Make the leap to starting your own agency

  • Why you should start your own agency (this would reprise the themes in the article)
  • The importance of company culture and how to develop a healthy culture
  • Developing and honing your proposition
  • The ground rules for employing freelancers
  • Getting your pricing right

Presenter – John Ashton, Director, Write Arm

As a journalist, John has written for national newspapers and has authored numerous books. As a copywriter, he has worked for all kinds of public, private and third-sector organisations. 

He founded Write Arm in 2012 with the bright idea of exploiting the talents of a throng of gifted writers, then retiring to a tropical island. It didn’t quite work out that way as he found that he rather liked the buzz of meeting clients and winning new business.