ABC is governed by the media industry, for the media industry and is the expert at setting data and process standards across multiple platforms. ABC provides a stamp of trust for media buyers, media owners, publishers and digital traders working in existing and emerging platforms.
When you see the ABC logo you know that you are looking at claims you can trust.
We have two roles:
- We bring the industry together to agree measurement and process Reporting Standards that define what counts and determine best practice. Reporting Standards are constantly evolving to keep pace with industry developments.
- We offer independent audit and compliance services, delivering certification which verifies that data and processes meet industry Reporting Standards
Saxon House, 211 High Street, Berkhamsted, HP4 1AD