Copywriting for Digital Media, Course date: 13th March 2017

Writers need to ensure that their copy is optimised for digital media. Good copy is required for an increasingly varied range of digital channels, and should be easily findable and readable whatever the platform.

This course will contain practical tips and techniques for writing and improving copy in order to grab attention, get found on search engines, increase engagement and persuade your customers to respond.

Key learning outcomes

At the end of this workshop participants will be able to:

  • Determine the key differences between writing online and offline
  • Format and structure content in the best possible way online
  • Understand users’ behaviour online and use this to create more effective content
  • Write content that performs well on web searches, via Google, Bing and other web search engines (Search Engine Optimisation)
  • Write engaging and persuasive copy for your readers online
  • Structure your copy well for email



Writing for the online reader

  • How people read online
  • Writing to aid scanning
  • Format and structure for digital – best practice

Copywriting for search engine optimisation 

  • How search works, and what it means for copywriters
  • Using relevant keywords in page titles, body copy and metadata
  • Internal linking best practice

Promotional copy

  • Engaging and persuading readers throughout the customer journey
  • Persuasive structure for online content
  • Calls to action and optimising conversion rates

Email communication and newsletters

  • Getting the subject line right
  • Creating great content for email newsletters
  • Avoid spamming your audience – do’s and don’t’s


Tim Tucker

Tim Tucker

Tim is an independent digital content marketing strategist and user experience specialist. He is a regular consultant for the Content Marketing Association, planning and delivering monthly digital breakfast events in London.

Tim started his career in print media, working as a journalist and editor at Future Publishing across a range of specialist interest sectors, including video games, music-making, photography, computing and technology.

How Much Does it Cost?

  • Members £299 + VAT
  • Non-members £399 + VAT

When is it?

Monday 13th March

Where is it?

etc Venues, 51-53 Hatton Garden, EC1N 8HN

Who Should Come?

  • Anyone with digital marketing expertise
  • Marketing/Account manager level and above

How Do I Book?

Booking deadline: March 9th

To book a place please fill out the Booking Form and send back to: