Crescendo specialises in measurement and evaluation of Paid, Earned and Owned content, helping clients to determine ROI and effectiveness of their investment in content marketing initiatives. We measure the performance of content across platforms and among different audiences and we work with our clients to identify how to measure what matters in the context of their business objectives.
What makes us special?
We’ve a great track record of working with global B2B and B2C brands across many sectors, evaluating the contribution of online and social channels to content visibility, audience engagement and key message delivery. We have developed a unique methodology for demonstrating concrete ROI on content. Starting with Google search results, it reveals audience size along with the monetary value of the visibility generated by any piece of content. This allows content marketers to accurately compare influence and payback from named media outlets, as well as Owned channels.
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+44 (0)7702 806365