Style on the square
A brief to improve the brands connection with style conscious young women, we developed a creative strand called ‘Style on the Square’ connecting Clarks Shoes to the concept of independent fashion stores in the UK. Sourcing a series of credible fashion writers from InStyle, Look and Marie Claire we developed video content that was used both in store, social and on a content hub. We also developed an ecommerce/content hub for our content to reside in. Our video was additionally used to help with the training of in-store staff.