Strategies for Growth

by SevenC3 Client: Grant Thornton

The brief

Position Grant Thornton UK as the go-to professional services firm for dynamic mid-market businesses with ambitions to grow. As part of that, help Grant Thornton to earn and own the ‘growth experts’ label in the wider market.

Do this in a creative, innovative and dynamic way – one that shows Grant Thornton has the capacity to lead the field in the same way that its clients do.

Big Idea

Create Strategies for growth – a content brand that provides leaders of dynamic mid-market businesses with insight, intelligence and inspiration to help them optimise their firm’s performance, innovate, motivate their teams and anticipate future opportunities.

Content created under the brand harnesses the experience and expertise of Grant Thornton UK’s 4,500 employees and 40,000-plus clients to create original content based on real-life experience of helping businesses to grow.

Content also draws on the expertise of the 40,000-plus employees that work across Grant Thornton’s global member firm network, spanning 130 countries.

Strategy

Distribute Strategies for growth content using an integrated, multi-platform strategy that includes:

  • Two high-quality print issues a year
  • A dedicated responsive website that reflects the design values of the print title
  • Monthly email newsletters for subscribers
  • Dedicated Twitter and Instagram accounts
  • Sharing content via Grant Thornton UK’s Twitter, LinkedIn and Facebook pages

Results

www.strategiesforgrowth.com

@sfgUK

/strategiesforgrowth

Last readership survey: 80.23% of readers rated Strategies for growth as ‘good’ or ‘very good’; 45.28% of readers had shared a story and 26.42% had discussed one

One tax article directly led to Grant Thornton winning £25k worth of work

It’s early days for the brand’s dedicated digital platforms but when Grant Thornton began publishing Strategies for growth content on its own website, unique page views rose 80% on the year.