We Love Dates

by Re:signal Client: We Love Dates
The brief

We Love Dates, one of the main brands in the online dating space came to us to help them to increase their online dating membership sign ups through organic search.

They also were in need to build and grow their social audience to get members engaging with their content, whilst reducing the marketing acquisition costs of new members.

Challenge

At BlueGlass we run a number of our own websites in order to test out theories within the team, by running experiments and building a brand – we all get to learn in an environment which takes away the fear of failure and allows us to be more creative in how we work.

Online dating is a highly competitive sector, We Love Dates had become too reliant on paid media and it became quickly too expensive to compete with the deep pockets of their many established competitors.

As a result we needed to create something unique, useful and shareable to help improve traffic to their website and membership sign ups. It needed to present We Love Dates as an authority in the online dating space, offering advice on all aspects of dating.

Results

We produced a clear content marketing strategy – based upon search demand, paid search data and the user journey of key target audience demographics, to promote high converting content organically.

We created a ‘25 Most Romantic Cities’ interactive guide – leveraging data and research to create a visual interactive piece of shareable content.
The interactive guide earned high quality digital PR coverage – promoting our content to generate coverage from authority publishers, including: MSN, The Independent, Mashable, AskMen, Huffington Post, Elite Daily and more.
Membership sign ups saw an increase of 55% via organic search year on year – whereas we’ve focused on driving traffic which has highly converted within paid search campaigns.