Immediate Media Branded Content were tasked with producing a fresh, fashion forward magazine for the 15-25 year old fashion savvy market. The magazine would be distributed through its 35 stores nationwide and its website (digital version). The launch issue was also distributed at universities nationwide and inserted into national newsstand titles Heat and FHM.
To increase and strengthen brand awareness, increase footfall and provide a platform to showcase the breadth of products available in-store and online which positions USC as a premier destination for branded clothing.
The editorial content gave the catalogue much more of a magazine feel which reflected the USC tone of voice and the inclusion of celebrities and catwalk images within the magazine helped to demonstrate USC’s up to date and on-trend approach.
USC saw a significant increase in both footfall in their retail outlets and in online traffic.