Zurich Content Strategy

by Remarkable Content Client: Zurich Municipal

Remarkable Content worked with Zurich Municipal to help align content across the team’s different business areas, ensuring key messages were communicated clearly and effectively to the right customer groups.

Watch the video to hear what Zurich Municipal thought about working with Remarkable Content.

Challenge

Zurich Municipal gave us the task of constructing a multi-channel content strategy, which would streamline internal and external content production and publishing.

Approach

By working closely with Zurich Municipal’s marketing team, we embarked on a variety of activities to execute a full content audit. That included analysing key audiences, undertaking stakeholder interviews with board directors and staff, as well as conducting content team workshops.

Outcomes

A content strategy was produced which clearly defined Zurich Municipal’s strategic vision, missions and strategy. A new content production process was created, led by clear customer insight, inspired by customer needs and driven by defined editorial pillars to ensure the most value is extracted from each individual piece of content.