued by senior management
• Assign monetary values to different social media and content marketing metrics that helps you make smart investment decisions and show ROI
• Set up and use a number of different tools to track your KPIs and performance metrics
• Build out a reporting dashboard and calculate the ROI of your different social media and content marketing activities
• Analyse the data to find ‘quick wins’ that will increase your ROI
Mark Walker, Head of Content Marketing, Eventbrite UK
Eventbrite is an online self-service ticketing platform available for anyone around the world to manage, sell and promote tickets to their events. Mark regularly writes and speaks about the events industry, technology and marketing. You can read more at the Eventbrite blog, follow on Twitter or Facebook and connect on LinkedIn.
28th February 2017
09:00 – 17:00
(9:30 start – Breakfast, lunch and refreshments are included)
etc. Venues in Hatton Garden, London
How Much Does it cost?
- Members £299 + VAT
- Non-members £399 + VAT
How Do I Book?
Please download and complete the booking form here.
For any questions please contact firstname.lastname@example.org
Online Video Testimonials
“2016 is the year of Video Explosion! It was great to Share Professional thoughts about online Video in the world of mobile and social. Our Clients will benefit from these insights!’ Rudi Kobza, Owner, Kobza
“The trainer really knew his stuff and managed to cover so much in a single day. The topics he covered were really interesting and insightful. Looking forward to applying some of his tips and theories to practice.” Francesco Agresti, Video Producer, Kaplan International
“Thoroughly enjoyable session, Lots of great information and insight to take back to the team.”Sarah Deane, Marketing Assistant, Zurich Municipal
“Loved the scientific results driven approach to online video marketing” Justine Ragany, Content Director, Sonder
“Well organised and highly informative training on digital marketing, in a great location” Sarah Williams, Content Marketing Manager, Bloomsbury
“An excellent overview on how best to approach online video” Danny Brogan, Editor, Spafax
“Stephen is a hugely charismatic and entertaining speaker and I could listen to him all day. Literally. He comes at content from an original and very compelling angle and you can see the results in the great work he has been behind.” Kath Hipwell, Head of Content Strategy, Red Bee
“Stephen was fantastic. He was engaging, had great examples and covered a huge spread of topics that were both interesting and applicable.” Helen Cassidy, Account Director, Think