Recruitment VR Experience

by The Creative Engagement Group Client: CITB

A futuristic recruitment virtual reality experience to encourage new talent into the construction industry.

The challenge

The number of skilled construction workers in the UK has reached a record low in 2018. The Construction Industry Training Board (CITB) and City College Plymouth are working with partners across the city to encourage more young people to enter the industry. Our role was to come up with something that would appeal to  14 to 19 year olds, who may not have considered construction as a career.

Our solution

A VR experience allowing young people to explore a construction site in Plymouth in 2069. Taking inspiration from games like EA’s Mirror Edge, we used colour accents to build scenes that are simple to process visually, without sacrificing detail and atmosphere. We simulate weather effects through audio and physics to make the environment feel natural – the tarpaulin flapping in the wind.

Results

The combination of the high-end customer experience and compelling online content gave the brand a voice in the tech sector and millions in new revenue tracked so far. We are also highlighting the building technologies of the future, such as bacterial welding and carbon neutral construction – these visualizations serve as conversation starters when the user takes the VR headset off.