Zodiac Wheel

by iProspect Client: Pandora
The Brief

Jewellery retailer Pandora had such a successful 2013 that it allocated iProspect UK more budget to continue to come up with forward-thinking, content-centric SEO campaigns.

The Challenge

To develop a bespoke app to increase organic visibility and traffic, signups and unique visitors to the Pandora site and drive direct revenue

Creative Approach

A creative brainstorm produced several ideas that aligned with Pandora’s brand aims, which led us to the Zodiac Wheel, an app full of bespoke content promoting the Zodiac charms that genuinely encapsulated the essence and personality of the brand. The wheel included information about each star sign, a monthly horoscope and a competition to win one of the 12 zodiac charms.

Working alongside Pandora’s internal PR team we curated an event for the Zodiac collection. We then developed the app, which we amplified through media partners, paid social, native advertising and blogger outreach. The Talented Talkers team at iProspect put the content in front of local and relevant influencers.

The Results

Overall Metrics

  • 44% increase in organic visibility
  • 53% increase in organic traffic

Content Metrics

  • 6.5k+ Social Shares to date
  • 9, 000+ Competition entries to date
  • 5, 000+ New Members Sign Up
  • 70, 000 Unique Visitors (210 000 Projected by Dec)

9k Direct Revenue Generated from Content (27k Projected by December)