About Longitude

Longitude is a specialist thought leadership agency that is majority owned by the Financial Times Group providing advisory, research and content creation services that enhance its clients’ revenue, relationships and reputation. We work with a wide range of the world’s most prestigious B2B brands across Europe, the US and Asia Pacific. Our 40 clients are concentrated in the professional services, financial services and technology sectors, but also stretch into infrastructure, oil and gas, and other sectors. Headquartered in London, England, the company was founded in 2011 and was selected as an FT 1000 company by the Financial Times and Statista in 2017, a ranking recognising Europe’s 1000 fastest growing companies, and a 2016 Leap 100 high growth UK company by City A.M. and Mishcon de Reya. It is led by founders Rob Mitchell (CEO), James Watson (COO) and Gareth Lofthouse (Chief Revenue Officer).
+44 (0)20 7873 4770



Year established

Number of staff

Senior Directors
Rob Mitchell
James Watson
Gareth Lofthouse

New business director
Dan Collins