10 Top Tips for Developing New Business


By the end of this fast-paced workshop, delegates will have focused on (at least) 10 practical topics to improve confidence and effectiveness when approaching new business prospects in 2019


 Introduction and Workshop Objectives

  1. Pipeline Planning
  2. Profiling the DMU ( decision making unit)
  3. Killing the Cold Call
  4. Starting with the End in mind
  5. The Power of Proof and Insight


  1. First Impressions – beware the Poison Pills
  2. The Path to Yes – Clever Questioning
  3. 3 Reasons Why
  4. Closing not Hoping
  5. Less is More

Course summary & Close

Course date

Tuesday 13th August 2019

Timings: 14:00-17:30

The session is limited to 15 people, so please book early to reserve your place.


CMA Member: £99 plus VAT

Non-member: £199 plus VAT


The CMA, WeWork, 3 Waterhouse Square, 138-142 Holborn, EC1N 2SW

How do I book?

Please click here to book your place via our e-commerce site.

Trainer: Debra Sharron

Debra Sharron has been working in media sales for over 20 years and brings all of her experience into the training room to share with delegates. She is passionate about developing sales talent and confidence for professionals operating across commercial teams in the fast changing world of digital and traditional media.