by The Creative Engagement Group Client: Men's Health
The Brief

Create a series of mini documentaries that snapshot the lives of unexpected male sporting ambassadors to show that it’s important to stay #skinfit.

The Challenge

Help Hearst Magazines and ClarinsMen to build a deeper level of engagement with consumers through online video and activate the #skinfit campaign.

Creative Approach

These compelling mini documentaries feature the two elite sportsmen at their best, whilst also making a visual connection with the ClarinsMen brand. Supporting the tone, style and values of the editorial content in Men’s Health.

We captured Adam Walker, the first British swimmer to complete the gruelling Oceans Seven challenge and Robbie Britton, ranked number 17 Ultra Marathon Runner worldwide in 2 x 45 second hero videos.