Safran

by Citizen Press Client: The Safran Group

A world leader in aviation technologies, defence and security, Safran employs 62,500 members of staff across the world. Listed on the CAC 40, Safran’s 2012 turnover was 13.6 billion euros.

The Brief

The Safran group is made up of 11 companies specialising in a range of activities. Whilst promoting the specificities of each entity, the group nevertheless still needed to convey a coherent message.

Creative Approach

Citizen Press created a global corporate image across a range of print and web media, relating to the concept of «excellence everywhere, every time». This cross-media strategy relies on:

  • A magazine published in 5 languages aimed at the Group’s clients, focusing more specifically on cross-disciplinary topics more likely to highlight the Group’s different companies.
  • Content for the corporate website, highlighting the excellence of Safran and its affiliated companies
  • One-shot publications focusing on innovation: an e-book dedicated to the essentials of performance at Safran, created with contributions from contributors from across all the various entities of the Group.
The Results

Communication et Entreprise Award for best international magazine