Award Entries Masterclass

There is an art to writing award entries, one which can make or break your entry. If you’re entering the International Content Marketing Awards this year, what better way to prepare than take our short training course on writing award entries?

The short 2.5 hour course is run by Dominic Mills, an experienced awards writer & judge.

Course content:

  1. Know your audience
  2. How judges read awards
  3. What catches their eye
  4. Tell a story
  5. Devise an internal process
  6. What good writing looks like
  7. What not to do
  8. What judges hate

A staggering 85% of companies that attended last year went on to be nominated in the International Content Marketing Awards


Clear, compounding, common sense from someone who knows. BrilliantTim Kerson, Commercial Director, Dialogue

Dominic was very clear, concise and knowledgeable. An excellent courseJames Sullivan, Writer/Editor, Progressive Content

I greatly enjoyed attending the Award Entry Masterclass and as always the CMA provide solid speakers, covering good and useful contentStine McNeillis, Director of Marketing & PR, SevenC3

Really enjoyed today’s session on award writing. Honest, to the point, engaging and helpfulHeather Scott, Trade Content Marketing Manager, The Guardian

Unique peek behind the curtain into what an award judge’s motivations are. A big advantage when writing any award entryJoseph Riordan, Senior Marketing Analyst, REED

A fantastic masterclass on not only how to write the most effective entry but also a unique insight into the mindset of a judge. Invaluable context for any entry writerMoira Ratcliffe, Marketing Executive, REED

Course date?

Wednesday 21st August 2019
2:00pm – 4:30pm

The session is limited to 15 people, so please book early to reserve your place.


CMA Member: £75 plus VAT

Non-member: £150 plus VAT


The CMA, WeWork, 3 Waterhouse Square, 138-142 Holborn, EC1N 2SW\

How to book? 

Please go to our ecommerce site here.


Dominic High res

Dominic Mills, Consultant Editor, The CMA

Former Campaign editor and editorial director Dominic Mills has been a business journalist for more than 25 years.

Now he writes the weekly ‘Mills on Monday’ column for Mediatel’s Newsline, teaches senior executives how to write better, chairs 20+ conferences a year for organisations including Mediatel, ISBA, the IAB and the IPA and ghost writes for senior executives in the media industry.

Dominic is a consultant editor for the Content Marketing Association and the IPA, he does pitch work for content agencies as well as teaching at Roehampton University where he is Honorary Professor of Journalism. Before all that, he was Group Editorial Director for Haymarket Business Publishing, and worked for Reuters. For ten years he wrote a weekly column for The Daily Telegraph.